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PENGARUH PENGETAHUAN LINGKUNGAN DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK HIJAU YANG DIMEDIASI OLEH ATTITUDE TOWARD GREEN PRODUCT (Studi Pada Produk Reusable Menstrual Pad Oleh Demi Bumi)
No full textPenelitian ini bertujuan untuk mengetahui pengaruh pengetahuan lingkungan dan kepedulian lingkungan terhadap niat beli produk hijau pada produk reusable menstrual pad di Kota Pontianak. Penelitian ini terdiri dari variabel independen yaitu pengetahuan lingkungan dan kepedulian lingkungan, variabel intervening yaitu attitude toward green product dan variabel dependen yaitu niat beli produk hijau. Jenis penelitian yang digunakan merupakan penelitian kuantitatif, sedangkan teknik pengumpulan data menggunakan kuesioner. Populasi dalam penelitian ini adalah responden Kota Pontianak yang mengetahui produk reusable menstrual pad dengan jumlah sampel sebanyak 150 responden. Pengambilan sampel penelitian ini menggunakan teknik purposive sampling, model analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model Partial Least Square (SEMPLS). Hasil penelitian menunjukkan bahwa pengetahuan lingkungan dan kepedulian lingkungan berpengaruh signifikan terhadap attitude toward green product, pengetahuan lingkungan tidak berpengaruh terhadap niat beli produk hijau, kepedulian lingkungan dan attitude toward green product berpengaruh signifikan terhadap niat beli produk hijau, uji mediasi menunjukan bahwa attitude toward green product memediasi pengaruh pengetahuan lingkungan terhadap niat beli produk hijau dan attitude toward green product memediasi pengaruh kepedulian lingkungan terhadap niat beli produk hijau. Kata Kunci: Pengetahuan Lingkungan, Kepedulian Lingkungan, Attitude Toward Green Product, Niat Beli Produk Hijau. DAFTAR PUSTAKAAli, A., & Israr, A. (2012). Environment Friendly Product: Factors that Influence the Green Purchase Intentions of Pakistan Consumer. Pak. J. Eng. Technol. Sci (PJETS).Aman, A. L., Amran, H., & Zuhal , A. (2012). The Influence of Environmental Knowledge and Concern on Green Purchase Intention the Role of Attitude as a Mediating Variable. British Journal of Arts and Social Sciences , Vol.7 No.2 pp.145-167 .Angelovska, J., Snezana, B. S., & Nina, A. (2012). The Impact of Environmental Concern and Awareness on Consumer Behavior. Journal International Environmental Application & Science, Vol. 7 No,2 pp.406-416.Cheah, I., & Ian, P. (2011). Attitudes toward Environmentally Friendly Products: The Influence of Ecoliteracy, Interpesonal Influence and Vallue Orientation. Marketing Intelligence & Planning.Chen, Y. S. (2011). Green Organizational Identity: Sources and Consequence. Management Decision, 49(3), 384-404.Chen, Y. S., & Chang, C. H. (2016). Green brand personality and green purchase intentions: the mediation roles of green brand associations and green brand attitude. Procedings of 21stISERD International Conference, Shanghai, China.demibumi product category. (2023). Retrieved from demibumi.id: https://demibumi.id/Diamantopoulos, A., Schlegelmilch, B. B., Sinkovies, R. R., & Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research.Ghozali, I., & Latan, H. (2015). Partial Least Squares Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 Ed. Ke-2. Semarang: Badan Penerbit Universitas Diponegoro.Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review.Indriani, I. A., Rahayu, M., & Hadiwidjojo, D. (2019). The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable. International Journal of Multicultural and Multireligious Understanding.Indriyani, R. M., Susanto, & Ningrum, N. K. (2021). 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ANALYSIS OF THE DETERMINANTS OF DECISIONS TO USE AFFILIATE MARKETING IN MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) SALES IN PONTIANAK MULTIPARTY WITH BABY BOOMER AND Y GENERATION AS MODERATING VARIABLE
