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The Impact of Monetary Policy on Financial Performance of Indonesia Commercial Banks: Evidence from Major Challenges during the COVID-19
No full textThis study investigates the impact of Bank Indonesia through its monetary policy response on financial performance of Commercial Banks Group of Business Activities 3 and 4 amid the rising of recent global uncertainty and economic shocks due to COVID-19 outbreak. The sample of this study is in the form of balanced panel data that comprises 33 commercial banks in Indonesia over the period of 2016:1 to 2020:3. To control the effect of the monetary policy responses during the COVID-19 pandemic, this study applied a dummy variable. This study performed a two-step system Generalized Method of Moment (GMM) to achieve the aims of the study. The results show that the lagged dependent variables, monetary policy interest rate, net interest margin, and reserve requirement statistically have a positive impact on bank profitability. The COVID-19 pandemic statistically has an inverse relationship with banks’ performance, it indicates that the occurrence of this virus has disrupted the business of the banks by eroding its financial performance. This study suggested that Bank Indonesia should continue implementing the expansionary monetary policy to maintain the effectiveness of monetary policy transmission in the bank lending channel.Keywords: Monetary Policy, Return on Assets, Return on Equity, COVID-19, Two-step System GMM
Proposed Marketing Strategy For Work From Home Application By Telkom Indonesia
No full textPT. Telkom Indonesia is a state-owned enterprise that is engaged in the telecommunication and information technology sector. Since the dawn of COVID-19 pandemic, the majority of business sectors are migrating their workers to work from home (WFH). Meanwhile, Telkom Indonesia doesn’t have a WFH application in their product offering. The author of this study felt that the lack of WFH application is a missing opportunity for Telkom Indonesia to gain additional revenue from. This study is meant to understand what is the proper marketing strategy to market the WFH application.A strategic management process is used in this study to craft the best marketing strategy for the WFH application. The process starts from external and internal environment scanning and culminates into SWOT analysis. Segmenting, targeting, and positioning (STP) method used to choose which target market to tap into then a further analysis using TOWS matrix to choose suitable strategies given the opportunities or threat presented from the external factor; strength and weakness owned by the company.The proposed marketing strategy then formulated from the combination of the result of STP analysis and the TOWS analysis results in what is the best target segment to tap into and what is the suitable marketing strategy for the target segment. The following implementation program then formulated using the proposed marketing strategy.Keywords: Telkom Indonesia, marketing strategy, work from home, STP, TOWS, SWO
The Influence of Organizational DNA on Employee Task Performance (Study Case: PT. Wijaya Karya Komponen Beton)
No full textEvery company wanted to be a resilient/agile company, or a type of company whose people and internal environment can adjust or flexible-enough to embrace change caused by uncertain external environment. The difference between those Agile and those which not is simply from their internal capability to execute the strategy as the execution and implementation of the strategy by the company determines whether or not the company's business targets are achieved.One of the causes of inhibition of strategy execution and implementation is the presence of dysfunctionality in strategy execution process. It makes Employee Task Performance or the ability of a person as an individual or in a group to do their daily work is ineffective and influence overall company performance.The potential dysfunctional in the Employee Task Performance can be influenced byOrganizational DNA or simply company’s “surroundings” environment such as how the Structure supports daily business operational, is the Information is available and accessible for those whom needed, how decision-right is effectively taken, and how policy/system/practice are act as MotivatorPT. Wijaya Karya Komponen Beton (WIKA-KOBE) is one of the companies within developing and growing Indonesia’s precast concrete industry. The potential problem with them is they are often find themselves struggling categorized as “Healthy” in Financial Aspects one of indicator performance aspects in accordance of Decree of the Minister of State-Owned Enterprises No.Kep 100/MBU/2002 or one of standard indicator used to measures company performance. While they are often categorized as “Healthy” in other two categories Administration and Operational Aspects.The research has found that WIKA-KOBE is categorized as a “Just-in-time” company according to its Organizational DNA. In conclusion, WIKA-KOBE is included in the category of company that have great potential to be able to minimize dysfunctions that prevent their employee perform their task effectively and achieving their annual revenue targets. Developing recommendations and implementation plans that focus on every building block is required. Keywords: Organizational DNA, Dysfunctional, Employee Task Performance, Strategy Executio
Proposed Business Strategy for Travel Agency Company to Face the New Normal (Case Study: Tazakka Tour and Travel)
