Jurnal Ilmu-Ilmu Agribisnis
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KINERJA AGROINDUSTRI KERIPIK PISANG DI KECAMATAN TANJUNG RAJA KABUPATEN LAMPUNG UTARA
Get PDF This research aims to analyze the procurement of raw materials, processing, profits and marketing of banana chips in Tanjung Raja District, North Lampung Regency. The research method used is a case study by determining the research location purposively at the Siti, Farida and Giyarti Agroindustry. Data collection was obtained through observation and interviews using questionnaires collected from May to June 2022 at the Siti, Farida and Giyarti Banana Chips Agroindustry. Data analysis was carried out using qualitative descriptive analysis (processing analysis and marketing mix analysis) and quantitative descriptive analysis (EOQ, FIFO and profit analysis). The research results showed that the optimal amount of banana inventory based on the EO method at the Siti, Farida and Giyarti Agroindustry were 63.56 kg, 50.67 kg, 44.33 kg with an ordering frequency of 95 times. The final inventory value of bananas based on the FIFO method at the three Agro-industries in 2021 were IDR 8,853,000.00, IDR 2,298,000.00 and IDR 2,940,000.00, respectively. The processing processes at the three agro-industries include peeling, slicing, frying, draining, cooling, adding flavoring powder and packaging. The marketing mix at the three Agro-industries applies product, price, place, promotion, human resources, process and physical evidence. Profit per production at Siti, Farida and Giyarti Agroindustry respectively amounted to IDR 8,942,657.75; Rp. 2,958,631.94; and IDR 1,842,164.58 with a selling price per 200 grams of IDR 12,000 at Siti Agroindustry and IDR 10,000 at Farida and Giyarti Agroindustry. Key words: EOQ, FIFO, marketing mix, processing and profi
PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN DAN PENGAMBILAN KEPUTUSAN PEMBELIAN RUJAK BUAH ULEK DI ISTANA RUJAK BENGKULU
Get PDFThis study aims to analyze consumers’ perceptions of the marketing mix and purchasing decision of ground fruit salad (rujak buah ulek) at the Istana Rujak. Respondents in this study are 96 people, namely those who had bought and consumed rujak buah ulek of the Istana Rujak at least twice. Respondents were taken accidentally. Consumers’ perceptions and purchasing decision process were analyzed descriptive qualitatively. The results showed that consumers’ perceptions on all marketing mix components, namely product, price, promotion, and place at Istana Rujak, were in good category. Most rujak buah ulek Istana Buah consumers stated that they needed to carry out all stages of the purchasing decision process, namely recognition need, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.Key words: marketing mix, purchasing decision, rujak buah ulek
ANALYSIS OF SUPPLY CHAIN MANAGEMENT OF AND PARTNERSHIP PATTERNS IN VEGETABLE ONLINE COMPANY: CASE STUDY AT BEJANA.ID
Get PDFThis study aims to analyze supply chain management of vegetable products, identify supply chain performance based on the estimation of average time and partnership patterns at Bejana.id, Bandar Lampung. The case study method was used to determine the location purposively. Data were collected using questionnaires in December 2022. The sample used purposive sampling, including one person from Bejana.id, six merchant partners, and nine farmer partners. The data analysis method applied for supply chain management and partnership pattern is qualitative, and supply chain management performance is Supply Chain Operation References (SCOR). The results indicated that (1) the Bejana.id supply chain includes farmer and merchant partners, Bejana.id, and B2B (Business to Business) & B2C (Business to Consumers). The flow of products, information, and money are efficient and have not found severe issues, (2) supply chain performance at the supplier partner level is an advantage in standardized products (SP) and parity in perfect order fulfilment (POF), and for the Bejana.id level get the advantage in standardized products (SP), (3) the partnership pattern between Bejana.id and farmer partners is the common trade pattern, and between Bejana.id and merchant partners is the agency pattern. Keywords: e-commerce, partnership, SCOR, supply chain, vegetable
SIKAP, POLA KONSUMSI, DAN FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMSI KONSUMEN RESTAURANT CEPAT SAJI (FAST FOOD) DI BANDAR LAMPUNG
Get PDFThisl studyl aimsl tol analyzel thel attitude ofllconsumers, foodl consumption pattern, andl factors affecting thel consumption at fast foodl restaurant inl Bandar Lampungl City. Thisl research wasl conducted atlinternational franchised fast food restaurants inl Bandar Lampungl City. Thel research methodl is al survey withl the accidentall sampling ltechnique. Thel number ofl samples inl this researchl were 70 consumers whol had bought or consumed at international franchised fast food restaurants atl least oncel in thel last onel month. Thel research datal were analyzedl by usingl fishbein lmulti-atribute lanalysis, descriptivel statistics analysis, andl multiple linear regressionl analysis. Datal collection wasl conducted from lJune-Julyl 2022. Thel results showedl that thel consumers who boughtl or consumed atlinternational franchised fast food restaurants is because of its taste, hygiene, and services. Consumers more likely to buy at a international franchised fast food restaurants that served fried chicken as it main course like McD and KFC. The average amount of purchased were two menus per transaction and average amount of frequency were three times per month with reason of purchased were great taste, easy to find, and practical. Factors that affected the consumption were incomes, international franchised fast food restaurant’s prices, and consumers habitual variables
ANALISIS HARGA POKOK PENJUALAN DAN KEUNTUNGAN AGROINDUSTRI SIRUP JERUK KASTURI (STUDI KASUS PADA AGROINDUSTRI RATU KASTURI KOTA MEDAN)
Get PDFThe main objective of this study is to examine the cost of goods sold and profits of Ratu Kasturi’s Kasturi Orange Syrup Agroindustry. The resource persons in this study are agro-industry owners, personnel of the agro-industry, and field workers at the Department of Industry and Trade of the City of Medan. Data collection was carried out in November - December 2022. Data were analyzed using descriptive quantitative analyses (cost of goods produced, cost of goods sold, and profit analysis). The method used in this research is a case study in Ratu Kasturi’s Kasturi Orange Syrup Agroindustry in Medan City. The findings of the present study showed that the cost of produced goods was IDR34,272.82/bottle and the cost of sold goods was IDR35,272.82/bottle. The selling price of Kasturi orange syrup is IDR65,000.00/bottle with a profit margin of 84.28 percent. The total profit from the sale of Kasturi orange syrup in November 2022 was IDR22,991,512.50, so this business is considered profitable. Key words: cost of goods sold, cost of goods manufactured, profit