Jurnal Manajemen & Agribisnis
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Why Costumers Have The Intention to Repurchase at Coffee Shops in Bogor? Explaining The Role of Social Media Marketing, Dining Atmosphere, and Relationship Marketing
Get PDFThis study aims to determine the impact of relationship marketing, social media marketing, and dining atmosphere on customer trust and repurchase intention. This study was conducted by surveying 407 customers who frequently visited Ngopi Doeloe, Popolo Coffee, Ranin Coffee House, Starbucks Coffee, Jco Donuts & Coffee, and The Coffee Bean & Tea Leaf, and Structural Equation Model (SEM) was used to test the research hypotheses. The findings supported the hypotheses that relationship marketing and social media marketing positively affected repurchase intention and customer trust. Relationship marketing had the greatest influence on customer trust in local coffee shops. In contrast, the dining atmosphere did not affect repurchase intention.
Keywords: customer trust, dining atmosphere, relationship marketing, repurchase intention,social media marketin
Analysis of Geographically Weighted Regression (GWR) on Retail Prices of Medium Rice and Red Chili in Java
Get PDFResearch using a global regression model might not be appropriate to find out the factors that influence strategic food prices based on spatial characteristics. To analyze the spatial effect, Geographically Weighted Regression (GWR) was employed. GWR models are better than OLS, which is indicated by the higher R2 GWR and lower AIC values. The GWR analysis provides the following findings: (1) the wholesale price most influential on the retail price of medium rice and red chili both during the main harvest and non-harvest periods; (2) the harvest pattern results in the effect of production and producer prices on the retail prices of the major harvest and non-harvest periods. Management of inter-regional distribution must be carried out to maintain supply stability and disparity in food prices between regions; (3) producer prices are integrated with trader prices in the district of production centers and surrounding areas while the integration of food prices at the consumer level occurs in the main economic center area of the region. These aspects have different effects for each region and district because the estimated parameters can be positive or negative. Testing during the harvest season (April) and non-harvest can also produce estimates that vary according to the specific characteristics of each location.
Keywords: spatial analysis, Geographically Weighted Regression (GWR), retail prices, wholesale price, spatial distribution pattern
Impacts of Aggregator Business on Farmers’ Income
Get PDFAgricultural produces pass a long journey from the farms up to the end consumers. With the advancement of information technology, aggregator businesses have emerged to shorten the long distribution chain. Therefore, farmers as producers can access information both on prices received by consumers and the characteristics of products demanded by consumers. This study aims to (1) explain the distribution chain mechanism through the aggregator business, and (2) analyze the impact on farmers who join the aggregator business distribution chain. There were 12 aggregator businesses and 36 farmers were interviewed as respondents from February to April 2019 using the purposive sampling method. The analysis was conducted using a descriptive approach and a paired sample t-test was carried out to see the impact of the existence of an aggregator on farmers. The results showed that the distribution chain through the aggregator business was shorter compared to the conventional one in which farmers had specific contracts or agreements with the aggregator business. The impact on farmers who join the aggregator business distribution chain is receiving higher prices, leading to increase farmers\u27 income, transparency in prices where farmers know the selling prices at the consumer level, and farmers know consumer preferences for the products. It is expected that farmers will be able to produce better agricultural produces according to consumer preferences as well as to increase farmers\u27 income.
Keywords: distribution chain, price, product preferences, transparenc
SUPPLY CHAIN OPERATION REFERENCE ANALYSIS OF LOCAL VEGETABLE E-COMMERCE
Get PDFThis study aims to determine the chain of sales of vegetables in Teluk Jambe, Karawang Regency. In addition, it can cut off the chain of sales from farmers to consumers. While the scope of this study only discusses the vegetables only. This research type is descriptive qualitative and done with the concept of qualitative descriptive. Descriptive qualitative is the concept of research with the process of obtaining data that is potluck. Analyze the supply chain of vegetables commercial with the methods of Supply Chain Operation Reference (SCOR). The results of the study showed the presence of Sis-Log In Apps could be cut chain sales. So from the results of this study provide a positive impact for farmers. In conclusion, Sis-Log In Apps is designed to cut the chain of sale of commodity vegetables only. With the results as a liaison and direct intermediaries between farmers and consumers.
Keywords: Agriculture, e-commerce, SCM, SCOR, Sis-Log In App
FRONTIER PRODUCTION EFFICIENCY OF CASSAVA CHIPS SMEs IN LAMPUNG
Get PDFStrengthening the downstream of the agri-food chain holds a strategic part in enhancing the rural economy. This research was conduct to analyze the frontier production efficiency of cassava chip processing in rural. Then explore the opportunity to develop productivity enhancement of small-scale cassava chips SMEs. The research location referred to the cassava production centre in Lampung, which involved six District regions. Respondent was 60 small-scale cassava industries. Field survey had taken from February to April 2017. Analyzed data designed by the frontier production and binary logistic regression model. The production efficiency value of cassava chips SMEs achieved 61% on average. The achievement value still less than the optimum efficiency. The cassava chips SMEs still operated at a medium level of technical efficiency. Input combination is not optimum, and technology facilities even limited caused the production output not to reach the manufactured capacity the production run under the capacity production. Scale-up the production capacity is necessary. The introduction of the new technology equipment opens the possibilities in scale-up capacity production. The opportunity to adopt the new cassava processing equipment\u27s strongly was affected by human resources skills and appropriate production equipment. The cassava SMEs technology application is significantly determined by experience and production equipment. Furthermore, the proper linkage between SMEs and university or research agencies is necessary to improve technology adoption. The current micro-credit scheme is also vital in provide adequate capital on scale-up production capacity.
