Jurnal Manajemen & Agribisnis
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STUDI EKSPERIMENTAL PENGARUH PENCITRAAN VISUAL IKLAN LABEL DESAINER TERHADAP SIKAP MENYUKAI IKLAN DAN NIAT BELI
No full textThe current focus of this thesis is to determine, using the Stimulus-Organism-Response theory, (1) which type of user imagery (embodied imagery or static imagery) leads the consumer to greater hedonic and behavioral responses; (2) whether usage imagery intensifies this relationship; and (3) what strategies are best to designer label ads communication effectiveness on fashion magazine. 40 female consumers of fashion magazine and designer label were recruited to participate voluntarily in the study. Methodologically, participants were required to answers a series of questions after being exposed a stimuli of pictures. Influence variables evaluated in the model included: Imagery responses (Quantity, Vividness, Ease); Emotion as mediator; Advertising liking; Purchase intention; and Individual Characteristics. Consist of two study, study 1 of this thesis served as a pre-test to build the experimental material. Whereas, study 2 served as an experimental study that addresses the current focus of this thesis. Analyzed with series of Manova, results indicated that when presented independently of usage imagery, embodied user imagery can enhance consumer’s hedonic impressions and affect purchase intention. Usage imagery however failed to prove any influences. When presented together, such combinations of brand imagery as embodied user imagery and usage imagery as well as static user imagery and usage imagery didn’t bring the consumer to greater hedonic impressions and purchase intention. The findings could be used to predict purchase intention of designer label’s product. Retailers and marketers of designer labels or interested researchers could use the model based on consumer attitude and behavioral intentions
MEMBANGUN EARLY WARNING INDICATORS PERGERAKAN KURS DI INDONESIA: PENGEMBANGAN BUSINESS CYCLE ANALYSIS
No full textThe economic crisis in 1997/1998 that was signed by depreciation rupiah almost destroyed the pillars of the economy. This exchange rate shock possibly will happen in the future like that happened in August 2007. At the same time, rupiah falled to the lowest level Rp. 9.410 per dollar (the exchange rate use the last month) in August 2007. The exchange rate of its daily until above Rp 9.500 per dollar (Sadewa, 2007). Therefore, it was needed indicator of theearly detection with build leading indicators the movement of the exchange rate in Indonesia. The purpose of this research is building leading indicators the movement of the exchangerate in Indonesia. It could give the capacity forecasting of the Indonesian economy of the movement direction in a manner the aggregate with the Business Cycle Analysis method andIts development. Empirical results showed that is received by four leading indicators and four coincident indicators. The real export, the real import, foreign currency deposit, and forexbanks demand deposits in foreign currency became the moving indicator preceded the exchange rate. Whereas, there are four indicators to coincident was foreign assets, interbank call money rate 1 day, the German share index (DAX), and the USA share index (Nasdaq). This condition indicated that the exchange rate rupiah really was affected by the external factor
PENGARUH STRES DALAM PEKERJAAN TERHADAP KINERJA KARYAWAN: STUDI KASUS DI PERUSAHAAN AGRIBISNIS PT NIC
No full textThis study was aimed at finding out the existence of stress in work towards employees’ performance, and knowing the indicators of each shaper element of that influencing the employees’ performance of plant department of agribusiness industry at PT. NIC. The method of this study is case study involving 155 respondents. Using the Structural Equation Modelling (SEM), it is known that the influence of stress in work towards employees’ performance is significantly negative. It means that the advance of stress in work can take the employees’ performance down. The advance of stress in work was stimulated by stressor, in this case are job pressure and lack of support. The relationship between stressor and stress in work is positively significant. Lack of support is the most influence indicator of stressor variable instead of job pressure. This study concludes that stress in work significantly influence the employees’ performance. Generally, stress in work at plant department of PT. NIC is in low category (41.9%) and the performance is in high/good category (60.6%). It means that the existence of stress in work at this time have positive characteristics because it has played the role as motivator to work
FACTORS INFLUENCING ATTITUDES TOWARDS CLAIMS OF COOKING OIL
