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DEVELOPING NIION INSTAGRAM CONTENT FOR INCREASING CUSTOMER ENGAGEMENT
No full textIn Indonesia, the internet users and active social media is riding into a half of the total population of the country which is 150 million people. Report said that the most active social media platforms are Youtube, Facebook, Whatsapp, and Instagram. Indonesia is reportedly has become the biggest market for Instagram in Asia Pacific with no less than 60 million people logging on. In Instagram, people able to take real action, not only follow accounts, give likes, or comment, but Instagram can also convince users to click on links to sites to buy product. Research said that the most happening market on the global front is the personal accessories market which majorly comprises of jewelry, bags, watches, and etc (Based on data from Statista, 2019).PT NIION Indonesia Utama is one of the local brands which manufactures bags with various models such as sling bags, duffle bags, hip bags, and many more. The signature of NIION is that it is also providing full colours of bags starting from red, yellow, green, navy, white, black, pink, grey, orange, chocolate, and many more. Although NIION having a lot of followers in Instagram, and always participates in many events, NIION’s engagement rate in Instagram still in the low level that makes the sales of NIION is also under the expectation.To further understand the issues, this study has been used a series of analysis from external and internal environment analysis to consumer analysis using an exploratory sequential mixed method for a combination of both exploratory and descriptive research as the primary data, including the SWOT Analysis and Root Cause Analysis. The exploratory research done by conducting focus group discussion with the suitable target segment to get insight for the factors that can be affected to increasing the customer engagement and sale. After doing the exploratory research, the findings used to build a questionnaire for descriptive research. Then, the questionnaire will be spreading in to minimum of 200 respondents as needed for problem-solving research. To analyse the descriptive research, the data will be processed with SPSS to find what independent factors that has significant score to dependent factors which is customer engagement.The proposed solution to the problem are: a new STP and Marketing Mix Strategies, including the results from the data that show the factors that can affected customer engagement such are Detail Specific content, Responsible content, Fun and Cinematic content, also Collaboration content. The findings chosen according to the company’s circumstances and is expected to be able to solve the problem in engagement rate when the solution of the findings is implemented by NIION after developing the new design of content for its Instagram.Keywords: customer engagement, Instagram, social media content, fashion
PROPOSED BUSINESS MODEL OF COMMERCIAL DIVISION (NON-AERONAUTICAL BUSINESS) AT PT ANGKASA PURA II (PERSERO)
No full textIn order to enhance the performance of commercial performance, PT AP II create a unit that handles and controls commercialization activities at PT AP II which was formed in the end of 2017 namely Commercial Division. There are activities related to other units in the process of commercial cooperation including the auction process, space renovation or improvement process, supervision process for the implementation of space renovation or improvement, where the activity is highly dependent on the performance of other units outside the Commercial Division.In this study, the author will analyse the factors that affect the effectiveness of existing business processes in the Commercial Division as the unit responsible for achieving company revenue targets, particularly in the non-aeronautical sector. The challenge that arises in this study is What is the most effective business model can be implemented at the Commercial Division (Non-Aeronautical) of PT AP II
PROPOSED STRATEGY FORMULATION FOR PT. DKI
No full textDue to Indonesia’s inability to achieve self-sufficiency in soybeans production, we are increasingly relying on US soybeans imports to fulfil the national protein demand for human consumption. The diverse usage ranges from traditional tofu, tempeh, soy sauce, snacks and drinks production. Henceforth, the oilseed is also the primary source of affordable protein and has contributed significantly to the growth in Indonesia’s annual import volume. In turn, it has opened business opportunities for importers and distributors to enter into the soybeans market.Established as a family-owned business that trades physical soybeans in the West Java region, this paper intends to analyze and formulate a long-term strategy for PT. DKI as an example for the case study. In engaging with its business activities, the firm faces an array of internal and external challenges ranging from capacity constraints, size constraints and financial risks. The ultimate objective is to evaluate the prospects for diversifying related product portfolios and develop