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PENGARUH PERCEIVED VALUE, PRODUCT DESIGN, DAN BRAND IMAGE TERHADAP MINAT BELI PRODUK UNIQLO UT ONE PIECE FILM: RED
No full textPersaingan di bidang fashion saat ini sangatlah ketat, para pelaku usaha di bidang fashion harus memiliki strategi-strategi yang bisa bersaing dengan brand fashion lainya. Di zaman yang di mana semua dapat di akses di internet konsumen dapat lebih mudah untuk mencari perbandingan antara brand fashion, konsumen akan mempertimbangkan brand mana yang lebih cocok dengan apa yang di inginkanya. Tidak jarang pula orang akan memamerkan dan memperlihatkan gaya atau caranya untuk berpenampilan di internet, di mana saat ini begitu banyaknya pengguna internet maka tak heran konsumen akan lebih mudah untuk mencari informasi dari brand- brandfashion dan menunjukan caranya berpenampilanya di internet. Penelitian ini dilakukan untuk menganalisis pengaruh perceived value, product design, dan brand image terhadap minat beli produk UT one piece film: red. Adapun jumlah sampel yang digunakan di dalam penelitian ini berjumlah 75 responden. Teknik analisis data yang digunakan adalah analisis regresi linier berganda, uji instrument penelitian, uji asumsi klasik dan uji hipotesis. Hasil analisis data menunjukan bahwa (1) perceived value mempunyai pengaruh positif dan siginifikan terhadap minat beli. (2) product design mempunyai pengaruh positif dan siginifikan terhadap minat beli. (3) brand image mempunyai pengaruh positif dan siginifikan terhadap Minat beli
THE EFFECT OF HALAL AWARENESS, NATURAL PRODUCT INNOVATION AND PRICE ON PURCHASE DECISION (EMPERICAL STUDY ON SOMETHINC MUSLIM CONSUMERS IN PONTIANAK)
No full textABSTRACT The growth of the cosmetics and skin care industry globally has also had an impact on the growth of the cosmetics and skin care industry in Indonesia. Indonesia is a fairly large market for cosmetics so this business will be promising for producers who want to develop in the country. The potential for this cosmetic market lies, among other things, in the growing number of young people or millennials. The purpose of this research is to investigate and to analyze The Effect Of Halal Awareness, Natural Product Innovation And Price On Purchase Decision (Empirical Study On Somethinc Muslim Consumer In Pontianak). This type of research is a quantitative research. The population in this study were Somethinc consumers in Pontianak City Have used Somethinc product for at least 2 months with number of samples 100 respondents. The sampling technique in this study was non-probability sampling, namely purposive sampling. the test performed descriptive statistical analysis and used the multiple regression analysis model with the SPSS analysis tool. the research results show that all the hypotheses made in this study are accepted.REFERENCEAbdul, M. (2009). Consumer Decision Making Process In Shopping For Halal Food In Malaysia. Consumer decision making process in shopping for halal food in Malaysia , 10.Abdullah, MA, & Awadh, AM (2015). Consumers' awareness towards halal food and cosmetic products in Saudi Arabia. Procedia-Social and Behavioral Sciences, 195, 102-110.Abdullah, MMB, Basri, MM, & Wok, S. (2019). Examining the effects of halal brand awareness, halal brand association, and halal brand loyalty on halal cosmetics purchase intention. Journal of Islamic Marketing, 10(2), 401-417.Ahmed, MA (2016). World Journal of Entrepreneurship, Management and Sustainable Development. 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Analysis Of Factors Influencing Consumer Purchase Decisions In Usu Taxes (Pajus) Medan. Journal of Finance and Business, 16.Haruna Babatunde Jaiyeoba, MA (2019). Halal certification mark, brand quality, and awareness Do they influence buying decisions of Nigerian consumers?Hassan, FM, Rahman, NAA, & Mohamad, R. (2019). The Impact of Halal Awareness on Muslim Consumers' Purchase Decision-Making Process: A Conceptual Framework. International Journal of Business and Society, 20(3), 1003–1018.Hatta, IH (2018). Analysis Of Product Innovation, Product Quality, Promotion, And Price, And Purchase Decisions. South East Asia Journal of Contemporary Business, Economics and Law, 7.Heffner, CL (2016). Test Validity and Reliability. Retrieved from AllPsych, 18.Izzuddin, A. (2018). The influence of halal labels, halal awareness and food ingredients on the intention to buy culinary food. Journal of Science and Technology Research, 3(2), 100-114.Ministry of Industry of the Republic of Indonesia. 