Jurnal Manajemen & Agribisnis
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Production and Marketing Strategies: Reduce Dependence on The Ijon System and Increase Soybean Farmer\u27s Income
Get PDFThe research aims to develop a production and marketing strategy to eliminate dependence on the ijon system and farmers\u27 income. The study was conducted at the Sunda Javanese Transmigration Soybean production center, Dataran Bulan, Ampana Tete District, Tojo Una-Una Regency, Central Sulawesi Province. The sampling technique was the purposive sampling of farmers in Bulan Jaya, Giri Mulyo, Wanasari, Mpoa, and Suka Maju villages. SWOT analysis designs strategic models for increasing production marketing and income. Furthermore, the Revenue and Cost Ratio (R/C) analysis was implemented to see whether the soybean farming business is feasible. The research results show an average production of 2.31 tonnes/Ha/MT and productivity of 1.34 tonnes/Ha/MT. The Production and Marketing Strategy Model as an Effort to Eliminate Dependence on the Ijon System is in Quadrant 1 and Quadrant 2, namely the S-O strategy and S-T strategy. Furthermore, analysis of the R/C ratio (Revenue/Cost) was obtained at = 1.55. The R/C ratio is > 1, so it is concluded that soybean farming is feasible to develop and profitable.
Keywords: ijon system, marketing strategy, production strategy, farmers\u27 income, SWO
A Study of Sustainable Waste Management Using Theory of Planned Behaviour in Traditional Agricultural Markets
Get PDFThe waste management of agricultural commodities in traditional markets need serious attention as they remain because agricultural commodities usually pollute the streets and public spaces. This had a detrimental impact on both public health and traditional market image. By using the perspective of the Theory of Planned Behavior (TPB), the study was conducted to empirically examine the effects of attitudes, subjective norms, and perceived behavioral control (PBC) on the intention and behavior of separating waste in traditional markets. The research was conducted in a quantitative design. The sampling technique used was simple random sampling. A total of 210 agricultural commodity traders in traditional markets in Semarang was taken as sample in this study. The data was analyzed by using Structural Equation Modeling (SEM) with SmartPLS software. The results showed that attitudes, subjective norms, and PBC had significant effects on increasing intention in separating waste, which in turn would imply increasing the behavior in separating waste. The findings also report the mediating role of intention in strengthening the TPB constructs on behavior. This study emphasized the importance of establishing sustainable waste management and the connection between the behavior of waste management and to the adoption of a circular economy to make a more strategic impact to society and economy.
Keywords: theory of planned behavior, agribusiness, waste management, traditional market
Comparative Analysis of Marketing Channels of Cayenne Pepper Through Auction Market and Other Channels in Turi District, Sleman Regency
Get PDFTuri District is one of cayenne pepper production areas in Sleman Regency. The marketing of Cayyene Pepper is interesting to study especially after the chili auction market was established in Sleman Regency in 2018. Therefore, this study aims to compare the marketing of cayenne pepper through the auction market marketing channel with other marketing channels in Sleman Regency based on marketing margin, farmer’s share, and profit ratio to marketing cost. The data collection methods were purposive sampling method applied on farmers and snowball sampling method applied on marketing organization. The results showed that the marketing of cayenne pepper in Turi District, Sleman Regency in 2022 has five marketing channels, namely the auction market, collectors, wholesalers and traders. In addition, the marketing agencies involved have carried out the existing marketing functions, that is the exchange function, physical function and facility function. Basically, channel III through large traders has a quantitative indicator value of marketing efficiency that is better than channel I. Meanwhile, for local market destinations channel II has a better efficiency indicator value than channel IV which goes through small collectors.
