The Indonesian Journal of Business Administration
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THE ANALYSIS OF OPTIMAL PORTFOLIO USING MARKOWITZ METHOD (CASE BASED ON LQ45 SEMESTER 1/2019)
No full textInvestment in the capital market is now an interesting thing for the Indonesian people. Beside being used for saving, it also provides more potential profit than saving at bank. The condition of The Indonesian capital market has increase, this is reflected by the increasing JCI movement, so that capital market investment provides so sufficient profit for investors. Price movements in the capital market are influenced by the level of market purchasing power, global economic conditions, government policies, and company performance. Those make stock investment has high risk for investors. The knowledge of stocks and risk is something that is important and needs to be owned by investors or potential investors. This makes investors still have concerns about investment and even suffer losses due to a lack of understanding in investing. Through this research, the author analyzes several alternative portfolio choices used in managing stock investments. The stocks used are included in the LQ45 index for the period February-July 2019 which has the largest market capitalization value. The 10 stocks chosen were ASII, TLKM, UNVR, BMRI, GGRM, BBNI, BBCA, ICBP, BBRI, and HMSP. The historical data used is monthly yield-induced data in 5 years from January 2014 to December 2018. In this research, the author used the Markowitz’s optimization theory for method. The combination of portfolio formed consists of one Equally-weighted portfolio, one optimal risky portfolio, and 28 portfolios in the efficient frontier. The optimal portfolio in efficient frontier is the one that produces the highest profit expectations with a lowest risk value, and the highest Sharpe Ratio value to assess the best performance. Based on 30 alternative portfolio combinations, the best choice of portfolio (10) has a maximum Sharpe Ratio of 5.7315 with a composition of shares with composition of HMSP 15.17%, GGRM 18.93%, BBCA 35.74%, ICBP 6.09%, and BBRI 24.07% with expected return 35.03% with 4.89% risk value. So that the Portfolio (10) can be a reference for investors in managing investments, especially in stocks.Keywords: Stock, Investment, Portfolio, Markowitz
RISK ASSESSMENT FOR SMALL-SCALE ARCHITECTURE FIRM CASE STUDY: ARH ARCHITECT
No full textARH Architect, an architectural firm based in Bandung established at the end of 2017, is a small-scale architecture firm. Services offered by ARH Architect are design and build, both scope in architectural design and interior design. A concern for small-scale architectural firms is unmeasurable risk in a business, especially in crises. Changes in market conditions, technological interventions, and the rapid development of trends have caused small-scale firms with supply chain and value chain difficulties to have a potential risk of high rate failure. The purpose of risk management needs to be done to minimize the risks that occur and help the firm achieve business goals. The research methodology in this study uses ISO 31000:2018 conceptual framework. The issue that happens in the firm’s business as a reference in implementing risk assessment. Risk assessment is used on the risks that happen in each category of the business model. The method of risk assessment in this research uses the qualitative risk analysis method. It aims to prioritize risks by classifying based on the possible impacts and risks in the business model aspect. Qualitative risk analysis can reduce uncertainty from risks with the highest priority likelihood and consequence identified in the business model. It is a method that has benefits in terms of cost and accuracy in setting priorities and planning the risk response in the business. Implementation plan of risk response based on preventive action and contingency plan in improving the existing business model. An implementation plan is a preventive action that focuses on minimizing the risk with the highest likelihood and impact levels. It refers to the risk prioritization identified in the previous phase. It affects the resources requirements and as an attempt by the firm to improvise on the business model aspect.Keywords: Risk Management, Business Model Risk, Architecture Fir
PROPOSE RELATIONSHIP MARKETING STRATEGY FOR BAYARIN.CO.ID COMPANY
No full textIndonesia PPOB market growing in good term make a new player in this industry increasing year by year to take market opportunity and the government policy which aim to make 75% of Indonesia adult people has banking service in 2019, this lead to make competition become tight for every player in PPOB industry. Instead of taking new customer the company need a strategy to maintain their customer to not move to competitor. relationship marketing (RM) strategy focus on how the company maintain their customer in such condition with fulfill the relationship marketing factor that is relational factor, competence factor and market offering factor. The research method is qualitative method to explore the company current condition of relationship marketing factor and literature review. The solution for this research will generate several alternative for each gap in the RM-factor and discussed with the kiosk and company to find the best solution for company which is improve the company marketing mix based on the discussion. The study shows how the three RM-factor related each other which is the company need to overcome each gap in every RM-factor to make strategy successful implemented in the company.Keywords: Maintain kiosk, Marketing mix,PPOB industry, Relationship marketing, Marketing Strategy
Proposed Marketing Strategy to Deliver Specialty Coffee (Case Study: Central Station Cafe Surya Sumantri)