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The Influence of Social Media Marketing Activities on Brand Trust and Brand Loyalty in Somethinc Skincare Product Users in Surabaya. Perbanas Institutional Repository, 10.Malhotra, NK (2010). Marketing Research: An Applied Orientation Sixth Edition . Pearson Education.Marin, AM, & Vicas, SI (2020). The Importance of Natural Ingredients in Cosmetics Products. Sustainability, 12(17), 7075.MUI. (2021, December 30). The Urgency of Halal Certification in the Efforts to Empower the People's Economy – 3. Retrieved from MUI Digital: https://mui.or.id/mui-provinsi/mui-sulsel/33088/urgensi-certifikasi-halal-dalam-usaha-pemberdayaan-ekonomi- people-3/MyBest. (2022). 10 Best Somethinc Skincare Recommendations (Latest in 2022). Indonesia: MyBest. Retrieved from https://my-best.id/137940#:~:text=Somethinc%20 is%20merk%20local%20yang, Peeling%20Solution%2C%20which%20yang%20best%3FNasser, NA, & Al-Tit, AA (2019). 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Analysis Of Lifestyle, Innovation Products, And Marketing Mix Of Product Purchase Decision Hen's Instant Omelette (Case Study In Pt Eco Nature Multiindo). Independent Journal Of Management & Production (IJM&P), 18.Rizkil, MZ (2018). Islamic Marketing Strategy in Increasing Sales (Case Study at Al-Haramain Muslim Clothing Store, Ciputat, South Tangerang). repository ptiq.Sanjaya, S. (2015). The Influence Of Promotion And Brand On Purchase Decisions At PT. Sinar Sosro Medan. Scientific Journal of Management and Business, 15.Schindler, DR (2014). Business Research Methods. USA: Library of Congress Cataloging-in-Publication Dat.Shafie, S. (2021). Halal Certification: an international marketing issues and challenges. Halal Certification: an international marketing issues and challenges, 11.Siddiqui, K., & Zia, A. (2020). Halal Consciousness, Halal Product Awareness, and Purchase Intention for Halal Cosmetics: A Study on Muslim Women in Pakistan. 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PENGARUH LOCUS OF CONTROL DAN SELF EFFICACY TERHADAP KEMATANGAN KARIR SISWA KELAS XII SMK NEGERI 5 PONTIANAK
No full textABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh locus of control dan self efficacy terhadap kematangan karir siswa kelas XII di SMK Negeri 5 Pontianak. Penelitian ini merupakan bentuk penelitian asosiatif dengan pendekatan kuantitatif. Fakta-fakta dalam penelitian ini menggunakan penelitian kuantitatif berupa statistik. Sumber data dan fakta yang diperoleh dari adalah data sekunder dan primer. Variabel yang dilakukan dalam penelitian ini adalah variabel bebas dan variabel terikat untuk diteliti. Variabel bebas yang dilakukan dalam penelitian ini adalag locus of control dan self efficacy, kemudian variabel terikat adalah kematangan karir. Populasi dalam penelitian ini adalah seluruh siswa kelas XII di SMK Negeri 5 Pontianak. Berdasarkan teknik pengambilan sampel dengan metode simple randon sampling didapatkan sampel sebanyak 73 siswa. Teknik pengumpulan data menggunakan kuesioner (angket) dengan menggunakan skala likert. Teknik analisis yang digunakan adalah analisis deskriptif, uji instrumen data, uji asumsi klasik dan uji regresi linier berganda. Penelitian ini menunjukan bahwa locus of control berpengaruh positif dan signifikan terhadap kematangan karir siswa kelas XII di SMK Negeri 5 Pontianak. Self efficacy tidak berpengaruh signifikan terhadap kematangan karir siswa kelas XII di SMK Negeri 5 Pontianak. Kata Kunci: Locus of Control, Self Efficacy dan Kematangan Karir ABSTRACTThis study aims to determine the effect of locus of control and self efficacy on the career maturity of class XII students at SMK Negeri 5 Pontianak. This research is a form of associative research with a quantitative approach. The facts in this study use quantitative research in the form of statistics. Sources of data and facts obtained from are secondary and primary data. The variables carried out in this study are independent variables and dependent variables to be studied. The independent variables carried out in this study are locus of control and self-efficacy, then the dependent variable is career maturity. The population in this study were all XII grade students at SMK Negeri 5 Pontianak. Based on the sampling technique with the simple randon sampling method, a sample of 73 students was obtained. The data collection technique used a questionnaire (questionnaire) using a Likert scale. The analysis technique used is descriptive analysis, data instrument test, classical assumption test and multiple linear regression test. This study shows that locus of control has a positive and significant effect on the career maturity of class XII students at SMK Negeri 5 Pontianak. Self efficacy does not have a significant effect on the career maturity of class XII students at SMK Negeri 5 Pontianak.Keywords: Locus of Control, Self Efficacy and Career MaturityDaftar PustakaAgustin, M. I. A. (2021). 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PENGARUH E-SERVICESCAPE TERHADAP REPURCHASE INTENTION DENGAN E-TRUST DAN STICKINESS SEBAGAI VARIABEL INTERVENING PADA WEBSITE TRAVELOKA (Studi Pada Konsumen Website Traveloka di Kota Pontianak dan Kubu Raya)
