JURNAL RISET BISNIS DAN MANAJEMEN
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Analisis Pengaruh Advertising, Personal Selling, Sales Promotion, Publicity dan Word of mouth terhadap Keputusan Pembelian
Get PDFThis research is aimed to analyze the influence of Advertising, Personal selling, Sales Promotion, Publicity and Word-of-mouth on Purchase Decision of Precious Metals at PT. Pegadaian (Persero) South Manado Branch. This is an associative type of research using a judgment sampling approach and the multiple linear regressions as the tools of analysis. 100 respondents were used as samples, with the hypothesis testing of F and t-tests, where data were analyzed using SPSS 21.0. The findings show that Advertising and Personal Selling do not have significant effect on Purchase Decision, while Sales Promotion, Publicity, and Word-of-mouth have significant influence on Purchase Decision. Keywords: Advertising, Personal selling, Sales Promotion, Publicity, Word-of-mout
Analisis Pengaruh Budaya Organisasi, Gaya Kepemimpinan Melayani Terhadap Kinerja Pegawai Yang Dimediasi Oleh Kepuasan Kerja (Studi Pada Pegawai Kantor Sinode Gereja Masehi Injili di Minahasa)
Get PDFJob Performance or achievements of the work is the work that is achieved by a person in performing duties in accordance with the responsibilities assigned to him. Sinode The Christian Evangelical Church In Minahasa(GMIM) office the service center GMIM as the place of the study authors,Where the organizational culture always be assessed in every turn of the head. Many collision on how leaders take a stand against employees or against the other leaders as well as how to serve leader. The results showed servant leadership,job satisfaction and a significant positive effect on employee performance while organizational culture is not a positive and significant influence on employee performance. Keywords: organizational culture,servant leadership. job satisfaction, employee performanc
Pengaruh Pola Karier, Motivasi Pegawai, Team Building Dan Kepemimpinan Terhadap Kinerja Pegawai PT. PLN (Persero) Kantor Wilayah Suluttenggo
Get PDFThe purpose of this researh is to find the relationship between Career's Path, Employee's Motivation, Team Building and Leadership towards Employee's Performance in PT PLN (Persero) Wilayah Suluttenggo. Sample choosen for this research is 65 employees in Kantor Wilayah Suluttenggo. Sample was generated using stratified random sampling because thepopulation consists of several job's position, grade and education background. Collected data result then processed with multiple regression analysis method using SPSS. The result ofthis study shows that Employee's Motivation and Team Building have a positif significant influence toward Employee's Performance. The multiple regression analysis generate theequation as such : Y=2,636 – 0,058 X1 + 0,667 X2 + 0,278 X3 – 0,135 X. Independent variable has a contribution of 59% towards Employee Performance variable, whereas 41% is influenced by variables other than those that being studied.Keywords : Career Path, Motivation, Team Building, Leadership, Performance
Pertumbuhan Penjualan, Ukuran Perusahaan, Return On Asset Dan Struktur Modal Terhadap Nilai Perusahaan Pada Perusahaan Yang Tercatat Pada Indeks LQ 45
Get PDFThe purpose of establishing a corporation is to prosper the owner or the shareholders of the company. That purpose can be achieved by increasing the value of the company. Company value is very essential, since company with high value means the prosperity of the shareholders are also increased. The aim of this research is to examine the growth of Sales Growth, Company Size, ROA, and Capital Structure to the Company Value on companies listed in LQ 45 Index. The data period of this research is from 2009 to 2013. Sampling technique used was purposive sampling and 20 companies were used as the sample for this research. Data was analyzed using the multiple linear regression analysis. Based on the data analysis, it is found that Sales Growth has a positive insignificant effect on Company Value, Company Size affects negatively on Company Value, while ROA and Capital Structure have significant positive effects on Company Value. Keywords: Sales Growth, Company Size, Return on Asset, Capital Structure
Analisis Pengaruh Faktor – Faktor Fundamental Makroekonomi Terhadap Kinerja Keuangan Perusahaan Serta Nilai Perusahaan (Studi Kasus Pada Perusahaan Perbankan yang Terdaftar di BEI Periode 2009 – 2013)
Get PDFThis research aims to analyze the effects of macroeconomics fundamental factors (Inflation, Interest Rate, Currency Rate, GDP) to the financial firm performance (Cash Ratio, Return on Equity, Debt to Equity) and firm value (Tobin’s Q value). Path analysis is applied to this research. The findings of this research is all of the variables represented macroeconomics fundamental factors ; Inflation (X1), Interest Rate (X2), Currency Rate (X3), GDP (X4) does not have significant effect to the firm performance and form value. Meanwhile, from the variables represented financial firm performance ; CR (Y1), ROE (Y2), DER (Y3) Return on Equity has a significant effect to the firm value (Y4) Keywords: Macroeconomics Fundamental Factors, Financial Firm Performance, Firm Valu
