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PENGARUH WORK LIFE BALANCE DAN SOFT SKILL DENGAN GENDER SEBAGAI VARIABEL MODERASI TERHADAP PRESTASI KERJA PADA PEGAWAI BUMN YANG ADA DI KOTA PONTIANAK (STUDI KANTOR PLN UP3 KOTA PONTIANAK)
No full textABSTRAK Peningkatan daya saing perusahaan BUMN, seperti PLN UP3 Kota Pontianak, sangat bergantung pada pengelolaan Sumber Daya Manusia (SDM). Work-life balance dan soft skill dianggap sebagai faktor kunci dalam meningkatkan prestasi kerja, sementara gender diduga memoderasi hubungan tersebut. Penelitian ini dilatarbelakangi oleh temuan beragam dari studi sebelumnya serta kebutuhan untuk memahami dinamika spesifik di lingkungan BUMN, terutama di sektor pelayanan publik yang menuntut kesiapsiagaan tinggi. Tujuan penelitian adalah menganalisis pengaruh langsung work-life balance dan soft skill terhadap prestasi kerja serta peran gender sebagai variabel moderasi. Metode penelitian kuantitatif dengan pendekatan Structural Equation Modeling-Partial Least Square (SEM-PLS) digunakan, melibatkan 110 pegawai PLN UP3 Kota Pontianak sebagai responden melalui kuesioner.Hasil penelitian menunjukkan bahwa work-life balance (β= 0,157; p= 0,045) dan soft skill (β= 0,824; p= <0,001) berpengaruh positif signifikan terhadap prestasi kerja. Gender berpengaruh langsung positif (β= 0,324; p= <0,001), sehingga memoderasi hubungan work-life balance dengan prestasi kerja (β= 0.198; p= 0,015). Dan gender dapat memoderasi positif hubungan soft skill dengan prestasi kerja (β= 0,515; p= <0,001). Simpulan penelitian menegaskan pentingnya menjaga keseimbangan kerja-hidup dan pengembangan soft skill untuk meningkatkan kinerja pegawai, sementara peran gender perlu dipertimbangkan dalam kebijakan inklusif. 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PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN DISIPLIN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PEGAWAI KANTOR DESA DI KECAMATAN PEMANGKAT (Studi pada Kantor Desa Perapakan, Kantor Desa Jelutung, dan Kantor Desa Harapan)
No full textOCB yang dipengaruhi oleh kepemimpinan transformasional dan disiplin kerja sangat penting untuk efektivitas organisasi, namun kendala seperti kurangnya perhatian pada pengembangan pegawai dan rendahnya disiplin kerja masih menjadi tantangan. Penelitian ini bertujuan untuk mempelajari pengaruh kepemimpinan transformasional dan disiplin kerja terhadap organizational citizenship behavior (OCB) pegawai kantor desa di tiga Kantor Desa Kecamatan Pemangkat. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data menggunakan angket (kuesioner). Teknik analisis data dengan menggunakan software SPSS versi 27. Populasi dalam penelitian ini adalah 40 orang pegawai Kantor Desa Perapakan, Kantor Desa Jelutung dan Kantor Desa Harapan di Kecamatan Pemangkat dengan pengambilan sampel menggunakan Teknik Sampling Jenuh berjumlah 37 orang. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional berpengaruh signifikan terhadap OCB, disiplin kerja berpengaruh signifikan terhadap OCB dan kepemimpinan transformasional dan disiplin kerja berpengaruh signifikan terhadap OCB
PENGARUH BRAND AMBASSADOR DAN ELECTRONIC WORD OF MOUTH TERHADAP REPURCHASE INTENTION PADA SKINCARE SCARLETT WHITENING DENGAN BRAND ATTACHMENT SEBAGAI VARIABEL MEDIASI (STUDI PADA GENERASI Z DI PONTIANAK)