No full textABSTRAK Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh E-servicescape terhadap Repurchase Intention konsumen website Traveloka di Kota Pontianak dan Kubu Raya dengan E-trust dan Stickiness sebagai Variabel Intervening. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menyebarkan kuesioner secara online. Sampel dalam penelitian ini berjumlah 100 konsumen yang pernah melakukan repurchase intention minimal dua kali di website Traveloka di Kota Pontianak maupun Kubu Raya dengan teknik penarikan sampel yaitu purposive sampling. Data penelitian ini diolah menggunakan alat analisis SmartPLS 4.0 dan metode penelitiannya menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa: (1) E-servicescape berpengaruh signifikan terhadap E-trust konsumen website Traveloka, (2) E-servicescape berpengaruh signifikan terhadap Stickiness konsumen website Traveloka, (3) E-servicescape berpengaruh signifikan terhadap Repurchase Intention konsumen website Traveloka, (4) E-trust berpengaruh signifikan terhadap Repurchase Intention konsumen website Traveloka, (5) Stickiness berpengaruh signifikan terhadap Repurchase Intention konsumen website Traveloka, (6) E-trust secara signifikan memediasi E-servicescape terhadap Repurchase Intention konsumen Traveloka, (7) Stickiness secara signifikan memediasi E-servicescape terhadap Repurchase Intention konsumen website Traveloka. Kata Kunci: E-servicescape, E-trust, Stickiness, dan Repurchase Intention. DAFTAR PUSTAKA Agoda.com. (2023). Website Agoda.com. Diakses melalui https://www.agoda.com/Aslam , Wajeeha, Ham, Marija & Farhat, Kashif. 2018. 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Pengaruh Etos Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan Perumda Air Minum Tirta Khatulistiwa
No full textAbstrakPerumda Air Minum Tirta Khatulistiwa merupakan industri wilayah kepunyaan Pemerintah Kota Pontianak yang bertujuan untuk membagikan pelayanan umum air bersih kepada pelanggannya yakni masyarakat kota Pontianak. Dengan demikian, guna memberikan pelayanan yang optimal, maka dibutuhkan etos kerja yang baik agar pendistribusian air minum tersebut dapat tercapai secara maksimal. Penelitian ini dilakukan untuk mengetahui pengaruh etos kerja dan displin kerja karyawan terhadap kinerja Perumda Air Minum Tirta Khatulistiwa Pontianak. Dalam penelitian ini, peneliti menggunakan metode deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah karyawan Kantor Perumda Air Minum Tirta Khatulistiwa Pontianak dengan total sampel sebanyak 44 orang. Hasil penelitian menunjukkan, bahwa secara parsial Etos Kerja berpengaruh signifikan terhadap Kinerja Karyawan di kantor Perumda Air Minum Tirta Khatulistiwa. 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Jurnal Manajemen Dan Bisnis Indonesia, 4(2),174-188
PENGARUH DETERMINAN NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN SEKTOR CONSUMER NON-CYCLICALS DI BURSA EFEK INDONESIA
No full textPerusahaan perlu mengetahui faktor-faktor penentu yang mempengaruhi perubahan nilai perusahaan sehingga mampu menjaga kesejahteraan investor. Penelitian ini bertujuan untuk mengetahui pengaruh leverage, firm size, firm growth, likuiditas, dan kepemilikan institusional terhadap nilai perusahaan dengan profitabilitas sebagai variabel intervening pada perusahaan sektor consumer non-cyclicals di Bursa Efek Indonesia. Data yang digunakan dalam penelitian ini adalah data sekunder. Populasi dalam penelitian ini adalah 98 perusahaan pada periode 2015-2021. Metode pengambilan sampel menggunakan purposive sampling dan jumlah sampel sebanyak 47 perusahaan. Jenis penelitian ini adalah deskriptif kuantitatif. Metode analisis data yang digunakan adalah regresi data panel dengan menguji dua model struktur yaitu analisis jalur dan uji sobel. Leverage, firm size, firm growth, likuiditas, dan kepemilikan institusional tidak berpengaruh terhadap nilai perusahaan dengan profitabilitas sebagai variabel intervening.Kata Kunci: nilai perusahaan, profitabilitas, leverage, firm size, firm growth, likuiditas, kepemilikan institusionalAli, M. (2021). Impact Of Leverage On Financial Performance (Evidence From Pakistan Food And Fertilizer Sector). Journal of Critical Reviews, 7(13): 447-456.Aryanti, F. (2017). Pengaruh Struktur Modal, Firm size, Dan Pertumbuhan Perusahaan Terhadap Profitabilitas Pada Perusahaan Yang Tergabung Dalam LQ45 Di Bursa Efek Indonesia Tahun 2013-2015. Jurnal Online Mahasiswa, 1(1).Azzahra, S., dan Nasib. (2019). Pengaruh Firm Size Dan Leverage Ratio Terhadap Kinerja Keuangan Pada Perusahaan Pertambangan. JWEM STIE MIKROSKIL, 9(1): 13-20.Brigham, E. F. dan J. F. Houston. 