JURNAL RISET BISNIS DAN MANAJEMEN
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Analisis Efektivitas Pengelolaan Anggaran Di Kabupaten Kepulauan Siau Tagulandang Biaro
Get PDFThe result of this research indicates that although the leader and staff in regency understand the meaning of using performance based budgeting, but start from planning that is formula ofstrategic plan, the planning of program and activity , implementation, the report and accountability until the work evaluation, is not fully conducted yet according to the law andtheory of performance based budgeting. The face hindrance are : human resources factor, the lack of information and data (financial as well as non financial), the scale of prioritywhich are not formulated clearly, the measurement of unsame performance, the unclear work indicator, the limit of fund and the lack of commitment, there is still political influence,accounting system and information system based on technology (IT).Keywords : Descriptive, performance based budgeting, hindranc
Analisis Pengaruh Kesadaran Merek (Brand Awareness) Pada Produk Asuransi Jiwa Prudential Life Assurance (Studi Pada Pru Passion Agency Jakarta)
Get PDFThis study aims to examine and analyze the effect of quality of prduct, advertising and promotion on brand awareness of Prudential Life Assurance. The data collected using questionnaire that was created based on specified indicators. The population in this study are the consumers Prudential Life Assurance. The total sample used are 100 respondents. The method of analysis used in this study is multiple linear regression. The result of the partial analysis showed that quality of product and promotion has no positive influence on brand awareness. While advertising Achievement has no positive influence on brand awareness.Keywords: Quality of Product, Advertising, Promotion, Brand Awarenes
Analisis Pengaruh Nilai Pelanggan dan CRM Terhadap Kepuasan dan Loyalitas Pelanggan di Toko Trio Taylor Manado
Get PDFThis research aims to discover the effects of customer value, customer relationship management on customer satisfaction and customer loyalty. The sample of this research is customers of Trio Taylor Store as many as 110 respondents. The Structural Equation Modeling (SEM) was used to analyze the data using the AMOS software. Research findings show that customer value has a positive significant effect on customer satisfaction and customer loyalty, while customer relationship management has significant effect on customer satisfaction and customer loyalty, and customer satisfaction has significant effect on customer loyalty. Keywords: customer value, CRM, customer satisfaction, customer loyalt
Analisis Perbedaan Perilaku Impulse Buying Konsumen Laki-Laki dan Perempuan Berdasarkan Proses Afektif dan Kognitif
Get PDFThe purpose of this study is to know the differences of impulse buying behavior between male and female based on affective process, cognitive process and categories of product purchased.. The result of independent sample t test analysis shows males are more dominant in irresistible urge to buy, disregard for the future, and product categories purchased (coats, electronics, hardware, computer software and sports memorabilia) while females are more dominant in positive buying emotion, mood management, cognitive deliberation, unplanned buying, overall affective and cognitive process, and product categories purchased (shirts/sweaters, pants/skirts, business wear, underwear, accessories, shoes, CD/DVD, entertainment, health and beauty, and magazines/books), there is no significant difference between male and female in affective and cognitive process components, overall affective and cognitive process, product categories purchased (shirts/sweaters, pants/skirts, business wear, underwear, accessories, shoes, CD/DVD, sports memorabilia, entertainment, health and beauty, and magazines/books), and there is significant difference between male and female in product categories purchased (coats, electronics, hardware, and computer software). Keywords: Â Â Â Â Â Gender, Affective, Cognitive, Impulse Buying
Analisis Pengaruh Strategi Pemasaran Dan Orientasi Wirausaha Terhadap Kinerja Pemasaran Yang Dimoderasi Oleh Lingkungan Persaingan (Studi pada Pengembang Real Estate di Sulawesi Utara)
Get PDFThe purpose of this research is to analyzing the influence of marketing strategy and entrepreneur orientation to the marketing performance and the influence of marketing strategy to the marketing performance with the competition environment as moderator variable to the company of real estate developer in North Sulawesi. The population of this research is the 85 developers in North Sulawesi with the sampling that been used is saturated sampling. The analysis technique that been used is Moderator Regression Analysis. From the result of analysis showed that there is a significant influence between Marketing Strategy and Entrepreneur Orientation to the marketing performance while the competition environment not as the moderating variable that influence Marketing Strategy with marketing performance at the Real Estate Developer company in North Sulawesi Keywords: Marketing Strategy, Entrepreneur Orientation, Competition Environment, Marketing Performanc
cover JRBM vol 1 no 3 tahun 2015
No full textberisi tentang daftar penulis dalam JRBM vol 1 no 3 tahun 201
Analisis Faktor- Faktor Pengelolaan Barang Milik Negara Pada Komisi Pemilihan Umum Provinsi Sulawesi Utara
Get PDFThis study aims to analyze the factors of asset management at the Provincial Election Commission of North Sulawesi. The study was conducted using quantitative descriptive method. The method used is associative where research aims to determine the relationship between two or more variables. The analysis technique used is factor analysis. Based on the test results of the data analysis it was found that the testing of the 33 factors in the management of assets in the Provincial Election Commission and District / City-North Sulawesi, then there are 19 factors that declared invalid meets Kaiser Meyer Olkin (KMO) and 14 factors revealed no meet the KMO test results with values ​​below 0.5. After testing a factor rotation using the varimax method of factor analysis in this study the data were grouped into factors that Safeguarding and Maintenance of State property, the State Property Planning, Administration of State Assets, Use of State Assets and Technical Guidance State Property. Keyword : Managent, assets management, Guidance State Propert
Analisis Faktor-Faktor yang Mempengaruhi Minat Nasabah Menggunakan Layanan BNI New Internet Banking dengan Menggunakan Kerangka Model Penerimaan Teknologi (TAM) (Studi Empiris Terhadap Nasabah BNI Kantor Cabang Utama Manado)
Get PDFPenelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi minat menggunakan layanan BNI New Internet Banking oleh penggunanya dengan menggunakan kerangka Technology Acceptance Model (TAM) dan menguji kembali model yang dikembangkan oleh Maharsi et. al. (2007) pada kasus layanan BNI New Internet Banking terhadap nasabah BNI Kantor Cabang Utama Manado.Dalam melakukan perhitungan untuk menguji model dan hipotesis yang telah diajukan diolah dengan menggunakan software SPSS dan Lisrel.Dari hasil pengujian hipotesis membuktikan bahwa Perceived of Usefulness, Perceived Ease of Use dan Perceived Credibility berpengaruh signifikan terhadap Behavioral Intention. Perceived Ease of Use juga secara tidak langsung juga mempengaruhi Behavioral Intention melalui Perceived of Usefulness dan Perceived of Credibility, sedangkan Perceived of Credibility secara tidak langsung mempengaruhi Behavioral Intention melalui Perceived of Usefulness. Selain itu hasil pengujian hipotesis dari penelitian ini dibuktikan bahwa Computer Self Efficacy juga memiliki pengaruh terhadap Behavioral Intention melalui Perceived Ease of Use. Kata Kunci:Â Â Â Â TAM, Afisasi diri komputer, kegunaan yang diterima, kemudahaan Penggunaan yang diterima, Kredibilitas yang diterima, Perilaku Mengulan