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    Relationship between Resilience at Work and Burnout in Medical Personnel During Covid-19 Pandemic (Case Study: at RSAU dr. M. Salamun Bandung)

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    The Covid-19 pandemic in Indonesia has occurred for approximately 2 years. The increase in cases of Covid-19 exposure in Bandung has made this city a red zone label for cases of Covid-19 transmission. A pandemic condition like this has the potential to cause stress to medical personnel who work in the hospital, including in RSAU dr. M. Salamun Bandung. This hospital is one of the referral hospitals for Covid-19 patients. A prolonged situation to experience emotional stress as a result of a pandemic condition can lead to Burnout in the medical personnel at RSAU dr. M. Salamun Bandung. Therefore, it is necessary to strengthen Resilience at Work for medical personnel to prevent Burnout.The method used in this research is descriptive method using a quantitative approach. The data in this questionnaire was taken through an online questionnaire compiled using Google Form and distributed via WhatsApp Messenger from the head of nursing and the Ethics Committee at the hospital using the random sampling method to 104 medical personnel. The Resilience at Work questionnaire was compiled by author based on the theory and for the Burnout questionnaire, author used the Copenhagen Burnout Inventory (CBI) developed by previous researchers in India to measure Burnout in medical personnel. The result of the regression analysis shows that there is a negative and significant relationship between Resilience at Work and Burnout.Based on the results of the regression analysis, where there is a negative and significant relationship between Resilience at Work and Burnout, Resilience at Work is needed by medical personnel at RSAU dr. M. Salamun Bandung to be able to prevent Burnout because he had to work during the Covid-19 pandemic. Some implementation plans are needed to strengthen Resilience at Work in medical personnel.Keywords: Resilience at Work, Burnout, Medical Personnel, Covid-1

    The Impact Of Branchless Banking On Banking Profitability In Indonesia: Difference In Difference Approach

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    Abstract. In increasing financial inclusion in Indonesia, the Financial Services Authority (OJK), in collaboration with Bank Indonesia (BI), implemented the Financial Services Authority Regulation (POJK) No.19/POJK.03/2014 program, namely Digital Financial Services (LKD) and Laku Pandai, otherwise known as branchless banking. Branchless banking is very useful for people who have never been touched by banking. Branchless banking is very useful for people who have never been touched by banking. This service is provided without an office network, but with cooperation with other parties and support from the use of information technology facilities. This study aims to determine the impact of branchless banking on the level of profitability in banks that have implemented branchless banking services. This study used 7 banks as the treatment group and 14 banks as the control group, from 2005-2020. The method used is difference in difference (DiD) which will compare before and after the implementation of branchless banking by eliminating other factors that can bias the results. The results showed that branchless banking has a positive impact on the level of profitability. The level of profitability as measured by ROA, ROE and NIM has increased significantly and BOPO has decreased. So, it can be concluded that there are differences in the level of profitability before and after the implementation of branchless banking.Keywords: DiD, Conventional Banking, Branchless banking, Profitability

    RURAL BANK PROFITABILITY AND ITS DETERMINANTS: THE PRACTISE OF WEST JAVA’S RURAL BANKS IN INDONESIA DURING THE YEARS OF 2012-2016

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    This thesis aims to find out the factors that influence or determine the profitability of rural banks in West Java Province. This research is based on a condition that Rural banks in Indonesia generally experience unfavourable conditions given the high level of competition experienced by Rural banks themselves, coupled with competition with Commercial banks, where Commercial banks also enter the market that has been worked on by Rural banks, namely micro and small segments. In addition there was a significant development of Financial Technology (Fintech) with a concentration on the micro and small business market as well which eventually eroded the rural banks market share. In addition, the era of the low interest rate regime during the 2012-2016 period has led many Rural banks customers to move mainly to Commercial banks that are active in lending with the subsidy scheme, namely the People's Business Credit (KUR). This made many Rural banks unable to compete with them, which in turn resulted in many Rural banks being closed (bankrupt) during this period. However, in that period there were Rural banks that survived by showing high profitability performance. This study aimed to explore the factors that influenced the success of Rural banks that were still sustainable in that period.This study uses data from Rural banks in West Java Province which is under the supervision of regional office 02 West Java, Indonesia with a number of Rural Banks included in the study is as much as 212 banks. The selection of West Java as the Province to be analysed considering the population in West Java is the largest in all of Indonesia with the number of Rural banks are the second largest after East Java Province. The research method used is a quantitative method using panel data regression as the main analytical tools.The results showed that Return on Assets (ROA) reached an average of 2.44%, Capital Adequacy Ratio (CAR) achieved an average of 33.54%, Non-Performing Loans (NPL) reached an average of 11.57%, Operating Cost to Operating Revenue (OC_OR) reached an average of 94.72%, and Loan to Deposit Ratio (LDR) reached 81.79%. The Inferential statistical results show that the Natural Logarithm of Total Assets (LNTA), CAR and LDR have positive and significant effects on profitability, meanwhile NPL and OC_OR have negative and significant influences on the profitability.Based on the FGLS regression and Fixed Effects models, it is shown that in terms of order of urgency of each variable, it is proven that OC_OR is the most important variable that needs to be considered by bank managers so that banks are more profitable. After OC_OR, the second most important variable is CAR, then followed by LDR, NPL, and finally LNTA.As the problem solving model for the Management of Rural banks, it is advised that in regards to enhance the profitability of the Rural banks, the management of Rural banks should be aware of reducing Operational cost portion as well as enhancing the Capital Adequacy into the optimal number, and following by extending LDR into the ideal ratio, reducing the problem loans and enlarging the asset to improve the banks’ profitability. Keywords: Rural banks, Profitability, Panel data regression, Operational costs, Capital Adequac