No full textPandemic Covid-19 demanded all of the business activities around the world to adapt quickly in the uncertain situation and condition. Tazakka Tour and Travel run business with having cooperation with few companies and also sell it their service to customers in directly. In this research, the company want to make a new business strategy in order to survive in the travel business sector.Researcher use SWOT Analysis to measure the strength, weakness, opportunity, and threat that will come to the company from the external (PESTEL Analysis, Five Porter’s Forces, and Marketing Mix). Furthermore, from the internal (Business Model Canvas, STP, and also VRIO Analysis) that has been done before.Moreover, the company need to make Digital Integrated Marketing Communication as for sustainable development of the company. Not only that, the company also need to make short-term, mid-term, and long-term target for the next few years.Lastly, after the analysis has done by determining the literature of Tazakka Tour and Travel and the resolution of the literature by using SWOT-TOWS matrix, also applicate technological approach with smart apps on consumer renewable services. Keywords: Covid-19, Tour and Travel, New Normal, SWOT-TOWS Analysis, Marketing Mix 7P, Integrated Syste
Proposed marketing strategy for opening new branches of Warung Makan Simpang Siliwangi to elevate competitive advantage in culinary business
No full textIndustri Makanan dan Minuman menjadi industry yang terus berkembang pesat setiap tahunnya. Jumlah restaurant setiap tahunnya bahkan semakin meningkat meskipun dalam masa pandemic COVID-19 menjadikan persaingan di Industri minuman dan makanan terus meningkatkan. Warung Makan Simpang Siliwangi merupakan usaha yang bergerak di bidang kuliner yang berlokasi di Baleendah dan Kopo Katapang. Permasalahan yang dialami oleh Warung Makan Simpang Siliwangi adalah perlunya meningkatkan dan memperluas pasar agar mampu bersaing dan berkembang juga menghadapi competitor yang ada, maka dari itu Warung Makan Simpang Siliwangi memerlukan strategi baru untuk membuka cabang yang mampu bersaing dengan competitor lain di industry makanan dan minuman. Maka dari itu tugas akhir ini bertujuan untuk membantu Warung Makan Simpang Siliwangi menghasilkan strategi-strategi yang dapat digunakan untuk membuka cabang baru yang bisa bersaing unggul Bersama competitor industry makanan dan minuman. Pada penelitian ini dilakukan analisis internal perusahaan dengan menggunakan Segmenting, Targeting, and Positioning (STP), dan 7P’s Marketing Mix. Analisis external menggunakan Five Force, Kompetitor analisis, dan Konsumen analisis. Setelah melakukan kedua analisis tersebut akan dilakukan analisis SWOT dan membuat usulan strategi Matriks TOWS yang akan menghasilkan strategi baru yang diterapkan dalam pembukaan cabang baru. Pada penelitian ini dilakukan pengambilan data dengan melakukan penyebaran kuisoner dan Focus Group Discussion (FGD). Hasil dari penelitian ini menggambarkan kondisi internal dan eksternal Warung Makan Simpang Siliwangi juga strategi yang paling cocok untuk membuka cabang baru yang kompetitif di industry makanan dan minuman.Kata Kunci : Industri maknan dan minuman, STP, 7P’s Marketing Mix, Five Force, Kompetitor Analisis, Konsumen Analisis, Analisis SWOT, Matriks TOW
MARKETING STRATEGY TO INCREASE PURCHASE INTENTION; THE IMPACT OF INFLUENCER MARKETING ON PURCHASE INTENTION
No full textIndonesia’s leather industry has been one of the prominent sectors and is contributing significantly to the country’s economy, as Directorate General of National Export Development Ministry of Trade of The Republic of Indonesia, Leather industry in Indonesia is one of the biggest sectors which support Indonesian economy. Promotion in various ways, including influencer marketing as a relevant way of word of mouth for Architara leather goods has to boost its profitability as a newcomer in the industry. The technological advancement has enabled electronic word of mouth, in which this the result reveals that Attractiveness, Credibility, and Product Congruence influences purchase intention.The conceptual framework of this research is consistent with the analysis of internal and external environments of the business. Internal business analyse marketing mix and STP whereas external analysis observes PESTEL, competitor, as well as conduct a market research discussing influencer marketing. The influencer marketing are divided into variables; Attractiveness, Credibility, Product Congruence, and Purchase Intention.Keywords : Influencer Marketing, Attractiveness, Credibility, Product Congruence, Purchase Intentio
Design Checklist Audit Document for Press Tools Dies Project Using 10 Knowledge Area (Case Study Politeknik Manufaktur Bandung)
No full textBandung Polytechnic of Manufacturing is an institution in the government environment in the form of BLU. The realization of the targeted from the Ministry of Finance to POLMAN hasn’t been realized 100%. The low realization of cooperation compared to SPP indicates a special cause of low cooperation performance. Observations on the DIES NTC project began with an exploration of the business issue by interviews with POLMAN productions, Cause Effect Diagram, and measuring the timeliness of the project condition of the project using the Critical Path Method. After that, the audit checklist form design refers to 10 knowledge areas and ISO 9001-2015. The Checklist form then filled by three experts from POLMAN production. Based on the audit checklist form on the NTC project, 12 gaps were obtained. From the analysis found the root of the problem regarding the supervision of the project is not good. Improvement is required by forming a special team to conduct an Internal Audit at the scale of each project. Supervision and control on a smaller scale can ensure the project runs well so that the findings on the project can be revised immediately. Keywords: NTC Dies Project, Form Checklist, 10 Knowledge Area, ISO 9001-2015, Internal Audi
Proposed Marketing Strategy for Lubricant Product to Gain Sales Revenue Growth (Case Study: PT YIMM - Area West Java)
