Jurnal Manajemen & Agribisnis
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PENGEMBANGAN SISTEM INFORMASI GEOGRAFIS UNTUK PENGELOLAAN PERKEBUNAN KELAPA SAWIT
No full textPT Astra Agro LestariTbk has a huge palm oil plantation that spread out in several locations inIndonesian\u27s main island such Sumatra, Kalimantan, and Sulawesi. To manage theplantations, PT Astra Agro Lestari needs an information system, which isspatially referenced. The purpose of this study is to investigate and analyzethe operational plantation information according to user needs, and to developprototype of spatial information system. A modified method of Development LifeCycle (SDLC) and prototyping developed were used. The output of developedinformation system are some information products that consist of basicplantation, daily harvesting, fertlizing, plant disease, and plantationinfrastructure information such building, roads network, and bridges. The datawere collected from related divisions PT. Astra Agro Lestari and compiled intoboth spatial and attribute database. Spatial information system has an impactin the effeciency of processing time and cost increasing information quality,making problem solving easier
STRATEGI KONVERSI ENERGI DI PT. LION METAL WORKS Tbk.
No full textPT Lion Metal Works is a company producing office equipment, racking system, building material, security and fireproof safe, and cold forming. The production activity has high dependence on the usage of diesel, which influences the quality of the product and the cost of total business. The price fluctuation is one of the reasons for the company to convert the usage of diesel to some energy alternatives. Gas is the best alternative to replace diesel due to some advantages such as price, installation cost, distribution issue, calorie level, and environmental issue. There are some resistances from internal organization emerge in the implementation of the conversion. The alternatives strategy has been explored to reduce the resistances considering the goal of the organization, the actors (department in the company), and the type of resistance using analytical hierarchy process method. The priority strategy is establishing a new division for handling the conversion program and installing the gas facility gradually
ANALISIS PERSEPSI DEVELOPER TERHADAP PRODUK KREDIT PEMILIKAN RUMAH (KPR) BANK XYZ CABANG BOGOR
No full textThe result of the study showed that respondent had difference perception about Bank XYZ Housing loan (KPR) product and other bank. There are eleven attributes as respondent factors in choosing Housing loan (KPR) product applied in this research, the attributes are interest rate, term and conditions loan, down payment, fees and chargers, credit process, product information, services from account officer, sales fee (commision), event of gathering and bank location. According to perception of respondent there are five excellences of mortgage product Bank XYZ, that is having term loan that is sufficiently long, down payment which is light, credit process that is quickly, event of gathering which is good enough and good location. Bank XYZ need strategy to increase Housing loan product, such as increase sales fee or reward to sales developer by giving special program and interesting reward, gives service marketing satisfying, competing interest rate, Meanwhile the management has to maintains good enough have been credit process and more improved again, because according to perception of respondent a real important attributes are sales fee for sales developer, interest rate and credit process. That attributes also becomes main preference according to respondent perception.
MODEL SISTEM BISNIS INTELIJEN DALAM PENGAMBILAN KEPUTUSAN PERSAINGAN TEKNOLOGI INFORMASI PERBANKAN
No full textThe objective of this study is to provide a structured modelling of business intelligence system for helping decision makers in banking IT management to extract external competitive information, to anticipate business environment changes, and to make appropriate and effective business decisions. Using a system perspective where the focus is on the interaction between dependent and independent variables, this study shows how IT management could use neural network to help improve the strategy formulation process. Combined with a business intelligence roadmap, the system has an ability to process internal and external data as well as providing intelligence analysis to determine IT strategy to anticipate competition. Expert system and artificial neural network were used in this competition submodel to predict bank’s transaction cost strategies which gives some priority actions for management to decide the best IT cost strategy such as focus, differentiation, and overall cost leadership
Analisis Kapabilitas Organisasi dan Lingkungan Usaha Terhadap Kinerja Bisnis dan Implikasinya bagi Pengembangan Usaha di Pasar Tradisional Spesifik PD Pasar Jaya
No full textSmall and Medium Enterprises (SMEs) and traditional market occupies the largest proportion of the industrial sector and plays an important role in economic development, improvement of social welfare and employment in many countries, especially developing countries (including Indonesia). Based on Structural Equation Modeling (SEM) analysis has found dimensions and the dominant factors that affect real, both as a stimulus (incentive) as well as obstacles in improving business performance from the aspect of profit. Dimensions of the internal corporate environment, particularly organizational resource factors as stimulus organization, increase business performance, while factors on company\u27s external environment dimensions none of which have real impact on business performance. Based on Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, it is proposed several business development strategies that will productive if implemented simultaneously. These strategies include maintain market share, market expansion and optimize production capacity/sales (S – O Strategies); improve the professionalism of business management, reduce cost, technical development and work systems development (W – O Strategies); improve competitiveness, technology development and range of products merchandises development (S – T Strategies); human resources development, financial management, and partnership networking development (W – T Strategies)
TURBULENSI LINGKUNGAN DALAM PENYUSUNAN STRATEGI PERUSAHAAN: STUDI KASUS PADA PERUSAHAAN INDUSTRI PETROKIMIA
