Jurnal Ilmu-Ilmu Agribisnis
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STRATEGI PEMASARAN PT SAYURAN SIAP SAJI KABUPATEN BOGOR JAWA BARAT
Get PDFThis research aimed to formulate the Marketing Strategy of PT Sayuran Siap Saji Bogor Regency of West Java. This research used a case study method at PT Sayuran Siap Saji of Sukamanah Village, Megamendung District, Bogor Regency, West Java. The samples were GA-HRD, distribution marketing manager of the company, two employees of the marketing division (distribution), one of costomer of the highest number of purchases, and the ex-customer. The data was analyzed by descriptive analysis, SWOT analysis and QSPM. The results of this research showed that for strategies combination value IFE was 2,96 and value of EFE was 2.29 in the IE matrix shows that the position the business in quadran V. It meant that the company was in the growth area. On QSPM it was known that the marketing strategy of PT Sayuran Siap Saji was to maintain and improve product quality in order to excel in trading, improved the company's marketing management and optimize product publication in order to increase consumer interest, wider promotion and partner with new supplier, products to be more competitive in the market.Key words: marketing strategy, QSPM, Sayuran Siap Saj
PERILAKU KONSUMEN DALAM PEMBELIAN SAYURAN DI PASAR TRADISIONAL KOTA METRO
Get PDFThe purpose of this study is to determine the consumer characteristics, consumer attitudes, the stages of decision making, and factors that influence vegetable buying at traditional market in Metro City. This study used a survey method. The research sample of 60 people was selected through accidental sampling. The research data were analyzed by quantitative descriptive, Multi-Attribute Fishbein, and Seemingly Unrelated Regression Analysis. The results showed that most of the consumers were Javanese aged 25-35 years old with the marital status of consumers who were wives whose household members were 3-4 people. Vegetable consumers were mostly housewives who graduated from high school and had income of below IDR3,000,000/month. The highest consumer attitude towards vegetables was given to spinach. The appetites for each type of vegetable influenced the amount they bought. In addition, the purchase of eggplant was influenced by its price, spinach, cassava leaves and eggs prices, and appetite towards spinach; of long beans was influenced by its price and tempeh price, number of household members, and appetite for spinach; of spinach was influenced by its price, long beans and tempeh prices, and household income; of water spinach was influenced by appetite for spinach; while of cassava leaves was influenced by its price and tempeh price, household income, and number of household members.Key words: appetite, attitude, buying, consumer behavior, vegetables
KERAGAAN AGROINDUSTRI MI BASAH DI KOTA BANDAR LAMPUNG DAN PERILAKU KONSUMEN DALAM PERSPEKTIF DIVERSIFIKASI PANGAN
Get PDFThe purpose of this research are to analyze the procurement process of raw materials on six precision (on time, right place, right quality, right quantity, right type, and right price), processing activities to earn income and create added value of products, distribution channels in product marketing activities, the roles of supporting services, and consumer behavior of wheat flour and wet noodle. This research uses a case study method at Multi Sari 99 Agroindustry in Panjang District, Bandar Lampung City. Data were collected in January – April 2018 and analyzed descriptively using quantitative and qualitative analyses. The results of this research showed that the six components of raw materials procurement process of Multi Sari 99 Agroindustry had been done precisely. The income earned by Multi Sari 99 Agroindustry was Rp2,009,349.54/100 kg wheat flour. Mi Basah Multi Sari 99 Agroindustry was considered viable since it had possitive added value and profitable as R/C ratio value was more than one. There were two channels in marketing activities of wet noodle product. Supporting services utilized by the agroindustry had given positive impacts toward agroindustry activities. Wheat flour consumers and wet noodles consumers did not understand about food diversification program. Consumers would still consume wet noodles even though they know that the raw materials are imported.Key words : agroindustry, consumer, performance, wet noodl
PENDAPATAN DAN TINGKAT KESEJAHTERAAN RUMAH TANGGA PETANI KOPI DI KECAMATAN ULU BELU KABUPATEN TANGGAMUS
Get PDFThe purpose of this study is to analyse household income and welfare of coffee farmers. This research was conducted in two villages, i.e. Ngarip Village and Sukamaju Village in Ulu Belu Subdistrict, Tanggamus Regency. The sampling used is a systematic random sampling with total samples of 38 farmers taken proportionally from each village. This research was conducted in April-June 2017. The research method is a survey method with quantitative analysis method. The results showed that the average income of farmers is Rp37,28,118.44 per year. According to Sajogyo expenditure indicator, the welfare of farmers is in a decent enough category, and according to Statistics Bureau (BPS) 2015 indicator, farmers' welfare is in high category.Key words: expenditure, income, welfar
STRUKTUR DAN DISTRIBUSI PENDAPATAN SERTA TINGKAT KESEJAHTERAAN PETANI KELAPA SAWIT RAKYAT DI KABUPATEN TULANG BAWANG