Pengaruh Perilaku Kepemimpinan, Keadilan Kompensasi, Dan Kepuasan Kerja Terhadap Komitmen Organisasi (Studi Pada Pegawai Kantor Pelayanan Pajak Pratama Manado )
Get PDFThe aim of this research is to analyze the influence of Leadership Behavior, Fairness of Compensation, and Job Satisfaction on Organizational Commitment of the employees in Kantor Pelayanan Pajak (KPP) Pratama Manado. The findings show that Leadership Behavior, Fairness of Compensation, and Job Satisfaction have positive significant effects on organizational commitment of the employees in Kantor Pelayanan Pajak Office (KPP) Pratama Manado. While job satisfaction is the variable with the highest contribution on organizational commitment. Therefore job satisfaction is the most dominant variable on organizational commitment. Keywords: Leadership Behavior, Fairness of Compensation, Job Satisfaction, Organizational Commitmen
Analisis Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Loyalitas Nasabah yang dimediasi oleh Kepuasan Nasabah (Studi pada Nasabah Taplus PT Bank Negara Indonesia (Persero) Tbk Kantor Cabang Manado)
Get PDFthe purpose of this study, to investigate and analyze the positive influence and significance of product quality and service quality to customer satisfaction and loyalty Taplus in PT Bank BNI (Persero) Tbk Manado Branch Office. This research is associative and the selected object is PT BNI (Persero) Tbk Manado Branch Office. Technical analysis of the data used is the assumption Assumption Classic with multicolinearity Test, and Test Normality Heterokesdatisitas with the help of software program SPSS version 22.0 for Windows. The results showed: there is a significant positive effect on the quality of products to customer satisfaction Taplus BNI KCU Manado but there is no significant positive effect on the quality of service to customer satisfaction Taplus BNI KCU Manado. Furthermore, customer satisfaction is significant and gives positive effect on customer loyalty Taplus BNI KCU Manado. Keywords: Product Quality, Service Quality, Customer Satisfaction, Customer Loyalt
Kualitas Layanan, Citra Merek Dan Pengaruhnya Terhadap Kepuasan Nasabah Dan Loyalitas Nasabah Tabungan (Studi Pada Nasabah Taplus BNI Cabang Manado)
Get PDFThe purpose of this study was to analyze the influence of service quality and brand image on customer satisfaction and its impact on customer loyalty in the Customer Taplus Bank BNI Manado. Population in this study is the customer Taplus totaling 1157 people . The number of samples 270 people with accidental sampling technique . Method of data collection is done by using a questionnaire survey , and data analysis using path analysis . The results showed that the variable quality of service significantly influence customer satisfaction partially variable . Brand image variables not significant effect on customer satisfaction partially variable while customer satisfaction variables significantly influence the loyalty variable customer.Keywords : Service Quality, Brand Image, Customer Satisfaction, Customer Loyalt
Analisis Pengaruh Kualitas Layanan, Perluasan Merek Terhadap Citra Merek dan Loyalitas Pelanggan Sepeda Motor (Study Kasus Pada Kawasaki PT Makmur Auto Mandiri Manado)
Get PDFThe purpose of this research is to know the quality of services impact on brand image , the expansion of the brand impact on brand image , the quality of services of its effect on customer loyalty , the expansion of the brand impact on customer loyalty , and image brand impact on customer loyalty. The research results show that: The quality of services it has some positive effects and significantly to brand image , The expansion of the brand it has some positive effects and significantly to brand image, The quality of services it has some positive effects and significantly to customer loyalty,The expansion of the brand have had a positive impact but not significantly to customer loyalty, and Brand image influential positive and significant against customer loyalty. Keywords: service quality, brand extension, brand image, customer loyalt
Analisis Pengaruh Kompensasi, Gaya Kepemimpinan Dan Kepuasan Kerja Terhadap Kinerja Pegawai Di Sekretariat Daerah Kota Manado
Get PDFthe theory that used in this research is human resources management theory, especially the aims of this research are To know the influence of compensation, leadership style And job satisfaction towards the performance of the workers in the Regional Secretariat Of Manado City. The type of the research is associative research. The location of the research is the Regional Secretariat Of Manado City. The Population of this research is all employees in the Regional Secretariat Of Manado City in the amount of 201 with 127 decided as respondents. The data analaysis is using multiple linear regression. Conclusion compensation and job satisfication variable influence towards the performance of the workers. Keywords: Compensation, Leadership Style, Job Satisfaction and Performanc