Jurnal Manajemen & Agribisnis
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Factors Influencing Consumer Purchase Decisions for Aqua Life Indonesia Products: Analysis of Ecolabel Awareness, Green Marketing Mix, and Brand Image
Get PDFThis study aims to answer two main objectives. The first is to answer the current eco-label, green marketing mix, and brand image of AQUA Life, and the Second is to answer how eco-label awareness, green marketing mix, and brand image influence consumer purchasing decisions. The study was conducted from November to December 2021. The data collected in this study were primary data obtained from a questionnaire survey in Indonesian, which was distributed via the Google Form link using the Ordinal scale. The sampling method (respondents) used is purposive sampling. The data was processed and analyzed using Structural Equation Modeling. The study\u27s results obtained 105 respondents and showed that the eco-label awareness variable did not significantly affect consumer purchasing decisions for AQUA Life products. The green marketing mix and brand image variables positively and significantly impact consumer purchasing decisions for AQUA Life products. A green marketing mix has a significant effect on brand image. Producers and the government must provide more education to consumers to gain more knowledge about the use of environmentally friendly products and their benefits.
Keywords: brand image, consumer purchasing decisions, ecolabel awareness, green marketing mix, structural equation modelin
Factors Influencing The Total Sales of Fruits and Vegetables on Digital Platforms
Get PDFThe development of digital technology and a pandemic have increased online transactions on digital platforms. The most widely used digital platforms for online transactions in Indonesia are Shopee, Tokopedia, and Bukalapak. Digital platforms will become essential actors in the agribusiness system in the future. Fresh agricultural products marketed on digital platforms are included in the fruit and vegetable category. This research aims to analyze the factors that influence the total sales of fruits and vegetables on the digital platforms. The method used in this research is panel data regression. The results show that the effect is positive and negative based on types of products. The number of reviews through digital platforms influences significantly on total fruit and vegetable sales. However, the price does not influence significantly on total sales. Meanwhile, other factors include rating, store type, and promotion provide results of varying significance by commodity. Because review is the most important factor that affect total sales in digital platforms, seller needs to focus on how to control reviews in each digital platform. The understanding can help the seller to increase their total sales.
Keywords: digital farmer, e-commerce, marketing, marketplace, robust least square
Readiness and Acceptance of Farmer Cards to Farmers in Sumenep Regency
Get PDFThe Farmer’s Card becomes one of the requirements to get the subsidized fertilizer as a tool of access to banking services integrated into an E-wallet or ATM (Automatic Teller Machine). The new technology indicates the problem found in the field, which is the lack of awareness and knowledge of the farmers who own the Farmer’s Card in understanding the function of each feature provided by the Card. This research is conducted to analyze the readiness and the acceptance factors of the farmers who own the Farmer’s Card toward the interest of using the Farmer’s Card in the Sumenep Regency. The Technology Readiness and Acceptance Model (TRAM), which is the collaboration of the Technology Readiness Index (TRI) and Technology Acceptance Model (TAM), is being used to analyze the interest in the use of the Farmer’s Card. Quantitative data is collected through interviews with structured questionnaires that refer to the previous research indicators on the Technology Readiness and Acceptance Model (TRAM). The sample was conducted on 140 farmers who own the Farmer’s Card. The analysis was performed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) through the SmartPLS software. The results of the hypothesis show that the function or the advantage of the Farmer’s Card has a direct and significant influence on the interest of the farmers in using the Farmer’s Card. On the other hand, the simplicity of using the Farmer’s Card is considered insignificant and challenging for the farmers. The Farmer’s Card program can be successful. It is suggested that the government and the farmers, who own the Farmer’s Card, need to approach and improve their communication through intensive guidance.