2018. Dasar-Dasar Manajemen Keuangan. Edisi 14. Salemba Empat. Jakarta.Danarwati, Yanti Sri. (2013). Tujuan Memaksimumkan Nilai Perusahaan. Jurnal Sekolah Tinggi Ilmu Administrasi ASMI SOLO, hal.1-9.Dewi, N. P. I. K., dan Abudanti, N. (2019). Pengaruh Leverage Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Dengan Profitabilitas Sebagai Variabel Mediasi. E-Jurnal Manajemen, 8(5): 3028-3056.Febriyanto, F. C. (2018). The Effect Of Leverage, Sales Growth And Liquidity To The Firm Value Of Real Estate And Property Sector In Indonesia Stock Exchange. Economics And Accounting Journal, 1(3): 198-205.Frimansah, A. (2017). Pengaruh Ukuran Perusahaan Dan Profitabilitas Terhadap Nilai Perusahaan Melalui Kebijakan Dividen. Jurnal Ilmu dan Riset Manajemen, 6(1): 1-18.Hansen, V,. dan Juniarti, (2014). Pengaruh Family Control, Size, Sales Growth dan Leverage terhadap Profitabilitas. Business Accounting Review 2(1).Indrawan, A. (2018). Pengaruh Debt to Equity Ratio Terhadap Return on Asset (ROA) Pada Perusahaan Sub Sektor Farmasi Yang Terdaftar Di Bursa Efek Indonesia. Jurnal Penelitian dan Pengembangan Sains dan Teknologi, 12(3): 5-16.Liviani, R., dan Rachman, Y. T. (2021). The influence of leverage, sales growth, and dividend policy on company value. International Journal of Financial, Accounting, and Management, 3(2): 165-178.Nafisah, N. I., Halim, A., & Sari, A. R. (2018). Pengaruh Return On Assets (ROA), Debt To Equity Ratio (DER), Current Ratio (CR), Return On Equity (ROE), Price Earning Ratio (PER), Total Assets Turnover (TATO), Dan Earning Per Share (EPS) Terhadap Nilai perusahaan Manufaktur Yang Terdaftar Di BEI. Jurnal Riset Mahasiswa Akuntansi, 6(2): 1-17.Nurhayati, S. A., dan Wijayanti, A. (2022). Pengaruh Kepemilikan Institusional, Likuiditas, Dan Leverage Terhadap Profitabilitas. Jurnal Ekonomi, Keuangan dan Manajemen, 18(2): 360-368.Riny, Natasha, S. N., dan Firza, S. U. (2022). Peran Profitabilitas Dalam Memediasi Pengaruh Corporate Governance Dan Leverage Terhadap Nilai Perusahaan. JWEM, 12(1): 37-44.Sintyana, I. P. H., dan Artini, L. G. S. (2019). Pengaruh Profitabilitas, Struktur Modal, Ukuran Perusahaan Dan Kebijakan Dividen Terhadap Nilai Perusahaan. E-Jurnal Manajemen, 8(2): 7717-7745.Yameen, M., Farhan, N. H. S., & Tabash, M. I. (2019). The Impact of Liquidity on Firms’ Performance: Empirical Investigation from Indian Pharmaceutical Companies. Academic Journal of Interdisciplinary Studies. 8(3): 212-220
PENGARUH KOMPENSASI DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Empiris Karyawan PT. Multi Prima Entakai)
No full textABSTRAKPENGARUH KOMPENSASI DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING(Studi Empiris Karyawan PT. Multi Prima Entakai) Zulkarnaen NasutionB1021161106 Penelitian ini bertujuan untuk mengetahui (1) pengaruh kompensasi terhadap kepuasan kerja, (2) pengaruh beban kerja terhadap kepuasan kerja, (3) pengaruh kompensasi terhadap kinerja, (4) pengaruh beban kerja terhadap kinerja, (5) pengaruh kepuasan kerja terhadap kinerja, (6) pengaruh antara kompensasi dengan kinerja karyawan yang dimediasi kepuasan kerja, dan (7) pengaruh antara beban kerja dengan kinerja karyawan yang dimediasi kepuasan kerja. Populasi pada penelitian ini adalah pegawai yang berkerja pada PT. Multi Prima Entakai. Jumlah sampel sebanyak 78 responden. Teknik pemillihan sampel yang digunakan adalah purposive sampling. Teknik analisis data dalam penelitian ini adalah regresi linear berganda dan pengujian hipotesis. Setelah dilakukan penelitian, diharapkan penulis dapat mengetahui bagaimana pengaruh kompensasi terhadap kepuasan kerja, pengaruh beban kerja terhadap kepuasan kerja, pengaruh kompensasi terhadap kinerja, pengaruh beban kerja terhadap kinerja, pengaruh kepuasan kerja terhadap kinerja, pengaruh antara kompensasi dengan kinerja karyawan yang dimediasi oleh variabel intervening kepuasan kerja, dan pengaruh antara beban kerja dengan kinerja karyawan yang dimediasi oleh variabel intervening kepuasan kerja. Harapan dari hasil penelitian ini adalah agar perusahaan Kelapa Sawit PT. Multi Prima Entakai mampu mengetahui faktor apa yang mempengaruhi kinerja pegawai mereka, dengan mengetahui faktor ini diharapkan perusahaan mampu meningkatkan dan mendapatkan hasil kinerja yang baik dari para pegawainya. Kata kunci : Kompensasi, Beban Kerja, Kinerja Karyawan, Kepuasan Kerja. DAFTAR PUSTAKAAdityawarman, Y. (2015). Pengaruh