Jurnal Manajemen & Agribisnis
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PENGGUNA UNTUK MENDORONG PENGGUNAAN OPEN SOURCE SOFTWARE DAN IMPLIKASI MANAJERIALNYA
No full textThis study has two objectives namely (1) To measure the acceptance of Open Source Software, (2) To determine whether OSS quality, OSS availability, personal innovativeness, gender, income, social influence, cultural affinity and type of university influence users using or not using Open Source Software.Data used in this research were primary data. The data collected were data from informatic engineering or computer science students using OSS in Bogor Agricultural University, Bandung Institute of Technology, University of Indonesia, University of Gunadarma, University of Bina Nusantara and University of Budi Luhur. Questionnaire was used to collect the data. Sampling technique was done randomly.The study results show that students accepting OSS were 77,6 % and students not accepting OSS were 22,4 % at the state university groups. Meanwhile, students accepting OSS were 49,9 % and students not accepting OSS were 50,1 % in the private university groups.. External factors directly influencing users for using Open Source Software were personal innovativeness, income and status of university. Moreover, external factors indirectly influencing users for using or not using Open Source Software were OSS quality, OSS availability, personal innovativeness, gender, cultural affinity and status of university
PERAN ANGGOTA KELUARGA DALAM PEMILIHAN RESTORAN DI KAWASAN PUNCAK, KABUPATEN BOGOR
No full textThe purpose of this research are (1) to analyze the roles of familiy members in choosing restaurant, (2) to analyze restaurant attributes perceived as the most important one by each family members, and (3) to make managerial recommendation for marketing restaurants in Puncak area, Bogor Regency. This research used descriptive method and involved 141 respondents. The respondents were members of family who were eating in restaurants along street in Puncak area were result showed that children is roles were as initiator, gatekeeper, dan influencer. The roles of mother were more flexible because she had roles as initiator, gatekeeper, influencer and decider. Father had only one role but very important that was as decider. Restaurant attributes that became priority were taste of food and beverage, food hygien and sanitation, and the cleanliness of restaurant. Perception of father, mother, and children about those attributes were the same
ANALISIS CATEGORY ADVERTISING EXPENDITURE DAN CONSUMER MEDIA HABIT DI MEDIA TELEVISI DAN MEDIA CETAK
No full textThe purpose of the study is to identify the category of advertising expenditure and media habit on media advertising, especially on television and print ad such as newspapers, magazines and tabloids. The Data were collected from Nielsen Media Research (NMR) data base from a number of cities in Indonesia, such as Jakarta,Surabaya, Bandung, Semarang, Surabaya, Yogyakarta, Bali, Medan,Palembang and Makassar. There are three different type of data used to acquire the secondary data for the study: (1) Telescope (data collected for rating analysis) January 1st, 2005 to March 31st, 2005, (2) Print scope (data collected from the readership of magazines, tabloids and newspaper) January 1st, 2004 to December 31st, 2004 and (3) Ad quest (data collected from advertising expenditure for all categories). The data were collected, calculated and analyzed from January 1st, 2002 to December 31st, 2004. The purpose of the study is to uncover the trend of advertising budget from all categories on the television and print ads, in order to describe the consumption tendency of the people within advertising media. Index analysis and Biplot were used to analyze the data. Based on the result of advertising expenditure analysis of data, showing that all categories were completely different in the utilization of the media for advertisement. Some categories used mix media to support their campaign and others used a single media. Characteristic of the categories were strongly involved in the decision making in way of choosing and using the advertising media. The result of consumer media analysis found that the people habit were completely different and unique in media consumption. Different of age, sex and social economic status can create a different habit in term of hobbies and desire within the channel, programme, newspaper, magazines and the tabloids. Finally, to create an effective and efficient advertising activity, integrated between analyzed competitors (advertising expenditure) and target audience must be carried out in one unit of work form.