    Leader Member Exchange, Organizational Culture, Employee Engagement, and Job Satisfaction at State Owned Enterprises (SOEs)

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    This study aims to examine the relationship between Leader-Member Exchange, Organizational Culture, and Employee Engagement towards Job Satisfaction. The object of this research is State-Owned Enterprises employees in Java Island, Indonesia. This study uses questionnaire data which is distributed to 400 respondents. The sampling technique used is the non-probability sampling technique, namely purposive sampling. IBM SPSS program used for descriptive analysis and path analysis to test the hypothesis development. The results of this study can be concluded that: 1) Based on the descriptive analysis of LMX, Organizational Culture, Employee Engagement, and Job Satisfaction are within the high category for average; 2) LMX and Organizational Culture are partially and simultaneously have positive and significant influence towards SOEs Employee Engagement at a moderate level; 3) LMX, Organizational Culture, and Employee Engagement are partially and simultaneously have positive and significant influence towards SOEs Employee Job Satisfaction in good level; 4) The proposed strategy supported this research is Coaching Program. This study has several limitations, including research conducted in SOEs with the research location in Java Island, Indonesia, and research using quantitative research methods with the online survey method.Keywords: Leader-Member Exchange, Organizational Culture, Employee Engagement, Job Satisfaction, State-Owned Enterprise

    Analyzing Factors Influencing Consumer Purchase Behavior of Generation Z toward Second-Hand Apparel in Indonesia

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    Second hand apparel has become a trend that gradually increases in the development of the fashion industry. Generation Z as target customers have intrinsic and extrinsic motivation that drive their purchase behavior for a product. Understanding the motivations behind second-hand clothing consumption can assist in building marketing expertise in the fashion business, since generation Z will have tremendous buying power in the next few years. This study was conducted to achieve competitiveness from this big opportunity and comprehend the most influential factors (attitudes, subjective norms, perceived behavioral control, and physical vanity aspect) that shape and encourage purchase behavior, by combining the theory of planned behavior and physical of vanity. The author employs Partial Least Square Structural Equation Modeling (PLS-SEM) using Smart-PLS to evaluate data from 327 online survey respondents. The subjective norm found as the most significant factor of purchase intention, followed by attitude and perceived behavioral control. Moreover, perceived physical vanity influences purchase behavior. Younger consumers are more influenced by their external motive to buy secondhand clothing. This data may help marketers enhance their marketing strategies by highlighting social values, such as social acceptability, which influences generation Z's purchase behavior for second hand clothing

    The relationship between training and employee experience in PT.XYZ'S generation z employees during pandemic

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    The business process has been changed due to Covid-19. The company should be able to provide their employee to develop their skills to run the business. The training was the method to help employees increase their knowledge and skills and improve their abilities. Employee experience is essential for a company to strive in the pandemic. The one who just join the workforce currently is generation Z. Indonesia is the world's largest palm oil producer. Palm oil is affected by the Covid-19 pandemic. Therefore, this research examines the palm oil company in Indonesia. The objectives of this research are to analyze the relationship between training and employee experience and analyze the most affecting training sub-factor towards employee experience. For training variables, this research uses the Kirkpatrick model and for the employee experience use the employee experience framework by Morgan. This research uses a quantitative approach with an online questionnaire. Data are collected and analyzed using regression. The research findings are there is a positive and significant relationship between training and employee experience, there is a positive and significant relationship between result and employee experience. The recommendation from this research covers all training aspect, and result to have a good employee experience

    The Impact of Intellectual Capital On The Soundness Of Islamic Banks In Indonesia

