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RISK ASSESSMENT FOR SMALL-SCALE ARCHITECTURE FIRM CASE STUDY: ARH ARCHITECT
No full textARH Architect, an architectural firm based in Bandung established at the end of 2017, is a small-scale architecture firm. Services offered by ARH Architect are design and build, both scope in architectural design and interior design. A concern for small-scale architectural firms is unmeasurable risk in a business, especially in crises. Changes in market conditions, technological interventions, and the rapid development of trends have caused small-scale firms with supply chain and value chain difficulties to have a potential risk of high rate failure. The purpose of risk management needs to be done to minimize the risks that occur and help the firm achieve business goals. The research methodology in this study uses ISO 31000:2018 conceptual framework. The issue that happens in the firm’s business as a reference in implementing risk assessment. Risk assessment is used on the risks that happen in each category of the business model. The method of risk assessment in this research uses the qualitative risk analysis method. It aims to prioritize risks by classifying based on the possible impacts and risks in the business model aspect. Qualitative risk analysis can reduce uncertainty from risks with the highest priority likelihood and consequence identified in the business model. It is a method that has benefits in terms of cost and accuracy in setting priorities and planning the risk response in the business. Implementation plan of risk response based on preventive action and contingency plan in improving the existing business model. An implementation plan is a preventive action that focuses on minimizing the risk with the highest likelihood and impact levels. It refers to the risk prioritization identified in the previous phase. It affects the resources requirements and as an attempt by the firm to improvise on the business model aspect.Keywords: Risk Management, Business Model Risk, Architecture Fir
Micro-Small-Medium Enterprise (MSMEs) Entrepreneurs’ Financial Literacy and MSMEs Financial Performance
No full textThe urgent pressures from the government to MSMEs for the national economic growth, the high gap between financial inclusion and financial literacy because of many people who have limited knowledge and understanding of financial products and services, and the internal problem that are the lacking of risk management, strategic planning, and the ability to detect signs of internal problems and financial health by the entrepreneurs, make the urgency become more critical for the entrepreneurs to understand that financial literacy skill is needed in order to create better performance in economic goals. In accordance with the statement, the purpose of this research is to figure out the financial literacy influences in the MSMEs’ financial performance management. To measure the impact, the researcher uses financial knowledge, financial behavior, and financial attitude as indicators for financial literacy and subsequently uses a quantitative approach with Multiple Linear Regression (MLR) Analysis to analyze the data. The sample included 132 MSMEs entrepreneurs all over Indonesia. The results of the data analysis shows that only MSMEs entrepreneurs’ financial attitude has a positive effect on financial performance management. Meanwhile, financial knowledge has a negative impact on financial performance management and financial behavior has no effect on financial performance management. The findings are useful for MSMEs entrepreneurs to be more aware of their own financial ability that can give impact to the MSMEs development.Keywords: Financial Literacy, Financial Knowledge, Financial Behavior, Financial Attitude, MSME’s Financial Performance Management, Multiple Linear Regression (MLR
Analyzing the Perception of Generation Z in North Sulawesi Towards China’s Belt Road Initiative
No full textThe Belt and Road Initiative is a project founded by Chinese President Xi Jinping in 2013. The Belt and Road Initiative is a mega project that is being run by China together with its participating countries, one of which is Indonesia. The Belt and Road Initiative provides infrastructure investment for participating countries. This can be categorized as an opportunity and brings good optimism to participants because it can encourage economic growth. However, it turns out that there are several factors that cause differences in perceptions, possibilities of success, and opportunities from BRI. This study aims to determine the perception of Generation Z in North Sulawesi towards Belt Road Initiatives. The study was conducted using quantitative research where data were collected through online questionnaire distribution in North Sulawesi and analyzed using exploratory factor analysis. The results showed that there were differences in perceptions of BRI, namely positive (Optimism) and negative (Anxiety). There are 6 factors that have been successfully generated. The findings of this study are expected to increase the knowledge of both BRI and participating countries to maximize benefits.Keywords: Anxiety, Belt Road Initiatives, Optimism, Perceptio
PT Arino Karya Nusantara Batching Plant Risk Management in Ready-Mix Concrete Business