Keywords: auction market, cayenne pepper, marketing channels, marketing efficiency, marketing function
Consumer Preferences and Sugar Marketing Strategy By Stated-Owned Enterprise Plantations in North Sumatra
Get PDFSugar is a commodity that recreates a valuable role in the daily consumption of Indonesian. This study aims to determine the attributes and combinations that influence consumer preferences in buying branded white crystal sugar and the marketing strategies that can be applied in marketing Walini sugar at PT. Perkebunan Nusantara II. Analysis of consumer preferences in this study using the conjoint analysis method. Meanwhile, the marketing strategy analysis uses the A\u27WOT method. Based on the conjoint analysis results, it was concluded that the most important attribute in evaluating consumers\u27 interest in branded white crystal sugar is color. Subsequently, the best combinations of attributes that consumers favored were obtained, namely white color, selling points in minimarkets, sales promotions in the form of discounts/coupons/gifts, vibrant and attractive packaging, slight sugar texture, and sugarcane\u27s aroma. Furthermore, based on the results of the A\u27WOT analysis, seven alternative marketing strategies were obtained. The priority strategy with the highest weighted value is expanding the cooperation network with potential distributor agents.
Keywords: A’WOT, conjoint analysis, consumer preference, marketing strategy, white crystal suga
The Analysis of Trading Systems and Disparity of Shallot’s Price in Central Java Province
Get PDFThe purpose of this research is to analyze the distribution channel patterns of shallots in Central Java, analyze the efficiency, price spread and share margin in the trading channels and disparities of shallots in Central Java, to determine the effect of prices at the consumer level, the amount of consumption, and the amount of shallot production in the short term and long term against price disparity figures. The data analysis method uses ECM (Error Correlation Model). The results of the analysis show that the red onion commodity trading channel pattern in Central Java has 5 different trading system channels. The shortest shallot commodity trade system channel is on channels III and V, while the longest shallot trade system channel is on channels I and IV. The calculation of marketing margins in Central Java is Rp. 18,800 with a trading system efficiency of 1.16, which means that the marketing is efficient, but the value of the farmer\u27s share of shallot farmers in Central Java Province has a value of 56.16 percent, which means that the value is not efficient. The results of the ECM analysis show that the amount of shallot consumption in Central Java Province in the short and long term has a negative and significant effect on the price disparity of shallots at the farmer level in Central Java Province and is in accordance with the theory and hypothesis.
Keywords: shallots, trade system, disparity, efficiency, error correlation mode
Price Volatility of Agricultural Products: Evidence From Producer Fruits Price in Batu Municipality, Indonesia
Get PDFThis paper attempts to investigate the price volatility of fruits with higher economic values, which are avocado, apple, guava, banana, and jackfruit, and analyzes the long-term and short-term period relationship between production and prices of these fruits. The data used are the quarterly productions and prices of avocado, apple, guava, banana, and jackfruit on the producer level for 2012 to 2020 obtained from Agriculture office of Batu Municipality. The volatility evaluation was using the ARCH/GARCH. The long-term relationship was analyzed using the Johansen cointegration test, and the short-term relationship used the Error Corection Mechanism (ECM). The results of the volatility analysis confirmed that every fruit studied had a low volatility rate. In addition, the productions and prices of the commodities studied had been cointegrated in the long-run; however only avocado, guava, and apple have a short-run relationship. The government is suggested to provide price and production information systems to ensure farmers\u27 market access.
Keywords: price volatility, fruits, ARCH/GARCH, cointegration, EC
Investigating The Asymmetric Effect of Food Commodity Price on The Volatility in Indonesia
Get PDFVolatility can be measured, but in fact, there is still frequent debate over the selection of precise measurements in describing volatility. In Indonesia, the commodity market is known for its volatile prices, which can impact the livelihood of farmers, traders, and the wider economy. The existence of possible asymmetry in the behavior of food commodity price volatility in the Indonesian market is not yet known. This paper aims to determine the best model to describe the volatility and to investigates the presence of the asymmetric effect on the volatility of food prices in Indonesia, over the period 2009-2019, on a monthly basis. Modeling of volatility uses the GARCH family model, both symmetric and asymmetric. The results showed that the GARCH asymmetric model produces better performance than the symmetric GARCH. Through the best GARCH asymmetric model, the food commodities used in this study showed a statistically significant asymmetrical effect on volatility. Nevertheless, policymakers and market players need to be aware of the impact of market volatility and implement measures such as real-time price information systems to mitigate its effects. The government can increase food production by providing support to farmers in managing supply efficiency and improving agricultural infrastructure.
