Jurnal Manajemen & Agribisnis
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The Effect of Policy on Business Competitiveness of Bali Cattle Farming in Kupang District, East Nusa Tenggara, Indonesia
Get PDFBali cattle are Indonesian indigenous cattle and bred by most households in East Nusa Tenggara (NTT) province. East Nusa Tenggara is one of the main production centers of beef cattle. However, the growth production rate of Bali cattle in NTT tends to decline, while Indonesian import rates of cow and meat are still increasing. This research aims to analyze the competitiveness level of Bali cattle. Policy Analysis Matrix was employed to determine the level of profit and competitiveness of cattle breeding at the household level, according to local agriculture officials, 140 breeders from 2 sub-district areas of Kupang were chosen as respondents. The results show that the cattle fattening farms have shown positive private and social profits and high level of competitiveness. Therefore, the appropriate government’s policies toward the inputs and outputs are needed to increase the efficiency of Bali cattle production at household level.
Keywords: Bali cattle breeders, competitiveness, policy analysis matri
Marketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products
Get PDFIn selling packaged rice products, Perum BULOG needs to implement the right marketing strategy in order to increase the buying interest of prospective consumers. This study aims to analyze factors that affect brand equity and purchasing decisions of packaged rice products. The research design uses a descriptive approach through surveys by disseminating questionnaires online. The research was conducted in September-October 2020 on 270 rice consumers in DKI Jakarta and Bodetabek who were selected using non-probability sampling method through convenience sampling technique. The variables studied in this study were product, price, place, promotion, brand equity, and purchasing decisions. Data analysis method using SEM analysis with Lisrel 8.80 software. The results showed that product, price, place, and promotion had a significant positive influence on brand equity and purchasing decisions. The variables that most influence purchasing decisions are product, place, and brand equity. Based on the results of the study, it can be concluded that product, place, and brand equity are factors that should be a top priority for manufacturers to make improvements and development. In addition, rice products sold using brands and packaging are more attractive to consumers than rice products sold without brands and packaging. In this regard, in addition to the marketing mix strategy, manufacturers must implement brand and packaging strategies well to improve consumer purchasing decisions on their rice products.
Keywords: brand equity, marketing mix, packaged rice products, purchase decisions, SE
THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD
Get PDFOrganic food (OF) market is claimed as the fastest growing market in 20th century. Therefore, there are much research about finding factors that affect purchase intention towards OF, one of them is the Food Choice Questionnaire (FCQ), by which it is easy to assess nine distinct food choice motives and one important domain which is represented in FCQ is food choice based on ethical reasons. However, environmental protection or ecological motives is the most important motive to consume organic food. This study aims to see how fanaticism towards eco-friendly would affect the purchase intention and decision of organic food from the student’s perspective. This study uses 250 respondents from agricultural universities in Indonesia and Thailand, picked by purposive sampling method. This study found that fanaticism towards environmental friendliness affects purchase intention of organic food and purchase intention, simultaneously affects the purchase decision significantly in both countries. The moderating effect of price only affects the effect purchase intention on purchase decision of organic food in Indonesia. This happens because Thailand and Indonesia have different fanatic score and level of household monthly income. This study is helped by SmartPLS 3.0 to run the SEM-PLS and VALS Survey to analyze characteristics of respondents.
Keywords: environment-friendly fanaticism, organic food, purchase intention, purchase decision, VALS Surve
CRITICAL FACTORS IN DEVELOPING SUSTAINABLE FOOD PACKAGING
Get PDFThe sustainability issue has pushed the food industry, continually looking for new materials to reduce and replace plastics in their packaging. However, the recent development of novel materials is still less satisfactory due to different involvement from different vital players such as government, society, and industry. This paper analyzed the critical success factors of new material development for food packaging based on different key players, involvements, and interests. A survey was conducted by the authors to gather information related to the development factors and the participation factors based on the three key players. This research employed descriptive quantitative design. This design allows research to collect and describe the found clusters and factors. The results revealed that the critical success factors are classified into five clusters, namely technical substitution, technical drivers/barriers, application barriers, cost barriers, and raw material supply barriers. Differently from developed countries, the critical vital players\u27 participation, especially from the government, was essential in developing new material for food packages.
Keywords: critical success factor, descriptive quantitative, food industry, food packaging, sustainability development goal
The Development of Cassava Agribusiness in Lampung Province (The Implications for The Cassava Agribusiness Partnership Model)
Get PDFCassava agribusiness has several problems and obstacles that must be overcome completely. So yet, no institutional method of transaction is compatible with and advantageous to all cassava agricultural stakeholders. The objective of this research was to look at the cassava agribusiness partnership model in Lampung and placed study in three districts in Lampung Province, each with its distinctive characteristics: Central Lampung, East Lampung, and West Tulang Bawang. Primary and secondary data were used in the study. In this study, survey methods and in-depth interviews were utilized to obtain data. Qualitative descriptive analysis with an institutional perspective was used to analyze this study. The findings revealed that institutional collaboration in sustainable partnerships between farmer groups associations (Gapoktan), factories with third-party help, and an ICT system could improve the farm, factory, and overall cassava agribusiness performance.
Keywords: institutional, partnership, agribusiness, cassava, farme
Indonesian Oil Palm Export Market Share and Competitiveness to European Union Countries: Is The Roundtable on Sustainable Palm Oil (RSPO) Influential?