No full textTujuan kajian ini adalah untuk menganalisa sikap konsumen terhadap klaim minyak goring, dan untuk menginvestigasi factor-faktor yang mempengaruhi sikap terhadap klaim tersebut. Data dikumpulkan dari 150 keluarga pada bulan Februari sampai April 2004. Sampel dipilih dari penduduk Bogor yang berjumlah 700 ribu orang. Wawancara tatap muka dilakukan untuk mendapatkan informasi dari responden. Beberapa pertanyaan dirancang untuk mengukur sikap terhadap klaim lima merek minyak goring. Pernyataan klaim masing-masing merek diambil dari iklan tercetak dan label kemasan mereka, kemudian klaim tersebut dituliskan dalam bentuk pertanyaan sikap. Analisis frekuensi digunakan untuk memperlihatkan karakteristik domografi dan ekonomi responden, dan untuk menggambarkan sikap terhadap klaim. Analisis Multiple Discriminant digunakan untuk mengkaji faktor-faktor yang mempengaruhi sikap terhadap klaim dari merek minyak goreng. Hasil kajian menunjukkan bahwa klaim yang dilakaukan oleh masing-masing merek minyak goreng hampir semuanya terkait dengan kesehatan, kemudian diikuti oleh metode pengolahan, dan kareakteristik fisik dari minyak goreng. Kebanyak responden menunjukkan sikap yang netral terhadap berbagai klaim masing-masing merek, khususnya terhadap klaim yang sulit dinilai seperti pengolahan berkali-kali, pengolahan terpadu, Omega 9, Omega 6, Vit. E, dan Palmitic Acid. Beberapa responden juga juga yakin terhadap klaim yang dikemukakan oleh beberap merek. Namun demikian, lebih banyak responden yang tidak mempercayai berbagai klaim tersebut. Analisis multiple discriminant menunjukkan bahwa ada variabel independen, yaitu pengeluaran rumah tangga, ukuran rumah tangga, dan usia responden yang mempunyai pengaruh yang signifikan terhadap klaim Omega 9. Ini mengindikasikan bahwa responden dengan rumah tangga yang lebih besar, mempunyai pengeluaran lebih besar dan yang lebih tua cenderung lebih mempercayai klaim tentang Omega 9 dibandingkan dengan rumah tangga yang lebih kecil, pengeluaran yang lebih kecil dan penduduk yang lebih muda.
MODEL MANAJEMEN DATA SPASIAL UNTUK PEMILIHAN JALUR DISTRIBUSI HOLTIKULTURA
No full text One of the primary goals of agroindustry is to deliver horticulture products (vegetables and fruits) to the target marketplaces timely with minimum quality loss. This is vital considering the characteristics of agroproducts particularly vegetables and fruits which are sensitive to the fluctuation of micro- and macroclimate conditions, methods and the duration of delivery. Therefore, the selection of transportation lines for the distribution of agroproducts becomes a determining key to the minimizing of time delay and quality loss in delivering agroproducts to the marketplaces. This demands the support of spatial data that can be utilized to enhance the selection of the best routes for distributing agroproducts. This study discusses the approach of spatial data management to support the decision making for selecting the best transportation lines to deliver horticulture products and demonstrates the implementation issues of the software prorotype for handling the distribution of vegetables in Bogor districts
PENGARUH KECOCOKAN GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA INDIVIDU: STUDI KASUS PT. XYZ
No full textThis study was designed to extend the Hersey and Blanchard\u27s Situational Leadership Model to test the match of adaptability leadership style to the maturity level of subordinates using the LEAD-Self instrument and Readiness Scale of the Center for Leadership Studies. Maturity level of subordinate was analyzed based on the maturity level of employment (ability) and psychological maturity (willingness) to given work to subordinates. Also, to test compatibility with the leadership style with desired subordinates leadership style using LEAD-Other instrument. Leadership style is a combination of task behavior and behavioral relationships that will produce a directing coaching, participating delegating style. In addition, this study also tested the suitability of the existing organizational culture with the expectation organization culture. Effective matching leadership style and organizational culture is measured by the achievement of individual performance. The purpose of this study is to analyze the influence of matching between leadership style with the follower’s readiness level (X1), the leader\u27s perceived leadership style with leader’s desired leadership style (X2), and the existing organizational culture with the expectation’s employees (X3) on the individual performance (Y1). The object of research was conducted at PT. XYZ and method of data retrieval is done by the census, while the method of analysis of this study was using the Structural Equation Modeling (SEM). Keywords: Follower’s Readiness Level, Leader’s Perceived Leadership Style, Leader’s Desired Leadership Style, Existing and Expectation Culture, Individual Performanc
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI PENGEMBANGAN KLASTER UMKM ALAS KAKI DI KOTA BOGOR YANG BERDAYA SAING