No full textPT Arino Karya Nusantara is a trading company engaged in construction in the city of Yogyakarta. The company was founded in 2012. In 2021, PT Jor Mix Barokah is divided into two namely PT Jor Mix Barokah and PT Arino Karya Nusantara. PT Arino Karya Nusantara's risk management is still relatively low, this is proven from the percentage of material losses in the manufacturing batching plant for the May-July 2021 period which exceeds 15% according to the standards set by the company, as well as frequent damage to the pan mixer so that it affects the delay and causes great losses to the company. The purpose of this study is to identify other risks that have the potential to occur in the batching plant and assist the company in overcoming the risks that might occur in the batching plant so that there is no greater loss. The method used by this research is the 6x6 scale Probability Impact Matrix (PIM), which is based on the ISO 31000:2018 framework. The conclusion of this study is that there are 22 potential risks in the company batching plant area in Indramayu. 5 risks are classified as extreme risk, 13 risks are classified as severe risk, 3 risks are classified as high risk, and 1 risk is classified as medium risk. In general, there are 6 mitigation plans that must be implemented by PT Arino Karya Nusantara, namely: building an integrated operational information system, improving human resource management, routine maintenance of heavy equipment and software, improving inventory management, conducting better project management, and carry out Corporate Social Responsibility (CSR).Keywords: Risk Management, Ready Mix Concrete Business, Batching Plant, Probability Impact Matrix 6x6 Scal
PROPOSED MARKETING STRATEGY FOR PRODUCT PHOTOGRAPHY CASE : ASA PROJECT
No full textWith the current pandemic that is affecting every type of business in Indonesia and the World in general, the use of internet has been increasing 47% from the usual usage before the pandemic. This makes small business and medium business losing opportunity to make profits from their goods if they are not connected to the internet. So now many businesses are gradually making a move into the social media platforms to show their product and starting their business digitally. Asa Project is a Product Photography Studio that beginning its ventures because of the pandemic and is trying to help business that are in need of a cheaper alternative for product photography because of their needs in generating quality visual that can sell their goods. Because of that Asa Project must quickly make its mark on the market to get client awareness. To find the right marketing strategies this research uses qualitative method. By using an internal and external anlysis such as PESTEL, Marketing Mix. Another way is to benchmark competitors in the same or similar industry, by doing and in depth interview, to get information’s about how they practice their marketing and what their marketing strategies are. SWOT Matrix to identify the main problem for company and applied to the TOWS matrix. Based on exploratory, Asa project provide a easy to view social media that can help awareness. with invoices as list the services provided by TOWS Matrix and comprasion competitor in the similar company. For uses the systematic step contained the results in operational timeline and marketing timeline arranged within a period of six months budget. Keywords: Asa Project, Marketing strategies, Photography Studio, Social Medi
PROPOSED MARKETING STRATEGY ON BRAND AWARENESS FOR ETHISCROWD AS SHARIA EQUITY BASED CROWDFUNDING
No full textIn order to compete with digital innovation in international level and technology industry in national level demand to have a breakthrough from local human resource to make innovation for better living of Indonesia. One of the rising online platforms in Indonesia is EthisCrowd categorized as sharia equity-based crowdfunding that is currently being the only Indonesia sharia equity crowdfunding that exist. In the business issue of EthisCrowd has a challenge of having people to increase invest and knowledge people in general invest little amount of money from total of annual invest potential in Indonesia. This challenge has to be formulized as strategy for EthisCrowd in order to archive gradual increasing performance each yea and sustain. The priority of increase invest with brand awareness to EthisCrowd as becoming the choice of investment platform. This research formulates on improving the implementation of EthisCrowd strategy.Keyword: Technology, FinTech, Sharia, Crowdfunding, Brand Awarenes
The Effect of Perceived Distance on Purchase Intention: A Case Study of E-Commerce in Indonesia
No full textDuring this Covid-19 pandemic, there is a surge in e-commerce and the increasing number of e-commerce deliveries in 10 years to 8 weeks. Gross merchandise value (GMV) in Indonesia reached US $ 40 billion in 2020, the third highest in the world. There are many choices of e-commerce platforms available, yet not all e-commerce platforms can compete equally. Lack of consumer trust is a major obstacle for e-commerce to thrive. The challenge of e-commerce in Indonesia is a large country with many islands, so the distance between buyers and sellers can be very far. Therefore, the researcher wants to see the extent to which the perception of distance affects buyer trust and will influence customers to buy the product through e-commerce. This study uses a quantitative method by distributing questionnaires to Indonesians who have purchased goods through e-commerce with total respondents 312. The results show that buyer’s trust in e-commerce greatly influences consumers to buy through e-commerce products, spatial distance is the distance that most influences trust and shipping costs greatly influences e-commerce customer purchase intentions. The final result of this research is a marketing strategy in the form of a 4p marketing mix. The products sold must be diverse and their availability is guaranteed. The price must compete with other e-commerce and there are variations in shipping prices. The promotions are discount voucher, massive discount on certain products for limited time, and discount shipping voucher. Purchase products online but it is advisable to build a warehouse on each island. Keywords: E-Commerce, Psychological Distance, Trust, Purchase Intention, Marketing Mi
IMPLEMENTATION OF ECONOMIC ORDER QUANTITY (EOQ) AND OPTIMAL VALUE INVENTORY LEVEL TO IMPROVE CASH CONVERSION CYCLE (CASE STUDY: PT. WISMILAK INTI MAKMUR TBK.)