competing strategies while optimizing overall risk control and employing strategic partnerships ideas to streamline logistics processes in order to expand. Additional challenges the firm is facing in 2020 would be how the Coronavirus pandemic affected the livelihood of food-processing industries and end consumers, justifying a preemptive plan to adapt to the new business environment and shifting consumer demand. SWOT analysis is used as the primary methodology to assess the firm’s degree of competitiveness in the market and to develop the strategy matrix.To supplement the findings, trend analysis, ratio analysis, capacity analysis, risk analysis and marketsegmentation were utilized to identify bottleneck issues and assess the overall value of the firm. Theselected business and functional strategies integrate an improved business model; with the aim to overcome bottlenecks and optimize value transformation.Keywords: Soybeans, Commodities Import, Business Strateg
PROPOSED MARKETING STRATEGY FOR PT DWIPUTRA SABARAYA KANCANA (CASE STUDY : RASAMALA HOUSING CLUSTER)
No full textHousing is one of the property sectors that has attractive prospects. This was caused by the demand for houses which were not solely for living quarters. Houses have unique aspects, the demand has two sides based on two motives, namely consumption motives and investment motives. PT. Dwiputra Sabaraya Kancana as one of the housing developers in the city of Bandung for the upper middle market segment. Based on the data, sales for Rasamala cluster have not reached the predetermined target. Reseach objective to identify internal and external factor of Dwiputra Sabaraya Kancana to create marketing mix strategy. Using PESTEL Analysis, Porter 5 forces, client analysis and competitor analysis, this research utilizes internal analysis to comprehend the environment that impacts company. Furthermore, internal analysis to determine the strengths and weaknesses of the business by using STP analysis and marketing mix, then formulating a SWOT, which will lead the research to know the root cause. The first priority is place strategy because of the location is a strategic, with so many accesses housing can provide convenience for consumers to go to location, so that it can attract consumer interest. Price strategy is done by providing convenience in payment, that is, it can be done by hard cash, cash step by step, and by credit (KPR). Promotion strategy by doing it intensively and effectively at print media and electronic / online media. While the product strategy done with the development of quality products, durable and follow the trend by using good raw materials and labor the expert. Keyword: Marketing Mix Strategy, SWOT, Developer, Real Estat
INVESTMENT ANALYSIS IN A MEDICAL EQUIPMENT DISTRIBUTOR (A CASE IN PT LA)
No full textPT LA is a company engaged in the distribution of medical laboratory equipment. PT LA made a contract operasional cooperation for the use of medical laboratory equipment with several class-A hospital laboratories, class-B hospital laboratories, and several non-hospital laboratories in Bandung. Cooperation is carried out for 5 years. In 2017 PT LA began to make a cooperation contract with the ABC hospital laboratory which is a class-A hospital. The cooperation contract will expire in 2022. At the end of the cooperation period, PT LA will have used medical laboratory equipment with a fairly large book value, and still have an economic life cycle of one year. To keep the value of the equipment high, PT LA must be able to immediately sell the used equipment within the economic period of the equipment. However, the high price of used equipment makes it difficult for PT LA to find buyers according to the desired price. At the same time, PT LA will need fresh funds for the purchase of new equipment in preparation for an extension of the project at ABC Hospital laboratory. If it is not taken into account in advance, PT LA will face financing difficulties to maintain cooperation opportunities at ABC Hospital laboratory.To deal with this business issue, PT LA has several options for research, namely: 1. Exchange of used equipment with new equipment for the extension of cooperation at ABC Hospital. 2. Recondition of used equipment with a contract target at CDE hospital laboratory which is a class B hospital. 3. Selling the used medical equipment to interested companies below its book value. The purpose of this case study is to examine which option is the best for companies in optimizing the book value of used equipment to reduce the initial investment of projects to be undertaken. Investment analysis is carried out to calculate, Net Present Value (NPV), Internal Rate of return (IRR), Payback Period (PBP), and the Profitability Index) PI.The results showed that the trade-in option provided the most feasible project value for the company. The results obtained: Net Present Value (NPV) = Rp. 3,434,644,981, Internal Rate of Return (IRR) = 20.76%, Payback Period (PBP) = 4.27 years and Profitability Index (PI) = 1.29. The results showed that the NPV> 0, IRR> cost of capital was 11.10%. The Payback Period (PBP) method shows that the return on investment is faster than the economic period of the asset (PBP <6 years) and the Profitability Index (PI) has a value of > 1. Sensitivity analysis was conducted to determine which variable was the most sensitive to the results of the study. The results of the analysis show that the initial investment capital is the most sensitive variable.The conclusion of the research results shows that the investment plan with trade-in options makes the value of the lab equipment is higher than its book value so that it has a large enough impact to reduce the capital to purchase new equipment for operational cooperation project at ABC Hospital laboratory.Keywords: Investment Analysis, Operational Cooperation, Hospital Laboratory, Medical Laboratory Equipment, Reconditioning
Proposed Business Solutions for Small Business Development (Case Study : Calisa Beauty Care)
No full textCalisa Beauty Care (Calisa) is local small beauty care business Berau, East Kalimantan, focused on face skin care and servicing only women. Calisa business started at home in 2018 service marketed by “word of mouth” on small community. In the beginning of 2019, Calisa open its first store, in the first 4 months customer visiting rise to 2.9 times, but after May 2019, the customer visiting decreased. On February, 2020, Calisa Beauty Care faced a legal problem that has negative effect to Calisa Beauty Care brand image. To solve the problem, researcher analyzed using Porters Five Forces, competitors analysis, customers analysis, SWOT analysis, and TOWS matrix.Keywords: Calisa Beauty Care, local business, Berau, visiting decreased, IPA Matri
PROJECT PERFORMANCE STRATEGY DURING COVID-19 OUTBREAK: A CASE STUDY OF PT WKG
No full textWKG is one of the seven subsidiaries of a state-owned construction company which has grown and developed consistently serving the government, other state-owned or country-owned corporations, loan and private markets in Indonesia. The spread of the coronavirus (COVID-19) has an impact on the construction industry sector. The emergency conditions caused by COVID-19 have implications for the impossibility of the construction work being able to run normally, effectively, with quality and on time. Based on the 2020 KPI result of Construction Division III at PT WKG, there were all decreases in all performance factors. This research was to identify internal and external factors during COVID-19 pandemic in year 2020. PT WKG as a state-owned corporation should align with government plan’s building construction projects and 2021 published KPI that despite the pandemic must go on running. Data were collected by distributing questionnaires and conducted interviews to all 8 Project Managers of Construction Division III also to the Operational Manager, Planning Manager and Finance Manager of the Construction Division III. The analysis method used Porter’s Five Forces Analysis, Root Cause – Fishbone Analysis, VRIO Analysis, SWOT Analysis and Project Performance Factors Analysis. Major result in the internal factors that impacted the Company were the non-material resources become the main power or core competencies which are integrate all company assets such as patents, brands and intellectual property. Financial resources such as: PT WKG cash flow, shares and other financial factors; and also PT WKG material resources such as raw materials, facilities, machines and equipment became temporary competitive advantage because those resources are considered valuable and organized. The technology owned by WKG is mainly the modular technology. While for the external factors were the results of the identification of macro external factors using PESTEL analysis shows technological, environmental, and social are important factors as well as economic factor which is the most important factor that need attention. Results of identification of micro external factors using Porter's Five Force show the factor of competition between companies becomes opportunities for PT WKG as one of the leading state-owned public construction company in Indonesia. Company needs to have alternative design optimization; use local competitive materials; reduce overtime work for the project personnel; have standardized procedures in every project site, green building requirements and strict health protocols in every project site; implement Building Information Modelling (BIM) software; and to have precast and modular usage to manage high customer satisfaction.Key words: VRIO, root cause analysis, SWOT analysis, PESTEL, Porter’s Five Forces, project performance
The Role Of Work From Home In Improving Work–Life Balance
