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PROPOSE MARKETING STRATEGY THROUGH PRODUCT DIFFERENTIATION AND SOCIAL MEDIA MARKETING APPROACH FOR FASHION READY TO WEAR (CASE STUDY: KYAK WEAR)
No full textIndonesia’s fashion and lifestyle are currently getting more exposed to local consumers since the products works in term of quality that are not inferior and have potential to compete in international market. In addition, this state is effected the consumers who want to show their own personal style distinctively, which makes the fashion products needs to be more specific to target consumers. From statistica.com’s data expected 19% of total market revenue in clothing sector will be generated through online sales in 2022Kyak Wear is a ‘ready to wear’ fashion brand which initially started with specialization in women's clothing. The products is intended to have comfort appearance combined with unique and bold style. Although now, fashion products it’s a big and potential market, Kyak Wear has not been able to achieve its desired sales. To evaluate the problem Kyak Wear using 7p marketing analysis to examine more about its product differentiation and its digital marketing because those two things has not been able fully optimized by Kyak Wear. The Methodology used in this research is mixed-methods research methodologies, with data collection done through surveys and questionnaires which distributed to the samples of customer. The data is then used to be analyzed and compared with the actual data from Kyak Wear. If there is a gap between the data, the gap will be reviewed to confirms the main causes of the problem and how to provide the solutions. Then, the result of the research are; 1. the key of product differentiation is in the signature of material, 2. Update all 7p marketing mix factors, 3.Optimize a social media markeitng specifically instagram and website with realiable service.Keywords : ready to wear fashion business, marketing strategy, product differentiation, social media, 7p marketing mi
The Influence Of Capital Structure And Macroeconomic Factors On The Profitability Of The Manufacturing Industry In The Consumer Goods
No full textThe goal of this research is to look into and analyze the impact of capital structure and macroeconomic factors on profitability in the consumer goods manufacturing industry, which was listed on the Indonesia Stock Exchange (IDX) from 2015 to 2019. Return on Equity (ROE), Debt to Equity Ratio (DER), inflation, interest rate, and exchange rate are the research variables. Purposive sampling was used in this study, and a total of 33 companies were sampled. Panel data regression analysis was used as the research method, and EViews 9 was used to process the data. The overall variable has a 6,36 percent effect, according to the findings of this study. Depreciation and amortization (DER), inflation, interest rate, and exchange rates are all variables that have an impact on Return on Equity (ROE).Keywords: Capital Structure, Profitability, Debt to Equity Ratio, Macroeconomic Facto
Digital Halal Logistics: The Perspective of Food Delivery Riders
Get PDFAbstract. The growing awareness of Halal compliance in today’s community shows the importance of Halal on the quality of products manufactured worldwide. Hence, it is crucial to ensure that the concept of Halal extends to the entire supply chain, from the farm to the consumer. Most research covers manufacturing and procurement, leaving Halal-compliant distribution and logistics open to a number of research opportunities. We conduct an investigation into digital Halal logistics from the perspective of the individual food delivery riders, focusing on the operational level of the supply chain. The extensive reliance on Internet-enabled smart phones and the growing popularity of food delivery have created an increasing number of job opportunities for delivery riders, mainly on motorcycles. However, there is a question around whether or not this delivery process is Halal compliant, given that the riders face many challenges in ensuring an acceptable quality of service. This study investigates how the riders perceive Halal compliance in the food delivery industry, and provides suggestions for the implementation of digital Halal at various operational checkpoints. Keywords: Digital logistics, Halal logistics, supply chain management, delivery riders
Company Valuation Of PT. Bank ABC To Prepare Acquisition Strategy
No full textOJK has made POJK R Number 12 / POJK.03 / 2020 concerning the minimum capital adequacy regulation for each bank. Bank ABC is a bank with tier 1 of less than IDR 1 billion. The next step is for Bank ABC to conduct a valuation of the company to find out the company valuation of Bank ABC when there will be additional of shares in the future. After knowing and company valuation from Bank ABC, a corporate action recommendation will be generated that must be carried out by Bank ABC implementation planning steps is acquisition. In a business situation, the insufficiency of Bank ABC's core capital is constrained by external political factors (POJK No.12 / POJK.03 / 2020) which make ABC Bank unable to develop (up to become Book Bank II), especially in terms of developing digital services to respond to external factors challenges technology. The analytical method used in this research is case study analysis with ratio assessment, financial performance analysis and company assessment using Discounted Cash Flow (DCF) approach. With assuming