No full textThis study aims to test and analyze the effect of brand ambassadors and electronic word of mouth on skincare Scarlett Whitening with brand attachment as a mediating variable (study on generation Z in Pontianak). This research uses a quantitative approach. The characteristics of respondents in this study are respondents who live in Pontianak City and are included in the generation Z category who are currently aged 16-28 years, recognize JKT48 as a Scarlett Whitening brand ambassador, have seen JKT48 advertise Scarlett Whitening products, and have bought or used Scarlett Whitening skincare at least once. This research was conducted from September 2024 to December 2024. The sample used was 220 respondents. Sample collection was carried out using non-probability sampling technique, namely purposive sampling. Data collection was carried out by distributing questionnaires via google form. 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Pengaruh Reward Dan Employe Empowerment Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi Pada PT. Charoen Pokphand Indonesia Di Pontianak
No full textPenelitian ini dilakukan untuk menganalisis dan menjelaskan pengaruh Reward Dan Employe Empowerment terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Mediasi Pada PT. Charoen Pokphand Indonesia Di Pontianak. Populasi yang menjadi sasaran penelitian ini ialah seluruh karyawan perusahaan PT Charoen Pokphand Pontianak, sampel yang digunakan dalam penelitian ini sebanyak 50 responden. Pengambilan sampel dari populasi tersebut dilakukan dengan teknik purposive sampling menggunakan metode nonprobability sampling. Analisis diberikan dengan menggunakan uji regresi linear berganda. Berdasarkan hasil temuan dalam penelitian ini menyimpulkan bahwa reward dan employe empowerment memiliki pengaruh yang positif dan signifikan terhadap kepuasan kerja. Variabel reward, employe empowerment dan kepuasan kerja memiliki pengaruh yang positif dan signifikan terhadap kinerja karyawan. Selain itu disimpulkan bahwa kepuasan kerja mampu memediasi hubungan antara reward terhadap kinerja karyawan dan kepuasan kerja mampu memediasi hubungan antara employe empowerment terhadap kinerja karyawan, sehingga dapat disimpulkan bahwa kepuasan kerja mampu memediasi pengaruh antara reward dan employe empowerment terhadap kinerja karyawan. Kata Kunci: Reward, Employe Empowerment, Kepuasan Kerja, Kinerja Karyawan DAFTAR PUSTAKAAbualoush, S. H.-B. (2018). The Role Of Employees’ Empowerment As An Intermediary Variable Between Knowledge Management And Information Systems On Employees’ Performance. Journal of Information and Knowledge management system, Vol 48 No 2.Affandi, P. (2018). Manajemen Sumber Daya Manusia (Teori, Konsep dan Indikator). Riau: Zanafa Publishing.Agnes, W. H. (2017). Pengaruh Employee Engagement Terhadap Kinerja Karyawan Pada PT. Tirta Rejeki Dewatara. Jurnal Manajemen, Vol 1 No 3.Aini, Hesti Nur. (2020). 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CONSUMER ANIMOSITY, XENOCENTRISM AND BOYCOTT MOTIVATION: EXPLORING THEIR INFLUENCE ON UNWILLINGNESS TO BUY PRO-ISRAEL PRODUCTS
No full textGlobalization has led multinational firms to seek new markets, resources, and opportunities beyond national borders. Businesses have both possibilities and risks. Consumer boycotts are becoming more common, posing a strategic and tactical uncertainty for businesses. The ongoing struggle in the Middle East, particularly between Israel and the Palestinian Hamas group, has regained global attention with Israel's October 7, 2023 attack on Palestine. The horrific atrocities on Palestinians caused widespread shock and attracted a lot of attention from countries all over the world, including Indonesia. The people of Indonesia, who are pro-Palestine, have begun to boycott worldwide products linked to Israel as a sign of their hatred for the country. Additionally, the movement against supporting Israel and its allies has