Jurnal Ilmu-Ilmu Agribisnis
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VALUASI EKONOMI KAWASAN WISATA PULAU PISANG KABUPATEN PESISIR BARAT
Get PDFThe objectives of this research are to analyze the travel cost of tourists of Pulau Pisang tourism area, factors that affecting the frequency of Pulau Pisang tourism area, and the economic value of Pulau Pisang tourism area. The research method used in this study is survey method involving 77 respondents. The study employs travel cost method. The research location is chosen purposively in Pulau Pisang of Pesisir Barat Regency. The data collection was carried out on February 2019. The travel expenses of visitors to Pulau Pisang tourism area was Rp341,563.39 per person in which the highest allocation of travel costs for transportation was Rp149,150.28 or 42% of the total cost of the trip. The factors affecting the frequency of visiting Pulau Pisang tourist areas were distance, age and travel cost. The economic value of Pulau Pisang travel cost in Pulau Pisang tourist areaswas Rp80,503,202,900,000.00 per year. Key words : economic value, tourist, travel cos
PENDAPATAN DAN TINGKAT KESEJAHTERAAN SUBJEKTIF KELUARGA PETANI ALIH KOMODITI PADI KE KARET DI KECAMATAN ABUNG SURAKARTA KABUPATEN LAMPUNG UTARA
Get PDFThis research aims to analyze the income of rubber plantation in the past year and the subjective welfare level of farmer household who switch commodity from rice plant to rubber in District of Abung Surakarta. This research was conducted in February-March 2019 using a survey method. The number of respondents was 56 farmers using simple random sampling technique. Data are analyzed using descriptive statistical methods and inferencing statistics and the analysis tools used are farm income and subjective welfare indicators using a Likert scale from strongly disagree to strongly agree. The results of the analys showed that the average income of rubber farming based on cash costs and the total costs are Rp27,821,627.65 / hectar / year and Rp18,357,350.60 / hectare / year. Farmer households are dominated by subjective welfare in high level criteria.Key word: farming income, subjective welfare, transfer of commodit
ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN TERHADAP PISANG RAJA SEREH DAN PISANG CAVENDISH DI KOTA BANDAR LAMPUNG
Get PDFThe aims of this research are to determine the satisfaction, and loyalty of consumers to Raja Sereh Bananaand Cavendish Banana products in Bandar Lampung City. The research is conducted in June to July 2018.The samples are consumers of Raja Sereh Banana and Cavendish Banana that are recruited byaccidentalsampling. The number of consumer respondents are 80 people, divided by 40 respondent of Raja SerehBanana and 40 respondent of Cavendish Banana. This research is conducted in two different locations,namely traditional market (Pasir Gintung Market) and modern market (Gelael Supermarket). The researchdata is analyzed by descriptive analysis, namely Consumer Satisfaction Index Analysis (CSI) and LoyaltyPyramid. The results of this research showed that Raja Sereh Banana and Cavendish Banana consumerswere “satisfied” and “loyal”. Consumer satisfaction of Raja Sereh Banana was 74.66 percent and theconsumer satisfaction of Cavendish Banana consumer was 71.09 percent. The level of consumer loyalty wasclassified as a buyer who was committed with a value of 85.00 percent for Raja Sereh Banana and 90.00percent for Cavendish Banana.Key words:bananas, consumer, loyalty, satisfactio
ALOKASI FAKTOR PRODUKSI DAN SISTEM PEMASARAN PADI ORGANIK DI KABUPATEN LAMPUNG TENGAH
Get PDFThis research aims to analyze the factors that affect organic rice production, determine the level of efficiency of organic rice production, find out the marketing chain of organic rice and the prospects for sustainability of the organic rice program after the assistance project was completed. The research was conducted in Central Lampung Regency on March-May 2018. The research sample consisted of 32 organic rice farmers using a census method. Data were analyzed using Cobb-Douglass production function method, frontier production function, and S-C-P (Structure, Conduct, Performance) method. The results showed that the prospect of the sustainability of the program with the SRI method was not successfully implemented and the factors that affected the organic rice production were seeds and compost fertilizer. Farmers in CentralLampung Regency from year to year have always experienced a decline in organic rice production, which has an effect on the level of farming efficiency. The value of technical efficiency obtained was 86.21% and the value of Σbi≠1, so that farming has not been efficient. Organic rice at the research site was marketed from farmers to farmer groups and directly to consumers. The RPM value obtained was equal to 3.74%.Key words: analyze, efficiency, marketing, production, organic ric