Beban Kerja terhadap Kinerja Karyawan PT. Bank Rakyat Indonesia (persero) Tbk Cabang Krekot. Jurnal Manajemen Dan Organisasi, 36–42.Agathanisa, C. (2018). Pengaruh Kompensasi Terhadap Kepuasan Kompensasi Terhadap Kepuasan Samarinda. JMM Online, 308 -319.Amalia, L. (2018). Pengaruh Beban Kerja Dan Komitmen Terhadap Kinerja Dan Kepuasan Kerja Perawat Sebagai Variabel Intervening Pada Rumah Sakit Tabrani Rab Pekanbaru. Jurnal Ekonomi.Cahyani, A. S., Suwarsi, S., & Roosallyn, A. (2017). Pengaruh Beban Kerja dan Kompensasi terhadap. Jurnal Prosiding Manajemen.Daryanto, & Setyobudi. (2016). Konsumen dan Pelayanan Prima. Yogyakarta: Gava Media.Dewi, I. K., & Mashar, A. (2019). Nilai-Nilai Proetik Dalam Kepemimpinan Modern Pada Manajemen Kinerja. Lampung: Gre Publishing.Dzirrusydi, Z., Harlen, H., & Hendriani, S. (2017). Pengaruh Beban Kerja, Kompensasi, Dan Kepuasan Terhadap Prestasi Kerja Karyawan Dengan Disiplin Kerja Sebagai Variabel Intervening Pada Pt. Indosawit Kecamatan Ukui Kabupaten Pelalawan Provinsi Riau. Jurnal Akuntansi, Kewirausahaan dan Bisnis.Ellyzar, N., & Yunus, M. (2017). Pengaruh Mutasi Kerja, Beban Kerja Dan Konflik Interpersonal Terhadap Setres Kerja Serta Dampaknya Pada Kinerja Karyawan Bpkp Perwakilan Provinsi Aceh. Jurnal Magister Manajemen Fakultas Ekonomi & Bisnis Unsyiah.Entakai, P. M. (2020). Pt Multi Prima Entakai. Retrieved from Glints: https://glints.com/id/companies/pt-multi-prima-entakai/fdcf5890-f0e7-4e9c-af2b-0a822be3bcd6Fattah, H. (2017). Kepuasan Kerja & Kinerja Pegawai. Jakarta: Elmatera (Anggota IKAPI).Firdaus. (2017). Pengaruh Pemberian Insentif, Kompetensi dan Beban Kerja Terhadap Disiplin Kerja Kerja Terhadap Disiplin Kerja. JOM Fekon.Gah, D. Z. (2017). Pengaruh Motivasi Kerja Kepuasan Kerja Dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada Pt. Federal Internasional Finance Cabang Maros. Equilibrium,Vol.3, No.4(2) , 687-943.Gahlawat, N., & Kundu, S. (2019). Participatory HRM and firm performance: Unlocking the box through organizational climate and employee outcomes. International Journal of Employee Relations, 1-22.Handoko, H. (2014). Manajemen Personalia dan Sumber Daya Manusia. Yogyakarta: BPFE.Hannani, A. (2016). Pengaruh Beban Kerja, Kepuasan, Fasilitas Terhadap Kinerja Perawat Di Ruang Perawatan Mawar Lantai II Rumah Sakit Umum Wisata UTT Makasar. Jurnal Mirai Manajemen.Hasibuan, M. (2017). Manajemen Sumber Daya Manusia. Jakarta: PT Bumi Aksara.Hendri, M. I. (2019). The mediation effect of job satisfaction and organizational commitment on the organizational learning effect of the employee performance. International Journal of Productivity and Performance Management, 1-27.Indrasari, M. (2017). Kepuasan Kerja dan Kinerja Karyawan. Sidoarjo: Indo Pustaka.Kadarisman, M. (2019). The influence of compensation, development, and supervision towards the performance of civil servants in depok city government, Indonesia. 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Jakarta: Universitas Indonesia (UI-Press).Nabawi, R. (2019). Pengaruh Lingkungan Kerja, Kepuasan Kerja dan Beban Kerja Terhadap Kinerja Pegawai. Jurnal Ilmiah Magister Manajemen, 170-183.Nehemia, K. (2020). Pengaruh motivasi kerja dan kepuasan gaji terhadap komitmen pada pekerjaan pengemudi ojek online di Surabaya. Surabaya: Doctoral dissertation, Widya Mandala Catholic University Surabaya.Ondi, & Lukito, H. (2020 ). Analisa Pengaruh Proses Manajemen Pengetahuan Terhadap Kinerja Karyawan Pt Mitra Kerinci. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen., Vol. 5., No. 1, 114-135.Retnoningsih, Sunuharjo, & Ruhana. (2016). Pengaruh Kompensasi Terhadap Kepuasan Kerja Dan Kinerja Karyawan. Jurnal Administrasi Bisnis, 1–7.Rolos, J., Sambul, S., & Rumawas, W. (2018). Pengaruh Beban Kerja Terhadap Kinerja Karyawan. Jurnal Administrasi Bisnis.Ruhayu, Y., Hamzah, N., & Hamid, S. (2020). Pengaruh Stres Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan. 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PENGARUH INTELLECTUAL CAPITAL TERHADAP RETURN SAHAM MELALUI KINERJA KEUANGAN SEBAGAI VARIABEL INTERVENING (STUDI EMPIRIS DI BURSA EFEK INDONESIA)
