Jurnal Manajemen & Agribisnis
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Application of Input Management and Integrated Pest Management on Paddy Production: Case Study in Kampar Subdistrict, Kampar District, Riau Province
Get PDFThe attack levels of plant pest organisms (PPO) highly influence the productivity of paddy rice farming. With the increasing human awareness of the dangers of using pesticides, especially for the environment and human health, PPO control prioritizes preventive control by applying the principles of integrative pest management (IPM), which prioritizes the application of healthy crop cultivation, routine observation, utilization of natural enemies and farmers as IPM experts. The use of inputs by farmers in production activities can affect the resulting production. This study aimed to estimate the effect of input management, IPM, and non-IPM on paddy rice production. The analysis used in this study was the Cobb-Douglas production function with the multiple linear regression method. Partially, each variable of land area, seeds, inorganic fertilizers, and dummy variables of IPM or non-IPM farmers significantly affected paddy rice production in Kampar Subdistrict. Variables of organic fertilizers, natural pesticides interacted with frequency, chemical pesticides interacted with frequency, and labor partially had no significant effect on lowland paddy rice production in Kampar Subdistrict. It is necessary to re-enact counseling on IPM in Kampar Subdistrict, Kampar District, to apply IPM principles that prioritize preventive PPO control to avoid the dangers of using pesticides for the environment and human welfare.
Keywords: Cobb-Douglas, plant pest organisms, integrative pest management, non-IPM, rice paddy productio
The Effect of Service Quality and Marketing Mix On Customer Satisfaction and Trust in Building Loyalty: B2B Customers of PT. Farmsco Feed Indonesia
Get PDFThe livestock industry is an economic sector with high potential for generating quality economic growth. This study aims to analyze the effects of service quality and marketing mix on satisfaction, trust, and customer loyalty of PT. Farmsco Feed Indonesia (PT.FFI), as well as to formulate managerial implications that companies can apply to increase customer loyalty. The research design used in this study is quantitative, utilizing a survey approach. The sample consists of B2B (Business to Business) customers of PT. FFI who have been using poultry feed for the past two years. A total of 157 individuals were selected through voluntary sampling. Data were collected through an online survey using a Google Form questionnaire. The independent variables in the study are service quality and marketing mix, while the dependent variables are trust, satisfaction, and loyalty. Data processing and analysis techniques involved descriptive analysis and Structural Equation Modelling. The results indicate that: 1) service quality variables do not have a significant effect on satisfaction and loyalty, 2) the marketing mix has a significant effect on satisfaction and trust, 3) trust has a significant effect on customer loyalty, and 4) managerial implications for increasing customer loyalty include enhancing customer trust to foster long-term relationships.
Keywords: customer loyalty, marketing mix, satisfaction customer, service quality, B2B customer
Transforming Sustainability and Health System in Dairy Cooperatives: An Innovative Business Model Canvas For Value Creation in Western Java, Indonesia
Get PDFThe dairy industry is in need of a paradigm shift from traditional practices to a contemporary, enhanced system. This study aims to analyze and characterize business models that bring added value to the conventional dairy business, fostering a more sustainable approach to cattle healthcare. While the amalgamation of sustainable practices and cattle health within dairy business models remains relatively unexplored, this study bridges the gap. In the month of April 2022, a cross-sectional study was carried out in selected dairy cooperative (KPS Cianjur Utara), West Java, Indonesia. By conducting a comprehensive analysis of business model frameworks pertinent to the management and staff of dairy cooperatives, a practical approach has been developed. This approach serves the purpose of assisting cooperatives in meticulously evaluating their existing models while also facilitating the creation of novel and innovative business approaches. This tool involves augmenting the Business Model Canvas (BMC), introducing novel dimensions that operationalize dairy farm and cooperative dynamics. The proposed dairy cooperative BMC framework presents a pragmatic structure for formulating and disseminating a holistic, improved model. Diverse dairy cooperative business models have been identified and extensively deliberated upon. Despite varying organizational architectures and approaches to value creation, a common thread of collaboration and adaptability to external fluctuations runs through all these models. This study lays the foundation for transformative change within the dairy sector, aligning it with contemporary sustainability objectives.