caused many Indonesians to switch to non-Israeli products. The goal of this study is to determine how xenocentrism and consumer hostility impact customers' reluctance to purchase Israeli-affiliated items by decreasing their likelihood of being motivated to boycott them. The lack of information on boycott motivation in Indonesia furthers the study's objective. Data was collected by a survey of 264 Indonesians, primarily in Indonesia, and statistical analysis was performed using SmartPLS 4.0. The investigation's conclusions show that consumer hostility, xenocentrism, and the desire to avoid buying have a large and positive impact on boycotting products linked to Israel. Furthermore, the boycott drive acts as a partial mediating factor between the impact of consumer efficacy and animosity on unwillingness to purchase. These findings emphasize the importance of companies and marketers being aware of the continual incidence of customer xenocentrism and hatred, as it has been shown to impact consumers' desire to make a purchase. 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PENGARUH TINGKAT SUKU BUNGA, TINGKAT INFLASI, NILAI KURS DAN PERTUMBUHAN EKSPOR TERHADAP TINGKAT KREDIT BERMASALAH PADA BANK UMUM DI INDONESIA
No full text Dampak tingkat suku bunga, tingkat inflasi, nilai tukar, dan pertumbuhan ekspor terhadap tingkat kredit bermasalah di bank umum Indonesia diselidiki dalam penelitian ini. Berdasarkan 132 observasi yang dikumpulkan dari 46 bank umum dari situs web (termasuk milik Badan Pusat Statistik, Bank Indonesia, dan Badan Pusat Statistik sendiri), penelitian ini menggunakan metodologi kuantitatif. NPL, Suku Bunga, Nilai Tukar, Inflasi, dan Pertumbuhan Ekspor adalah variabel yang digunakan untuk analisis ini. Dimulai pada Januari 2012 dan berlanjut hingga Desember 2022, data disusun setiap bulan untuk setiap variabel. Metode pengumpulan data melibatkan pengumpulan data dan teori yang relevan dari berbagai sumber, termasuk jurnal, artikel, buku, dan penelitian sebelumnya. Data dianalisis menggunakan E-views versi 12, yang memfasilitasi pendekatan ECM dengan data time series. 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PENGARUH LIFESTYLE, BRAND HERITAGE, DAN PERSONAL BRANDING TERHADAP KEPUTUSAN PEMBELIAN DI WARUNG KOPI ASIANG PONTIANAK
No full textBisnis warung kopi merupakan bisnis yang sangat populer, untuk itu para pelaku usaha harus mampu untuk dapat menerapkan strategi yang tepat guna bertahan dan mengembangkan bisnis ditengah ketatnya persaingan dan perkembangan zaman. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh dari Lifestyle, Brand Heritage, dan Personal Branding terhadap Keputusan Pembelian di Warung Kopi Asiang Pontianak. Penelitian ini menggunakan bentuk penelitian kausal dengan pendekatan kuantitatif dengan metode survey. Populasi dari penelitian ini adalah konsumen dari Warung Kopi Asiang. Pengambilan sampel dilakukan dengan teknik purposive sampling sebanyak 150 responden dengan metode non-probability sampling. Analisis data dilakukan dengan menggunakan uji regresi liner berganda. Dari hasil penelitian dapat diketahui bahwa variabel Lifestyle berpengaruh terhadap keputusan pembelian, variabel Brand Heritage berpengaruh terhadap keputusan pembelian, dan Personal Branding berpengaruh terhadap keputusan pembelian.Arikunto, S. 2013. Prosedur penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.Dini Febriani, Hari Susanta Nugraha, Sari Listyorini. 2023. Pengaruh Harga Dan Brand Heritage Terhadap Keputusan Menginap Di Hotel Melva Balemong And Resort. Semarang: Badan Penerbit Universitas Diponegoro.Emanuel. 