Get PDFThe European Union is one of the main export destinations for Indonesian palm oil. However, this area requires the sustainable development of palm oil products. Four countries from the European Union region are consistently export destinations for palm oil: Netherlands, Italy, Germany and Spain. RSPO exists as one of the institutions that ensure sustainable development in palm oil production. This study aims to analyze whether there were differences before and after implementation of RSPO in export market share and the competitiveness of CPO and RPO exports to the Netherlands, Italy, Germany, and Spain. The analysis was carried out during 1995-2020 using the paired sample t-test and the Wilcoxon signed-rank test. The analysis results show that there are differences in the export market share and competitiveness of Indonesian CPO exports to the Netherlands, Italy, Spain and Germany. The same finding was also found in RPO, especially in Indonesia\u27s export market share. However, there is no difference in the export market share and competitiveness of Indonesian RPO exports to the Netherlands before and after implementing the RSPO in 2008.
Keywords: european union, export market share, export competitiveness, palm oi
Strategy to Increase The Competitiveness of National Salt in Indonesia
Get PDFSalt is a strategic commodity and political commodity in Indonesia. However, during the research period, namely in 2015-2019, the national salt production has not been able to meet the demand for salt. This has resulted in national salt consumption still being dependent on imports. This results in a potential dependence on imported salt which can hamper the competitiveness of domestic salt. Local people are increasingly cornered and find it difficult to be competitive. This study aims to analyze the competitiveness of the national salt industry and formulate efforts to increase the competitiveness of the national salt industry. The method used in this research is the Revealed Comparative Advantage (RCA) and Revealed Symmetric Comparative Advantage (RSCA) analysis and the Analytical Hierarchy Process (AHP) method which is one of the analytical tools used to assist managerial decision-makers. The data used in this study are primary data in the form of interviews and questionnaires and secondary data obtained from literature studies. The results showed that the salt commodity was not competitive. This is because Indonesia\u27s salt commodity does not have a comparative advantage.
Keywords: AHP, competitiveness, salt industry, RCA, strateg
The Development Strategy Oil Palm-Cattle Integration in Bireuen District Aceh Province
Get PDFEnvironments in which oil palms grow involve some components and production resources crucial in increasing the development of integrated palm oil plantation systems without damaging the environment. This study aimed to determine strategies and direction of the development of oil palm-cattle integration and improve the regional economy. The primary data were obtained through questionnaires by interviewing 50 respondents, which comprised cattle farmers and experts /stakeholders of Almuslim University and STIE Kebangsaan Bireuen and local government agencies directly involved with the study topics. AHP and SWOT were used to analyze oil palm-cattle integration strategy development data. The main findings of the study require main strategies: 1) Increasing the efficiency of oil palm-cattle integration from extensive to intensive model with the support of stakeholders; 2) Creating an effective and successful pilot cattle farmer groups in carrying out oil palm-cattle integration by utilizing cheap and nutritious feed from oil palm plantations; 3) Utilizing cow dung as fertilizer and biogas as a source of income for farmers; 4) Expanding cattle farmer\u27s knowledge on the development of beef cattle population and livestock health services; 5) Increasing active government participation in facilitating cattle and oil palm farmers in integration implementation, and 6) Utilizing financial institutions/banking services to increase business capital which will aid in increasing beef cattle population and oil palm production.
Keywords: AHP-SWOT, plantation, stakeholders, oil palm, cattl
THE EFFECT OF TRANSACTION COST ECONOMICS ON HYBRID CORN FARMING INCOME IN CIHAUR VILLAGE MAJA SUBDISTRICT MAJALENGKA REGENCY
Get PDFTransaction costs on corn farming can affect the income of corn farming. This research aimed to identify the transaction cost economics (TCE) structure and analyze the effect of TCE on the income of hybrid corn farming. The research method used is TCE analysis and multiple linear regression analysis. This research was conducted in Cihaur Village, Maja Subdistrict, Majalengka Regency, West Java, on 64 respondents. The research results showed that the transaction cost economics component on hybrid corn farming consists of (1) information cost; (2) negotiation cost; (3) coordination cost; (4) implementation cost; and (5) risk cost. The amount of the transaction cost that is formed on hybrid corn farming was Rp105,421.16. The percentage of transaction cost to total production cost was 2,78%. Coordination costs consisted of meeting cost, and farmer group fees have the highest transaction costs component, leading to 41,96%. On the other hand, risk cost has the lowest prices, merely 3,09%, in which there are avoiding risk cost and controlling risk cost. The results showed that the seven variables tested had significant effects on the income of corn farming. These variables included land area, fertilizer costs, seed costs, selling price, labor wages, productivity, and transaction cost.
Keywords: income, farming, hybrid corn, production cost, transaction cos
STRATEGIC FOOD RISKS – CHILI’S AGROSYSTEM PERSPECTIVE
Get PDFThe prices of strategic food commodities, namely rice, red chili, chicken, beef, shallots, eggs, sugar, and cooking oil, are monitored to measure Indonesia\u27s inflation in the food category. This study intended to explore the chili agrosystems as an essential Indonesian daily cuisine due to its perishable nature and its variably supply chain. The state-of-the-art approach from various research databases was used and supplemented with secondary data gathered from the related enterprise. The study revealed that food strategic web-based information systems on production, consumption, and price are under different authorities. Concerning the chili case, even though there was a production surplus, price fluctuation increasing the risk of lowering motivation to plant. The number of actors involved itemizes eight chili\u27s supply chain main patterns. In conclusion, chili trade and freight margins favoured supply chain actors but not the farmer itself. The welfare of the farmers is not good condition. It is characterized by proxy indicators, the majority of which are only slightly more than 100. The situation creates a new risk of decreasing motivation in farming. Further study using manageable chili enterprise systems is required to bring farmers closer to end consumers and improve their welfare.
Keywords: chili agrosystem, decision support system, enterprise system, strategic food, supply chai