No full textCentral Station Café is a specialty café located in Surya Sumantri serving specialty coffee. The café has suffered fluctuation in sales from 2018 to 2020. Promotions have been done through word of mouth by the network of the owner and have not given uptrend sales over the past two years. Explorative study to find the root cause of the business issue is done using internal and external analysis. Two major root causes of the business issue include: Customers prefer other brands than Central Station Café due to no unique selling point; and Reliance on consumer segment that likes to hang out at the café and the specialty coffee brand was not in the consumers’ mind due to the positioning of only hanging out. The newly proposed STP results in targeting out of home consumers. Updates to the marketing mix elements include product packaging update, new menu introduction, utilization of ride-hailing app for additional promotion and process upgrade, social media contents about coffee knowledge and product promotions, internal or external training for the team, and blue ocean strategy including new products to target non-coffee consumers and subscription type business model. Keywords: Business strategy, specialty coffee, café, marketing
Proposed Marketing Communication Strategy To Increase Consumer Brand Awareness And Purchase Intention (Case Study: Yogya Online)
No full textThe development of technology information influences the shift in behavior, economic, and business. One of the most visible changes is the shift in business method. These changes showed by the rapid increase of e-commerce. Yogya Group took this opportunity to establish its own e-commerce, using the name of Yogya Online. This research aimed to assist Yogya Online in increasing brand awareness and consumers’ purchase intention by identifying which factors influence consumers and proposing business solution based on these factors. There are two factors that are being examined in relation to brand awareness. This factor are marketing communication and website characteristic. On the other hand, there are four factors related to purchase intention that are studied. These factors are brand awareness, equity driver, marketing communication, and website characteristic. The result showed that marketing communication and website characteristic factors are significantly related with brand awareness. Brand awareness has significant positive influence toward equity driver. Brand awareness, marketing communication, and website characteristic factors are significantly related with purchase intention. However, equity driver factor is insignificantly related with purchase intention. Among these factors, website characteristic has the strongest relation with purchase intention. Keywords: Brand Awareness, Purchase Intention, Online Grocery Shoppin
Economic Analysis Of Flare Gas Utilization For Electric Power Generation In PT. CPI
No full textFor generating electric power, PT CPI purchases gas from the third party for fuel in large portion beside utilize own gas from several gas production facilities. There is opportunity to reduce operating expenditure for gas purchasing by utilization of Alfa & Beta flare gas. For the years, associated gas production in Alfa and Beta stations were flared and have not been utilized for any economic purpose. Total cost to produce electric power by executing new proposal will be compared with existing condition. This research used a quantitative approach (capital budgeting) with data sources include associated gas production forecasts from the subsurface team, gas composition analysis from lab team, cost estimation by using the unit price of the current contract, and lessons learned from previous similar projects. As example, lesson learned about how many required manpower for engineering design, construction management or project management cost in previous similar projects. Alfa and Beta Flare Gas Recovery facilities will be built to process and deliver flare gas from these 2 stations to Pager Gas Plant (GP). In Pager GP, existing gas compressors deliver gas to Duri Power Plant, to be used further as fuel of power generators. On the other hand, capital investment and additional operational costs are needed for routine operation & maintenance activities, compressor overhaul, electric power, pipeline maintenance, chemical injection, and others. In terms of project feasibility analysis, cost-saving PV is /MMBTU), and continued by capital expenditure ($). By knowing this result, project team can pay attention more on validity of gas production forecast as the most influencing factor to project economic.Keywords: Flare Gas, Power Generator Fuel, Project Feasibility, Cost Savin
Proposed Marketing Strategy For CN235-220 Aircraft to Enter Latin America & Africa Region
No full textIn the last five years PT Dirgantara Indonesia (PTDI) has experienced a decline in its military aircraft business portfolio, the problem is that PTDI is very dependent on the Ministry of Defense's strategic plans and focused to penetrate the Asia Pacific Region. On the other hand, many CN235 aircraft operating in Latin America and Africa are already aging and are likely to be replaced with PTDI products. In addition, other problems come from the marketing mix, limited marketing & sales manpower and the absence of monitoring and evaluation. To formulate the right strategy, the author uses internal analysis, namely VRIO analysis, STP (Segmenting, Targeting, and Positioning) and Marketing Mix. In addition to external analysis, the authors use CAGE distance, PESTEL analysis (Political, Economic, Sociocultural, Technological, Ecological, and Legal), Porter's 5 Forces analysis, competitor analysis, and customer analysis. From the whole analysis, the marketing strategy to enter Latin America can be started from Chile, the global strategy is to use the Global Standardization Strategy with a joint venture entry vehicle, the proposed marketing strategy, for the product starts from support excellent product support and provides maintenance and modification for the CN235 aircraft in Latin America after that PTDI can offer to sell aircraft products. For Price, PTDI can offer a financing scheme, for Place PTDI can collaborate/joint venture with local companies, for Promotion, PTDI can participate in aviation exhibitions, make marketing events with vendors, make presentations, and collaborate with the Indonesian Embassy and Athan in Latin America . For Africa, can starting from Morocco, the proposed strategy for the product is to be able to sell CN235 aircraft with the same business scheme as Senegal, serve aircraft services, develop new configurations for CN235-220 aircraft. For Price, PTDI can offer financing schemes and conduct countertrade schemes, for Place PTDI can strengthen collaboration with existing resellers and open cooperation with marketing representatives in potential countries, and build maintenance center facilities. For promotion, PTDI can participate in aviation exhibitions, roadshows to African governments, and collaborate with the Indonesian Embassy and Athan. The implication of those PTDI global strategy, the suitable organizational structure is Multidivisional structure.Keywords: Military aircraft, global standardization strategy, joint venture, marketing strateg