Keywords: sustainable business, business model canvas, animal health, dairy business, KPS Cianjur Utar
The Impact of One Belt One Road and Indonesia-Pakistan Palm Oil Trade Liberalization
Get PDFThis study focused more on analyzing the impact of the One Belt One Road initiative combined with the scenario of turning Pakistan into Indonesian palm oil trade and investment hub in the Central Asia, South Asia and Middle East Regions on Indonesia\u27s macroeconomy. The analytical method in this study used GTAP model version 9, with reference year 2011. The results showed that the One Belt One Road initiative combined with the scenario of turning Pakistan into Indonesian palm oil trade and investment hub in the Central Asia, South Asia and Middle East Regions has led to an increase in various components of Indonesia\u27s and Pakistan\u27s macroeconomic variables. However, the benefits received by Indonesia in various components of macroeconomic variables are greater than those of Pakistan.
Keywords: One Belt One Road, GTAP, macroeconomy, Pakista
The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image
Get PDFDue to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on consumer preference for chicken nuggets through the brand image formed in the market. The respondents consisted of 251 individuals who were selected through voluntary sampling. These respondents were people who had consumed Fiesta and So Good brand chicken nuggets in the last three months. Data were collected through an online questionnaire and analyzed using descriptive and Structural Equation Modeling. The results for Fiesta show that place has a significant effect on brand image. Meanwhile, product, reference group, and brand image have a significant effect on brand preference. The results for Fiesta also indicate that brand image is an intervening variable. Therefore, this study concludes that place significantly affects brand preference through brand image. For So Good, the results show that place and promotion significantly affect brand image, but product, price, and reference group have no significant effect on brand image. Furthermore, product, reference group, and brand image significantly affect brand preference. The indirect effects of So Good\u27s brand with brand image as an intervening variable indicate that place significantly affects brand preference through brand image.
Keywords: brand image, chicken nugget, marketing mix, preference, the reference grou
Factors Affecting Export of Indonesian Cocoa Beans To Malaysia
Get PDFIndonesia is an agricultural country with many superior export products, including cocoa beans. Indonesia was once the third-largest cocoa producer in the world. However, there has been a significant decline in the export quantities of cocoa beans in recent years. This research aims to analyze the factors affecting the export quantities of Indonesian cocoa beans to Malaysia using the Error Correction Model (ECM) method. The cocoa bean commodities recorded in this research are whole or broken, raw or roasted with HS code 1801. The estimation results show that the factors that significantly affect the export quantities of Indonesian cocoa beans to Malaysia in the long term include Indonesia cocoa beans production, the export price of palm oil, and the dummy export duty policy. On the other hand, factors that significantly affect the export quantities of Indonesian cocoa beans to Malaysia in the short term include Indonesia cocoa beans production and the dummy export duty policy. Policy recommendations that can be developed include increasing cocoa production and productivity by simultaneously carrying out intensification and extensification programs, reducing exports of cocoa in the form of beans, and rising exports of cocoa in processed form.
Keywords: cocoa beans, ECM, export quantities, long-term, short-ter
Determinants of Customer Loyalty For Liquid Petroleum Gas (LPG) and Bio-Cng Products: A Case Study in West Nusa Tenggara
Get PDFOne of the new renewable energy that can replace Liquid Petroleum Gas (LPG) is by maximizing the utilization of Biogas which modifies it to become Bio-Compressed Natural Gas or Bio-CNG on a commercial scale, especially for cooking. This study aims to answer two main objectives. The first is to find out the loyalty of LPG customers, the level of interest in Bio-CNG products to commercial sector business actors, and the second is to find out market testing that is influenced by price, product quality, and service quality on interest in buying Bio-CNG. The research was conducted from January to March 2022. The data collected in this study were primary data obtained from an Indonesian-language questionnaire survey which was distributed via the Google form link using the Ordinal scale. The sampling method (respondents) used was purposive sampling. Data is processed and analyzed using Logistic Regression Analysis. The research results obtained 100 respondents and showed that all variables had a significant influence on Horeka\u27s interest in switching to using Bio-CNG. This research provides an overview and insight into the factors that influence the interest in buying Bio-CNG products among hospitality businesses. This research provides an overview and insight into the factors that influence the interest in buying Bio-CNG products among hospitality businesses. As consumers or in this research, hospitality business actors, they want to get good service from providers or sellers of Bio-CNG fuel products. As a provider of Bio-CNG fuel products, of course, you have to think about the quality of its service to hospitality businesses.