a discount rate of 12% and a time period for the next 5 years with an average terminal value shows that the market equity value / share calculation is IDR 350.000,- while intrinsically it is IDR 1.349.240,- so the target price per share is 2.85x from the initial share price. CKPN increases by approximately 40%. Where deposits are the largest expense that must be paid by Bank ABC when compared to Giro and Savings. The conclusion if Bank ABC want to take acquisisioned, Bank ABC can give the equity price / share at the IDR. 1.349.240,- / share or 2.85x from the initial price/share. Then after the acquisition process Bank ABC must take the improvement strategy at the quality of Loans and recompositioning proportion at short term liabilities especially at the Deposito.Key Words: Banking, acquisition, valuation, discounted cash flow, Financial performance analysis
Market Study For Improving Market Stategy (Case Study: RA Planner Bookstore)
No full textRA Planner Bookstore is a company that introduces new nuances to the process of maintaining a daily journal, with features such as an appealing design, ease of use, and, of course, a unique design each year. In the journal/planner product, RA Planner always tries to bring innovation with a new design, new specification, or new future. This study employs both qualitative and quantitative methodologies, with the former relying on internal analysis and the latter on the distribution of questionnaires to respondents. To validate customer value mapping, quantitative methods were utilized to deliver a questionnaire to 301 respondents.This study employs both qualitative and quantitative methodologies, with the former relying on internal analysis and the latter on the distribution of questionnaires to respondents. To validate customer value mapping, quantitative methods were utilized to deliver a questionnaire to 301 respondents. Keywords: Market study, retail business, marketing strateg
PROPOSED INTENSIVE STRATEGY FOR VISUAL CONTENT PRODUCT (STUDY CASE AT INFINITY DOOR)
No full textThe increasing number of internet uses and the development of Information Technology brought changes to the business world, one of the significant changes that occurred in the advertising business. Infinity door is a business in the field of digital advertising starting from an idea in 2015 to create a team that conducts business activities to help friends who have new businesses, especially those in the form of goods such as fashion businesses or culinary fields. After running for 1 year and 3 months, there is problems faced by the company. Infinity door issue is a decrease in the number of clients on visual content products. The lack of marketing efforts done by Infinity door. Turnover that affects the resources of visual content making. this research begins with the exploration of business issues that Infinity Doors have. In conclusion, the root cause of business issues that faced by Infinity Door is the lack of of product and services. To solve the issues the most appropriate strategies for Infinity Door is intensive strategies.Keyword: Marketing Strategy, Entrepreneurship, and Business Strateg
KNOWLEDGE MANAGEMENT MATURITY AT DANA PENSIUN TELKOM
No full textDana Pensiun Telkom (Dapen Telkom) is a company managing and providing pension funds to employees of PT. Telekomunikasi Indonesia. Today, Dapen Telkom is experiencing problems due to the failure of knowledge management in the company. This causes the performance of the company to experience fluctuations in the last five years, due to the occurrence of information gaps within the organization. The value of knowledge management proves it in the Kriteria Penilaian Kinerja Unggul (KPKU), which is still relatively low and has not shown signs to the company's vision. Besides, the company is currently at risk of losing knowledge assets, because 31% of top management employees will retire. The need for measuring the maturity level of knowledge management that has occurred in the company so that the writer can provide advice to develop knowledge management. The qualitative approach uses in-depth interviews about knowledge management within the company with six respondents. The quantitative approach uses seven categories from the APO Framework. From the results of the analysis that has been done, knowledge management is at level three, namely: expansion. Where companies have carried out knowledge management functions, but only occur in several departments. Knowledge management has not been massive in all departments within the business. After the author makes a root cause of the problem that arises, then suggests that the company takes the initiative towards the knowledge management program. Namely through; leadership, KM team, knowledge cafe, project/training lesson learned, and digital learning.Keywords: Pension Fund,Kowledge Management, Knowledge Loss, Knowledge Conversion, Maturity Assesment, APO Framewor
The Impact of Person-Organization Fit Dimensions on Work Performance Case Study: PT. Biofarma (Persero) Indonesia