Keywords: agricultural commodity, asymmetric effect, asymmetric GARCH, modeling volatilit
The Effect of Distribution of People\u27s Business Credit (KUR) in The Agribusiness Sector and The Factors That Influence It on Papua Bank Performance
Get PDFBank Papua is a financial institution that distributes KUR in Papua and West Papua. However, the KUR agribusiness sector of Bank Papua has decreased from year to year. Therefore, this study aims to determine the effect of KUR on the agribusiness sector and the factors that affect the performance of Bank Papua. Secondary data comes from Bank Papua, BPS Papua and West Papua. The data were processed and analyzed using multiple linear regression with the Ordinary Least Square (OLS) approach to determine the real effect of the independent variables on the dependent variable. The results showed that KUR in the agribusiness sector, loan deposit to ratio, net interest margin, and the conditions of the COVID-19 pandemic were not significant, while operating expenses on operating income had a significant effect on return on assets. Bank Papua must be more efficient in carrying out its business activities by reducing operational costs and increasing operating income, one of which is by increasing KUR distribution in the agribusiness sector as an economic sector that absorbs potential labor and is a sector that can withstand shocks. Operating expenses on operating income that have a negative effect on the return on assets indicates that Bank Papua is not efficient in running its business because it suffers losses. This will have an impact on decreasing credit, especially KUR in the agribusiness sector as an economic sector that is classified as high risk. This is due to its perishable nature and seasonality, thereby hampering the government\u27s goal of developing the potential of Papua and West Papua to improve the welfare and economy of the community.
Keywords: agribusiness potential, KUR agribusiness sector, Papua Bank performance, regression multiple linea
Customer Re-Use Model of Online Vegetables and Fruit Grocery Platform in Indonesia
Get PDFThe online customer satisfaction including re-use behaviour concept has been examined in the literature since the development of mobile and digital activity accelerated for the past two years. In order to determine sustainability of online fruit and vegetables grocery platform utilization in practice, not only understanding adoptions but also it is becoming crucial to have detailed understanding of its drivers continuation of re-using behaviour. Unified Theory of Acceptance and Use of Technology (UTAUT) widely used to observe adoptions of technology more specifically online grocery. In this research we will try to use UTAUT used to identify key driving factors of re-use behaviour. We run primary data collection by survey with probabilistic sampling techniques for existing users of top 2 online vegetables and fruit grocery and test the model using hierarchical multiple regression analysis. Sampling is not only conducted for the one that continues to use the platform but also switchers or stop using the services to gain complete understanding and point of view. Several key observations such as expectation, trust, risk, time, enjoyment and innovativeness will become important variables to extend the baseline. Detailed understanding of key driver using behaviour can be utilized as important business metrics to improve customer stickiness and provide personalized offering.
Keywords: customer re-use, online grocery platform, utaut, structural equations mode
Perception Analysis of Purchasing Attitude And Willingness To Pay For Coffee and Non-Coffee Beverage Products
Get PDFThe development of the current era has changed people\u27s lifestyles in enjoying beverage products, especially coffee. This research aims to analyze consumer characteristics, the influence of perceptions on purchasing attitudes, and WTP or Willingness To Pay consumer for coffee and non-coffee beverage products. This research uses purposive sampling with a questionnaire as a sampling technique. The sample obtained was 213 respondents. The collected data was analyzed with the SPSS26 program using logistic regression and conjoint methods. The regression results show that when there is an increase in the price of coffee beverage, the taste and price show that quality variables has an influence on consumer purchasing attitudes, so consumers will reduce purchases, and there is a decrease in the price of coffee beverage, taste and discount promotion variables influence consumer purchasing attitudes, so consumers will increase purchase. Meanwhile, there is an increase prices for non-coffee beverage products, taste, menu variant and aroma variables influence consumer purchasing attitudes, so consumers will reduce purchases. and when there is a decrease in the price of non-coffee beverages, the taste and buy1free1 promotions variables influence purchasing attitudes, so consumers will increase purchases. For the result of the konjoin analysis, the combination of attributes that consumers like most is menu variations and buy 1 get 1 free promotion.
Keywords: consumer perception, conjoint analysis, logistik regression, purchasing attitude, willingness to pa