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Proposed Marketing Strategy in Suburban Area (Case Study: Hook 88 Coffee & Food)
No full textCoffee shop business is one of the business which have a lot of interest, many business actors, ranging from big cities, small cities to rural areas, are eyeing this industry. Hook 88 Coffee & Food is one of the F&B business brands that offers processed coffee drinks and various foods with industrial rustic place concept. The problem is unstable revenue in 2019 and 2020, this is due to several things. The purpose of this research is to determine the suitable marketing strategy in sub urban area in order to stabilize the revenue. To analyze and research, both methodology, qualitative and quantitative methodology is used to gain information and alternatives for improvement in the business. The primary data gathered is from questionnaire of consumers who came to Hook 88, Competitors analysis, Marketing Mix 7P analysis, STP analysis, Porter’s Five Forces, PESTEL analysis, Pandemic Situation analysis Value Chain analysis, Research Based View using VRIO analysis and SWOT analysis. For analysis technique, descriptive analysis is performed. Based on the analyses, Hook 88 needs to improve marketing strategies to make the revenue stabilize. Customer seek for several facilities and new added value. To resolve the problem of sales issues the company will implementing solutions in marketing and development strategies e.g : keep location and improve several facilities, Provide Several Promotion Program in Social Media, keep the price and build loyalty program, collaborate with social media influencer and another brands, and the time and scheduling to implementing the strategy is using OKR method.Keywords: Coffee shop, Sub urban, Marketing Strategy, SWOT Analysis, OKR metho
Development of Cost Book & Digital Dashboard to Improve Cost Monitoring in Drilling & Completions
No full textPT. Laniakea Indonesia is one of the key oil and gas company in supporting Indonesia’s rapid development. In conducting its operation, the Company shall comply to the Production Sharing Contract (PSC) terms including the cost recovery process that must be responsibly closed out to the Government. Therefore, managing contracts to support the operation becomes crucial to ensure efficient and continuous operation. One of the efforts by the Drilling & Completions team of PT. Laniakea Indonesia to manage its operation supporting contracts is to establish a cost monitoring system to ensure there is sufficient remaining value in the contract to have continuous operation. However, the effort faces a challenge with low accuracy of cost data submitted into the System of Record – SoR.Root cause analysis results on the aforementioned challenge are then analyzed using Kepner-Tregoe Approach (KT Approach) to facilitate the decision-making process. The Situational Appraisal facilitates prioritization of 3 (three) focuses or main concerns based on timing, trend, and impact. Problem Analysis is performed on the first focus, no standard method to monitor remaining contract value, and it confirms the cause is the lack of system or tool to accommodate unsubmitted invoice. Decision Analysis is performed on the second focus, no integrated tool for cost code, contract, compensation rate, and exchange rate. The tool’s purposes are classified into the MUSTs and the WANTs, which are then used as criteria in evaluating identified alternative solutions. From the 3 (three) identified alternative solutions, the Cost Book attained the highest overall score which makes it as the recommended solution. Potential Problem Analysis is then performed to the third focus, performance was not measured by cost accuracy. Likely causes for each potential problem were identified, which then related preventive and contingent actions are determined as precaution if the problem occurs in the future. The analysis concluded several actions that would require support from the Drilling & Completion leadership. Keywords: Kepner-Tregoe, decision making, contract value monitoring, digital dashboard, standardization, data automatio
Implementation of RPA in Processing Data to Increase Efficiency in Danone’s Supply Chain Department
No full textTechnology development has been an inevitable phenomenon. What human can do as the user of technology is to utilize it for good reasons. For instance, implementing technology to help human deal with their limitations at work. Danone, a multinational food producing company, chose to implement a technology that helps them in processing data. The technology is RPA or Robotic Process Automation, it automates many kinds of process that happen in the department. This study compares the differences between using RPA or just process the data manually. Adding to that, this study also looks for changes that has been made in order to increase their work efficiency beside the implementation of RPA. It was found that implementing RPA to automate repetitive tasks that might drain human energy is working well. The interview respondents mentioned that RPA works exceptionally for time-saving aspect while still offering the same quality of output since they have the same accuracy with the one previously. Although, RPA as an enhancement for their overall performance was added, RPA sometimes encounter errors in its’ running process and found that it was because of the human intervention that happen. This study identifies all the changes and readjustments that happen after using RPA and looking for its’ impact. Also, the study helps the company find any necessary refinement that can increase overall performance of the department. This study also designed 3 scenarios that can be used to prevent further human intervention. Some of them are drawn in flowchart to be added in the RPA order program as a recommendation for the refinement.Keywords: Robotic Process Automation (RPA), Efficiency, Data Processing, Readjustment.