No full textMSMEs continued to grow even during the pandemic. In the use of technology and the application of affiliate marketing strategy in business, individuals will have different opinions. In terms, each generation has different perceptions. Therefore, this study examines the effect of perceived usefulness, observed, and social influence on decisions to use affiliate marketing with generation as the moderating variable. The research conducted was quantitative research and focused on the baby boomer and Y-generation MSME owners in Pontianak City. The results showed that perceived usefulness, observing, and social influence had an influence on the decisions to use affiliate marketing with baby boomers and Generation Y was able to moderate (strengthen) the perceived usefulness, observing, and social influence on the decisions to use affiliate marketing.Abdat, F. A. (2020). Using UTAUT model to predict social media adoption among Indonesian SMEs. 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PENGARUH FOOD QUALITY, SERVICE QUALITY, DAN PERCEIVED VALUE TERHADAP BRAND TRUST DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA RESTORAN GRILL ME
No full textBased on data from the Pontianak City Government, the growth of the culinary business in Pontianak City is likely to continue to move dynamically and increase in the future, so that there will be high competition. Therefore, in order to develop and compete with competitors, culinary business actors, especially restaurants, must be able to create an appropriate strategy to create competitive advantage and maintain quality. The purpose of this study was to identify and analyze the effect of food quality, service quality, and perceived value on brand trust mediated by brand image at the Grill Me Pontianak Restaurant. This research is an explanatory research with a quantitative approach. The sampling technique used a non-probability sampling technique with a total sample of 240 respondents in Pontianak City and used a questionnaire as a data collection instrument. The data analysis technique used is SEM-PLS with the help of the smartpls 4.0 application. the results of the study show that service quality and perceived value have a positive and significant effect on brand image and brand trust. While food quality has a positive and significant effect on brand image, but does not have a significant effect on brand trust. The brand image variable manages to mediate the relationship between food quality, service quality, and perceived value on brand trust in a positive and significant way. Meanwhile, brand image has a positive and significant effect on brand trust.DAFTAR PUSTAKAA, Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. Vol 64 (1) pp 12-37.Adrian Junio Adiwidjaja & Zeplin Jiwa Husada Tarigan. (2017). Pengaruh Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Sepatu Converse. 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PENGARUH LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP SEMANGAT KERJA PEGAWAI PADA DINAS KESBANGPOL KABUPATEN KUBU RAYA