Get PDFAbstract. The purpose of the study was to examine the impact of work from home on work–life balance through work engagement. The population of the study included staff from Badan Pendapatan Pengelolaan Keuangan dan Aset Daerah (BPKAD) of the Jalur Pantura (Blora, Rembang, and Pati). The number of samples was calculated based on the method of maximum likelihood estimation (MLE) proposed by Hair et al., and a total sample of 120 respondents was obtained using the proportional random sampling method. The data were collected through questionnaires. The data analysis method used partial least squares structural equation modeling (PLS-SEM) with the SmartPLS 3.0 test tool. Results show that home-based work has a negative and marginal impact on work–life balance and a positive and significant impact on work engagement. Further, work engagement has a positive and significant impact on work–life balance. Indirect results indicate that work engagement may mediate the effects of work from home on work–life balance.Keywords: Work from Home, Work Engagement, Work–Life Balance, Public Sector, State Civil Apparatus.Abstract. Tujuan dari penelitian ini adalah untuk menguji dampak bekerja dari rumah pada keseimbangan kehidupan kerja melalui keterlibatan di tempat kerja. Subyek penelitian ini adalah pegawai Badan Pendapatan dan Pengelolaan Keuangan Daerah (BPKAD) jalur Pantura (Blora, Rembang dan Pati). Jumlah sampel dihitung berdasarkan teknik Maximum Likelihood Estimation (MLE) yang dikemukakan oleh Hair dan diperoleh jumlah sampel sebanyak 120 responden dengan menggunakan metode proportional random sampling. Metode pengumpulan data menggunakan teknik survei dengan menyebarkan kuesioner. Metode analisis data yang digunakan minimal Partial Square Structural Equation Modeling (SEMPLS) dengan program SmartPLS 3.0. Hasil pengujian langsung menunjukkan bahwa work from home berpengaruh negatif dan tidak signifikan terhadap work-life balance, work from home berpengaruh positif dan signifikan terhadap work engagement, work engagement berpengaruh positif dan signifikan terhadap work-life balance. Hasil eksperimen tidak langsung menunjukkan bahwa keterlibatan kerja dapat memediasi efek bekerja dari rumah pada keseimbangan kehidupan kerja.Kata kunci: Bekerja dari Rumah, Keterlibatan Kerja, Keseimbangan Kehidupan-Kerja, Sektor Publik, Aparatur Sipil Negara (ASN)
The Contribution of Perceived Value to the Intention to Purchase Electric Motorcycles
Get PDFAbstract. Gasoline-fueled motorcycles predominate as private vehicles worldwide. The high number of motorized vehicles running on fossil fuels contributes to air pollution and hence to the destruction of the environment and of human health. This has given rise to alternative vehicles such as electric cars and motorcycles—a market which Indonesia, with its high market share of motorcycles, ought to understand better. Consumer behavior related to electric motorcycles ought to be investigated to boost adherence to this type of vehicle. This study aims to evaluate the intention of residents of Surakarta, an Indonesian city with a dynamic market, to purchase electric motorcycles. The two independent variables implemented are perceived value and age, and respondents number 184, selected through cluster sampling to represent Surakarta’s population. The study employs ordinal logistic regression, as the response variable at hand is ordinal. Results show that age and perceived value influenced the intention to purchase electric motorcycles in Surakarta. Especially based on our young and middle-aged respondents, we can conclude that as perceived value increased, so did the probability of the intention to buy an electric motorcycle.Keywords: Electric motorcycle, electric vehicle, perceived value, intention to purchase, green transportation
Service Quality and Intention to Repeat Buying of Digital Services Start-up
Get PDFThe digital services start-up has entered into various industries, one of which is the beauty industry. Beauty industry is a promising industry for start-ups. One of them is the makeup artist services which are included in the category of beauty industry. The makeup artist business is getting more and more promising; thus, they keep growing. As a business player in this industry, to face this competition is by providing satisfaction to customers by using e-commerce or platforms as a medium to provide value for their business. Each person's satisfaction is different from the level of importance of the other person. Therefore, due to differences in the level of one's interest in one aspect of the service, the company/service provider needs to pay attention to an aspect in the service quality component based on the level of interest of its customers so that it becomes a priority. Repetitive buying is important because this will indicate the extent to which customers are satisfied by the services offered and also knows if business growth has been achieved. Therefore, this study aims to determine the effect of service quality on customer satisfaction and intention to repeat buying of digital services start-ups. This study uses an online survey method to collect data, Structural Equation Method and Important Performance Analysis approach to analyze the relationship between variables. The number of samples is 210 respondents who are women aged 17-35 years have used the services of makeup artist. The results of the study shows a significant effect in the variables service quality, customer satisfaction, and repurchase intentions.Keyword:service quality, customer satisfaction, intention to repeat buying, digital services, start-up