Jurnal Ilmu-Ilmu Agribisnis
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PERILAKU MAHASISWA UNIVERSITAS LAMPUNG TERHADAP MINUMAN KEKINIAN BERTOPING BOBA DI KOTA BANDAR LAMPUNG
Get PDFThis study aimed to analyze the behavior of Lampung University students toward contemporary drinks with boba toppings in Bandar Lampung City. This research was conducted at the University of Lampung using a survey method, in which samples were drawn by purposive sampling technique. The research samples were 100 students from the University of Lampung who bought boba drinks in Bandar Lampung City and had made purchases at least twice during the last month. The data of this study was analyzed by descriptive statistics analysis and multiple linier regressions. Data collection was carried out from May to October 2022. The results showed that students bought boba topping drinks because they have already liked the taste. The flavor variant that students bought the most was the brown sugar flavor variant. The average number of purchases based on flavor variant was 3 cups/month. The average frequency of purchases in the last month was 1 to 5 cups/student/month with an average monthly expenditure of IDR77,120.00. Complementary food of boba drinks, income and tastes were significantly affected on the number of purchases of boba drinks by students.Key words:boba drink, expenditure, flavor, purchas
STRATEGI PENGEMBANGAN AGRIBISNIS LADA HITAM LAMPUNG
Get PDFPepper is a type of spice that has a slightly bitter, spicy, and warm character. Based on market forecasts, the trend of pepper consumption will continue to increase during the period from 2019 to 2025. In the domestic market, pepper has the potential to continue to be developed due to the opportunity to increase its consumption. However, pepper agribusiness also experiences various problems including limited ability to adopt seed technology, cultivation, and processing, lack of farmer capital, pest, and disease attacks, fluctuations in world prices, and lack of farmers who master technology. Therefore, it is necessary to analyze the pepper agribusiness development strategy, especially in Lampung with its product which is well known in the global market, namely Lampung black pepper. The purpose of this study was to formulate a strategy for developing black pepper agribusiness in Lampung Province through the identification of internal and external strategic factors. The research was conducted in Lampung Province in 2018. The research was conducted using FGD and survey techniques. Determination of the sample is done purposively. The sample comes from pepper agribusiness actors, polipolicymakersd pepper experts.This study uses descriptive qualitative and quantitative methods with SWOT analysis. Based on the results of the analysis, it is known that the position of black pepper agribusiness in Lampung Province is in group V with the position of the hold and maintain strategy. Strategy formulation is carried out on strengthening the basis of strength (S) and opportunity (O). The resulting strategy formulation includes policies and regulations including market certainty and price policy, strengthening human resource capacity, institutional and partnership development, technological innovinnovation, strengthening agro-input systems.Keywords: Agribusiness, Black pepper, Strategy development, Technological innovatio
PENGARUH HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MINUMAN KOPI (STUDI PADA KONSUMEN DI SEKALA COFFEE MADIUN)
Get PDFThe development of coffee consumption has also encouraged many new coffee shop businesses to emerge. So that it results in competition in the coffee shop business. This has led to a decline in sales experienced by Sekala Coffee Madiun. The goal of this study was to examine how consumers at the Sekala Coffee Madiun choose their coffee beverages based on price, product quality, and word-of-mouth recommendations. All customers who had purchased coffee beverages at Sekala Coffee Madiun comprised the study's population. Meanwhile, the sample used in this research was 75 people who had bought coffee drink products at Sekala Coffee Madiun. The method of sampling employed the Accidental sampling method. In this study, primary data and secondary data were collected. The data analysis method used in this research is component-based Structural Equation Model (SEM) analysis using PLS which was chosen as the analysis tool with the help of the SmartPLS 3. The study's findings suggested that the price variable has no impact on consumers' choices. Meanwhile, the product quality variable has a significant influence on purchasing decisions. Likewise, the word-of-mouth variable has an influence and is significant on purchasing decisions. Key words: Price, Product Quality, Word of Mouth, Decision to Purchase
SIKAP DAN KEPUASAN KONSUMEN KOPI BUBUK GUNUNG SEKINCAU DI KECAMATAN SEKINCAU KABUPATEN LAMPUNG BARAT
