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What Factors that Could Influence Repurchase Intention of Video Game?
Get PDFThe aim of this study is to investigate the underlying factors that could lead to customer intention to repurchase video game. The study followed a model based on the improved theory of Technology Acceptance Model using perceived enjoyment and perceived ease of use variables, along with the theory of customer engagement, which consists of cognitive engagement, affective engagement, and behavioral engagement variables. In this study, the author used quantitative research survey method. The data was collected using non-probability convenient sampling towards customers that have experience of playing video game as the participants. The data was analyzed using SPSS 25 statistical analysis. As the result, all variables generate acceptable values for their reliability, validity, and classical assumption test. Furthermore, multi linear regression analysis found that perceived enjoyment, cognitive engagement, and affective engagement significantly influence repurchase intention of video game; while the relationship between perceived ease of use and behavioral engagement with repurchase intention are not significant. Keywords: Video Games, Customer Purchase Intention, Consumer Behavior
Proposed Marketing Strategy to Increase the Paid Subscription for Netflix
Get PDFThe Covid-19 pandemic in the year 2020 has forced many people in various countries including Indonesia to stay at home to prevent more patients from becoming infected. For entertainment during this pandemic time, many people choose the streaming services and one of the most popular streaming services is the Netflix platform. The growth of Subscription Video on Demand (SVoD) in Indonesia as the market with the largest population in Asia after China and India is indeed promising. Netflix currently has 850,000 paid users in Indonesia. From the total population of productive age, Indonesia will still be a large and promising target market for Netflix. This study aims to analyses the subscription video on demand trends in the Indonesian market and to provide recommendations for Netflix on their marketing strategies to reach more subscribers. The author proposed some marketing strategies solution by diversifying and always add new contents, add local contents, partnership with local production house/telecom providers/e-wallet/e-commerce, offering variety of subscription package, establish a representative office, promote the watch party feature and simplify registration process. Keywords: Marketing Strategy, Netflix, Subscription, Video on Demand, Content
Human Resource Management Preparation (Training Programs) For Upcoming Application of New Inventory System at PT. Gajah Mada Sarana Group
No full textHuman resources (HR) owned by a company is one of the factors that can affect the sustainability of a company to be able to continue to run and compete with existing competitors, especially in the 4.0 Industry Era. The quality and ability of human resources do have an impact on the company performance. In research conducted at PT. Gajah Mada Sarana, which have been experiencing 5 years prior to profit loss, the company is currently preparing for a change in its inventory management system, Gajah Mada Inventory System (GAMIS). This is a computerized system that is meant to improve the working efficiency of the company if being used properly. However, it was found that the HR of the company was not ready and do not have the ability to use the system yet. Therefore, the introduction of the system and training on how to use the system to the HR is necessary. The company need a training method that is suitable for the company’s current condition.In conducting the research, the authors used secondary data due to the current C-19 Pandemic in Indonesia and the limited data that could be gathered. Keywords: Human Resources, Human Resource Preparation, Inventory Management System, System Usage Ability, Computerized System, System Training
Personalization of BNI Mobile Banking to Increase Customer Experience
No full textThe financial institution in Indonesia is facing several challenges regarding the digital era. The financial institution must be able to compete with the business model and services that are carried out by fintech startups by implement more agile automation and operational efficiency, as well as develop new digital business models. BNI develops its digital business model by continuously improving the quality of services, supported by a reliable and integrated system and digital applications through a platform developed by personalizing products or services to better meet each customer’s need also to enhance customer experience, transactions, and sales. BNI realizes that personalization is one of supporting development factors that can attract new customers and maintain existing customers. This research aim is to identify the current customer preferences about personalization on platforms, to find out the best personalization that applicable and to determine the best marketing strategy for BNI Mobile Banking. These three research objectives have been met by using qualitative data analysis which includes focus group discussion, in-depth interview, secondary data analysis, internal analysis, and external analysis. The findings revealed there are five preferences for platform personalization and one preference for personalized marketing. All the preferences have been evaluated and turned into mock-up design which titled: list form, new section “based on your recent transaction”, summary report, customer level, special event, and personalized advertisement. These findings provide several suggestions for BNI for their future platform development and business development. Keywords: BNI Mobile Banking, Personalization, Digital Platform, Customer Preferences, Marketing Strategy