No full textABSTRAKTujuan dari penelitian ini adalah untuk mengetahui pengaruh lingkungan kerja danmotivasi kerja terhadap semangat kerja karyawan pada Dinas KESBANGPOL(Kesatuan Bangsa Dan Politik) Kabupaten Kubu Raya. Populasi dalam penelitianini seluruhnya menggunakan karyawan yang ada dalam Dinas KESBANGPOL(Kesatuan Bangsa Dan Politik) Kabupaten Kubu Raya. Teknik pengumpulan datadalam penelitian ini menggunakan kuesioner. Teknik analisis data dalam penelitianini menggunakan teknik dengan model regresi linier berganda. Hasil dari penelitianini menunjukan bahwa di peroleh korelasi (hubungan) yang positif antara variabelLingkungan Kerja Dan Motivasi Kerja Terhadap Semangat Kerja Pegawai PadaDinas KESBANGPOL (Kesatuan Bangsa Dan Politik) Kabupaten Kubu Raya.Kata kunci: Lingkungan Kerja, Motivasi Kerja, Semangat KerjaABSTRACTThe purpose of this study was to determine the effect of the work environment andwork motivation on employee morale at the KESBANGPOL (National and PoliticalUnity) Office of Kubu Raya Regency. The population in this study all useemployees in the Kesbangppol Office of Kubu Raya Regency. Data collectiontechniques in this study using a questionnaire. Data analysis techniques in this studyused techniques with multiple linear regression models. The results of this studyindicate that there is a positive correlation (relationship) between the variables ofthe work environment and work motivation on employee morale at the KesbangpolService, Kubu Raya Regency.Keywords: Work Environment, Work Motivation, Work Spirit DAFTAR PUSTAKAArina, F. (2015). Pengaruh Kopensasi, Motivasi, dan Pengawasan TerhadapSemangat Kerja Karyawan di PT Riau Medika Grafika Pekanbaru Riau.Jurnal Online Mahasiswa Fakultas Ekonomi Universitas Riau, 2(1), 33-42.Ashari, B., Pramono, R., & Iswono, S. (2015). Pengaruh Motivasi Kerja TerhadapSemangat Kerja. Jurnal Fakultas Ekonomi Universitas Jember, 40-53.Asnawi, S. (2011). Semangat kerja dan Gaya kepemimpinan. Jurnal Psikologi,2(26), 86-92.Asnawi, S. (2016). Pengaruh Setres Kerja dab Konflik Kerja Terhadap SemangatKerja Karyawan Pada PT. Omega Mas Pasuruan. Jurnal EkonomiModerenisasi, 3(12), 107-116.Cahandra, D. A. (2018). 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JurnalEMA , 22-32.Manihuruk, C. P., & Tirtayasa, S. (2020). Pengaruh Setres Kerja, Motivasi Kerja,dan Lingkungan Kerja Terhadap Semangat Kerja Pegawai. Jurnal IlmiahMagister Manajemen, 296-307.Octiviani , L., & Suwana , I. (2019). Pengaruh Motivasi, Kompensasi, danLingkungan Kerja Fisik Terhadap Semangat Kerja Karyawan BelloDesign Singaraja. E-Jurnal Manajemen Universitas Udaya, 8(12), 203-212.Pasaribu, P., & Jonyanis. (2017). Pengaruh Lingkungan Kerja Terhadap SemangatKerja Karyawan CV Jaya Karya Pekanbaru. Jurnal Fakultas Ilmu Sosialdan Politik Universitas Riau, 4(1), 1-15.5152Saputra, E., & Ratnasari , S. (2018). Pengaruh Lingkungan Kerja, Insentif,Komunikasi dan Senioritas Terhadap Semangat Kerja Karyawan . JurnalDimensi, 82-93.Saputra, Y., & Masharino. (2016). Pengaruh Motivasi Kerja dan Insentif TerhadapSemangat Kerja Karyawan CV FA Management. Jurnal Ilmu dan RisertManajemen (JIRM), 5(2), 50-62.Sari, Y. K. (2020). 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Pengaruh Motivasi Kerja,Lingkungan Kerja, dan Kompensasi Terhadap Kinerja Karyawan MelaluiSemangat Kerja Karyawan (Studi Kasus pada Karyawan Bagian ProduksiCV. Putra Jaya). Jurnal Ilmu Administrasi Bisnis , 63-72
PENGARUH FAKTOR FUNDAMENTAL PERUSAHAAN TERHADAP RETURN SAHAM DENGAN KEBIJAKAN DIVIDEN SEBAGAI PEMODERASI PADA PERUSAHAAN INDEKS KOMPAS 100
No full textThis study aims to determine the effect of debt to equity, return on equity, free cash flow and company size on stock returns and to determine whether dividend policy as a moderating variable can strengthen or weaken the relationship between the independent variables and the dependent variable. The object of this research is the companies that are members of the Kompas 100 index that have survived during 2016-2020. With the purposive sampling method, the criteria are 42 companies that are sampled in this study. The data analysis method used in this research is panel data regression, multiple linear regression and interaction test. The results