Get PDFThis study aims to analyze consumer characteristics, consumer attitudes, and levels of consumer satisfaction on Gunung Sekincau ground coffee products. This study used a survey method through a qualitative descriptive approach with 50 samples. The analytical method uses the Fishbein Multi-attribute Model, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results showed that most of the consumers of Gunung Sekincau ground coffee were male aged 24-30 years, with more than 3 family members, working as private employees with a monthly income of more than IDR3,000,000. The results of the study using Fishbein attribute analysis show that the taste is the most important attribute for consumers. Consumer attitude towards Gunung Sekincau ground coffee is 94.5% and in the fairly good category. The level of consumer satisfaction on Gunung Sekincau ground coffee is 81.33% and included in the very satisfied category. The price attribute belonging to quadrant I is an attribute that is still considered important by consumers, but its implementation is still considered low. Quadrant II, namely maintaining achievement, shows the level of importance that is considered high by consumers in their performance is also high, which belongs to this quadrant are the attributes of taste, aroma, and texture. Quadrant III shows the level of consumer interest that is still lacking and in its implementation by producers that is still lacking, the attributes in this quadrant are considered by consumers to be unimportant and ignored, the attributes included in this quadrant is location attribute. Quadrant IV contains attributes that are considered excessive by consumers with a low level of importance and in practice by producers considered by consumers to be quite high, the attributes included in this quadrant is packaging attribute
PERUBAHAN SOSIAL MASYARAKAT PETANI TERHADAP ALIH FUNGSI LAHAN PERTANIAN DI DESA MARGA AGUNG, KECAMATAN JATI AGUNG, LAMPUNG SELATAN
Get PDFThis study aims to determine factors causing land conversion in Marga Agung Village and social change of the farming community in Marga Agung Village towards the conversion of agricultural land. This research is a survey research using a qualitative approach which is analyzed descriptively. The data collection method was carried out using in-depth interviews with nine informants who were selected purposively. The research was conducted in Marga Agung Village, Jati Agung District, South Lampung, as a consideration that the majority of farmers in Marga Agung Village is rain-fed farmers and come from the village bedol transmigration program which has experienced the conversion of agricultural land. The results of the study indicated that the factors causing land conversion in Marga Agung Village are internal factors and external factors. The internal factor of the farmer households is in the form of the socio-economic conditions of the farmer household such as household needs which cannot be fulfilled by the income of the farmer households. The external factors of farmers selling agricultural land are the price of land which is increasing every year, the strategic location of the land also increases the selling price of the land and there is an increase in the population coming from outside the Marga Agung Village area. Key words: farmer, land conversion, social change
ANALISIS ATRIBUT APA SAJA YANG HARUS DIPERTAHANKAN DAN DITINGKATKAN KINERJANYA DI RUMAH MAKAN AYAM GEMPREK MAS BOY DI KOTA BANDAR LAMPUNG
Get PDFThe service performance of a restaurant is important in maintaining customers. This study aims to analyze the service attributes that need to be maintained and improved in the performance of the restaurant. This research is located at the Rumah Makan Ayam Geprek Mas Boy in Bandar Lampung. Data collection was carried out in May - June 2022. The importance and performance of the restaurant attributes were scored on a Likert scale. Data collection uses a questionnaire that has been tested for validity and reliability. The number of samples in this study was 60 respondents. The research method used was a survey method and the determination of the research location was carried out purposively. The analytical method used is the Importance Performance Analysis (IPA) method. There are 18 attributes studied and divided into 3 groups, namely product, attention, and facilities. The results of the research showed that there are 18 attributes that are considered important by consumers. There are 16 attributes that are considered to satisfy the consumers of Rumah Makan Ayam Geprek Mas Boy. There are 10 attributes that need to be maintained at the Rumah Makan Ayam Geprek Mas Boy. Key words: attributes, importance, perfomanc
ANALISIS KELAYAKAN FINANSIAL USAHA TERNAK AYAM RAS PETELUR (STUDI KASUS TAKIHARA FARM) DI KECAMATAN NATAR KABUPATEN LAMPUNG SELATAN
Get PDFThe aims of this research are to analyze the financial feasibility and the sensitivity of laying hens farming. The research was a case study at Takihara Farm in Natar Subdistrict of South Lampung Regency. Data were collected in August 2020 and analyzed by using financial feasibility and sensitivity analysis methods. The results showed that laying hens farming was financially profitable and feasible to be developed. The NPV of laying hens farming was IDR10,131,628,683.22. The Gross B/C value of laying hens farming was 1.15. The Net B/C value of laying hens farming was 2.17. The Payback Period value of laying hens farming was 13.81 years, showing that the initial cash outflow of investment could be recovered less than 30 years. The IRR value of laying hens farming was 13.84 percent, which was greater than interest rate 6 percent. Based on the results of the sensitivity analysis, with an assumption of an increase in the production costs of corn as a feed ingredient for laying hens by 10.73 percent and a decrease in the selling price of chicken eggs by 12.44 percent, the business of laying hens farming is still worth cultivated and developed.Key words : financial, laying hens, sensitivit