Jurnal Ilmu-Ilmu Agribisnis
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ANALISIS PREFERENSI DAN KEPUASAN KONSUMEN KERIPIK PISANG SHINTA DI KOTA BANDAR LAMPUNG
Get PDFThis study aims to analyze preferences, consumption patterns and consumer satisfaction in purchasing Shinta Banana Chips in Bandar Lampung City. Respondents were taken by the accidental sampling method as many as 50 respondents and data collection was carried out from May to June 2022. The analytical method used is conjoint analysis, qualitative descriptive analysis, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The result showed that the consumers of Shinta Banana Chips were mostly female aged 18-25 years as many as 26 consumers. The attributes of banana chips that became consumer preferences were sweet taste with a size of 250 grams, crunchy textured with plastic packaging. Shinta Banana Chips consumers usually buy and consume 250 grams of Banana Chips as many as 34 respondents (68%). The average purchase of 200-750 grams was 27 respondents with the frequency of purchasing Shinta Banana Chips at most 1-2 times per month (78%). The variation of the Shinta Banana Chips taste that many consumers like is the chocolate flavor variation (30%) with the reason that consumers consume it for their own consumption. Halal label is considered very important (86%). Consumer satisfaction was obtained by 86.41% in the very satisfied category. Key words: banana chips, consumer, consumption pattern, preferenc
AKSESIBILITAS DAN POLA KONSUMSI PANGAN PESERTA DAN BUKAN PESERTA KEGIATAN PEKARANGAN PANGAN LESTARI (P2L) DI PEKON BAHWAY KABUPATEN LAMPUNG BARAT
Get PDFThis research aims to analyze the level of vegetables accessibility of P2L participants and nonparticipants household, and identify the level of knowledge and consumption patterns of household participants and non-participants of the Pekarangan Pangan Lestari (P2L) activities. This research was conducted at Pelita Jaya Village using a survey method with a sample of 60 households consisting of 30 households participating in P2L activities, and 30 households nonparticipating in P2L activities. Data collection was carried out from May to August 2021. The data analysis method used was descriptive and verificative statistics. This method was used to measure the level of accessibility, the level of knowledge and food consumption patterns (scores of the Desirable Dietary Pattern (PPH)) of participating and nonparticipating households in P2L activities. The results showed that the level of accessibility of participant households was moderate, and that of nonparticipant households was difficult. The overall level of knowledge of P2L participated households regarding food diversification was better than that of nonparticipating households. The average PPH score for P2L participating households was 78.80 and that of nonparticipant households was 77.30. Key words: food accessibility, food consumption pattern, P2L, PP
ANALISIS PENGARUH HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH DAN SAYUR DI SUPERMARKET HOKKY PANGLIMA SUDIRMAN SURABAYA
Get PDFThe level of consumption of fruit and vegetables per capita in a year in East Java has increased, but the level of consumption of fruit is still lower than vegetables. The emergence of fruit marketing companies, both supermarkets and shops, resulted in intense competition to overcome the increasing competition in seizing market opportunities. This study analyzes consumer characteristics and analyzes the effect of price, location, and product quality on fruit and vegetable purchasing decisions at Hokky Panglima Sudirman Supermarket Surabaya. This research was conducted at the Hokky Panglima Sudirman Supermarket, Surabaya. The sampling technique was accidental sampling with 80 respondents. The sample criteria used are consumers who buy fruit and vegetables at the Hokky Panglima Sudirman Supermarket, Surabaya. The analysis method uses SEM-PLS with the help of WarpPLS version 8.0 software. The results of this study indicate that price, location, and product quality have a positive and significant effect on fruit and vegetable purchasing decisions at Hokky Panglima Sudirman Supermarket SurabayaKey words: place, price, product quality, purchasing decisions, supermarke
PEMASARAN KERIPIK PISANG KHARISMA PADA MASA PANDEMIK DI BANDAR LAMPUNG
Get PDFThis study aimed to analyze the strengths and weaknesses of banana chips marketing in the pandemics period at Kharisma banana chips agroindustry in Bandar Lampung City. This research involved 5 respondents, namely 1 owner, 2 employees, and 2 consumers. The research data was collected in January 2022 and analyzed qualitatively and quantitatively. Qualitative analysis was conducted based on the field observations and direct interviews with business owners, production employees, sales employees, and consumers. Quantitative analysis was conducted by calculating the EFE, IFE, and IE matrices. The results showed that the internal factors in the marketing of the agroindustry of Kharisma banana chips were product, price, promotion, human resources, physical evidence, and process while external factors were competitors, consumers, technology, suppliers, and the government. The condition that occurred in the marketing of the Agroindustry during the pandemic was that the turnover was decreasing because the number of consumers was reducing due to the pandemic. Keywords: Agroindustry, Banana, Marketing, Pandemi