of the study show that partially debt to equity has a significant negative effect on stock returns, return on equity has a significant positive effect on stock returns and free cash flow and company size has an insignificant positive effect on stock returns and simultaneously debt to equity, return on equity, free cash flow and company size on stock returns. Dividend policy weakens the relationship between free cash flow and stock returns and is unable to moderate the relationship between debt to equity, return on equity and company size on stock returns
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, DISIPLIN KERJA DAN MOTIVASI INSTRINSIK TERHADAP KINERJA KARYAWAN (Studi Pada PT.Harapan Sawit Lestari Kabupaten Ketapang)
No full textPenelitian ini bertujuan untuk mengetahui pengaruh Gaya Kepemimpinan Transformasional, Disiplin Kerja dan Motivasi Intrinsik terhadap Kinerja Karyawan (Studi pada Pt.Harapan Sawit Lestari Kabupaten Ketapang). Penelitian ini merupakan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah karyawan Pt. Harapan Sawit Lestari. Adapun sampel dalam penelitian ini adalah 375 karyawan. Teknik pengambila sampel dengan menggunakan teknik sampling jenuh. Pengujian dilakukan dengan menganalisis hasil uji instrumen penelitian, statistik deskriptif, uji asumsi klasik dan analisis regresi linear berganda.Hasil penelitian yang diperoleh menunjukkan bahwa gaya kepemimpinan transformasional berpengaruh positif signifikan terhadap kinerja karyawan. Disiplin kerja berpengaruh positif terhadap kinerja karyawan. Motivasi intrinsik berpengaruh positif signifikan terhadap kinerja karyawan.Kata Kunci : Gaya Kepemimpinan Transformasional, Disiplin Kerja, Motivasi Intrinsik, dan Kinerja Karyawan
PENGARUH GAYA KEPEMIMPINAN DAN KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABLE MEDIASI (Studi Pada Karyawan Koperasi Simpan Pinjam CU Lantang Tipo Kantor Cabang Sanggau dan Kembayan)
No full textABSTRAKTujuan penelitian ini adalah untuk menganalisis pengaruh Gaya Kepemimpinan dan Komunikasi Organisasi terhadap Kinerja Karyawan melalui Motivasi Kerja sebagai variabel mediasi studi kasus pada karyawan Koperasi Simpan Pinjam CU Lantang Tipo Kantor Cabang Sanggau dan Kembayan. Bentuk penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh karyawan Koperasi Simpan Pinjam CU Lantang Tipo Kantor Cabang Sanggau dan Kembayan dengan sampel yakni seluruh populasi yang berjumlah 72 orang. Pengujian dilakukan dengan menganalisis hasil uji statistik deskriptif, uji instrumen, uji asumsi klasik, path analysis/ analisis jalur dan uji hipotesis menggunakan SPSS versi 22. Hasil penelitian menunjukkan; Gaya Kepemimpinan dan Komunikasi Organisasi berpengaruh positif dan signifikan terhadap Motivasi Kerja; Gaya Kepemimpinan dan Komunikasi Organisasi berpengaruh positif dan signifikan terhadap Kinerja Karyawan; Motivasi Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan; dan Motivasi Kerja berperan sebagai variabel yang memediasi pengaruh Gaya Kepemimpinan dan Komunikasi Organisasi terhadap Kinerja Karyawan.Kata Kunci: Gaya Kepemimpinan, Komunikasi Organisasi, Motivasi Kerja dan Kinerja KaryawanDAFTAR PUSTAKA Afianto, I. D., & Utami, H. N. (2017). Pengaruh disiplin kerja dan komunikasi organisasi terhadap kepuasan kerja dan kinerja karyawan (studi pada karyawan divisi marketing pt. victory international futures kota malang) (Doctoral dissertation, Brawijaya University). Agusta, L. (2013). Pengaruh pelatihan dan motivasi kerja terhadap kinerja karyawan CV Haragon Surabaya. Agora, 1(3), 1399-1408. Angriana, W. R. (2017). Pengaruh komunikasi organisasi terhadap motivasi kerja Pegawai pada kantor kecamatan tallo kota makassar (Doctoral dissertation, Universitas Islam Negeri Alauddin