Get PDFThis research aims to analyze the income structure, income distribution, and household welfare level of palm oil smallholders in Tulang Bawang Regency. This research used a survey method. The study sample consisted of 54 independent palm oil farmers in Penawar Tama Sub-District and 22 independent palm oil farmers in Gedung AjiBaru Sub-District. Data were collected in July - August 2017 and analyzed using quantitative and qualitative descriptive analysis. The results showed that the income structures of palm oil smallholders consist of contribution from on farm income, which is the highest, i.e. 55.10 percent in scenario 1 and 49.11 percent in scenario 2. The following income sources are from non farm, and off farm activities respectively. The household income of palm oil smallholders is relatively evenly distributed in scenario 1 with Gini Index of 0.17 which shows low inequality, and distributed in the medium category in scenario 2 with a Gini Index of 0.31 which shows moderate inequality. The level of welfare of palm oil smallholdersaccording to Sajogyo (1997) criteria shows that the majority of farmers are categorized as poor and almost poor, reaching 68.42 percent. According to the Badan Pusat Statistik (2014) shows that the majority of palm oil smallholdersis categorized as not prosperous (64.47 percent), and the rest is in prosperous category.Key words: farming, income, oil palm, welfar
PENDAPATAN DAN KETAHANAN PANGAN RUMAH TANGGA PETANI LAHAN SAWAH TADAH HUJANPOLA TANAM PADI DAN JAGUNG DI KECAMATAN KALIANDA KABUPATEN LAMPUNG SELATAN
Get PDFThis study aimed to analyze the amount of rainfed farming income, food security, and food consumption pattern of rainfed farmer households (HH). This research was conducted by survey method at the villages of Taman Agung and Gunung Terang purposely, in which samples constituted of 61 rainfed farmers who were drawn by simple random sampling. The data of this research was collected in April – May 2018 and analyzed by descriptive qualitativeand quantitative analysis. The results showed that the rainfed farmer HH achieved the average of rice farming income of Rp15,233,220.63 at the first season and corn farming income of Rp9,097,835.38at the second season. The HH income was Rp4,080,342.10 per month. The level of food security as secure was 14.75%, as less was 22.95%, as vulnerable was 29.51%, and as food insecurity was 32.79%. Consumption pattern obtained 81.97% as good on Variety of the Nutrition Adequacy (VNA) value, 3.28% as sufficient VNA value, 8.19% as moderate VNA value, and 6.56% as poor VNA value. Based on the number of types, the average consumption was 10.43 types of food per day. The source of food was obtained from the results of farming, planting in the yard, buying, searching, and given. Nutritional Adequacy Rate of HH for macro nutrients, the most heavily deficit was fat. For micronutrients, the most deficits was calcium, while those that had normal criteria were vitamin A and iron. Key words: food security, household, income, nutrient
PENDAPATAN DAN TINGKAT KESEJAHTERAAN RUMAH TANGGA PERTANIAN DI KELURAHAN KEDAUNG KECAMATAN KEMILING KOTA BANDAR LAMPUNG
Get PDFThe purpose of this study was to analyze the main farming income, annual household income, welfare, and factors that influence the level of household welfare. Data were collected in June - August 2018. The research location was determined intentionally because the Kedaung Village was one of the regions with high poverty levels in the Kemiling District of Bandar Lampung City. The number of respondents in this study was 40 respondents taken using simple random sampling technique. The analytical methods used were farm income analysis, household income analysis, and welfare level analysis. The results of the study explained that the average main farming income was differentiated based on two cropping patterns, namely: first cropping pattern (beans - beans) amounting to Rp2,537,872.35 /0,08 ha per year, while in the second cropping pattern (beans - long beans) amounting to Rp2,830,339.88 /0,07ha per year. The average household income every year based on cropping patterns was Rp23,317,784.40 per year of the first cropping pattern and Rp13,841,450.10 per year of the second cropping pattern. As many as 95 percent of agricultural households in Kedaung Sub-District, Kemiling District, Bandar Lampung City are in the category of unprosperous. This situation occurs because of low social, educational, and health scores.Keywords: agriculture household, income, welfare indicator
SIKAP DAN KEPUASAN KONSUMEN TERHADAP PEMBELIAN SATE DI KOTA BANDAR LAMPUNG
Get PDFThe study aims to analyze consumer attitudes, consumer satisfaction and the influence of consumer attitudes and satisfaction to the purchase of satay. Data were collected in June–July 2018. The research location is determined purposively with the consideration that the LWS and HJA Restaurants were established in the same year but they have different business development. There are 60 respondents collected using accidental sampling. The analytical methods used are Fishbein Multi-attribute Analysis and Customer Satisfaction Index (CSI). The results showed that consumers of LWS and HJA Restaurants have attitude of trust in products and service attributes. Consumers feel very satisfied with the purchase of satay at LWS and HJA Restaurants. The majority of consumers kept buying satay at LWS and HJA Restaurants even though the price of satay increased. Key words: attitude, consumer satisfaction, sata
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN SUSU SEGAR MOO DI KOTA BANDAR LAMPUNG
Get PDFThis study aims to determine purchasing patterns, satisfaction levels, influence of service quality, productquality, and price perceptions of the satisfaction of Moo fresh milk consumers. The research was a surveymethod conducted at Chandra Department Store, Tanjung Karang. The research samples were recruited byusing accidental sampling. There were 50 households of Moo fresh milk consumers, in which respondents ofthis study were housewives. Data collection was conducted in May-June 2018 and were analyzed bydescriptive analysis, Customer Satisfaction Index Analysis (CSI), and verification analysis. The results ofthis study indicated that the most bought was 1-liter-package type. The volume of purchases of Moo freshmilk was mostly 1-3 litters per month with a frequency of purchases of 1-2 times per month. The score ofMoo fresh milk consumer satisfaction was 80.43 percent, meaning that consumers were satisfied. Servicequality and product quality had significant effects; while price perception had no significant effect onconsumer’s satisfaction of fresh milk Moo.Key words: fresh milk, satisfaction, service qualit