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Developing Post COVID-19 Policy Recommendation Using Scenario Planning for Road-Based Public Transportation Company in Indonesia
No full textCOVID-19 pandemic in Indonesia impacting on low ridership that will be risking the future availability of public transportation. This risk has been considered by The Indonesian Ministry of Transportation that leads to the research question regarding the trend and uncertainties that affecting the future possibilities and impacting the anticipated policy to overcome the scenario that might occur in the future. The method used for this research is scenario planning methodology that works by framing the future into some plausible scenario that might happen. Each scenario then will be the basis for policy implementation in supporting the business sustainability of road-based public transportation companies in Indonesia. The data gathering method in this research is using focus group discussion and brainstorming with several stakeholders in road-based public transportation sectors. The results of this paper consisting of three scenarios which are: Highway, Busway, and Gridlock. Each scenario represents recovery condition, consolidation condition, and contraction condition on road-based public transportation sectors in Indonesia. With the defined scenario, several policy recommendations will be suitable to face the condition of the road-based public transportation sectors.Keyword:Business Sustainability, Policy Making, Public Transportation, Scenario Plannin
The Impact of Covid-19 on the Performance of Banking Sector in Indonesia Stock Exchange
Get PDFCOVID-19 pandemic has made Indonesia’s economy deteriorate, represented by the decline in Gross Domestic Product and Jakarta Composite Index. One of the affected industries is the banking industry, which plays vital role in country’s economy. To understand how the industry withstands, this research is conducted to examine the effects of the declining economy due to COVID-19 on the performance of banking sector in Indonesia Stock Exchange, represented by ability to obtain earnings using assets and equity. The calculation uses Multiple Linear Regression with dependent variables of ROA and ROE, and independent variables of CAR, LDR, BOPO, Bank Ownership, and BUKU. The data is quarterly financial report with period of June 2019 – September 2020, divided into two groups: pre-COVID and post-COVID. The results show that there has been a decline of ROA and ROE on average after the pandemic occurs. BOPO is found to have significant negative relation with ROA and ROE, while LDR is found to have positive relation with both dependent variables. CAR and OWN appear to have significant relation only with ROE. Lastly, there is no significant relation between ROA and ROE with BUKU. Keywords: COVID-19 pandemic, financial performance, listed banks, Multiple Linear Regressio
Developing Business Plan For YouTube Gaming
No full textThis documents dives deep into the opportunity to create a business plan for YouTube gaming in Indonesia. It may serve as a stepping stone for the standardization of the YouTube Gaming business plan provides information about requirements and workflow business process for those starting as Gaming YouTubers. From this document a plan is made for the channel to reach monetization in a year of how many videos should be made and the duration of each videos. An investment of around Rp30,000,000 to build the hardware needed to start the channel, and may cost less if user already have base hardware to start with. Once the channel get its monetization, the revenue from the channel could go to around $1,000 excluding external revenue from websites outside of YouTube such as Patreon
Proposed Marketing Strategy to Deliver Specialty Coffee (Case Study: Central Station Cafe Surya Sumantri)
No full textCentral Station Café is a specialty café located in Surya Sumantri serving specialty coffee. The café has suffered fluctuation in sales from 2018 to 2020. Promotions have been done through word of mouth by the network of the owner and have not given uptrend sales over the past two years. Explorative study to find the root cause of the business issue is done using internal and external analysis. Two major root causes of the business issue include: Customers prefer other brands than Central Station Café due to no unique selling point; and Reliance on consumer segment that likes to hang out at the café and the specialty coffee brand was not in the consumers’ mind due to the positioning of only hanging out. The newly proposed STP results in targeting out of home consumers. Updates to the marketing mix elements include product packaging update, new menu introduction, utilization of ride-hailing app for additional promotion and process upgrade, social media contents about coffee knowledge and product promotions, internal or external training for the team, and blue ocean strategy including new products to target non-coffee consumers and subscription type business model. Keywords: Business strategy, specialty coffee, café, marketing
PROJECT CONTROL IMPROVEMENTS IN DEEP GROUNDWATER DRILLING WORK AT PT SAMBONG CATUR KARSA