Makassar).Anggraeni, F. N., Ramly, A. T., & Kirbandoko, K. (2021). Pengaruh Komunikasi Organisasi Dan Kepemimpinan Terhadap Kinerja Pegawai Pada PT. Teknologi Ahura Quasantra. Jurnal Manajemen (Edisi Elektronik), 12(3), 493-509.Ansory, H. A. F., & Indrasari, M. (2018). Manajemen Sumber Daya Manusia. Sidoarjo: Indomedia Pustaka.Apriyanto, R. C. A. (2018). Pengaruh Gaya Kepemimpinan Otoriter, Komunikasi Organisasi, Dan Motivasi Kerja Terhadap Kinerja Karyawan Pt. Asia Paramita Indah Tbk. Mandom Di Surakarta(Doctoral dissertation, Universitas Muhammadiyah Surakarta).ASHARI, M. R. (2019) Pengaruh Kepemimpinan, Komunikasi Organisasi, dan Motivasi Kerja Terhadap Kinerja Karyawan Bagian Penjualan Pada PT Surya Madistrindo Banyuwangi.Astuti, N. F., & SE, S. C. R. (2017). PENGARUH KOMUNIKASI ORGANISASI DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN DI DINAS KOMUNIKASI DAN INFORMATIKA PROVINSI JAWA BARAT (Doctoral dissertation, Perpustakaan Fakultas Ekonomi dan Bisnis Unpas Bandung).Fahmi, Irham. (2013). Perilaku Organisasi Teori, Aplikasi, dan kasus. Bandung, Indonesia: Alfabeta.Gomes, Faustino Cardoso. (1995). Manajemen Sumber Daya Manusia. Yogyakarta: Andi Offset.Ghozali, Imam. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23 (Edisi 8). Cetakan ke VIII. Semarang: Badan Penerbit Universitas Diponegoro.Hafni, L., & Biantary, C. (2017). PENGARUH GAYA KEPEMIMPINAN, KOMUNIKASI ORGANISASI DAN MOTIVASI KERJA TERHADAP Efendi, R. (2020). Pengaruh gaya kepemimpinan terhadap kinerja karyawan. Jurnal Economic Edu, 1(1).KINERJA KARYAWAN PADA PT ALFA SCORPII PEKANBARU. Procuratio: Jurnal Ilmiah Manajemen, 5(4), 406-417.Hasibuan, M. S. (2014). Manajemen sumber daya manusia (revisi). Jakarta: Bumi Aksara.Kartono, K. (2008). Pemimpin & Kepemimpinan. Jakarta: Raja Grafindo Persada.Kertiriasih, N. N. R., Sujana, I. W., & Suardika, I. N. (2018). The effect of leadership style to job satisfaction, employee engagement and employee performance (study at PT. Interbat, Bali, Nusra, and Ambon). International Journal of Contemporary Research and Review, 9(03), 20592-20600.Liliweri, A. (2014). Sosiologi dan Komunikasi Organisasi. Jakarta: Bumi Aksara.Mangkunegara, A. A. P. (2016). Manajemen Sumber Daya Manusia. Perusahaan. Bandung: PT. Remaja Rosdakarya.Marquis, B. L., & Huston, C. J. (2010). Kepemimpinan dan manajemen keperawatan. EGC.Mas’ud, F. (2004). Survai Diagnosis Organisasi: Konsep dan aplikasi. Universitas Diponegoro.Nazir,M. (2003). Metode Penelitian. Jakarta: Ghalia Indonesia.Paais, M., & Pattiruhu, J. R. (2020). Effect of motivation, leadership, and organizational culture on satisfaction and employee performance. The Journal of Asian Finance, Economics, and Business, 7(8), 577-588.Pace, Wayne dan Don Faules. (2010) “Komunikasi Organisasi: Strategi Meningkatkan Kinerja Perusahan”, Bandung: PT. Remaja Rosdakarya
THE IMPACT OF INFLUENCER MARKETING AND FOOD & BEVERAGE QUALITY IN INCREASING CUSTOMERS REPURCHASE INTENTION WITH BRAND IMAGE AS MEDIATING VARIABLE (STUDY OF STREET BOBA PONTIANAK)
No full textThis research aims to examine the impact of Influencer Marketing and Food & Beverage Quality in Increasing Customers Repurchase Intention with Brand Image as Mediating Variable. The type of research being used is quantitative research type with sample of respondents collected using Purposive Sampling technique which utilized questionnaires with 5-point Likert scale. Questionnaires are given to respondents according to predetermined criteria. The target population framework of this research are consumers who has made purchase in Street Boba Pontianak, with 100 sample of respondents involved. The data analysis method used in this research is Structural Equation Modelling (SEM) and Partial