No full textKlaster UMKM alas kaki merupakan klaster yang potensial dikembangkan di Kota Bogor. Pendekatan klaster dianggap strategis untuk proses penumbuhan kembali modal sosial, peningkatan kapasitas internal UMKM, serta menghadapi tantangan eksternal secara bersama-sama. Tujuan penelitian adalah menganalisis karakteristik Klaster UMKM alas kaki dan menganalisis faktor-faktor yang memengaruhi pengembangan Klaster UMKM alas kaki di Kota Bogor. Jenis data yang digunakan adalah data primer dan data sekunder. Data diolah dan dianalisis dengan analisis deskriptif dan analisis multivariat yaitu analisis komponen utama. Klaster yang berada di Kota Bogor termasuk ke dalam klaster tidak aktif. Hal ini dicirikan dengan kurangnya interaksi antar anggota yang intensif dan keterkaitan antara industri terkait maupun industri pendukung masih rendah. Responden sekitar 85% menginginkan proses pembentukan klaster industri sebaiknya terbentuk dengan sendirinya, misalnya karena kesamaan jenis usaha, atau kesamaan bahan baku yang dibutuhkan. Jenis kemitraan yang dilakukan hanyalah sebatas kerjasama perdagangan umum. Faktor-faktor yang berpengaruh signifikan terhadap pengembangan klaster UMKM adalah modal sosial (X5) dan kondisi permintaan (X2)
ANALISIS KEPUASAN KONSUMEN TERHADAP LAYANAN DI BANDARA SOEKARNO-HATTA, SERTA IMPLIKASINYA TERHADAP STRATEGI PEMASARAN CITY CHECK-IN TERMINAL DI JAKARTA
No full textThe Purpose of this study are: (1) Market segmentation analysis based on Demographic and Psychographic, (2) Customer satisfaction analysis on services in Soekarno-Hatta Airport, (3) Customer perception analysis on services in CCT, and (4) Recommendation on CCT marketing strategy. The analysis was conducted using Descriptive analysis, Cluster, Cochran, CSI and IPA. Based on Customer Satisfaction Index (CSI) analysis of customer satisfaction in check-in services-which will be used as service indicator in CCT, yields satisfaction index value equal to 79.35% means that consumer has satisfied. Customer perception of product attributes in CCT services are: (1) clean and neat check-in service counter, clean and neat check-in service counter, (2) convenient waiting room, (3) departure/arrival information, (4) neat and attractive staf outlook, (5) strategic location, (6) availability of public facilities (mushola, toilet, etc), (7) convenient access to CCT, (8) ease during check-in, (9) fast and save luggage service, (10) fast services, (12) courtesy, (13) professionalism, and (14) clear and accurate information
POTENSI DAN STRATEGI PENGEMBANGAN BANK SYARIAH DI INDONESIA
No full textAt the present, Indonesia operate dual banking system that are conventional banking system with its interest rate runs side by side with the Islamic banking with the profit-sharing/non-interest system of its own. The development of Islamic banking should be based on market driven by driving the community demand that always considering the banking prudential principle. The development of Islamic bank will encourage the development of real sector as well because the basis of profit-sharing system is the activities of real sector, not from investment of other sector (non real sector), case in point the rate of obligation and/or the rate of Certificate of Central Bank. In general, community’ s respond toward Islamic bank is good relatively that shown by the trend of Third Parties Funding and Financing to Deposit Ratio with low level of Non Performing Loan. This study assess the consumer’s preference toward both conventional and Islamic Banking, in related with analysis of potency and development strategy of Islamic banking in Indonesia. The analysis of data by using qualitatively (descriptive) analysis, cross tabulation and logistic regression model. In general, community’s attitude toward interest rate system still ambiguous, that are interest rate is contrary to ‘syariah of Islam‘, meanwhile in banking transaction they still use conventional system. The reasons that motivate consumer to adopt Islamic banking related to professionalism of bank, security and pleasure in doing transaction, strategic location and the implementation of syariah system. However, community still has difficulties to comprehend the technical term of Islamic banking. Thus, socialization and education process about economic system of Islam (syariah economic) designate necessary requirement in encourage the development of Islamic banking in the future.
PENGEMBANGAN TERMINAL AGRIBISNIS VIRTUAL BERBASIS WEB
No full textThis study was conducted to develop the prototype of web based virtual agribusiness center as an instrument to increase the scope of marketing channel of agribusiness products in Indonesia. Using web engineering approach, this virtual agribusiness center information which conceptually has the same role as wholesaler marketing center was developed and tested using one month data of fruits and vegetables prices in traditonal market. There are tree main components of the system: catalog online, cart, and order tracking. To ensure the quality of the system, the system was tested using Pressman approach and evaluation was done based on its functionality, usability, and reliability .