DAMPAK KERJASAMA MULTILATERAL TERHADAP PERDAGANGAN PRODUK PERTANIAN
No full textMultilateral trade agreement under the auspice of the GATT/WTO is expected to change the nation’s competitiveness in the global economy. In the context of the agricultural agreement, there are three mayor changing policies to be committed by the WTO members: (a) market access, (b) export subsidies and (c) domestic support. Likewise, ASEAN regional agreement (AFTA) will reduce the relative price of international prices to the domestic prices and the exploitation of the comparative advantage. The questions to be answered is whether such multilateral agreements affect agricultural trade in the region. A recursive-dynamic computable general equilibrium (CGE) and the Global Trade Analysis Project (GTAP) database were used to assess such impacts. Two important scenarios were then considered: APEC and AFTA scenarios. The results indicate that as import tariff levels are completely removed, the demand for imported goods would certainly be increased. This is because domestic consumers (private consumers and industries) would face decreasing domestic prices. However, the size of import changes depends on the initial tariff rates. The higher the initial intra-regional tariffs, and the larger the tariff cuts, the higher the gains from the trade creation. Under the AFTA trade liberalisation, rice output in the ASEAN member countries with the exception of Thailand is projected to shrink. The AFTA tariff reduction would cause an increase in exports in most ASEAN economic sectors. Focusing on the export changes in the agricultural sectors, it is reported that the cereal and processed milk sectors are predicted to have noticeable increases in their exports. However, since trade liberalisation would have adverse effects on the uncompetitive producing sectors, adjustment assistance is highly recommended in order to compensate for any losses; for instance, reduced farm incomes
STRATEGI PENGEMBANGAN INDUSTRI PENGOLAHAN SABUT KELAPA NASIONAL
No full textEmpowerment of social economic resourceprograms must be able to conduct public economy dynamic which be based atvillage or country town. These programs must be able to achieve seven goals,such as rising public income and net export income; founding industrialstructure based on the strength of Small-Medium Enterprises; founding thefoundation of economic transition to industrial age by developing forces ofagribusiness and agroindustrial system; achieving global competitive advantageby increasing productivity, innovation, and effective technology dissemination;increasing quality product as well as the global quality standars; and creatingeconomic development to attain sustainability of high economics activity andperformance and keep sustainable quality environment.Coir processing industry is one of Indonesia isindustrial sub sector which was identified having the ability to achieve thesegoals. Several logical reasons are pointed out, such as that Indonesia has greatest coconut planted areas(about 3.76 Million hectares or 31.4 percent of coconut planted areas in theworld), so that Indonesiaget 24.4 percent of coconut production share in the world. Contrast with coirexport share, Indonesiahas only about 0.6 percent (595 MT) of the world export market share. Untilyear 2000, Indonesiause only about 0.06 potential resources of coir production. So that, TheNational Coir Industry has strategic position ang high prospect will be developedat the next time.This article discuss and describeseveral topics to support the Indonesian Coir Industry Development Program,such as mapping Coir Industrial Development Areas based on the potency ofcoconut production and plated area; economic of Industrial scales analysis,structure of industrial development system, feasibility study (financial andeconomic analysis), Analysis of Domestic Resources Cost, Domestic ResourcesCost Ratio and Affective Rate Protection, Finally, this article describe statedprocess of coir industry development strategy and stated strategyrecommendation to stakeholders.
ANALISIS EKUITAS BERBAGAI MEREK MINYAK GORENG
No full textThe purpose of this study was to analyzethe factors influencing brand equity of branded cooking oil. The data werecollected from 149 households living in Bogor.Cochran test, importance and performance analysis, Markov chain, anddiscriminant were used to analyze the data. The result of this study showedthat Sania position is in brand recall category. The Brand association of Saniawere yellow shine color and good packaging. Branded cooking oil users tend tobe unloyal that showed from high percentage of possibility rate of transition. Theresult suggested that Sari Agrotama Persada as Sania marketing and distributioncompany to strengthen Sania\u27s differentiation on non preservative attribute andits brand image as healty cooking oil, and to keep its availability in alloutlets
ANALISIS PERILAKU SEKTOR PERTANIAN INDONESIA: APLIKASI VECTOR ERROR CORRECTION MODEL