Least Square (PLS) using SmartPLS 4 software. The hypothesis in this research are; H1;Influencer marketing have significant impact on repurchase intention; H2; Food & beverage quality have a significant impact on repurchase intention; H3; Influencer marketing have a significant impact on brand image; H4; Food & beverage have a significant impact on brand image; H5; Brand image has a significant impact on repurchase intention; H6; Brand image mediates between Influencer marketing and repurchase intention; H7; Brand image mediate between Food & Beverage quality and repurchase intentionReferences:Arlanda, R. & Suroso, A (2018). The Influence of Food & Beverage Quality, Service Quality, Place, and Perceived Price to Customer Satisfaction and Repurchase Intention. Journal of Research in Management. Vol. 1, No. 1, 2018, pp. 28 – 37. Barreda, A. A., Bilgihan, A., Nusair, K., &Okumus, F. (2015). Generating brand awareness in Online Social Networks. Computers in Human Behavior, 50, 600–609. Cendriono, N., &Ardiana, T. E. (2018). Pengaruh Kualitas Pelayanan Terhadap Pembelian Ulang Dawet Jabung yang Dilihat dari Kepuasan Pelanggan sebagai Variabel Mediasi. Jurnal Akuntansi dan Pajak,18(2),188-195. Chinomona, Richard. 2016. "Brand Communication, Brand Image and Brand Trust as Antecedents of Brand Loyalty in Gauteng Province of South Africa." Economic and Management Studies 7 (1): 124 39. Chin, W. W. (1998). The Partial Least Squares Aproach to Structural Equation Modeling. Modern Methods for Business Research, 295, 336 Chiu, Chao-Min., Chang, Chen-Chi, Cheng, Hsiang-Lan., Fang, Yu-Hui. 2009. Determinants of Customer Repurchase Intention in Online Shoping. Online Information Review. 33(04), p. 761-784. Febrini.I.Y.,Widowati.R.,&Anwar.M.(2019). Pengaruh Experiential Marketing Terhadap Kepuasan Konsumen dan Minat Beli Ulang Di Warung Kopi Kelotok, Kaliurang, Yogyakarta. Jurnal Manajemen Bisnis,10(1), 35-54. Ge, J. and Gretzel, U., (2018). Emoji rhetoric: a social media influencer perspective. Journal of Marketing Management, 34(15-16), 1272-1295. Godey, B., et al. (2016) Social Media Marketing Efforts of Luxury Brands: Influence on Brand Equity and Consumer Behavior. Journal of Business Research, 69, 5833-5841. Ghozali, Imam. 2014. Structural Equation Modeling Metode Alternatif dengan Partial Least Square (PLS). Edisi 4. Hair Joseph F, C. M. (2017). Partial Least Squares Structural Equation Modeling. Hamburg: Springer. Hariyanti, N. T., & Wirapraja, A. (2018) Pengaruh Influencer Marketing Sebagai Strategi Pemasaran Digital Era Moderen (Sebuah Studi Literatur). Jurnal Eksekutif. Vol. 15 (1). pp. 133-146. ISSN 1829-7501. Hidayat, D., Bismo, A., Basri, A.R., (2020) “The Effect of Food Quality and Service Quality Towards Customer Satisfaction and Repurchase Intention (Case Study of Hot Plate Restaurants)”, Manajemen Bisnis, Vol. 10, No. 01, pp.01-09, Howard-Grenville J, Buckle SJ, Hoskins BJ, et al. (2014) Climate change and management. Academy of Management Journal 57 (3): 615–623. Isoraité, M. (2018). Brand Image Theoretical Aspects. Integrated Journal of Business and Economics, 2(1), 116-122. Ketut, Y. I., (2018). The Role Of Brand Image Mediating The Effect Of Product Quality On Repurchase Intention. Russian Journal Of Agricultural And Socio-Economic Sciences 83(11):172-180 Khoirul Basyar Dan Sanaji. (2016). Pengaruh Persepsi Kemudahan Dan Persepsi Manfaat Terhadap Niat Beli Ulang Secara Online Dengan Kepuasan Sebagai Variabel Intervening. Jurnal Bisnis Dan Manajemen. Vol. 8, No. 2, Halaman 204-217. Ki et al., (2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services, 55:102133. Doi: 10.1016/j. jretconser.2020.102133. Kotler, Philip and Kevin Lane Keller. (2016). Marketing Managemen, 15th Edition, Pearson Education,Inc. Kwosierra, V., & Arifin. (2022). The Influence Of Service Quality, Food Quality, And Price Toward Customer Satisfaction At Coffee Loca Medan. 