SISTEM PRODUKSI PADI ORGANIK DI KABUPATEN LAMPUNG TENGAH: ANALISIS USAHATANI DAN PASCAPANEN
Get PDFThis research aims to know the farming income of organic rice; production risk and price risk faced by the organic rice farmers. This research was conducted in North Lampung Regency in March-April 2019. This sample of this research consists of 31 organic rice farmers which are taken by using census method. Thedata analysis method are farming income analysis and risk analysis which uses statistics method by counting variance, standard deviation, and coefficient of variation (CV). The results showed that the average of farming income that was achieved by organic rice farmers amounted to IDR 60,525,621.96. The production and price risk are classified into the low category because the value of CV of production risk is 0.13 and CV of price risk is 0.10.Key words: income, organic rice, risk
ANALISIS HARGA POKOK PRODUKSI, NILAI TAMBAH DAN KEUNTUNGAN AGROINDUSTRI KERIPIK TEMPE DI KOTA METRO
Get PDFThis research aims to analyze main production cost, added value, and income of tempe chips agroindustry. This research uses a case study method at three tempe chips agroindustries which are located in Metro City. Therefore, they are chosen purposively by considering the agroindustries are still active to produce. Respondents of this research are the owners of the tempe chips agroindustries. The field research was conducted in February until March 2019. The data collected in this research are primary and secondary data. Then, data analysis method uses quantitative descriptive analysis. The results showed that main production cost of tempe chips agroindustry is IDR32,874.39 per kilogram. Added values of tempe chips agroindustry show the positive values hence it is feasible to be developed. Tempe chips agroindustries are profitable because of the R/C values of more than 1.Key words: added value, agroindustry, cost, income, tempe chip
PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS KONSUMEN BUAH MELON GOLDEN (Cucumis Melo L) di PT. MEKAR UNGGUL SARI, BOGOR, JAWA BARAT
Get PDFThe purpose of this study was to analyze the marketing mix, the level of consumer loyalty to the consumption of melon fruit and the effects of the marketing mix on the loyalty of melon consumers at PT. Mekar UnggulSari, Bogor, West Java. Data were collected in September until November 2018. The research was conducted at PT. Mekar Unggul Sari, Bogor, West Java as a case study. Respondents in the study amounted to 89 people with the sampling technique used was no-probability sampling with accidental sampling. The results of the study explain that the marketing mix elements used as variables in this study are the elements of the product, price, place and promotion. The level of consumer loyalty of melon fruit at PT. Mekar Unggul Sari in this study is at the liking the brand level. The average score on the variable consumer loyalty obtained is 4.38 or it can be said that the level of loyalty of melon consumers score is 93.26% at the level of liking the brand.Key words: effect, loyalty of consumer, marketing mi
NILAI TAMBAH DAN STRATEGI PENGEMBANGAN DI AGROINDUSTRI TEPUNG TAPIOKA X DI KECAMATAN KALIREJO KABUPATEN LAMPUNG TENGAH
Get PDFThe purposes of this research are to analyze the added value of tapioca flour, identifying the internal and external environment, and formulate development strategies of tapioca flour agroindustry X in Kalirejo Sub- District. The research method is a case study and data used are primary and secondary data. The data are analyzed by using descriptive qualitative and quantitative analysis. The results showed that tapioca flour agroindustry X provided added value of IDR4,475.03/kg of tapioca flour (63.28 %) in grade A; IDR4,084.74/kg of tapioca flour (61.16 %) in grade B; and IDR2,897.05/kg of tapioca flour (52.67 %) in grade C. The internal environment which is the strength of tapioca flour agroindustry X is a quality tapioca flour product and the weakness is the unskilled agro-industry workforce. The external environment which is the opportunity for tapioca flour agroindustry X is technology and the threat is the high product competitiveness. Strategies of tapioca flour agroindustry X are as follows: (a) utilizing quality tapioca flour products to meet consumer demand, (b) utilizing the existence of modern technology by conducting training for workers, (c) increasing the availability of materials standards to meet technological capacity in production, (d) increasing cooperation with suppliers of raw materials to overcome the shortage of raw materials due to the large number of competitors in the same business, and (e) increasing business profits by maximizing the use of technology.Key words: added-value, development strategy, internal and external environment, tapioca flour