No full textThe constant change and rapid growth of the business world could create turbulence in a business organization, therefore, the business professionals have to continuously increase their skill and ability to be able to maintain the existence and even improve the condition of their business in this highly competitive world. A company would reach its optimal performance when there is an alignment between its business organization and the surrounding environment filled with no strategic gap. If good strategic planning is already in place, then the other crucial aspect to be analyzed would be the external factors outside an organization. The purpose of this is to measure and understand the behaviors and effects of those external factors towards the company through threats as well as opportunities. There are five level of environment turbulence: Repetitive, Expanding, Changing, Discontinuous and Suprising. The case study in this research concludes that all seven petrochemical companies have done a consistent and continuous strategic planning. The environment turbulence level is on two grades, Expanding and Changing, however, the most dominant is Expanding. The avarage score calculation also showing the same result, Expanding
Dampak Ekonomi Penurunan Dukungan Domestik Produk Pertanian Negara Maju dan Peluangnya Bagi Indonesia
No full textPenurunan Dukungan Domestik Produk Pertanian merupakan salah satu Pilar dalam perundingan WTO yang telah disepakati bersama. Dengan mengguanakan model dan data GTAP terbukti bahwa penurunan dukungan domestik di negara-negara maju tidak mengakibatkan kesejahteraannya menurun. Kenyataan yang ada menunjukkan bahwa negara-negara maju masih terus melakukan berbagai bentuk dukungan domestik. Negara-negara berkembang termasuk Indonesia, dengan anggaran yang terbatas dirugikan dengan tingginya dukungan domestik yang diberikan negara-negara maju. Peluang akan tercipta, terutama untuk produk olahan hasil pertanian bagi Indonesia jika negara-negara maju mau mengurangi dukungan domestiknya
PETA SELERA PASAR TEH DUNIA
No full textIn order to increase Indonesia tea export market share is required product improvement of Indonesian tea supply to serve the market preference in each world tea market region. Research results showed that world tea market based on preference attibutes namely (1) tea type, (2) tea grade, and (3) organoleptic score apllying hierarchical cluster analysis, between-groups linkage method and Euclidean method can be classified in to five groups of tea markets. Market Group-1 consist of Poland, Hungary, USA, and Canada; Market Group-2 consist of West Europe Region, Australia, Japan, East Europe in general, Turkey, North America Region, South America Region in general, and India; Market Group-3 consist of Pakistan, Afghanistan, Egypt, Malaysia, and Singapore; Market Group-4 consist of Iran and Middle East Region in general; and Market Group-5 consist of Iraq, Syria, and Russian Region especially Russian Federation. Market Group-4 are markets typical having the highest preference due to only the best tea is accepted. On the other hand, Market Group-1 are tea markets having lowest preference, while others Market Groups are in medium preference.
STRATEGI PEMASARAN PRODUK SUSU NUTRISI ENTERAL KLINIKAL
No full textTujuan penelitian ini adalah menganalisis faktor-faktor yang mempengaruhikonsumsi susu nutrisi enteral klinikal pada orang dewasa, Menganalisapengetahuan dan persepsi para dokter/ahli gizi terhadap susu nutrisi enteralklinikal dan merumuskan strategi yang dapat diterapkan dalam memasarkan produk.Thesis ini juga menguji bagaimana pengaruh para pakar dalam mempengaruhi orangdewasa dalam mengkonsumsi susu nutrisi enteral klinikal. Penelitian inidilakukan di lima rumah sakit di Jakarta selama bulanFebruari 2009. Total sampel 111 responden orang dewasa dan 61 pakar (dokter danahli gizi). Data dianalisa menggunakan model logit. Hasil yang didapatkanmengindikasikan bahwa faktor yang mempengaruhi responden untuk mengkonsumsiproduk susu nutrisi enteral klinikal adalah pengaruh dokter/ahli gizi, latarbelakang pendidikan, pengeluaran bulanan dan faktor ketersediaan produk. Merekalebih memilih membeli produk dalam kemasan soft pack atau dus daripada kemasankaleng dan sebagian besar adalah usia 36-55 tahun. Faktor yang mendorong pakarmenyarankan produk tersebut adalah harga, kelengkapan kandungan gizi, masakadaluarsa yang panjang, ketersediaan produk dan kejelasan informasi nilai gizidan lainnya di kemasannya. Saat ini target strategi pemasaran mengutamakanpromosi melalui pendekatan kepada tenaga medis profesional oleh staf delegasimedis dari perusahaan. Target utama adalah dokter dan ahli gizi karena merekamempunyai kekuatan dalam mempengaruhi pasiennya. Strategi kedua adalahmemperkuat penyediaan produk di pasar dan sistim pendistribusian yangbaik.
KAJIAN STRATEGI BISNIS DAN TEKNOLOGI PRODUKSI BIHUN JAGUNG UNTUK MENINGKATKAN INOVASI DAN DAYA SAING PT. SUBAFOOD PANGAN JAYA
No full textA large number of Indonesia’s population is related with the food security. One of the efforts is food diversification i.e. producing the non-rice food such as corn vermicelli. PT. Subafood Pangan Jaya located in Tangerang, is the first producer of corn vermicelli in Indonesia who started their production in 2005. The objectives of the research are (1) to analyze the internal and external condition of the company (2) to asses the status of component and capability of the current technology used by the company and (3) to formulate the technology and business strategy. The research was conducted by two methods, namely (1) science and technological management information system (STMIS) to determine the status of technology component (technoware, humanware, inforware and orgaware ) and technology capabilities (operative, supportive, acquisitive and innovative); (2) internal and external factors analysis to determine the business strategy. Results of the technology component assessment shows that the current component technology status is categorized as middle technology, whereas in the future, the compony has planned to have more sophisticated one. The result of technology capabilities assesment indicates that the current technology capabilities are comparable with the similar companies in Indonesia and they plan to be the best in ASEAN. The priority of business strategies that could be implemented are (1) product development, (2) backward integration, (3) market development, (4) horizontal integration, (5) forward integration, and (6) market penetration