Managing the Halal Food Supply Chain During Uncertainty in Hull
Get PDFThe purpose of this research is to find out about how supply chain can be managed during uncertainty, specifically with the recent Covid-19 pandemic. The Halal Food Supply Chain (HFSC) management before and during the pandemic was analysed. Unfortunately, the Covid-19 pandemic has affected most business in the world negatively, no exception to the HFSC. An HFSC manager is expected to meet the requirements and guidelines of a robust HFSC without neglecting the measures taken to comply with the Covid-19 regulations, not to mention the influences of various stakeholders that could impact the performance of the management throughout the process. A qualitative approach was utilised to collect data from a manager/owner of a Halal Food organisation located in Hull, UK. Primary data was collected through interview with the participant, which then be analysed with structural coding and discussed descriptively with the thematic analysis. The result showed that the halal food business sourced products domestically and internationally until the Covid-19 outbreak and Brexit happened, so they had to find different suppliers inside the country and moved from main suppliers into middlemen wholesalers. Keywords: Brexit, Covid-19, halal integrity, halal SCM, HFS
The Influence of Financial Literacy on Coffee SMEs Sustainability Through Access to Finance, Financial Risk Attitude, and Entrepreneurship Experience as Mediating Variables in Jabodetabek & Bandung
Get PDFSmall and medium enterprises are playing a big role in the economic growth in most developing countries, especially in Indonesia. And the coffee sector is emerging rapidly for the last 5 years. Thus, the purpose of this study was to examine the determinant variable of the Coffee SME's sustainability by assessing their owner's financial literacy. With taking financial risk attitude, business experience, and access to finance as the mediating variable, the approach will be quantitative with structural equation modeling (SEM) is used to analyze the data. The sample included 101 CEO & CFO of all Coffee shop around Jabodetabek and Bandung. The output of the data analysis shows that financial literacy, access to finance, and entrepreneurship experience positively affected the Coffee SMEs sustainability. While access to finance, financial risk attitude, and entrepreneurship experience partially mediates financial literacy and Coffee SMEs sustainability. The implication of the findings later will be used to adding perspective for most SMEs owners to be more aware of their own knowledge-based resources, or here, we call it financial literacy. Keywords: Financial Literacy, Access to Finance, Financial Risk Attitude, Entrepreneurship Experience, SME sustainability
An Exploration of Indonesian Gen Z Attitude Toward Sharing Economy Business Model in Fashion Industry
Get PDFThe Awareness of environmental damage has made many new fashion brands appear with the value of sustainability. However, it turns out that many brands only use sustainability value as a marketing action or commonly called greenwashing. Instead of focusing on the sustainable fashion brand, the most sustainable action is to reduce fashion consumption. The sharing economy is one of the answers to reduce consumption, and the fashion industry is no exception. Through the ABC theory of attitude, this research aims to find out the attitude towards the sharing economy of the fashion industry; second-hand fashion, fashion renting, fashion leasing, and fashion swapping. By conducting in-depth interviews, it turns out that second-hand fashion and fashion leasing have positive attitude while fashion renting and fashion swapping have negative attitude. This research also explored rather than sustainability values, trend factors can motivate Gen Z to try sharing economy business models in the fashion industry. This research contributes to a deeper understanding of the improvements of fashion sustainability by providing alternatives through sharing economy business models. Keywords: Attitude, Sharing Economy, Fashion Industry, Sustainable Fashio
Building Artist-Fan Relationship in the Digital Era of Consumption
Get PDFWith today’s music streaming services, millions of artists and tracks are available for fans worldwide to jam to. It’s easy to use with free access available, making it accessible for everyone with internet. All artists aim for the same thing, loyal fans. But with easy accessibility of music, the competition gets tighter. With artists analogous to brands, it’s harder to build brand loyalty compared to how it was back in the day, where the only form of music is physical products (e.g., CD, records, cassettes). In the Indonesian creative economy sector, the music industry is one of three main defenders and with so, building artist-fan relationship between Gen Z music consumers in Indonesia and their favorite artists, focusing on digital consumption, is studied. Surveying more than 700 music consumers and analyzed using the PLS-SEM method, results show that high measures of brand trust and commitment significantly influence brand loyalty, and eventually, one’s purchase intention. These findings provide insights into how Gen Z views their favorite artists in terms of loyalty for academic research and how various actors in the industry can implement so. Further research is suggested to gain better understanding regarding a narrower scope of fans, artist categories, and specific forms of digital consumption.Keyword:artists, fans, music marketing, brand trust, brand commitment, brand loyalty, purchase intention, digital consumptio