No full textOver time the pattern of human lifestyle raises the risk of increasing new diseases that are endemic in society. As a preventive way, vaccines are needs to protect human from the disease. One of the companies in Indonesia that produce vaccines and antisera is PT. Biofarma (Persero). The increasing competition in the pharmaceutical industry, especially vaccines, and the decline in revenue has made Biofarma change its corporate culture and corporate value. These cultural and values changes have an impact on the performance decrease of employees and the increasing amount of employees counselling. The impact felt by the employees show that managing human resources is essential to the company to achieve the company’s vision and mission.This study aims to determine whether there is an influence of person-organization fit dimensions on employee performance. The person-organization fit variable refers to the theory of Kristof Brown (1996), which suggests that measurement of person-organization fit can be using two dimensions, namely supplementary fit and complementary fit. The supplementary fit dimension measures the suitability of individual values with company values through the five values applied by Biofarma. The complementary fit dimension measures the fulfilment of employee needs as measured through the hierarchy theory of employee needs from Stum (2001). This study uses a quantitative approach by giving questionnaires to respondents and obtained 460 respondents from various positions and directorates. Data from the questionnaire were processed statistically using SPSS 20. This study uses multiple linear tests and correlations to get the effect between variables. Besides, sub-variables of each variable test using a simple linear test. Based on the results of statistical analysis, found that the two dimensions of person-organization fit influence the performance of employees at PT. Biofarma (Persero). Based on these results, this study provides several recommendations that aim to improve employee performance and will also have an impact on the development and sustainability of the company. Recommendations from this research can be taken into consideration by companies in managing human resources and improving company performance to be able to compete in intense competition in the vaccine industry. Keywords: Person Organization Fit, Work Performance, Company Value, Personal Value, Employee Needs Hierarch
COORDINATION IN SUPPLY CHAIN IN THE USE OF RAW MATERIAL ALLUMUNIUM SHEET FOR LOGISTIC DIVISION INDONESIAN AEROSPACE
No full textPT. Dirgantara Indonesia is one of the state-owned companies engaged in the design, development and manufacture of airplanes, established since 1976 until now has produced various types of aircraft both civilian aircraft to military aircraft. The background of this research is the accumulation of stock in SAP because there are remnant size due to demand from production, the request is in the form of a request to cut material in a certain size from its standard size of 1220 x 3660 mm, where the size is part of the configuration plan. The results of cutting the material produce remnant where the material size is no longer standard. With coordination in the supply chain in the use of aluminum raw materials in the logistics division can be proposed alternatives to assist in overcoming the remnant, of course this involves various functions and parts within the company. The alternative is the maximum use of one standard allumunium size and the use of a billet size or size that has been adjusted to the production demand. But to achieve this, five implementation plans are needed, which is preparation, alternatives review, business process set up, role model plan and go live.Keywords: Billet, Remnant, Work Order, Standard Siz
PROPOSED MARKETING PLANNING IN SMALL-SIZED ARCHITECTURE FIRM IN BANDUNG (CASE STUDY: CP DESIGN STUDIO)
No full textIn this era, creative industries have become a major impact on the development of the world economy. In Indonesia, the creative industry is one of the biggest contributors to total GDP. Architecture is one part of the creative industry in Indonesia that is growing rapidly. In the city of Bandung, the architectural business is rapidly expanding to offset the rapid growth of the city due to the development of business opportunities in the city. CP Design Studio as an architecture firm sees Bandung as a city that has great opportunities in the field of architecture. The increasing number of homes and businesses is one proof of Bandung as a potential city. To start a business in Bandung, CP Design Studio needs a strategy, moreover because CP Design Studio doesn't have a connection in Bandung. This study aims to develop the right marketing plan for CP Design Studio in the city of Bandung. This study uses a qualitative method. Qualitative methods are used to obtain primary data from observations and in-depth interviews with business competitors in Bandung. The collected data is then used as external data together with PESTEL analysis and Porter’s Five Forces. Internal analysis is used to analyze the company's current internal conditions. Internal analysis uses analysis of marketing mix and STP analysis. After conducting external and external analysis, the author uses SWOT to evaluate the company's internal weaknesses and strengths as well as opportunities and threats in the external environment. The SWOT analysis was then applied to the TOWS matrix to find suitable and relevant alternative strategies. Alternative strategies found were then applied to the marketing mix to develop new marketing mix elements that were suitable for the Bandung environment. Conclusion and implementation of the marketing plan by carrying out an action plan. The action plan is an action plan calendar that details what CP Design Studio must do during the next six months.Keywords: CP Design Studio, Architecture Firm, Marketing Pla