No full textThe specific goals of this study were:Firstly, in the long run perspective, the goal is to analyze impact of policythat inflate agriculture price to growth, employment, and investment inagriculture sector. Secondly, in the short run perspective, the goals are: (1)to analyze which economic blocks that have most producing instability toagriculture sector, (2) to analyze behaviour af inflation in agriculture sectorand causality relationship both among output price and input prices and amonginput prices. Quantitative methods used ini this studywere Vector Error Correction Model, Johansen Cointegration Test, and GrangerCausality Test. Data used in this study come from several sources such as BankIndonesia, BPS Statistic, International Financial Statistic and CEIC dataCompany Limited, series data from first monthly of 1993 (1993:01) up to thelast monthly of 2002 (2002:12). In the agriculture sector, production(output) and capital are responsive to change in the output price. This meanthat inflating the output price effectively help generate output and newinvestment in this sector. Nevertheless because shock in price can be source ofinstability to agriculture sector, so government should be carefully applypolicies that can inflating the price in agriculture. To solve unemploymentproblem in agriculture sector, government should apply cost strategy such assubsidy policy of input price
ANALISIS DAMPAK PENDAFTARAN TANAH SISTEMATIK TERHADAP KONDISI SOSIAL EKONOMI MASYARAKAT DI KOTA DEPOK
No full textThis research purposes are (1) to analyze communities perception about land certificate, (2) to analyze determinant factors of communities perception toward systematic land registration, (3) to analyze the impact of systematic land registration toward communities social economic conditions, and (4) to formulate policy implication which can be improved from execution of systematic land registration and its impact to communities social economic conditions. This research used descriptive statistic and inferensia statistic method through survey approach. Primary data collected using structured interview with questionnaire guidelines from 100 respondent with purposive sampling from Curug Village and Sukatani Village in Cimanggis Subdistrict on Depok Regency. This research used range criteria, ordinal logistic regression, Mann-Whitney Test. The results of this research were: (1) communities perception about land certificates represent that certificate perceived very important for strongest evidence of land ownership, safety, easier sell, higher price. While, land certificate perceived important in credit collateral; (2) factors which significantly influencing communities perception toward systematic land registration were time, cost, and procedure of registering land ownership; (3) the impact of systematic land registration toward community social economics condition were land owner safety, land sell amenity, land price and land tax; (4) The systematic land registration is a feasible project, but need improvement in: giving high priority for area with productive agriculture and population with low income, project well planning, optimizing of counselling, prohibiting illegal fee with giving punishment and giving reward for countryside officer which have the vital rol
ANALISIS EFISIENSI BANK PERKREDITAN RAKYAT DI WILAYAH JABODETABEK DENGAN PENDEKATAN DATA ENVELOPMENT ANALYSIS
No full textThe research was conducted to measure rural banks (BPR) efficiency level in Jabodetabek and also to identify factors that increase the efficiency level. The measurement was done using non parametric approach with Data Envelopment Analysis. The result indicated that rural banks in Jabodetabek area were in inefficient condition, 80% of rural banks observed were inefficient both in technical and scale. Measurement on several asset distribution showed rural banks had efficiency scale on certain business scale, rural banks with total asset between Rp.1 – Rp.10 billion had the highest efficiency scale and rural banks with total asset less than Rp.500 million had the lowest efficiency scale. Potential improvement analysis result with CCR and BCC models showed that other income was the most contributed output variable to increase 30% to 40 % of rural banks efficiency level. Meanwhile, measurement using BCC model showed that, from output side, current asset has contributed to increased rural banks efficiency level by raising revenue from current asset management up to 10% from average value in 2007. On input side, all input variable had the same potential improvement value which increased the efficiency level by reducing labor cost, fixed asset cost, and the cost of fund 17%-18% from average value in 2007
ALTERNATIF STRATEGI PENGEMBANGAN EKSPOR MINYAK SAWIT INDONESIA
No full textThe development of palm oil export from 2000 to 2006 showed the competitiveness position of Indonesia in the world mar ket was fairly good. In order to increase the growth and values of palm oil export, the experts thought that the role of government as regulators and facilitators are very important. The government became the main actor for the export development throuh de/regulation related to the palm oil commodity. The objectives of actors could be achieved by combining strategies (i) encrease capacity of Belawan and Dumai harbours, (ii) reduction/elimination of loan repayment during grace period of revitalization program, (iii) human resource develeopment for both societies and workers with participative funding from Central Government, Local Government, and enterprises, (iv) reduced cost and time in processing land sertification and Hak Guna Usaha (HGU), (v) improved access for farmers to financial institution (bank), (vi) the establishment of harbours in regions based on palm oil production in the region, and (viii) the development of farm roads.