Impact of Digital Supply Chain – Increasing Competitive Advantage and Sustainability of Starbucks
Get PDFThe paper focuses on the goal of identifying a correlation between the implementation of digital supply chain of a specific multinational chain of coffeehouses and roasteries and its increase of sustainability and competitive advantage. Hence, the paper could offer a deeper understanding on the importance of digital supply chain and its direct and indirect affects towards a company’s sustainability and competitive advantages. The correlation is identified using a desk research study where secondary data would be collected. This would minimize biasness within the research and produce highly descriptive quantitative data. The correlation is made from a correlation analysis of the company’s information regarding its before and after year of implementing digital supply chain and the number of competitive advantages that they have gained. Through implementing the correlation analysis, the results show that there is a positive correlation between the relationship of implementing digital supply chain and the increase of sustainability and competitive advantages. Keywords: Digital Supply Chain; Sustainability; Competitive Advantag
EARNED VALUE ANALYSIS FOR AIRCRAFT MANUFACTURING PROJECTS
No full textIndonesian Aerospace is engaged in the manufacture and sale of Aircraft and Helicopters and Services. Timely, precise costing and project accuracy are the key success factors to be considered in aircraft manufacturing project to measure both efficiency and effectiveness in the use of resources in the aircraft manufacturing project.At this time, the problem of on-time delivery has been the main issue in the aircraft delivery at IAe, so it needs a more precise method and accurate which can measure the performance status to predict more accurate result of project in future. In variance method the project cost monitoring and control, display comparisons between planned cost and actual and each other is controlled separately (cost, schedule, and performance). The variance method potentially creates burdens in evaluating project’s progression and forecasting of both schedule and cost performance at completion. This research focuses on eliminating those issues through implementation of Earned Value Management (EVM) method as part of Project Management Body of Knowledge (PMBOK).In EVM method can combine three dimensions, which are scheduled, cost and work performance so that it can be estimated the cost and time to complete the project. The ultimate benefits will be improvement on cost efficiency and on-time delivery of the aircraft manufacturing. Keywords: Variance Method, EVM, Aircraft manufacturing projects, PMBOK, delayed on deliver
TRANSPORTATION STRATEGY DEVELOPMENT FOR OPTIMUM COAL MINING: A CASE STUDY OF BLOK-D MINING PROJECT PT. XYZ
No full textBlok-D included in PT.XYZ concession is blessed with large coal resources and has the potential to be the main pillars of the company's future sustainability. The low calorific value of the coal resources and their locations are believed to erode the value of the mining project. Evaluate whether mining Blok-D is a relevant strategy for the Company, and then the development of the transportation strategy is a must before the mining project started. Selected transportation strategy is according to those who can provide a return on investment at equal or higher than the shareholder expectation.The increase in demand for coal by India and other countries in Asia was one of the reasons why the coal industry still had a strong appeal. Supported by its several competitive advantages, PT.XYZ has the advantage to grow the business by doing Blok-D mining. Assessment of the financial aspect is a must since it becomes the major challenge for transportation strategy development.Cost leadership is a suitable competitive strategy for the Company according to the analysis of the Company’s capabilities and competitive advantages. SWOT and TOWS approach shows that mining Blok-D is an inline strategy with the company’s corporate strategy. There are 6 (sixth) alternatives solutions for the transportation strategy, which are distinguished by the location of the barge loading facilities and the land coal transport method. The DCF financial model indicates that Alternative B1.2 provides the highest project value. The sensitivity analysis shows that the coal price followed by the OPEX becomes the most sensitive input variable for the project value. Monte Carlo analysis results show that Alternative B1.2 is viable to be executed since it gives an expected NPV of 333.47 million USD and an IRR of 65.4% which is higher than 11.96% as the required rate of return (WACC). Based on the analysis result, PT.XYZ is recommended to do the Blok-D mining projects with Alternative B1.2 as the transportation strategy.Keywords: Transportation strategy, business strategy, coal mining, investment analysis, DCF model, Monte Carlo analysis