Keywords: readiness, acceptance, farmer\u27s card, PLS-SEM, subsidized fertilize
Price Transmission Between Input and Output Markets: The Covid-19 Effect on Laying Hens’ Industry in Indonesia
Get PDFCorn and poultry are two strategic commodities supporting food security and highly dependent on one another. This study analyses the short-term and long-term relationship between the price variables for eggs, broiler, and corn. It determines the effect of COVID-19 at the producer and consumer levels on the price of eggs in 28 provinces in Indonesia using the Panel Autoregressive Distributed Lag (PARDL) – Pooled Mean Group (PMG) approach. The PARDL estimation showed a short-term relationship between egg, broiler, and corn price variables at the producer and consumer levels, and this is shown by a significant positive and negative relationship in several provinces. There is a substitution relationship between laying hens and broiler in North Sumatra, Riau, South Sumatra, West Java, Central Java, Banten, West Nusa Tenggara, North Sulawesi, and West Papua, while the complementary relationship only occurs in Bali. In addition, the Indonesian laying hen industry should be supported by integrated policies from upstream to downstream. This is a policy of the lowest and the highest retail price and those that regulates the creation of corn supply balance inputs as the main feed for laying hens.
Keywords: corn, COV-19, laying hens, PARDL, price transmissio
Economic Valuation of Moratorium and Transhipment Policy to Tuna Fisheries Business, Study Case in Bitung, North Sulawesi
Get PDFThe policy of moratorium on ex-welding vessels, according to Ministerial Regulation No. 56/2014, has an impact on tuna fishery conditions. Behind this policy is due to the heavy losses from the fisheries sector caused by the operation of these ex-foreign ships. This study evaluated the impact of policy by production surplus measurement techniques. The survey was conducted on capture fisheries companies, fish processing companies, and traditional processing groups. Data were analyzed by economic valuation using the extended cost-benefit analysis (ECBA) approach. The study results showed that as long as this policy is implemented, it will cause a decrease in the benefits of 9 tuna fisheries business actors by Rp1.23 trillion per year. Economic and social impacts of Rp 2.63 trillion per year, consisting of economic impacts of Rp1.35 trillion per year and social impacts of Rp1.28 trillion per year, which caused 19,972 people to lose their job.
Keywords: cost cost benefit analysis, economic impact, social iImpact, valuatio
Strategy for Knowledge Management Sustainability: A Lesson from The Industrial Automation Unit
Get PDFOrganizational knowledge is a combination of individual’s knowledge within the organization. Specialize individual knowledge is developed inside the organization. Therefore, it should belong to the organization and be stored in the organization. The Industrial Automation (IA) department implements simple knowledge management (KM) in the form of a web blog. However, the KM implementation becomes inconsistent. This inconsistency can lead to knowledge loss and knowledge gaps if there are individual changes within the organization. This study aims to analyze the condition of the IA department’s KM, analyze the factors that affect the sustainability of IA’s KM and formulate strategies for the sustainability of IA’s KM. The analysis of KM is carried out with the following factors: culture, training and development, reward, performance system, and technology. Supervisor’s order is still something that can help to build the knowledge-sharing habit. Employees do not get training regularly. Employees feel that they have not received good appreciation for the knowledge sharing and have not been included in the performance appraisal. Technology has been well adopted in KM. SEM-PLS analysis shows that training and development is a significant factor of KM sustainability. SEM-PLS result and content analysis construct managerial implication and KM sustainability strategies formula: develop a yearly training plan, establish problem-solving forum, and improving KMS implementation.
Keywords: content analysis, knowledge management, SEM-PLS, sustainability, trainin
The Effect of Entrepreneurship on Salt Business Performance in Jeneponto District, South Sulawesi
Get PDFSalt is one of the strategic commodities as a component of human nourishment and raw material for sustainable industries. Like other agriculture and food business, developing entrepreneurial skills and behavior among salt producers is very important. This study aims to describe the characteristics of salt producers and examine the effects of entrepreneurial behavior on salt business performance. This study used a primary data of 120 salt producers in Jeneponto regency. The data were analyzed using Microsoft Excel and Partial Least Square-Structural Equation Model (PLS-SEM). The results showed that salt farmers in Jeneponto Regency had entrepreneurial characteristics seen from their experience and motivation in doing business. Entrepreneurial behavior had a positive and significant effect on the performance of the salt business. In addition, individual characteristics also have a positive and significant effect on entrepreneurial behavior, but the environment has no significant effect on salt entrepreneurial behavior in Jeneponto Regency. This study implies that improving entrepreneurial behavior of salt produces in Jeneponto Regency will increase their salt business performance.