No full textABSTRACTThe research aims to examine and analyze the impact of value added human capital (VAHU), value added structural capital (STVA) and value added capital employee (VACA) on stock return with return on asset as an intervening variable. The research classified as a quantitative causality. Population of research was all emiten of real estate and property companies listed on Indonesia period 2016-2020 obtained 79 companies. For determining the samples, the research was using by purposive sampling method and the number of sample was 21 companies. Data analysis tools using panel regression method, path analysis and sobel test with e-views 10 software. Based on research analysis, the result showed that: (1) VAHU and VACA was significant on ROA meanwhile STVA has no significant on ROA. (2) VAHU, STVA, VACA and ROA has no significant on stock return. (3) ROA can mediate VAHU and VACA on stock return but can’t mediated STVA on stock return.Keyword: Intellectual Capital, Financial Performance, Stock Return, and Return on Asset (ROA).ABSTRAKPenelitian ini dilakukan dengan tujuan untuk menguji dan menganalisa pengaruh value added human capital (VAHU), value added structural capital (STVA) dan value added capital employee (VACA) terhadap return saham melalui return on asset sebagai variabel intervening dan dikategorikan sebagai jenis penelitian kuantitatif kausalitas. Populasi penelitian ini adalah emiten sub-sektor real estate dan property yang terdaftar di BEI periode 2016-2020 yaitu 79 perusahaan. Penentuan sampel menggunakan teknik purposive sampling dan memperoleh jumlah sampel sebanyak 21 perusahaan. Alat analisis data menggunakan metode analisis regresi data panel, path analysis dan sobel test yang diuji menggunakan software e-views 10. Berdasarkan hasil analisis regresi yang dilakukan, diketahui bahwa: (1) VAHU dan VACA signifikan terhadap ROA sedangkan STVA tidak signifikan terhadap ROA. (2) VAHU, STVA, VACA dan ROA tidak berpengaruh terhadap return saham. (3) ROA dapat memediasi VAHU dan VACA terhadap return saham, namun tidak dapat memediasi STVA terhadap return saham.Kata Kunci: Intellectual Capital, Kinerja Keuangan, Return Saham, dan Return on Asset (ROA).Referensi:Abdurrazaq, A. (2019). Pengaruh EPS (Earning Per Share) dan DER (Debt to equity ratio) terhadap Return Saham dengan Beta Saham sebagai Variabel Intervening. Journal of Chemical Information and Modeling, 53(9), 1689–1699.Adminah, & Faisal, M. (2020). Pengaruh Kinerja Keuangan Terhadap Return Saham Otomotif dan Komponen Lainnya pada BEI. Jurnal Bisnis Dan Akuntansi, 6(2), 149–157. https://doi.org/10.34208/jba.v21i2.616Akbar, F., & Fahmi, I. (2020). 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PENGARUH PROMOTION TIME LIMIT, CONSUMER STREAMAER INTERACTION, DAN VISUAL APPEAL TERHADAP IMPULSE BUYING DECISION PADA LIVE STREAMING E-COMMERCE DENGAN PERCEIVED RISK SEBAGAI MEDIASI
No full textABSTRAKPenelitian ini bertujuan untuk mengetahui serta memberikan bukti empiris mengenai pengaruh promotion time limit, consumer streamer interaction, dan visual appeal terhadap impulse buying decision pada live streaming e-commerce dengan perceived risk sebagai mediasi. Penelitian ini merupakan penelitian asosiatif kausal dengan pendekatan kuantitatif. Populasi dari penelitian ini adalah konsumen Kota Pontianak yang melakukkan pembelian online pada saat Shopee live. Teknik pengambilan sampel menggunakan metode purposive sampling yang termasuk dalam metode non-probabilty dengan jumlah responden sebanyak 100 orang, dengan pengumpulan data melalui kuesioner online (google form). Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model Partial Least Square (SEMPLS). Berdasarkan pengajuan hipotesis disimpulkan bahwa promotion time limit berpengaruh signifikan terhadap perceived risk. Sementara consumer streamer interaction dan visual appeal tidak memiliki pengaruh signifikan terhadap perceived risk. Hasil pengujian hipotesis selanjutnya menunjukkan bahwa promotion time limit, consumer streamer interaction, dan perceived risk berpengaruh signifikan terhadap impulse buying decision. Sementara visual appeal tidak memiliki pengaruh signifikan terhadap impulse buying decision. Perceived risk memediasi hubungan antara promotion time limit dan impulse buying decision, namun perceived risk tidak mampu memediasi hubungan antara consumer streamer interaction dan impulse buying decision, dan perceived risk juga tidak dapat memediasi hubungan antara visual appeal dan impulse buying decision.Kata Kunci: Promotion time limit, consumer streamer interaction, visual appeal, Perceived risk, Impulse buying decision DAFTAR PUSTAKAAggarwal P, Vaidyanathan R. 2003. Use It Or Lose It: Buy Securities Acceleration Of Limited Time Promotion. Journal Of Consumer Behavior 2(4): 393403Ariely, D., & Zakay, D. (2001). A Timely Account Of The Role Of Duration In Decision Making. Acta Psychologica,108(2), 187-207. https://doi.org/10.1016/S0001-6918(01)00034-8Bauer, R. A. (1960). A Consumer Behavior As Risk Taking In Dynamic Marketing For A Changing World (Pp. 389-398). Proceedings Of The 43rd Conference Of The American Marketing As Sociation.Bauer, R.A. Consumer Behavior As Risk Taking. In D.F. Cox (Ed.), Risktaking And Information Handling In Consumer Behavior. Cambridge: Harvard University Press, 1960, Pp. 389398.Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling Its Precursors. Journal Of Retailing, 74(2), 169-191. https://doi.org/10.1016/S0022-4359(99)80092-XCai, J., & Wohn, D. Y. (2019). Live Streaming Commerce: Uses And Gratifications Approach To Understanding Consumers' Motivations. 52nd Hawaii International Conference On System Sciences, (Pp. 2548-2557). Retrieved From Https://Hdl.Handle.Net/10125/59693Cai, J., Wohn, DY, Mittal, A., & Sureshbabu, D. (2018, June). Utilitarian And Hedonic Motivations For Live Streaming Shopping. In The Proceedings Of The 2018 ACM International Conference On Interactive Experience For TV And Online Video (Pp. 81-88).Chan, T. K. H., Cheung, C. M. K., & Lee, Z. W. Y. (2017). Information & Management The State Of Online Impulse-Buying Research : A Literature Analysis. Information & Management, 54(2), 204–217. Https://Doi.Org/10.1016/J.Im.2016.06.001Chen, Y., He, Y. S., & Jin, S. (2018). Does A Community Atmosphere Promote Impulsive Buying By Members? Chongqing: Economics And Business Administration Of Chongqing University.Chopdar, P. K., & Balakrishnan, J. (2020). Consumers Response Towards Mobile Commerce Applications: S-O-R Approach. International Journal Of Information Management, 53(March), 102106. Https:// Doi.Org/10.1016/J.Ijinfomgt.2020.102106Cialdini RB 1993, Influence: Science And Practice. Harper Collins: New York.Cui, Y. H. (2007). The Application Of Perception Risk Theory In Online Shopping. International Journal Of Electronic Commerce, 11(3), 75-79.Devlin J, Ennew C, Mckechnie S, Smith A. 2007. A Study Of Limited Time Price Promotion. Journal Of Product And Brand Management 16(4): 280285.Eng, L., & Liang, S. (2013). The Effects Of Consumer Perceived Value On Purchase Intention In E-commerce Platform: A Time-Limited Promotion Perspective. International Conference On Electronic Business (ICEB), (Pp. 56-64).Evlin J, Ennew C, Mckechnie S, Smith A. 2007. A Study Of Limited Time Price Promotion. Journal Of Product And Brand Management 16(4): 280285.Furnell, S. (2004), E-commerce Security: A Question Of Trust, Computer Fraud & Security, No. 10,Pp. 10-14.Gao, H. X. (2004). Research On The Application Of Perceived risk To Consumer Purchasing Decisions. Journal Of Business Research, (1), 94-96.Habib, M. D., & Qayyum, A. (2018). Cognitive Emotion Theory And Emotionaction Tendency In Online Impulsive Buying Behavior. 5(1), 8699. Https:// Doi.Org/10.20547/Jms.2014.1805105Haimson, O. L., & Tang, J. C. (2017, May). What Makes Live Events Engaging On Facebook Live, Periscope, And Snapchat. In Proceedings Of The 2017 CHI Conference On Human Factors In Computing Systems (Pp. 48-60). ACMHenry, K., Adiwijaya, M., Dan Subagio, H. (2017). Pengaruh Perceived Terhadap Purchase Intention Dengan Mediasi Perceived Value Dan Customer Attitude Pada Pelanggan Online Shopping Melalui Media Sosial Facebook Di Surabaya. Jurnal Universitas Kristen Petra, 43-55.Hilvert-Bruce, Z., Neill, JT, Sjöblom, M., & Hamari, J. (2018). Social Motivation Of Engagement Live Stream Viewers On Twitch. Computers In Human Behavior, 84, 58-67.Howard DJ, Kerin RA. 2006. Expanding The Scope Of Advertising Research Reference Price: A Field Study Of Shopping Involvement Consumer. Journal Of Marketing 70(4): 185204.Hu, M., & Chaudhry, SS (2020). 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PENGARUH PROMOTION TIME LIMIT, CONSUMER STREAMAER INTERACTION, DAN VISUAL APPEAL TERHADAP IMPULSE BUYING DECISION PADA LIVE STREAMING E-COMMERCE DENGAN PERCEIVED RISK SEBAGAI MEDIASI
No full textABSTRAKPenelitian ini bertujuan untuk mengetahui serta memberikan bukti empiris mengenai pengaruh promotion time limit, consumer streamer interaction, dan visual appeal terhadap impulse buying decision pada live streaming e-commerce dengan perceived risk sebagai mediasi. Penelitian ini merupakan penelitian asosiatif kausal dengan pendekatan kuantitatif. Populasi dari penelitian ini adalah konsumen Kota Pontianak yang melakukkan pembelian online pada saat Shopee live. Teknik pengambilan sampel menggunakan metode purposive sampling yang termasuk dalam metode non-probabilty dengan jumlah responden sebanyak 100 orang, dengan pengumpulan data melalui kuesioner online (google form). Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model Partial Least Square (SEMPLS). Berdasarkan pengajuan hipotesis disimpulkan bahwa promotion time limit berpengaruh signifikan terhadap perceived risk. Sementara consumer streamer interaction dan visual appeal tidak memiliki pengaruh signifikan terhadap perceived risk. Hasil pengujian hipotesis selanjutnya menunjukkan bahwa promotion time limit, consumer streamer interaction, dan perceived risk berpengaruh signifikan terhadap impulse buying decision. Sementara visual appeal tidak memiliki pengaruh signifikan terhadap impulse buying decision. Perceived risk memediasi hubungan antara promotion time limit dan impulse buying decision, namun perceived risk tidak mampu memediasi hubungan antara consumer streamer interaction dan impulse buying decision, dan perceived risk juga tidak dapat memediasi hubungan antara visual appeal dan impulse buying decision.Kata Kunci: Promotion time limit, consumer streamer interaction, visual appeal, Perceived risk, Impulse buying decision DAFTAR PUSTAKA Aggarwal P, Vaidyanathan R. 2003. Use It Or Lose It: Buy Securities Acceleration Of Limited Time Promotion. Journal Of Consumer Behavior 2(4): 393403Ariely, D., & Zakay, D. (2001). A Timely Account Of The Role Of Duration In Decision Making. Acta Psychologica,108(2), 187-207. https://doi.org/10.1016/S0001-6918(01)00034-8Bauer, R. A. (1960). A Consumer Behavior As Risk Taking In Dynamic Marketing For A Changing World (Pp. 389-398). Proceedings Of The 43rd Conference Of The American Marketing As Sociation.Bauer, R.A. Consumer Behavior As Risk Taking. In D.F. Cox (Ed.), Risktaking And Information Handling In Consumer Behavior. Cambridge: Harvard University Press, 1960, Pp. 389398.Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling Its Precursors. Journal Of Retailing, 74(2), 169-191. https://doi.org/10.1016/S0022-4359(99)80092-XCai, J., & Wohn, D. Y. (2019). Live Streaming Commerce: Uses And Gratifications Approach To Understanding Consumers' Motivations. 52nd Hawaii International Conference On System Sciences, (Pp. 2548-2557). Retrieved From Https://Hdl.Handle.Net/10125/59693Cai, J., Wohn, DY, Mittal, A., & Sureshbabu, D. (2018, June). Utilitarian And Hedonic Motivations For Live Streaming Shopping. In The Proceedings Of The 2018 ACM International Conference On Interactive Experience For TV And Online Video (Pp. 81-88).Chan, T. K. H., Cheung, C. M. K., & Lee, Z. W. Y. (2017). Information & Management The State Of Online Impulse-Buying Research : A Literature Analysis. Information & Management, 54(2), 204–217. Https://Doi.Org/10.1016/J.Im.2016.06.001Chen, Y., He, Y. S., & Jin, S. (2018). Does A Community Atmosphere Promote Impulsive Buying By Members? Chongqing: Economics And Business Administration Of Chongqing University.Chopdar, P. K., & Balakrishnan, J. (2020). Consumers Response Towards Mobile Commerce Applications: S-O-R Approach. International Journal Of Information Management, 53(March), 102106. Https:// Doi.Org/10.1016/J.Ijinfomgt.2020.102106Cialdini RB 1993, Influence: Science And Practice. Harper Collins: New York.Cui, Y. H. (2007). The Application Of Perception Risk Theory In Online Shopping. International Journal Of Electronic Commerce, 11(3), 75-79.Devlin J, Ennew C, Mckechnie S, Smith A. 2007. A Study Of Limited Time Price Promotion. Journal Of Product And Brand Management 16(4): 280285.Eng, L., & Liang, S. (2013). The Effects Of Consumer Perceived Value On Purchase Intention In E-commerce Platform: A Time-Limited Promotion Perspective. International Conference On Electronic Business (ICEB), (Pp. 56-64).Evlin J, Ennew C, Mckechnie S, Smith A. 2007. A Study Of Limited Time Price Promotion. Journal Of Product And Brand Management 16(4): 280285.Furnell, S. (2004), E-commerce Security: A Question Of Trust, Computer Fraud & Security, No. 10,Pp. 10-14.Gao, H. X. (2004). Research On The Application Of Perceived risk To Consumer Purchasing Decisions. Journal Of Business Research, (1), 94-96.Habib, M. D., & Qayyum, A. (2018). Cognitive Emotion Theory And Emotionaction Tendency In Online Impulsive Buying Behavior. 5(1), 8699. Https:// Doi.Org/10.20547/Jms.2014.1805105Haimson, O. L., & Tang, J. C. (2017, May). What Makes Live Events Engaging On Facebook Live, Periscope, And Snapchat. In Proceedings Of The 2017 CHI Conference On Human Factors In Computing Systems (Pp. 48-60). ACMHenry, K., Adiwijaya, M., Dan Subagio, H. (2017). Pengaruh Perceived Terhadap Purchase Intention Dengan Mediasi Perceived Value Dan Customer Attitude Pada Pelanggan Online Shopping Melalui Media Sosial Facebook Di Surabaya. Jurnal Universitas Kristen Petra, 43-55.Hilvert-Bruce, Z., Neill, JT, Sjöblom, M., & Hamari, J. (2018). Social Motivation Of Engagement Live Stream Viewers On Twitch. Computers In Human Behavior, 84, 58-67.Howard DJ, Kerin RA. 2006. Expanding The Scope Of Advertising Research Reference Price: A Field Study Of Shopping Involvement Consumer. Journal Of Marketing 70(4): 185204.Hu, M., & Chaudhry, SS (2020). 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