Jurnal Ilmu-Ilmu Agribisnis
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ANALISIS KELAYAKAN FINANSIAL DAN STRATEGI PEMASARAN BUAH MELON DI GREEN HOUSE PONDOK PESANTREN NURUL FATTAH KABUPATEN TULANG BAWANG
Get PDFThis research used two methods, namely descriptive methods and analytical methods. Sample used in this research was the Inthanon melon farming business by Nurul Fattah Islamic Boarding School in, Tulang Bawang District, Lampung. Financial feasibility of the Inthanon melon farming business was analyzed using five criteria, included NPV, Net B/C, IRR, and PP, while the prospects and marketing strategy of the melon farming business were analyzed using SWOT analysis. Results of the research show that the Inthanon melon farming by Pondok Pesantren Nurul Fattah is financially feasible to continue with an NPV calculation of IDR 738,604,504/500 m2, net B/C of 2.86, IRR of 27%, and PP for 6 years. Marketing strategies for melon fruit at Nurul Fattah Islamic Boarding School are to improve the quality of melons, and arrange a regular planting schedule for melons to avoid over supply of fruit on the market. In addition, another strategies are taking part in various bazaar activities, doing collaboration with melon processed food producers, maximizing the use of digital promotional media, sticking an attractive label on the fruit to make it look luxurious and known to people, increasing market share and strengthening the partnership network in particular with Superindo. Keywords: feasibility analysis, melon, and marketing strateg
NILAI EKONOMI DESTINASI WISATA MINAT KHUSUS KEE PULAU MASAKAMBING BERBASIS CONTINGENT VALUATION METHOD
Get PDFThe determination of Masakambing Island as an Essential Ecosystem Area (KEE) was motivated by the existence of endemic animals such as the Yellow-crested Little Cockatoo which needs to be conserved. This conservation is needed within the ecotourism activities. The appropriate ecotourism planning requires an economic assessment of an ecotourism destination. This study aims to determine the economic value of the KEE ecotourism destination of Masakambing Island and the factors that influence it. The approach used is the Willingness to Pay (WTP) with the Contingent Valuation Method (CVM). The results show that the economic value of Masakambing Island KEE is IDR 28,364,167/individual. The cumulative value of the economic value of Masakambing Island KEE is IDR 1,276,387,515/year. The factor that significantly influence is the cost incurred by visitors. This condition implies the need to improve the quality of attraction content in order to increase the value of its services. The potential for cultural attraction that is minimalist can be further developed towards local cultural performance event.Keywords: Cockatoos, CVM, Ecotourism, Masakambing, WT
FAKTOR PENGHAMBAT ADOPSI INOVASI BUDIDAYA LEBAH MADU KLANCENG DI DESA MENDOLO KECAMATAN LEBAKBARANG KABUPATEN PEKALONGAN
Get PDFThe traditional practice of Stingless honey hunting, which has been carried out for generations, tends to damage the forest ecosystem. The adoption of more environmentally friendly Stingless honey bee cultivation innovations began 10 years ago, resulting in 25 adopters out of 377 farmers at Mendolo Village, Lebakbarang District, Pekalongan Regency. This study aims to identify the inhibiting factors in the adoption process of Stingless honey bee cultivation innovations. The research was conducted using qualitative methods through observation, interviews, documentation, and focused group discussions. The results of the study show that the inhibiting factors for adopting Stingless honey bee cultivation include difficulty in finding colonies, pests, lack of knowledge about cultivation techniques, colony escape, limited food supply during the rainy season, lack of patience, low income, capital issues, colony transfer process, lack of colony splitting skills, urgent needs, harvesting methods, theft and vandalism, time constraints, lack of interest, market saturation during the harvest season, and influence from certain individuals. Key words: Inhibiting Factors, Innovation Adoption, Stingless Honey Be
PENDAPATAN, HARGA POKOK PRODUKSI (HPP) DAN HUBUNGANNYA DENGAN FAKTOR PRODUKSI UBIKAYU DI PROVINSI LAMPUNG
Get PDFThe selling price of cassava is still a major problem that always arises from year to year. Low selling prices below cassava production costs cause losses for farmers. This research aims to analyze the cost of production (HPP) of cassava and its relationship with cassava production factors in Lampung province. This research was conducted in Lampung Province using a survey method with a total of 210 cassava farmers consisting of cassava farmers in East Lampung, Central Lampung and West Tulang Bawang Regencies. These three areas were chosen because they are cassava production centers in Lampung Province. The analysis used for the cost of production uses the full costing and variable costing methods, apart from that the analysis of the relationship to production factors is analyzed using multiple linear regression using the ordinary least squares (OLS) method. The amount of profit or loss borne by farmers is analyzed using R/C or the comparison of total revenue obtained with total costs incurred. Based on the results of the study, it was found that the variable costing HPP for cassava was IDR 453/kg and the full costing HPP was IDR 698/kg. Income from cash costs of cassava farming per hectare is IDR 7,410,379.11/ha and income from total costs is IDR 1,711,995.55/ha with an R/C value for cash costs of 2.06 and R/C for total costs of 1.03, which means that cassava farming in Lampung Province is profitable to cultivate. Apart from that, production factors that are significantly related to the cost of production are land area and seed prices. Both have a positive influence on the Ubikayu HPP in Lampung Province. keywords: Full Costing,Production Factors, Profi