No full textPT. Wismilak Inti Makmur Tbk. is one of the biggest cigarette company in Indonesia. This company was established in 1962 at Surabaya. The current condition of this company has relative decreasing in the financial condition. However, this company has a problem with the value of Cash Conversion Cycle. Cash Conversion Cycle is an indicator that describes the ability of companies to convert their cash into goods or inventory to be sold or converted back into cash. By using the cash conversion cycle, it can measure how quickly and efficiently a company extracts cash from operations and we can find out how efficiently a company manages the operations. A short number means that the company has a positive cash cycle and is efficiently managing operations ,and the longer number indicates the negative cash cycle and uneffecient when managing the operation.Based on the issues that occurred with PT. Wismilak Inti Makmur, the condition of the company's cash conversion cycle is far longer than the average industry. This indicates that the management of company's working capital is not optimal when compared with the industry average. The high inventory value causes the high value of the average age of inventory. It is impacting on the calculation of the cash conversion cycle to become longer. Therefore, the author optimizes the value of inventory. The optimization using two methods which are the Economic Order Quantity (EOQ) and the Optimal Value Inventory Level. The results of the EOQ calculation, a company can minimize raw material based on the order period, which are 12 times a year. In one order, the company needed 667,823 kg of raw materials for the company's needs for 30 days. To overcome excessive demand while using the EOQ system, companies must consider the safety stock of these raw materials. From the calculation, a total of one order was obtained after the safety stock was added, namely 822,964 kg or equivalent to 36,484,733,485 rupiahs. Then, at the end of recording the balance sheet end of the year, inventory from raw materials is reduced become 36,484,733,485 rupiahs. The company's total inventory after using the EOQ system was 217,849,982,827 rupiahs, from the previous 652,607,842,394 rupiahs.Based on total inventory values after calculating the EOQ system, it shows significant changes. The average age of inventory decreased significantly to 82 days from 247 days. This decrease has an impact on the cash conversion cycle to 53 days compared to before using the EOQ method, which is 217 days.Therefore, the author recommend PT. Wismilak Inti Makmur to use the EOQ method to run its business. So, the company can improve company performance of working capital optimally.Keywords: Working Capital Management, Operations, Average Age of Inventory, Cash Conversion Cycle , and Economic Order Quantity (EOQ
PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE INTENTION TO VISIT OF FOREIGN BACKPACKERS (CASE STUDY : CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK
No full textCiletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) are first West Java Geopark which located at Sukabumi regency region who possessed a UNESCO Global Geopark status in 2018. CPUGGp as a tourism destination, provides three geopark aspects for attract tourist such as : geodiversity, biodiversity, and cultural diversity. Although in 2018 CPUGGp has a highest visitors number for 1,175,258 visitors there is a declining drastically of 26% at 2019 who became 873,894 visitors compared to foreign visitor who came to Indonesia in 2019 CPUGGp still 1% of them. Theoritical approach in this research are using customer analysis, external analysis which conduct general environment (PESTEL) and industry environment (Porter 5 Forces) and also internal analysis which conduct resources based model. Methodology uses for customer analysis is using multiple regression analysis. Self development, cultural & heritable knowledge, meet and interact with local people, mixing with fellow backpackers, excitement, and relaxation are independent variables which presents foreign backpackers motivation, while intention to visit is the dependent variable. Based on multiple regression analysis of SPSS 23, the results that influenced intention to visit were found to self development, cultural & heritable knowledge, mixing with fellow backpackers, and relaxation. The results of this analysis will be develop into integrated marketing communication strategy to reach backpackers motivation that expected to improve to increase their intention to visit CPUGGp. Keywords: backpacker motivation, intention to visit, linier regression, marketing communication
ANALYZING EMPLOYEE ENGAGEMENT TO IMPROVE EMPLOYEE PERFORMANCE AT BNI KC KUNINGAN DURING PARTIAL LOCKDOWN
No full textThe VUCA condition caused by the Covid-19 outbreak has significant impact on BNI’s business, including the increase in NPL (non-performing loans) and increasing use of e-money. BNI’s employees are required to work harder to be agile in a VUCA situation. Based on the results of employee performance appraisals in 2020, it is known that the performance of BNI KC Kuningan employees is not satisfactory. This research uses a mixed method, which consists of quantitative and qualitative data. First, researcher conducted a brief inteview to HR Department. Then, conduct a survey. The survey was conducted by distributing questionnaires to 41 samples of BNI KC Kuningan employees. Next, conduct in-depth interviews to confirm the survey results. According to the results of the initial interview, it was found that the cause of unsatisfactory employee performance was the lack of attachment between employees. Furthermore, a survey was conducted to measure the level of employee engagement. For further analysis, the four bottom score need to be improved, include communication between employees and management, recognition of employee performance, employee initiative, and employee effort at work. Then, conduct in-depth interviews to confirm the results of the survey and get the root cause of the problem.Keywords: Employee Engagement, Employee Performance, Communication, Reward and Recognition