The Effect of Automation of Banking Services on Customer Satisfaction
Get PDFAbstract. Automated banking is one of the key services used by banks to facilitate the delivery of services that meet consumer expectations, thus boosting the country’s economy. Major technological advancements have been witnessed in the banking industry due to the introduction of international standards in the operational norms of banking geared towards the betterment of client service quality. The aim of this research was to assess the effects of automation of banking services on customer satisfaction for different private banks in Khulna city. The study adopted a case study research design. Data was collected using questionnaires. The total reliability of the questionnaire, measured using a Cronbach's alpha coefficient, was 0.897. The sample size was 100 respondents. Data were analyzed using descriptive and inferential statistics using Statistical Package of Social Sciences (SPSS) software, version 20.0. Findings were presented in the form of tabulations (percentages, mean and standard deviation). From the findings, the automation of banking services such as mobile banking usage, internet banking usage, and automated teller machine usage was found to have a significant effect on customer satisfaction.Keywords: Mobile banking, internet banking, automated teller machine, customer satisfactio
Financial Performance Analysis of Company PT. Industry Jamu and Sido Muncul Tbk. In 2017-2021 Using The Financial Ratio
No full textPT. Industry Jamu and Sido Muncul, Tbk. was founded in 1951 with a simple company called Sido Muncul which means “Dreams Come True” on Jalan Mlaten Trenggalun, Semarang. Sido Muncul has several flagship products, including Tolak Angin, Tolak Linu, Kuku Bima Energi, Alang Sari Plus, Kopi Jahe Sido Muncul, Kuku Bima Kopi Ginseng, Susu Jahe, Jamu Komplit, dan Kunyit Asam. Then in 2013, Sido Muncul conducted its first IPO on the Indonesia Stock Exchange with the stock code “SIDO”. This research aims to analyze the financial performance of Sido Muncul from 2017 to 2021, using the aspect of Financial Ratio Analysis. The variables include (Current Ratio, Quick Ratio, Cash Ratio, Debt to Equity Ratio, Debt to Asset Ratio, Receivable Turnover, Inventory Turnover, Fixed Asset Turnover, Total Asset Turnover, Return on Assets, and Return on Equity). Then the results will be compared with other companies in the same industry, namely PT. Kalbe Farma, Tbk. (KLBF), PT. Kimia Farma, Tbk. (KAEF), PT. Indofarma, Tbk. (INAF), PT. Tempo Scan Pacific, Tbk. (TSPC), PT. Phapros, Tbk. (PEHA). After performing calculations using the Financial Ratio aspects, it was found that SIDO's financial performance during the 2017-2021 period was good in terms of Liquidity Ratios and Solvability Ratios, but not with Profitability Ratios and Activity Ratios because they did not meet industry ratio standards from experts.Keywords: Financial Performance, Financial Ratio, Ratio Analysis, Financial Report, Financial Ratio Analysis, Standard Ratio, PT. Industry Jamu and Sido Muncul, Tbk
The Impact of YouTube Culinary Product Review Videos Towards Viewers Purchase Intention In Indonesia
No full textThe culinary industry is the largest sub-sector in Indonesia, contributing to GDP from the creative economy with an average of 43% per year of the total GDP of the creative economy. Due to the growth of the culinary industry in Indonesia, culinary business owners often face several issues. One of them is how to maximize their marketing strategy through a social media platform. Culinary product marketing is now affected by the younger consumer's lifestyle and preference. They use social media such as YouTube to seek product information. Many YouTube influencers specifically created review videos of a culinary product called Food Vloggers. This channel is believed to lead to consumer purchase intention. This research aims to identify the factors that influence viewers purchase intention of a culinary product after watching the review video on YouTube and give recommendations that influencers can implement to create good content for a culinary product review. The data was collected through an online questionnaire and analyzed by PLS-SEM to assess the relationship between the factors. The result shows the number of views, likes, comments, and replies, perceived usefulness, attractiveness, trustworthiness, and attitude towards the product are significantly affecting viewers purchase intention of the culinary product. Hopefully, the results of this research can give benefits to readers, influencers, and culinary business owners to develop their marketing strategy in the culinary industry.Keywords: Culinary product, food vloggers, influencers, PLS-SEM, purchase intention, review video, YouTub
Relationship of Industry 4.0 Readiness on Individual Innovativeness of Telkom Corporate University Employee in Bandung
