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Makna Iklan Televisi (Studi Fenomenologi Pemirsa Di Jakarta Terhadap Iklan Televisi Minuman “Kuku Bima Eenergi” Versi Kolam Susu)
Get PDFThis study aims to understand the meaning of audience for television ads “Kuku Bima Energi” versions of kolam susu, which also promotes the natural beauty of the East Nusa Tenggara. “Kuku Bima Energi” is a superior product PT Sido Appear. Through television ads, PT Sido Appears to strengthen the brand image of “Kuku Bima Energi” is also concerned about the development of Indonesian tourism. Approach or the attractiveness of PT Sido Appeared ad used “Kuku Bima Energi” is that audiences interpret television ads generate brand associations that lead to the formation of brand image. The research question posed is: How do viewers interpret television ads “Kuku Bima Energi” version of kolam susu? Will viewers interpret tel- evision ads in the “Kuku Bima Energi” lead to the formation of brand image? Qualitative research methods with the tradition of phenomenology. The subjects were in the public televi- sion audience at Jakarta. Object in this research is the television ad “Kuku Bima Energi” ver- sion of kolam susu. The collection of data obtained through observation, in-depth interviews conducted on public television viewers who become informants. Data was also obtained through the library and documentation from various media, both print and online. Research results re- vealed that the brand image of “Kuku Bima Energi” is identical with the benefits of the product, which is felt upon the experiences of each informant. Experience is the most influential in the creation of a brand in mind. So, not because the materials or content ads “Kuku Bima Energi” version of the milk pool. Although the purpose of advertising is very good, which joined forces to introduce or promote the natural charm of East Nusa Tenggara as a tourism destination to the public.
Key words : meaning, television, advertisemen
Makna Iklan Minuman di Televisi
Get PDFAbstract
This study aims to describe themeaning of audience for television ads“Kuku Bima Energi”
versions of kolam susu, which also promotes the natural beauty of the East Nusa Tenggara.
“Kuku Bima Energi” is a superior product PT Sido Muncul. Through television ads, PT Sido
Muncul to strengthen the brand image of “Kuku Bima Energi” is also concerned about the
development of Indonesian tourism. Approach or the attractiveness of PT Sido Muncul ad used
“Kuku Bima Energi” is that audiences interpret television ads generate brand associations that
lead to the formation of brand image. The research question is: How do viewers interpret television
advertisment of “Kuku Bima Energi” version of kolam susu? Will viewers interpret television
ads in the “Kuku Bima Energi” lead to the formation of brand image? The date is collected
by Qualitative research using phenomenology. The subjects were in the public television audience
at Jakarta. Object in this research is the television ad “Kuku Bima Energi” version of
kolam susu. The collection of data obtained through observation, in-depth interviews conducted
on public television viewers who become informants. Data was also obtained through the library
and documentation from various media, both print and online. Research results revealed
that brand image of “Kuku Bima Energi” similar with the benefits of the product, which is felt
upon the experiences of each informant. Experience is the most influential in the creation of a
brand in mind.
Abstrak
Penelitian ini bertujuan untuk mendeskripsikan arti iklan televisi “Kuku Bima Energi” versi
kolamsusu, yang memromosikan keindahan alamNusa TenggaraTimur. “KukuBima Energi” adalah
produk unggulan PT Sido Muncul.Melalui iklan televisi, PT Sido Muncul dapat memperkuat citra
merek “KukuBima Energi” namun prihatin dengan perkembangan pariwisata Indonesia. Pertanyaan
penelitian ini adalah; bagaimana pemirsa menafsirkan iklan televisi versi “KukuBima Energi” dari
kolamsusu?Apakah pemirsa menafsirkan iklan televisi “Kuku Bima Energi” untuk pembentukan citra
merek? Data dikumpulkan melalui penelitian kualitatif menggunakan pendekatan fenomenologi. Subjek
penelitian adalah penonton televisi di Jakarta. Objek dalam penelitian ini adalah iklan televisi “Kuku
Bima Energi” versi kolamsusu. Pengumpulan data diperoleh melalui observasi,wawancara mendalam
yang dilakukan pada pemirsa televisi selaku informan. Data juga diperoleh melalui perpustakaan, dan
dokumentasi dari berbagai media, baik cetak maupun online. Hasil penelitian menunjukkan bahwa
citra merek “Kuku Bima Energi” serupa dengan manfaat dari produk, yang dirasakan berdasarkan
pengalaman masing-masing informan. Pengalaman adalah yang paling berpengaruh dalam penciptaan
sebuah merek.
Kata kunci: iklan televisi dan makn
Makna Iklan Minuman di Televisi
Get PDFPenelitian ini bertujuan untuk mendeskripsikan arti iklan televisi “Kuku Bima Energi” versi kolam susu, yang memromosikan keindahan alam Nusa Tenggara Timur. “Kuku Bima Energi” adalah produk unggulan PT Sido Muncul. Melalui iklan televisi, PT Sido Muncul dapat memperkuat citra merek “Kuku Bima Energi” namun prihatin dengan perkembangan pariwisata Indonesia. Pertanyaan penelitian ini adalah; bagaimana pemirsa menafsirkan iklan televisi versi “Kuku Bima Energi” dari kolam susu? Apakah pemirsa menafsirkan iklan televisi “Kuku Bima Energi” untuk pembentukan citra merek? Data dikumpulkan melalui penelitian kualitatif menggunakan pendekatan fenomenologi. Subjek penelitian adalah penonton televisi di Jakarta. Objek dalam penelitian ini adalah iklan televisi “Kuku Bima Energi” versi kolam susu. Pengumpulan data diperoleh melalui observasi, wawancara mendalam yang dilakukan pada pemirsa televisi selaku informan. Data juga diperoleh melalui perpustakaan, dan dokumentasi dari berbagai media, baik cetak maupun online. Hasil penelitian menunjukkan bahwa citra merek “Kuku Bima Energi” serupa dengan manfaat dari produk, yang dirasakan berdasarkan pengalaman masing-masing informan. Pengalaman adalah yang paling berpengaruh dalam penciptaan sebuah merek
The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter
Get PDFThis study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter. Â
Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.  Â
eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.229
Berita Satu News Channel’s Policy and Marketing Communication Process in Gaining Customer
Get PDFThis research is related to Berita Satu News Channel’s marketing communication activity based by the application of a redactional policy of a press company in the form of a television station in the paid network of cable television and satellite. Berita Satu News Channel’s marketing communication activity utilizes the majority of Lippo Group network’s force, which acted as the core company. These research theories are the organizational control theory and the promotional mix theory. Post-positivism is the paradigm that’s used with its qualitative approach and a descriptive method to depict a real marketing communication process execution of Berita Satu News Channel.
Keywords: Policy, Redactional, Communication, Marketing, Television, News, Journalism, News.
eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.229
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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