5th National Conference Business, Management, and Accounting. Lari, H. A., Foroudi, P., & Imani, S. (2021). Behavioural intentions in the UK fashion industry: The impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and love mark. Building Corporate Identity, Image and Reputation in the Digital Era, 307-346. Lee, H.J., & Jee, Y. (2016). The Impacts of Brand Asset of Domestic Screen Golf Playing Systems Upon Brand Trust and Brand Loyalty. International Journal of Sports Marketing and Sponsorship. Vol. 17 No. 4, pp. 320-332. Liu, M. T., Liu, Y., Mo, Z., Zhao, Z., andZhu, Z. (2019). How CSR influences customer behavioural loyalty in the Chinese hotel industry. Asia Pacific Journal of Marketing and Logistics. Doi:10.1108/apjml-04-2018-0160. Manda, A.M., (2021). Pengaruh Celebrity Endorsment Terhadap Repurchase Intention Dengan Brand Image Sebagai Variabel Intervening Pada Produk Luwak White Koffie ( Studi Kasus Pada Mahasiswa Manajemen Universitas PGRI Adi Buana Surabaya ). Jurnal Riset Bisnis Keberlanjutan ISSN : 2746–8607 Vol 2 No 1. Marliawati, A., & Cahyaningdya, D. (2020). Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust. Management Analysis Journal 9. Masithah, D., Suroso,I., & Nurhayati (2022). The Influence of Influencer Marketing and Emotional Branding Through Brand Image on Repurchase Intention on Iymel Says Hijab Products. IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 24, Issue 7. Ser. III (July. 2022), PP 48-53www.iosrjournals.org Masitoh, M. R., Wibowo, H. A., & Sunaryo, D. (2018). Pengaruh Kualitas Pelayanan, Kepuasan, dan Kepercayaan Merek terhadap Niat Pembelian Ulang di Toko Online Tokopedia. Manajemen, 8(1), 60–77. Matin. A., Khoshtaria, T., & Todua, N. (2022). The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users. International Journal of Marketing, Communication and New Media. ISSN: 2182-9306. Vol. 10, No.18. Mitra, S., & Jenamani, M. (2020). OBIM: A computational model toestimate brand image from online consumer review. Journal of Business Research, 114, 213-226. Momentum Works and Qlub (2022). Bubble Tea In Southest AsiaMuliawan, S. (2018). Pengaruh Food Quality dan Ketersediaan Produk Terhadap Repurchase Intention Produk Sari Roti di Surabaya. Jurnal Strategi Pemasaran, 5(2), 6. Murniati, M. P, dkk. 2013. Alat-alat Pengujian Hipotesis. Semarang: Penerbitan Unika Soegijapranata. Putri, L. H. (2016). Faktor-Faktor yang Mempengaruhi Minat Pembelian Ulang Konsumen Terhadap Produk Naget Delicy. Jurnal Manajemen dan Start-Up Bisnis, 162-170. Rio Angga Prastya, R. I. O. (2021). 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THE INFLUENCE OF CONTENT MARKETING, ONLINE CUSTOMER REVIEW, AND RATING ON BRAND IMAGE AND ITS IMPACT ON PURCHASE INTENTION OF FLIMTY AT FLIMTYFIBER OFFICIAL TIKTOKSHOP ACCOUNT
No full textThis study aims to examine and analyze the influence of content marketing, online customer review, and rating on brand image and its impact on the purchase intention of Flimty on the Flimtyfiber official Tiktokshop account. The study used a comparative causal method with a quantitative approach. The characteristics of the respondents in this research are individuals from all over in Indonesia, aged at least 17 years, who are familiar with Flimty but have never purchased it before, or have purchased similar products such as Flimty but from other brands and have a Tiktok account. The research was conducted from May to July 2023, with a sample size of 205 respondents. The sampling technique used in this research is non-probability sampling, specifically