SIKAP DAN KEPUASAN KONSUMEN DALAM MENGONSUMSI JAMU KUNYIT ASAM INSTAN SEBAGAI MINUMAN KESEHATAN DI KOTA BANDAR LAMPUNG
Get PDFThe purposes of this study were to analyze the decision-making process and consumer attitudes, to observe consumption patterns and to measure the level of consumer satisfaction of Sido Muncul and Herbadrink instant sour turmeric herbs in Bandar Lampung City. This study used the survey method and was conducted in January-February 2023 in Bandar Lampung by distributing the Google Form questionnaires. The number of respondents in this study was 80 people. The data were analyzed by descriptive analysis, Fishbein's multiattributes and Customer Satisfaction Index (CSI). The results showed that consumers consumed instant tamarind turmeric herbal medicine in order to relieve menstrual pain. All consumers were satisfied and agreed to repeat purchases. If the product runs out where consumers tend to buy, consumers would buy elsewhere. Measurement of consumers attitudes toward multi-atribute products resulted Ao score of 89.179 (Sido Muncul) and 86.688 (Herbadrink). The average amount of consumption of Sido Muncul herbal medicine was higher. Both consumers liked the original variant and made purchases every month before menstruation. The level of consumer satisfaction for both brands of herbal medicine was included in the satisfied category in which CSI scores of Sido Muncul sour turmeric was 79.95 and Herbadrink was 79.10.Key words: attitudes, consumers, jamu, satisfactio
PERILAKU KONSUMEN SUSU KAMBING PASTEURISASI PRODUK PETERNAKAN TELAGA RIZQY 21 DI KOTA METRO
Get PDFThis study aims to analyze the behavior of consumers of pasteurized goat milk from Telaga Rizqy 21 livestock products. The method used was survey method. The number of respondents in this research was 60 consumers of pasteurized goat milk. Data collection was conducted from November 2023 to January 2024, and analyzed by using quantitative descriptive method, employed Multiattributes Fishbein's, Customer Satisfaction Index (CSI), loyalty pyramid, and Spearman Rank. The results show that consumers motivation in buying the milk product is due to the benefit of the product. The consumers get information from their friend related to the location where to get the product. The main consideration of purchasing is the flavour variants. This research evaluates that an alternative when the product runs out is to buy another brand elsewhere. Purchase decisions are influenced by friends with planned purchases. Based on study, all consumers are interested in making repeat order, with satisfied consumers reach 78.33 percent. The results of the analysis of consumer attitudes towards pasteurized goat milk are in a good category. The level of consumer satisfaction in the satisfied category with the highest attribution score is the flavor variant. The level of consumer loyalty based on the consumer loyalty pyramid analysis test tends to be unloyalty because the percentage of committed buyers is smaller than the value of switcher buyers. It is also found that there is a significant relationship between age income and consumer attitudes. Key words:attitude, decision making, goat milk, loyalty, satisfactio
THE IMPACT OF COVID-19 PANDEMIC ON THE COST STRUCTURE AND PROFITABILITY OF TEMPE AGROINDUSTRY IN THE CITY OF BANDAR LAMPUNG
Get PDFThe Covid-19 pandemic in 2020 affected every aspect of life, including the slowdown of economic growth. However, there are sectors that have proven to be resilient in the midst of the pandemic, namely the agricultural sector and the processing industry. This research aims to determine the impact of the Covid-19 pandemic on the cost structure and profits of the tempe agro-industry in Bandar Lampung. This research involved 32 tempe agro-industries using quota sampling technique. The data analysis methods used include cost structure analysis, profit analysis, and paired sample t-tests. The research results show that the cost structure and profits of the tempe agro-industry in Bandar Lampung are influenced by the Covid-19 pandemic. The largest and most significant cost structure difference lies in the main raw material, which is soybeans, with a percentage of 62.99 percent before the pandemic and 66.46 percent after the pandemic. Meanwhile, the total costs have significantly increased, rising by 8.59 percent each month following the occurrence of the Covid-19 pandemic. In addition, the pandemic also significantly affected the profit structure of the tempe agro-industry, reducing income by 11.80 percent and profits by 40.15 percent. Keywords: Agroindustri, Pandemi Covid-19, Tempe, UMK