Selecting Proper Sand Control Method to Achieve Production Target Through Decision Making Approach
No full textPT.LKOC is one of the largest companies in Indonesia which is engaged in oil and gas. Considering the production sharing contract that will expire in August 2021, PT.LKOC chose the path for optimization in servicing of wells through workover and well service to maintain the level of oil production. In addition, PT.LKOC has another effort to maintain production by reducing the amount of lost production oil (LPO) which has a very high number. Writer use the why tree and Focus Group Discussion (FGD) to find the root cause of not achieving the production target. The less effective sand control method is a potential cause of this problem. Then after conducting focus group discussion, team have 3 alternatives and 4 criteria. In making alternative choices, the teams use the Analytic Hierarchy Process (AHP) as a structured method for analyzing alternatives. The sand control pump screen method is rated as the most effective method of suppressing very high LPO in Ridu field. In addition, the result of implementation the pump screen can reduce the LPO number from average 2,098 BOPD to 1,747 BOPD and improve the oil production 1,000 BOPD above from the estimation.Keywords: Sand control, LPO, decision making, AH
THE READINESS OF IMPLEMENTING THE HR DIGITALIZATION SYSTEM USING HUMAN CAPITAL MANAGEMENT MATURITY AND ORGANIZATIONAL AGILITY METHOD (CASE STUDY AT PT. PIN)
No full textIn response to fluctuate in net income in the post and courier business growth projections - which supports over 55% of PT. PIN's revenue, and the positive high growth projection of e-commerce businesses by ten times and package business revenues and PT. PIN couriers decided to divert business to digital. To become a successful postal and courier company, PT. PIN created a strategic initiative with HR transformation that adopted the concept of digitalization system by considering the success factors of implementing the HR digitization system for that success. This paper aims to evaluate the implementation of strategic human resource management initiatives based on digitalization systems - the successful implementation of HR digitalization transformation, through HR Maturity and the Organizational Agility Maturity model and formulate recommendations for PT. PIN to make organizations more mature and agile. This study uses 11 dimensions of the HR Maturity Model Method and Organizational Agility as a tool. The questionnaire consisted of 2 methods, 8 dimensions, 29 indicators and 42 questions asking about the extent to which respondents agreed with the practice of the current conditions in accordance with the questions asked. The survey results indicate that PT. PIN is currently in a state of underdeveloped HR organization or at level three where the company still performs basic HR and agile functions as an organization. These results conclude that with the method used in this study, transformation can be declared less successful. This is because according to the results there are gaps in the capabilities that the organization has now with the capabilities needed in the future, such as maintaining and improving workforce optimization still need improvement and dexterity is currently still needed, especially the increase related to flexible structure.Keywords:Human Resource Management, Organizational Agility, HCM Maturity, Transformatio
Green Purchase Intention During Covid-19 Pandemic Toward Natural Skincare Product
No full textIndonesia also named as the Asia's quickest-growing beauty market for beauty in terms of compound annual growth rate with woman population 135 million. Skin care products had the largest value share of 31.1% in 2018 and forecast to record the fastest growth and maximum share with a value CAGR of 9.6% over 2018-2023. Starting to embrace the natural beauty care products regarding their wellness and health. Natural ingredients in skin care products work efficiently with the body system, repair, rejuvenate and enhance it. In the early of 2020, The World Health Organization (WHO) declared the outbreak of infectious disease COVID-19 (Corona Virus Disease-2019) as a pandemic on 11 March 2020. COVID-19 caused by SARS-CoV-2 (severe acute respiratory syndrome coronavirus 2). This COVID-19 pandemic changes the way consumers purchase and consume product, including the beauty and skincare industry. This study uses a deductive research approach, and quantitative research method by distributing questionnaire to gain the data from skincare female users who domicile in Jakarta and Bandung, with 186 respondents. The result show that in the situation of COVID-19, the respondent attitude is influenced by health and environment consciousness. Furthermore, appearance consciousness has a weak influence and not significantly influenced their attitude. Aside from that, social influence doesn't influence their attitude at all regarding buying the natural skincare. As a final result the attitude has strong positive and significant influence toward green purchase intention regarding buying natural skincare. The final result of this study is a marketing strategy that uses the 4P's marketing mix. The product based on the potential beauty trend in 2021 and diversification assisted by collaborations with beauty influencers. The price should be affordable and colored with seasonal discounts, promos, and free delivery. The best options place to sell the product is to utilize the e-commerce, wholesaler, and social media to gain the mass. Furthermore, the promotion, it is better maximized at social media, collaborate with beauty influencers, endorsement, sponsorship for beauty events, and assign beauty ambassadors. Keywords: Attitude, Beauty Trend, COVID-19, Green Purchase Intention, Natural, Skincar