2023. Warung Kopi Pontianak Melintasi Zaman. Diakses dari https://www.kompas.id/baca/nusantara/2023/06/20/warung-kopi-pontianak-melintas-zaman.Ferdinand, A. 2006. Metode Penelitian Manajemen. Ed.2. Semarang: Badan Penerbit Universitas Diponegoro.Ghozali, Imam. 2018. Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro: Semarang.Hasan, M. Iqbal. 2003. Pokok-Pokok Materi Statistik 1 (Statistik Deskriptif). Edisi Kedua, Penerbit PT. Bumi Aksara, Jakarta.Jemi Ibrahim. 2022. Hampir 800 Warkop di Pontianak, Edi Sebut Banyak Serap Tenaga Kerja. Diakses dari pontianak.go.id.Kasali, R. 2011. Membidik Pasar Indonesia Segmenting, Targeting dan Positioning. Gramedia, Jakarta.Kismono, Gugup. 2011. Pengantar Bisnis. BPFE, Yogyakarta.Kotler, P. and Keller, Kevin Lane. 2012, Marketing Management. 14 th Edition. Global Edition, England: Published by Pearson Education Limited. Publishing as Prentice Hall.Kucharska, W., Mikołajczak, P. 2018. Personal branding of artists and art-designers: necessity or desire?. Journal of Product & Brand Management, Vol. 27 No. 3, pp. 249-261.Kuncoro, Mudrajad. 2009. Metode Riset untuk Bisnis dan Ekonomi. Edisi 3. Penerbit Erlangga.Kurniawan, A., & Ridlo, M. R. (2010). Perilaku Konsumtif Remaja Penikmat Warung Kopi. Jurnal Sosiologi DILEMA. Vol. 32, no. 1.Lemeshow, S., Hosmer Jr, D. W., Klar, J., & Lwanga, S. K. 1990. Adequacy Of Sample Size In Health Studies. New York: World Health Organization.Malhotra, Naresh K. 2004. Marketing Research: An Applied Orientation. Fourth Edition. Prentice Hall. New Jersey.McNally, Speak. 2002. Be Your Own Brand. San Fransisco.Najib. 2023. Kopi Asiang Pontianak, cara bertahan di tengah gempuran cafe. Diakses dari https://kalbar.antaranews.com/berita/547587/kopi-asiang-pontianak-cara-bertahan-di-tengah-gempuran-kafe.Prabowo R. Cahyo. 2013. Warung Kopi Sebagai Bentuk Komunikasi Efektif Masyarakat Indonesia. Diakses dari http://www.warung-kopi-sebagai-bentukkomunikasiefektif-dan-komunikasi-lintas-budaya-masyarakat-indonesia595770.htmlPriyono. 2008. Metode Penelitian Kuantitatif. Sidoarjo: Zifatama Publishing.Rezki Mutiara Indah, Reza Saeful Rachman. 2022. Pengaruh Personal Branding dan Citra Merek Terhadap Keputusan Pembelian (Studi Kasus Kuantitatif BTS dan Album Love Yourself pada Fandomnya Army Bandung).Buana Komunikasi (Jurnal Penelitian Dan Studi Ilmu Komunikasi).Schiffman, L.G., & Kanuk. 2012. Consumer Behaviour. USA : New Jersey Prentice HallSetiadi, N. J.. 2015. Perilaku Konsumen. Jakarta: Prenadamedia.Suci Dwi Pangestu, Dra. Sri Suryoko, M.Si.. 2016. Pengaruh Gaya Hidup (Lifestyle) Dan Harga Terhadap Keputusan Pembelian. Semarang: Badan Penerbit Universitas Diponegoro.Sugiyono. 2019. Metode Penelitian Kuantitalif. Bandung : Altabela.Suliyanto. 2005. Analisis Data dalam Aplikasi Pemasaran. Bogor: Ghalia Indonesia.Suryani, T. 2013. Perilaku Konsumen di Era internet (Implikasinya pada Strategi Pemasaran). Yogyakarta: Graha Ilmu.Urde, M., Greyser, S.A. and Balmer. 2007. Corporate brands with a heritage. Journal of Brand Management. Vol. 15, no. 1
UNVEILING THE FACTORS INFLUENCE ON BLACKPINK'S REPURCHASE INTENTION: A STUDY OF ADVANCED CONSUMER BEHAVIOR PATTERNS