No full textMassive advancement of technology is affecting the industry in Indonesia so that many businesses force to shifting into digital technology. This shifting is known as industry 4.0. The state of the Covid-19 pandemic also has a role in accelerating the shift in business processes. This shifting process requires Indonesian human capital to have the proper knowledge, skills, attitude, and culture. Even better, if it is supported by capable big data analytical capabilities. Furthermore, Indonesian human capital must also have high innovative behavior, especially at the individual level. It will affect the company's innovation level and ultimately at the national level as a country. Indonesia is a country with potential and has a lot of resources but is still lacking in terms of digital talent and innovation at the individual level to take advantage of its advantages. Telkom CorpU is a function within Telkom Indonesia which focuses on training and human capital development. Therefore, this research was conducted on Telkom CorpU employees in Bandung as the vanguard of human capital in Telkom Indonesia. This research is a quantitative research. Data was collected by filling out a questionnaire that was distributed to all Telkom CorpU employees at random (random sampling) and obtained 77 employees who filled in as a sample. The questionnaire was compiled based on the industry readiness theory 4.0 and Individual Innovativeness which consisted of 58 question items which were then processed using SPSS 21 with the multi-linear regression method. In this study, researchers created two regression models, namely the main variable regression of knowledge, hard skills, soft skills, attitudes, big data analytics, individual values and beliefs towards individual innovation. In the second model, the researcher added demographic factors to see the effect and increase the power of the regression model. The results of the regression consistently show that there is a significant relationship between aspects of knowledge (p <0.05), hard skills (p <0.05), soft skills (p <0.1) and big data analytics (p <0.1) on the variable readiness 4.0 for innovation. individual Telkom CorpU employees. So that the regression model is a robust model.. Individual Innovativeness is a need for employees in dealing with rapidly changing business conditions. The readiness variable for industry 4.0 has a real influence on the level of innovativeness that employees have so that it must be a concern and continue to be improved by the company if you want to have digital talent that is capable of facing industry 4.0. Keywords: Human Capital Readiness, Big Data Analytic, Culture, Readiness industry 4.0, Individual innovativenes
The Influence of Engagement Drivers and Personal Values toward Teachers Engagement Behavior at Sekolah Alam Bandung
No full textEmployee engagement has become an essential topic in Human Resource management studies because it is related to employee loyalty and enthusiasm at work, which affect company performance. The primary purpose of this research is to find out how the influence of Employee Engagement Drivers and Personal Value (additional of Engagement Driver) towards Engagement Behavior, namely SAY (Speak positively about the organization to co-workers, potential employees, and customers), STAY (have an intense sense of belonging). and desire to be a part of the organization). Moreover, STRIVE (motivated and exert extra effort and engagement in work contributes to business success) at Sekolah Alam Bandung’s teachers. This research uses a descriptive quantitative method with multiple regression analysis techniques. The data that is processed beforehand is tested for validity, reliability, multicollinearity, autocorrelation, and heteroscedastic. The test results have met the requirements for further analysis. The sampling technique used a census (total sampling) by taking the entire sample with 34 teachers of Sekolah Alam Bandung (SAB).The results of the Coefficient Determination (R Square) test show that all operational variables of the Employee Engagement Driver consisting of Company Brand, Leadership, Performance, the Work, the Basic, Company Practice and Personal Value have a simultaneous effect on Say, Stay and Strive Behavior, with respective values of 91.8%, 92.2%, and 83.8%. Based on the t-test, which is to test how the Engagement Drivers influence Engagement Behavior partially. The “t” test results show that most influencing Say Behavior is Company Brand (Reputation). Meanwhile, the Engagement Drivers that most influencing Stay Behavior is Company Practice (Diversity &amp; Inclusion and Communication). In addition, the most Engagement Drivers that influencing Strive Behavior is Leadership (Coaching).Keywords: Sekolah Alam Bandung, Employee Engagement Drivers, Employee Engagement Behavior, Personal Value
Designing Talent Management System For Increasing Employee Motivation At PT Dirgantara Indonesia
No full textTo face world / global competition, the development of Human Capital must be a major concern. The Government of the Republic of Indonesia, puts HC development towards the technology & information era as the first priority in the 5 Priorities for 2019-2024. The HC development program is also a top priority for the Ministry of BUMN, especially in training the workforce and maintaining quality talents in Indonesia as well as creating an inclusive environment for talent in leadership. This is also in line with the BUMN Defense Industry cluster in the HC sector, namely forming ""Human Capital Excellence"". In addition, a talent management system is needed by PTDI to carry out and achieve the company strategy set forth in the 2020-2024 RJPP and subsequent periods. PTDI has experienced delays in the regeneration process resulting in age and competency gaps so that acceleration is needed in talent development so that the leadership relay can run well and sustainably. For this reason, strategic steps are needed in developing human capitals, especially the talent management system, which includes the talent management business process, mapping and analysis of assessment results, succession planning, and talent development programs at every level from the lowest job target position to the Director (BOD) job target. The talent development program consists of the Company's internal development program through job assignments, internal mobility, and coaching & mentoring as well as talent development through the intercompany external coach program through the Defense Industry cluster and the Indonesian Institute of Defense & Technology (IIDT)Keywords : competency gaps, accelerations, talent management systems