No full textIndonesia has different geological conditions from one region to another. Specifically for certain geological conditions, the community is not easy to get groundwater and needs to be done by using drilling technology that requires; water availability survey, drilling equipment, and water treatment facilities that guarantee the continuity of clean water availability. Starting from the community's need for clean water, PT Sambong Catur Karsa since 2003 until now has focused on business in the field of deep groundwater drilling. In the implementation of a project, it is very rare to find a project that runs exactly according to plan.Profit is one of the goals of an established company. With a well-managed profit, the company can grow and develop in the masses to come. To achieve profit in every water drilling project, PT Sambong Catur Karsa has established a project management plan that includes planning for scope, schedule and cost at the time the project will begin. However, this planning has not been well controlled at the time of project execution. At the time of execution, the company is sometimes faced with changes in scope, changes in the time of work implementation and operational costs that exceed the budget plan.This change needs to be controlled properly so that the planned corporate profits can be achieved. One method in project management that can integrate scope, schedule and the cost is Earned Value Management. This method was chosen because it can help assess project performance as it progresses and predict future performance conditions and cost requirements. Earned Value Management will be tried to be applied in measuring the performance of the PT Sambong Catur Karsa project in future projects and is expected to be a solution for the company in controlling the implementation of the project and maintaining the planned profit. In the Earned Value Management method, the results obtained in this water drilling project are in the form of a CV that shows a positive value or is above zero. That means the project is still making a profit this week. While SV shows a negative value or is below zero which means there is a delay. The CPI value shows a curve above number 1 meaning that the project cost performance is good or the costs incurred are smaller than the work obtained. While the SPI value shows a curve below the number 1 means there is a delay in the week.In this case, the Implementation of the Earned Value Method is displayed for company leaders and the company's core employees by showing the steps that must be taken. Plans to implement the Earned Value Method at PT Sambong Catur Karsa will be carried out for the next project in October for the 2019/2020 project year.Keyword: Cost, Earned Value Management, Profit, Project Management Plan, Schedule, Scope
PROPOSED MARKETING STRATEGY FOR WEDDING VENUE BUSINESS (CASE STUDY: RUMAH JOGLO PANDU)
No full textRumah Joglo Pandu is a family owned business that engaged in the wedding industry, specifically on wedding venue business. Rumah Joglo Pandu established on 2016 in Bogor, Indonesia. Even though Rumah Joglo pandu has running the business for approximately 2.5 years, the sales revenue are still low and unstable. This research aims to analyse the appropriate marketing strategy for wedding venue business, especially Rumah Joglo Pandu. This research methodology divided into two categories which are internal and external. For internal analysis, researcher use STP analysis and 7P Marketing Mix while for the external analysis, researcher use Porter Five Force analysis, competitor analysis, and consumer analysis. Those internal and external analyses are combined and summarized in SWOT analysis in order to find the root cause of the problem. To generates solutions to these problems, researcher used TOWS Matrix and developed 7P Marketing Mix. The results of analysis shows that Rumah Joglo Pandu faced problems from various aspects of 7P Marketing Mix which caused the unstable sales revenue. Therefore, researcher propose several marketing activities that could be used as a solution to increase the sales revenue of Rumah Joglo Pandu based on the analysis results. The action plan of the proposed marketing strategy will consists of scheduling activities, proposed budgeting, and estimated results.Keywords: Increasing Sales, 7P Marketing Mix, Marketing Strategy, Rumah Joglo Pandu, Wedding Venu
Marketing Strategy and Product Development for Umroh Travel Services (Case Study: Umroh Bareng Yuk)
No full textUmroh Bareng Yuk (UBY) from PT. Sultanah Napisah Mandiri is a travel services provider which focuses on Islamic religious tour (Umrah and Hajj). UBY applied focused cost leadership for its services. Among the expensive umrah services from its competitor, UBY offers affordable umrah services to the customers without reducing the service level. However, this strategy is not generating good sales. UBY needs to evaluate its marketing strategy and product development in order to increase its value and revenue.The research is needed to analyze the effectiveness of UBY marketing strategy and gain new insights to compete in this industry. The data basis is collected by primary data collection and customer interview. SWOT, Resource-based model, Marketing Mix, STP, and Porter Five Forces analysis are used to analyze UBY’s strength and what it can offer to the market. The result of the research: UBY needs to emphasize on the promotional content in social media, improve the marketing and sales admins interaction and responses to customer, and improve physical evidence to increase customers trust. UBY will implement the improvement plan within 6 (six) months and will evaluate the result to determine further actions.Keywords: umrah service provider, travel business, marketing strategy
Proposed Marketing Strategy for Kinderland Preschool