No full textMotorcycle sales growth in Indonesia increased in the early 2000s to 2010s. The increase in motorcycle sales occurred due to the trend of automatic motorbikes pioneered by Yamaha Mio. Yamaha, as the leading motorcycle manufacturer in Indonesia, has experienced an increase in sales of automatic motorbikes from the initial product launch in 2003 to 2010, where sales of Yamaha motorcycles have decreased continuously.The increased sales of motorcycles had a multiplier effect on the spare parts and lubricants business. Yamalube as a lubricant for Yamaha products experienced an increase in sales from 2003 to 2018 in line with the increasing population of Yamaha motorcycles in Indonesia. However, there was a decline in sales in 2019 and continued in 2020. To analyze the decline in sales, the author used the Segmentation, Targeting, Positioning (STP) and Marketing Mix (Product, Price, Place, and Promotion) to analyze the internal factors that influenced the decline in sales. Meanwhile, to analyze the external factors the author uses the PESTEL framework, competitor analysis to examine external factors that affect the decline in sales from Yamalube. In addition to analyzing internal and external factors, the author also conducted research quantitatively with questionnaires for consumers and qualitatively with interviews to get an overview of consumers' perceptions and part shop towards Yamalube. The results obtained from the analysis of internal and external factors are used by the author to provide suggestions for a new marketing strategy so that Yamalube's business can continue to grow amid decline in consumer demand. The proposal made uses the framework of the TOWS (Threat Opportunity Weakness Strength) Matrix and Ansoff Matrix, wherefrom this proposal, it is hoped that Yamalube's business can continue to grow and be sustainable in the domestic lubricant industry.Keywords: Lubricant, Marketing strategy, Business Strategy, TOWS Matrix, Ansoff Matri
Business Strategy To Increase Competitiveness and Profitability of Premios Dessert
No full textNowadays, culinary industry was growing up, online system also was very reliable in terms of supporting the business such as promoting, marketing, selling, and delivering the food. In this situation,the owner of Premios Dessert does not want to miss the opportunity. They run the business of dessert in one of apartment located at North Jakarta which the business classified as home industry scale. After running for 3 years, several strategies have been applied to improve the process of production, increase customer satisfaction, and increase the revenue as well. However, the number of monthly selling stuck in average of 150 packs.Some improvement on business strategy must be in placed to overcome the low growth of selling number. In order to formulate the improvement strategy, internal analysis and external analysis are conducted as well as gap analysis then identifying the root cause. The methodology that used for analysis in this research was based on quantitative and qualitative data that gathered from literature study, business owner, internet searching, market place and also survey from customer. The aspect from internal that analyzed to discover the competitive advantage of Premios Dessert are resources, capabilities, core competencies and value chain. The aspect from external that analyzed to identify the existing opportunities and threats are general environment consist of Demographic, PEST and Sustainable Physical Environment; Industry environment consist of Porter’s Five Forces; and Competitor environment analysis. The aspect that analyzed to identify the gap are customer analysis and SWOT analysis. In identifying the root cause, 5 Why method is used and the result is current financial capacitiy only afford for current business scale.By having a comprehensive analysis and to address the issue, there are 7 strategies are developed by using TOWS Matrix. The strategies then divided into 3 main strategies which are increase competitiveness by upgrading the financial resources, improve the internal management and improve the marketing strategy. The implementation of these strategies will be divided into short term and medium-long term implementation. Keywords: Dessert, business strategy, monthly sellin
Proposed Service Recovery Strategies for Jenius BTPN
No full textThe digital era creates new opportunities and new competitors in the financial and banking industry, marked by the emergence of Financial Technology (Fintech), digital payments, cryptocurrency, and also digital banking. The use of digital banking has become a way of banking transactions that is increasingly prevalent today. People are starting to shift from conventional transactions to using digital banking services. Jenius is a digital banking application launched by Bank BTPN. They launched a digital-based financial application specifically designed to help people manage finances through smart phones. In its implementation, Jenius experienced problems, namely due to service failures that caused customers to experience problems and make complaints about their performance. Therefore, the aim of this study is to find out what are the causes of customer complaints and to find out which service recovery strategy is most appropriate for customers after a service failure. This study uses a combined method of qualitative and quantitative research to assess Jenius's external and internal environment. First, general environmental analysis, competitor analysis and customer analysis are carried out to assess Jenius' external environment. Second, this research analyzes the company's internal situation using the marketing mix analysis approach and current service recovery analysis conducted by Jenius. The overall results of the analysis are then summarized in a SWOT analysis; as well as being an input to identify the root causes of these business problems. As a result, this research will found the root of the problem that occurred in terms of internal and external factors from Jenius, which caused the gap between the service recovery strategies that had been implemented still not in accordance with the expectations of customers. Then, formulating solution based on the TOWS matrix approach. Three alternative solutions which are then divided into seven strategies relevant to the root of the problem are used to develop a service recovery strategy. The next implementation plan is developed in such a way that the proposed strategy can increase customer satisfaction and customer intention to be loyal to Jenius. Keywords: Service Failure, Service Recovery Strategy, Digital Banking, Jeniu