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    Abstract. Knowledge-based business is needed to gain and maintain a firm's competitive advantage by enhancing its innovation, information, and human knowledge, thereby creating value-added for the firm. This study examines the three components of Intellectual Capital, namely Capital Employed Efficiency (VACA), Human Capital Efficiency (VAHU), and Structural Capital Efficiency (STVA), and whether they impact the soundness of Islamic banking as measured by the RGEC (risk profile, good corporate governance, earnings, and capital) rating method. The RGEC rating method was measured by composite rating from NPF, FDR, GCG, ROA, ROE, OEOI, and CAR The data were obtained from 11 Islamic banks registered with the OJK for six periods from 2015 – 2020 with 66 banking annual financial reports. This study uses panel data regression analysis with the Fixed Effect Model (FEM) using STATA 17.0 software. The results of this study indicate that STVA has a negative impact on the soundness of Islamic banks in Indonesia. Meanwhile, VACA and VAHU do not impact the soundness of Islamic banks in Indonesia.Keywords: Intellectual Capital, VACA, VAHU, STVA, RGE

    Communication Strategy of Inaya Putri Hotel Bali Rebranding Into MERUSAKA Nusa Dua Bali Towards Customer Purchase Intention

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    Abstract. Hospitality Industry, Merusaka Nusa Dua Bali official website stated that, Merusaka, formerly known as INAYA Putri Bali, the hotel are officially transformed into this new concept that is birthed after extensive thought. Rebranding aims to create new values and perception by customers towards the brand, and rebranding can be said to be successful if customers have a good perception of quality. This research aims to determine the attributes that influence customer purchase intentions on Merusaka through brand equity. Therefore, to gain the best results, the researcher has determined several variables to support this research and will be analyzed using the (PLS-SEM) method. The results showed that almost all of the predetermined variables influence customer purchase intentions through brand equity. However, brand awareness found to not influence brand equity. In addition, the majority of respondents had awareness of Merusaka Nusa Dua Bali, it is not followed by a high number of customer purchase intentions. The brand must not only be concerned about the customer's awareness of the brand, but also has to pay attention to the customer's engagement with the brand.Keywords: Hospitality Industry, brand equity, purchase intention, rebranding, marketing communication strategy, brand awareness, brand image, perceived quality, PLS-SE

    Proposed Marketing Strategy for Terracotta

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    Urban life which is synonymous with traffic jams, congestion, and busyness causes boredom. This boredom can have an impact on decreasing one's productivity at work. This phenomenon creates a new trend for nature tourism because it assesses that air quality is better and away from congestion. One of the most popular cities for traveling is Sukabumi. The tourism industry is one of the main contributors to Indonesia's GDP. With this phenomenon, the competition is getting tougher. Terracotta as one of the industry players in Sukabumi has not shown good results. Regarding Terracotta trying to improve its facilities through analysis of current business conditions. The researcher conducted an internal analysis using the 4P marketing mix analysis to determine the current conditions, the lack ofpromotion made Terracotta difficult to reach the market. This underutilization meant Terracotta was not well known, so his reputation had not yet been established. In addition, Terracotta does not yet have facilities and activities that support and can be carried out by customers while staying at Terracotta. Then the researchers conducted an external analysis using competitor analysis and customer analysis, Terracotta has problems in competition. Terracotta's competitors took precedence and were better known. They also have promotional media such as websites and billboards to attract customers to visit their villas. Competitors also have facilities and activities that support overnight stays. To get more customers, Terracotta needs to expand its facilities by building various facilities and activities. The construction of the villa is adjusted to the customer analysis that has been carried out previously to suit customer needs. To reach a wider market, Terracotta needs to carry out promotional activities. Promotional activities are carried out both online and offline.Keywords: Tourism Industry; Villas; Marketing Strategies

    GAMIFICATION ELEMENTS FOR WELLNESS PROGRAM

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    Wellness program becomes crucial for the company because it is closely related to work motivation, work productivity, and company cost. These days, the company is faced with challenges that come from the millennial generation in Indonesia which currently reaches 63.4 million people. Most of this generation group has unhealthy habits or lifestyles such as high consumption of unhealthy foods, high-level of smoking and alcohol, lack of exercise and prolonged stress. These habits are the cause of several critical diseases. Especially in the next few years, the millennial generation will dominate the population in Indonesia. That is why the companies have to adapt to the behavior of the millennials. The purpose of this study is to identify the elements of gamification that are suitable for the wellness program through the analysis of the relation between the gamification elements and its impact on the intention of the millennials in participating in the wellness program. Gamification is the use of elements and game design in non-game contexts. The data used in this study were collected through interviews with 5 people who have different occupational backgrounds, after that the results of the interviews are used as the reference to make the questionnaire. The questionnaire has the criteria which are; age between 23-38 and currently working or unemployed with at least 1 year of work experience. The results from the interviews shows, from 11 elements of gamification, only 6 elements that have a significant impact on the intention of the millennials in participating in the wellness program. These elements are achievements, badges, collections, points, social graphs and teams.Keywords:  Behaviour, Gamification, Gamification Elements, Millennial, Wellness Progra

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