No full textThe "Halyu" phenomenon is growing rapidly and significantly on the app that used to be called Twitter. One of the most popular girl bands is Blackpink, which successfully held a concert in 2023 in Jakarta. Therefore, merchandise of girl bands and boy bands from South Korea has been bought by many people, with the sale of photobooks or photo cards, posters, and stickers being the three types of merchandise most owned by K-pop fans in Indonesia with the population of generation Z and Millennials being the most fans with middle to lower economic conditions. However, fans Blackpink which is BLINK is willing to spent 5 million rupiah. Indonesia has the highest number of Blackpink fans on YouTube, for this reason, it is necessary to have a study that investigates the factors that can influence repurchase intentions on Blackpink’s merchandise in several cities, such as Pontianak, Jakarta, Bandung, and Yogyakarta. Data analysis using SPSS Ver.25 software, which is divided into descriptive analysis, validity test, reliability test, classical assumption test consisting of normality test, multicollinearity test, heteroscedasticity test, linearity test, then continued with multiple linear regression test, partial test (T-test), simultaneous test (F-test) and coefficient of determination test (R2). The results of this study found that brand awareness (X1) and brand image (X2) insignificantly affect repurchase intention and two other variables, such as Korean Wave (X3) and product quality (X4) has significant and positive influences on Blackpink’s merchandise repurchase intention. All independent variables affect positively and significantly simultaneously.
Analisis Dampak Reputasi, Pengalaman Pembelian, Dan Persepsi Harga Terhadap Minat Beli Ulang Dengan Kepercayaan Sebagai Variabel Mediasi: Studi Pada Produk Electronic Equipment Melalui Aplikasi Tiktok Shop Di Kalangan Masyarakat Kota Pontianak
No full textAbstrakPenelitian ini bertujuan untuk mengetahui pengaruh reputasi, pengalaman pembelian, dan persepsi harga terhadap minat beli ulang dengan kepercayaan sebagai variabel mediasi pada konsumen produk electronic equipment atau peralatan elektronik yang bertransaksi melalui online shop Tiktok Shop di Kota Pontianak. Penelitian ini merupakan penelitian kuantitatif berupa asosiatif kausal. Teknik pengumpulan data yang dilakukan dalam penelitian ini melalui penyebaran kuesioner secara online melalui google form. Populasi dalam penelitian ini adalah konsumen peralatan elektronik melalui aplikasi Tiktok Shop di Kota Pontianak. Jumlah sampel yang dipilih sebagai responden dalam penelitian ini berjumlah 100 responden. Teknik pengambian sampel yang dilakukan yaitu dengan menggunakan teknik non-probability sampling dengan metode purposive sampling. Teknik analisis data dalam penelitian ini menggunakan SEM (Structural Equation Model) dengan menggunakan aplikasi SmartPLS versi 4.1. 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PENGARUH WORK LIFE BALANCE DAN PENGEMBANGAN KARIR TERHADAP TURNOVER INTENTION DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA KARYAWAN CU KHATULISTIWA BAKTI PONTIANAK)
No full textOrganisasi dapat dikelola dan terdiri dari beberapa karyawan, dimana tanpa adanya individu di dalamnya maka organisasi/perusahaan tidak akan ada. Tujuan dari penelitian ini untuk menginvestigasi hubungan antara work life balance, pengembangan karir, dan turnover intention dengan kepuasan kerja sebagai variabel intervening. Populasi penelitian ini seluruh karyawan CU Khatulistiwa Bakti Pontianak, dengan sampel menggunakan rumus slovin sehingga dihasilkan responden sebanyak 67 orang. Hasil penelitian ini menunjukkan Work life balance berpengaruh positif terhadap Kepuasan Kerja. Pengembangan karir berpengaruh positif serta signifikan terhadap kepuasan kerja. Work life balance berpengaruh negatif dan signifikan terhadap Turnover intention. pengembangan karir berpengaruh positif serta signifikan terhadap variabel turnover intention. Kepuasan kerja berpengaruh positif serta signifikan terhadap variabel turnover intention. 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