Keywords: business performance, entrepreneurial behavior, PLS-SEM, sal
Added Value of Soybean Into Tempeh Chips in Kedungjenar Home Industry Centre, Blora Regency
Get PDFThe study aims to describe the characteristics of the home industry, analyze the income of the home industry, and analyze the added value of soybeans from primary products (soybeans) into processed products of tempeh chips. The research was conducted in Kedungjenar Home Industry Centre, Blora Regency, Central Java. The research method used was the census method by sampling saturated with 14 home industries of tempeh chips that process tempeh chips from soybeans as samples. Data were collected by observation and interview with a structured questionnaire. The analytical method used was descriptive analysis, cost analysis, revenue analysis, income analysis, and Hayami\u27s added value analysis. Results showed that the characteristic of the tempeh chips home industry consist of the status is the main business, raw materials are obtained from shops, capital is personal fully funded, and an average labor of 4 people. The total revenue and income of tempeh processing are IDR8,160,000/month and IDR3,556.045/month, respectively. While tempeh chips are IDR21,133,000/month and IDR12,115,779/month, respectively. The added value of tempeh is IDR 16,130/month while the added value of tempeh chips is IDR20,990/month. Therefore, the added value of tempeh chips is greater than the added value of tempeh. The added value ratio for tempeh chips is classified as high (ratio > 40%) and is feasible to work on.
Keywords: Hayami method, income, production cost, profit, revenu
Consumer Perception of Charolais Mixed Breed (Lembu Sado) Meat Consumption in Terengganu, Malaysia
Get PDFCharolais mixed breed, also known as Lembu Sado locally, is a quite new cattle breed in Malaysia. Lembu Sado usually been raised in certain states in Malaysia such as Terengganu, Kelantan, Pahang, and Johor. Consumer perceptions on Lembu Sado meat for consumption are being measures since Lembu sado meat become relevant as one of meat beef. This study aims to identify the level of consumer perception on Lembu Sado meat consumption and to determine the significant factor of consumer perception that influence Lembu Sado meat consumption. A Google form survey was distributed to 50 respondents across Terengganu, to test the hypotheses whether the perception factors such as psychological, sensory, and marketing factors had influenced consumer consumption of Lembu Sado meat. Descriptive analysis and factor analysis were employed in this study. The results indicated that leanness of meat, health, ethnicity and advertisement are the main factors that influence the consumption of Lembu Sado meat. The findings may help consumer to decide which variables they should consider when purchasing Lembu Sado meat and also give them a clear view on what to expect when consuming Lembu Sado meat in the future.
Keywords: consumer perception, lembu sado, factor analysis, Terenggan
Determination of Success Criteria for Agricultural Social Startups in Indonesia
Get PDFIt is difficult for social startups to select the most relevant key performance indicators (KPIs) because it is difficult to find a shared impact language to code, classify, and interpret the impact. This study aims to determine key impact performance indicators for assessing success in agricultural social startups in Indonesia. We applied multi-case studies approach to four leading Indonesian agricultural social startups. In total, eight experts consisting of co-founders, human resources managers, and managing partners on each social startup have been asked to assess the importance of success criteria and the performance of the corresponding company in fulfilling the requirements. The analytical hierarchy process (AHP) was applied to determine the relative importance of impact themes and strategic goals. The AHP results showed that smallholder agriculture is the most critical impact theme to achieve as success criteria. Five of the 12 strategic goals with the highest priority were explained as candidates of KPIs: the financial health of farmers, better and stable pricing, social equity and justice, farm profitability, and food availability and diversity. The KPIs developed in this study are anticipated to be utilized by stakeholders involved in the agricultural social startup ecosystems, including practitioners, impact investors, and policy-makers.
Keywords: social entrepreneurship, social impact, social performance, impact assessment, and evaluatio