Keywords: cassava, efficiency, frontier, rural, SME
Frozen Food Consumer’s Purchase Intentions and Decisions Through E-Commerce in The Greater Jakarta Ragion
Get PDFThe rise of e-commerce provides consumers more opportunities to purchase agricultural and food products including frozen food. This study aims is to examine the effects of different factors on consumers’ intention and decision on purchasing frozen food through e-commerce based on theory of planned behavior (TPB) and technology acceptance model (TAM). This study used the primary data from online survey of 200 respondents in Greater Jakarta who purchased frozen food through e-commerce. Data were analyzed using partial least squares-structural equation modelling (PLS-SEM). The results showed that perceived usefulness and perceived ease of use e-commerce have a positive influence on attitudes. Then attitudes, subjective norms, and behavior control had a significant positive effect on purchase intention. The results also confirmed that consumers’ purchasing decisions on frozen food affecting by their purchase intention.
Keywords: : e-commerce, frozen food, purchase intention, TAM, TP
Business and Marketing Mix Analysis of Bacang Food Industry Through Conventional and Online Marketing (Case: El Shaddai Food Small Industry)
Get PDFBacang agroindustry is undeveloped in Indonesia and the internet has not been maximally utilized by bacang entrepreneurs. Therefore, business and marketing analysis of bacang agroindustry is important to do to develop the business and internet utilization for bacang agroindustry. The research aims to analyze profit, cost of goods manufactured, financial performance, marketing mix, and the impact of online marketing on the chicken bacang agroindustry. This research uses a case study method at El Shaddai Food Agroindustry, Penjaringan District, North Jakarta. Research data were collected from December 2019 until February 2020 and the data analysis methods used were qualitative and quantitative descriptive analysis. The results showed that conventional marketing profit was smaller than online marketing profit and the selling price exceeded the cost of goods manufactured, so the agroindustry was considered viable on every marketing method. Financial performance in the last three years was quite good. The marketing mix was not good. Online marketing gave an impact on agroindustry revenue and profit.
Keywords: agroindustry, bacang, business, marketing mix, onlin
The Effect of Covid-19 on The Financial Performance of Indonesia’s Livestock Industry
Get PDFThis study aims to analyze the impact of COVID-19 on the financial performance of Indonesia’s poultry industry companies. The samples used in this study were broiler farming companies of XYZ Group from September 2019 to August 2020. Financial performance is used as the dependent variable to see the effect of the independent on the dependent. The independent variables in this study are leverage, liquidity, revenue, profitability, firm size, and COVID-19. The analytical method used is descriptive analysis with a quantitative approach. In this study, a z-score test, regression test, and internal firm interviews supported the results. The results showed that there were indications of problems with the firm\u27s financial health. COVID-19 does not significantly affect its financial performance, but several other factors influence it, namely revenue, profitability, and firm size. Several forms of strategies that can be formulated for companies are maintaining cash flow by extending the debt period and shortening accounts receivable to restore the firm\u27s financial health. Then make efficiency in the cost of goods sold and improve operational cooperation to improve the firm\u27s financial performance. Companies can also increase funding by obtaining additional capital from a holding company before financing from outside parties.
Keywords: COVID-19, financial distress, financial performance, poultry business, return on asse
Business Model Development of a Fresh Milk Agro-Industry in Rural Areas
Get PDFThis research aims to identify several business models of fresh milk agro-industry that are emerging in rural areas, as well as factors that influence agro-industry development, and establish a dairy agro-industry business model framework. The case study method used in this research consists of an agro-industry with business models and cooperatives. According to the finding of this research, there are seven supporting factors that influence the growth of the fresh milk agro-industry in rural areas, that are; (1) organizational structure, (2) fresh milk handling operations, (3) technology application for production activities, (4) training of employees and breeders, (5) product marketing strategies, (6) product quality and quality assurance, (7) company actor’s innovation. These seven factors can be determined using the weight ratio to assess the value of each factor that influences the development of the fresh milk agro-industry in rural areas, namely business management (0.2641), raw material handling (0.1510), and quality assurance (0.1347). The importance of the decision is a crucial factor in the development of the dairy agro-industry in rural areas. In rural areas, the fresh milk agro-industry business model is a cooperative form of business, as well as a business model that incorporates both private and cooperative business practices. The more varied the business models examined, the stronger the fresh milk agro-industrial business model system would be. Since they help small-scale milk farmers in rural areas market their products, regional milk cooperatives are still the best business model to use.
Keywords: business model, BMC (Business Model Canvas), cross-case analysis, fresh milk agro-industry, multiple case stud
THE PERFORMANCE EFFICIENCY OF CAYENNE PEPPER SUPPLY CHAIN IN WONGSOREJO DISTRICT BANYUWANGI REGENCY
Get PDFBanyuwangi Regency become one of the cayenne pepper supplier to the national market, and Wongsorejo District is the largest cayenne pepper center. The amount of supply, continuity, quality, and price of cayenne pepper in Wongsorejo District shows different values over time. This can hamper the performance of the cayenne pepper agribusiness supply chain. The purpose of this study was to map the flow of cayenne pepper supply chain, and to measure the performance of the cayenne pepper supply chain in Wongsorejo District. The research method uses descriptive-qualitative analysis to map the supply chain flow of cayenne pepper, and the Hayami added value analysis method to measure the performance of the cayenne pepper supply chain. The results showed that the supply chain of cayenne pepper in Wongsorejo District consisted of Agricultural Kiosks and the Government as suppliers; farmers as producers; collector traders, wholesalers, retailers and market traders as distributors; as well as consumers. Farmers get a value added of Rp. 5.845,83/kg, wholesaler of Rp. 12.849,48/kg, and retailers of Rp. 5.323,74/kg with a marketing margin of Rp. 18.750,83/kg. The supply chain of cayenne pepper in Wongsorejo District is classified as efficient, because the profits share is greater than the costs share