No full textEarly childhood period often referred to as the golden age of brain development. The human brain grows more quickly and more open to learning than any other time of life (Institute of Medicine and Council, 2000). Early childhood education (ECE) is an education level held before the primary education level. The purpose of early childhood education is to nurture children and preparing them before entering the next level of education. Indonesia classifies kindergarten school as the formal early childhood education meant for children age four to six years old.Kinderland Preschool Bandung (KPB) is a kindergarten school which provides early childhood education to children in Bandung. Kinderland itself is a school franchise from Kinderland Educare Services, a member of the Crestar Education Group Singapore. PT. ZXC is an education provider company which hold the franchise license to operate a Kinderland school in Bandung. Beside KPB, PT. ZXC also own Sekolah Bina Persada (SBP), a school which provides education from primary to high school level using the Cambridge Pathway. Over the last three years, student enrollment in KPB has not been up to its full capacity. The purpose of this study is to help KPB to achieve its student capacity by formulating a marketing strategy aimed to solve the problem. The study will try to resolve KPB’s business issue by analyzing the internal and external environment of the school to find the root cause of the problem. After founding the root cause, the author will propose solutions using the TOWS matrix as a guide. This study will also provide the implementation plan within one-year-period to help the decision-making of the school’s management. Keywords: marketing, early childhood education, business strateg
The Influence of Brand Experience, Brand Personality, Brand Trust, And Customer Satisfaction In Building Customer Loyalty: Case Study On BANGTAN SONYEONDAN FANS
No full textBangtan Sonyeondan or the international name BTS is the leading K-Pop boy band by the number of their fans. ARMY “Adorable Representative M.C of Youth” social network for those who are willing to BTS fans. The massive phenomenon of ARMY who are willing to buy BTS merchandise resulting ARMY start to experience that BTS giving their memories of happiness by buying their merchandise. They learn to trust, match personalities, satisfy as consumer, and make them loyal to BTS.This research analyzed the relationship of brand experience, brand personality, brand trust, and customer satisfaction to customer loyalty to ARMY.The results also be helpful for recommendations and references for companies in the music sector and BTS, regarding the benefits and relationships of the five variables. Using quantitative approach by collecting data through questionnaire and use purposive sampling with a result of 232 respondents. Analyzing data using descriptive analysis and PLS-SEM. This study shows that brand experience has a significant effect on brand personality, brand trust, and customer satisfaction. Brand trust and customer satisfaction can significantly affect customer loyalty. The mediating result states that customer satisfaction can fully mediate brand experience to customer loyalty, while brand trust and brand personality partially mediate.Keywords: BTS, ARMY, Merchandise, Quantitative, PLS-SEM, Brand Experience, Brand Personality, Brand Trust, Customer Satisfaction, Customer Loyalty.
Strategic Decision Analysis to Accelerate Plug and Abandonment Project at Sumatra Block - Case of Pacific Oil Company
No full textAsset and site restoration become a critical process for any oil and gas exploration and exploitation operation. It is a mandatory for any production operator to ensure the ex-location of an oil or gas well are fully recovered as environmental-friendly habitat. One of the initial process of the asset and site restoration is well’s subsurface plug and abandonment operation. The main objective of subsurface plug and abandonment operation is to set a mechanical barrier (cement plugs) inside and outside wellbore to ensure sealing between each hydrocarbon zones and between hydrocarbon zones to surface. The project team conduct a brainstorm session to gather any ideas how to achieve the management direction. The project team used conceptual framework of why tree analysis and conducted a thorough review to generates the possible alternatives. By conducting a brainstorm session in the team meeting and discussion, there are 5 major elements that may have impact to the project schedule: work program/procedures, organization capability, tools and services, well’s equipment and materials, and environmental. Based on several focus group discussions, it is concluded that the most significant and direct impact on accelerating the plug and abandonment project is by adding new unit to execute the project. To add a new unit, the project team select 3 (three) possible alternatives: Add new rig, Re-allocate workover/well service rig, combine rig and coil tubing unit. There were 3 (three) decision criteria for this process: Project schedule uncertainty, Impact to production, Total cost of action. Then the project team used analytic hierarchy process to compare each alternative and calculate the best alternative for the project execution. The final calculated scores are Add new rig (0.339), Re-allocate workover/well service rig (0.292), combine rig and coil tubing unit (0.369). Keywords: Oil and Gas, Drilling and Completion, Plug and Abandon, Decommissioning, Barrier, Subsurface Integrity, Brainstorming, Why Tree Analysis, Analytic Hierarchy Process, Rig, Coil Tubing Unit, Cycle Time