Keywords: Bio-CNG, customer loyalty, market test
Exploring Farmers\u27 Decision in Utilizing Certified Palm Oil Seeds in Riau Province
Get PDFRiau Province is the largest center for smallholder palm oil plantations in Indonesia. The productivity of smallholder palm oil plantations is relatively lower compared to private and state plantations due to the low use of certified seeds. This study aims to describe the characteristics of smallholder oil palm businesses and analyze the decisions of smallholders in Riau Province regarding the use of certified oil palm seeds. This research utilized logistic regression analysis. The data used in this study were from the 2014 plantation business household survey conducted by BPS. The number of respondents was 1146 households. The results showed that the variable number of family members significantly negatively affected farmers\u27 decisions to use certified oil seeds. On the other hand, the variables of age, education, capital, farmer groups, and partnership patterns positively influenced farmers\u27 decisions to use certified oil seeds. Meanwhile, the variables of land area, type of land, assistance, and agricultural extension did not affect farmers\u27 decisions to use certified palm oil seeds. Therefore, the decision of smallholders to use certified oil palm seeds is influenced by the number of dependents, age, education, capital, membership of farmer groups, and partnership patterns.
Keywords: certificated seed, farmer decision, logistic regression, palm oil, smallholde
Do Entrepreneurial Marketing and Internet Marketing Impact On Business Performance? (Case Study Ornamental Plant Agribusiness in Banyumas)
Get PDFThe marketing system continues to develop along with the development of digital technology. Moreover, since 2020, the Covid-19 pandemic has occurred, which requires consumers to buy goods without meeting directly with the seller using digital-based commercial media. In Banyumas, purchasing agricultural products such as ornamental plants also use digital media. This study aims to determine the characteristics of ornamental plant business actors in Banyumas, analyze the achievements of entrepreneurial marketing, internet marketing, and business performance of ornamental plant businesses in Banyumas, analyze the direct and indirect effects of entrepreneurial and internet marketing on business performance of ornamental plant businesses in Banyumas. The data used are primary data using a questionnaire, and as many as 150 respondents were determined by quota sampling. The analysis results obtained that most of the ornamental plant business actors in Banyumas are men, aged 39-48 years, have an elementary school education, use rental land, and are spread across Baturraden, Sumbang, Kedungbanteng, Karanglewas Districts. The achievements on the latent variables of entrepreneurial marketing, internet marketing, and business performance are quite high, namely in the 60-80% range. Based on SEM analysis with the PLS approach (SEM-PLS), it is known that the latent variables of entrepreneurial marketing and internet marketing positively affect business performance. However, training is needed to improve internet marketing skills for ornamental plant business actors in Banyumas.
Keywords: entrepreneurial, internet, business performance, ornamental plant, SEM PLS
 
The Value Chain Governance of Robusta Coffee in Bogor Regency
Get PDFThe governance structure is critical in coffee value chain development. An effective coffee value chain governance is expected to improve efficiency, reduce costs, and increase innovation while benefiting consumers and society. This research aims to analyze the governance structure of the robusta coffee value chain in Sukamakmur District, Bogor Regency, West Java. The study employed survey data from 41 actors along the robusta coffee value chains. Kind of actors are farmers, intermediaries, and downstream actors. The data was analyzed using Gereffi’s value chain mapping and governance analyses. The study revealed that the robusta coffee value chain actors consist of farmers, small-scale traders, large-scale traders, regional traders, coffee processing companies, retailers, roasteries, and cafés. Every actor along the coffee value chain has different activities that add value and differentiate the coffee products. The findings indicated that the Robusta coffee value chain governance is categorized as market governance with low information complexity, high information codifiability, and high supplier capability. To strengthen the governance, it is necessary to establish a partnership with downstream actors and carry out intervention from lead firms, to improve coordination among value chain actors and increase coffee quality.
Keywords: chain actor, coffee value chain, lead firm, market governance, robusta coffe