purposive sampling. Data collection was carried out by distributing questionnaires through Google Form. The hypotheses were tested using the Structural Equation Model (SEM) with the AMOS 24 software. The research results indicate that content marketing, online customer review, and rating significant impact on brand image. Online customer review and rating significant impact on purchase intention. Content marketing doesn’t impact on purchase intention. Brand image is capable of mediating the relationship between content marketing and rating with purchase intention. Brand image is not capable of mediating the relationship between online customer review and purchase intention
PENGARUH BEBAN KERJA DAN STRES KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN BAGIAN KURIR JNE EXPRESS KOTA PONTIANAK
No full textAbstrak Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja dan stres kerja terhadap turnover intention pada karyawan bagian kurir JNE Express Kota Pontianak. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Fakta-fakta dalam penelitian ini menggunakan penelitian kuantitatif berupa statistik. Sumber data diperoleh dari penelitian ini adalah data sekunder dan data primer. Variabel yang dilakukan dalam penelitian ini adalah variabel bebas dan variabel terikat. Variabel bebas yang diteliti dalam penelitian ini adalah variabel beban kerja dan stres kerja kemudian variabel terikat adalah turnover intention. Responden yang diteliti dalam penelitian ini adalah karyawan bagian kurir di JNE Express kota Pontianak dengan populasi sebesar 60 responden dan sampel menggunakan rumus slovin sebesar 38 responden. Teknik pengumpulan data menggunakan kuesioner (angket) dengan menggunakan skala likert. Teknik analisis yang digunakan adalah analisis deskriptif, uji instrument data, uji asumsi klasik, dan uji linier berganda.Penelitian ini menunjukkan bahwa beban kerja tidak berpengaruh positif signifikan terhadap turnover intention. Stress kerja berpengaruh positif dan signifikan terhadap turnover intention. Kemudian beban kerja dan stres kerja bersama-sama atau secara simultan berpengaruh terhadap turnover intention. Kata Kunci: Beban Kerja, Stres Kerja dan Turnover Intention. Abstract This study aims to determine the effect of workload and work stress on turnover intention in employees of the courier section of JNE Express Pontianak City. The type of research used in this research is quantitative research. The facts in this study use quantitative research in the form of statistics. The data sources obtained from this research are secondary data and primary data. The variables carried out in this study are independent variables and dependent variables. The independent variables studied in this study are workload and work stress variables, then the dependent variable is turnover intention. Respondents studied in this study were employees of the courier section at JNE Express in Pontianak city with a population of 60 respondents and a sample using the slovin formula of 38 respondents. Data collection techniques using a questionnaire (questionnaire) using a Likert scale. The analysis technique used is descriptive analysis, data instrument test, classical assumption test, and multiple linear test.This study shows that workload has no positive and significant effect on turnover intention. Work stress has a positive and significant effect on turnover intention. Then workload and work stress together or simultaneously affect turnover intention. Keywords: Workload, Work Stress and Turnover Intention.Daftar PustakaAlkubaisi, M. M. (2015). How can Stress Affect Your Work Performance? Quantitative Field Study on Qatari Banking Sector. 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