Analisis Nilai Tambah, Keuntungan dan Titik Impas Agroindustri Gula Kelapa di Desa Bangun Rejo Kecamatan Semaka Kabupaten Tanggamus
Get PDFPenelitian ini bertujuan untuk menganalisis nilai tambah, keuntungan, dan titik impas agroindustri gula kelapa. Metode penelitian yang digunakan adalah metode survey dengan sampel sebanyak 16 agroindustri yang berlokasi di Desa Bangun Rejo Kecamatan Semaka Kabupaten Tanggamus. Pengumpulan data penelitian ini dilakukan pada bulan Juni hingga Juli 2022. Metode analisis data yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif yaitu analisis nilai tambah Hayami, analisis laba, dan analisis titik impas. Hasil penelitian ini menunjukkan bahwa nilai tambah yang dihasilkan dari pengolahan nira kelapa menjadi gula kelapa pada agroindustri gula kelapa di Desa Bangun Rejo Kecamatan Semaka Kabupaten Tanggamus adalah sebesar Rp2.046,45 yang berarti agroindustri gula kelapa layak untuk dikembangkan. Selain itu, agroindustri gula kelapa juga menguntungkan dengan keuntungan Rp 1.673.616,46 per bulan. Usaha agroindustri gula kelapa di Desa Bangun Rejo Kecamatan Semaka Kabupaten Tanggamus telah melampaui titik impas dengan BEP produksi sebesar 2,36 kg, BEP harga sebesar Rp2.982,04 dan BEP penerimaan sebesar Rp47.124,26
Market Integration Analysis of Big Red Chili in Lampung Province
Get PDFThis study aims to determine the degree and behavior of red chili market integration within the red chili market region of Lampung Province through descriptive analysis with a quantitative approach using vector autoregression (VAR) method. This study uses secondary data provided by the Badan Pusat Statistik. There is a long-term relation between producer-level red chilli prices in Lampung, consumer-level big red chili prices in Bandar Lampung, consumer-level big red chili prices in South Sumatra, and consumer-level big red chili prices in Bengkulu. There is a one-way relation between producer-level red chili prices in Lampung and consumer-level big red chili prices in South Sumatra. There is also a one-way relationship between big red chili prices at the Bandar Lampung consumer level and big red chili prices at the Bengkulu and South Sumatra consumers levels
Strategi Pengembangan Agroindustri Keripik Kulit Ikan Patin (Studi Kasus pada Rafin's Snack Kabupaten Pringsewu)
Get PDFThis study aims to analyze the development strategy of Pangasius skin chips agroindustry. The location of this research was determined with consideration of Rafin’s Snack is the largest chip agroindustry in Pajaresuk District and yet still has the potential to be developed. Respondents in this study consisted of various parties involved to the analysis of development strategy for the agroindustry, namely agroindustry owners, representatives of the Pringsewu District Fisheries Service, the Office of Cooperatives, SMEs, Industry and Trade of Pringsewu District, and a lecturer at the University of Lampung. Data was collected in January 2023. The analytical method used was SWOT analysis (Strength, Weakness, Opportunity, Threat) and QSPM (Quantitative Strategic Planning Matrix) analysis. The results showed that the main strength of Rafin's Snack Agroindustry is the availability of sufficient raw materials, the main weakness is limited capital, the main opportunity is wide market reach, the main threat is the change in people's tastes. The prioritized development strategies for Rafin's Snack Agroindustry are to do consumer research and to adapt by creating more flavors to the product, to use a cloud-based cashier application (point of sale) in making transactions, to use electronic word of mouth (eWOM) by using the services of influencers or key opinion leaders (KOL) for promoting product and improving brand awareness, to organize educational seminars in collaboration with universities (business goes to campus) to strengthen brand identity and build consumer trust, as well as to utilize production machine provided by the Pringsewu District Fisheries Service
ANALISIS PENGARUH HARGA, PROMOSI DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY MINUMAN KOPI (STUDI KASUS PADA STARBUCKS COFFEE CITRALAND SURABAYA)
Get PDFCoffee consumption in Indonesia has increased in the last ten years. In urban areas consuming Coffee is a new lifestyle. Many Coffee shops have grown and developed that also provide products with similar services. This study analyzes the characteristics of consumers of Starbucks Coffee Citraland Surabaya Coffee drinks and analyzes the effect of price, promotion, and brand image on customer loyalty. This research was conducted in Starbucks Coffee Citraland. The sampling technique was a purposive sampling with a total of 90 consumers of Coffee drinks Starbucks Coffee Citraland. The sample criteria are consumers of Starbucks Coffee Citraland Surabaya Coffee drinks who make purchases at least 3 times. The analytical method uses SEM-PLS with the help of the SmartPLS version 4 application. This study showed that price, promotion, and brand image have a positive effect on customer loyalty for Coffee drinks Starbucks Coffee Citraland. Key words: brand image, coffee shop, customer loyalty, price, promotio