The Indonesian Journal of Business Administration
The Indonesian Journal of Business AdministrationNot a member yet
829 research outputs found
Sort by
PROPOSED BUSINESS MODEL OF COMMERCIAL DIVISION (NON-AERONAUTICAL BUSINESS) AT PT ANGKASA PURA II (PERSERO)
No full textIn order to enhance the performance of commercial performance, PT AP II create a unit that handles and controls commercialization activities at PT AP II which was formed in the end of 2017 namely Commercial Division. There are activities related to other units in the process of commercial cooperation including the auction process, space renovation or improvement process, supervision process for the implementation of space renovation or improvement, where the activity is highly dependent on the performance of other units outside the Commercial Division.In this study, the author will analyse the factors that affect the effectiveness of existing business processes in the Commercial Division as the unit responsible for achieving company revenue targets, particularly in the non-aeronautical sector. The challenge that arises in this study is What is the most effective business model can be implemented at the Commercial Division (Non-Aeronautical) of PT AP II
ANALYZING FACTORS INFLUENCING INDONESIAN MOBILE GAMERS ON REPURCHASE INTENTION IN FREEMIUM MOBILE GAME WITH PERVAL
No full textIn 2018, Indonesia’s players spent a total of 2.6 billion in 2019, with year-on-year growth of + 17.4%. This makes the world’s fastest-growing region for online game revenue. Mobile is growing the fastest, with the share of game revenue growing from 67,3% in 2018 to 69,4% in 2019. It means that the mobile-focused game publishers are dominating the SEA’s game market. The high-potential growth region was making companies both overseas and local contesting for a piece of it.The competition among game publishers in Indonesia dominated by international game publishers makes it very competitive and challenging for local game publishers to compete. It is found that the total spent of Indonesian players 99% goes to international competitions for all platforms ranging from mobile to PC to console, while 1.2% goes to locally-made games[2]. The author utilized the PERVAL Framework because it showed that perceived value is a strong indicator of consumer behavior, decision-making processes, and a competitive advantage for a product and service. Also, empirical studies are rare in assessing PERVAL concerning online game players’ attitudes, intentions, and behavioral intentions. To create novelties, the author modified the original PERVAL Framework based on the research’s needs. There are 390 respondents declared to meet the respondents’ requirements from the questionnaire that has been distributed. Next, the author processed the respondents’ data by utilizing SmartPLS to conduct a Path Analysis. The findings show that emotional value, price value, quality value, social value, satisfaction, addiction, and user loyalty significantly influence repurchase intention to buy virtual items at Mobile Legends.Keywords: PERVAL Framework, Repurchase Intention, Online Mobile Game, Mobile Legend
Human Resource Management Preparation (Training Programs) For Upcoming Application of New Inventory System at PT. Gajah Mada Sarana Group
No full textHuman resources (HR) owned by a company is one of the factors that can affect the sustainability of a company to be able to continue to run and compete with existing competitors, especially in the 4.0 Industry Era. The quality and ability of human resources do have an impact on the company performance. In research conducted at PT. Gajah Mada Sarana, which have been experiencing 5 years prior to profit loss, the company is currently preparing for a change in its inventory management system, Gajah Mada Inventory System (GAMIS). This is a computerized system that is meant to improve the working efficiency of the company if being used properly. However, it was found that the HR of the company was not ready and do not have the ability to use the system yet. Therefore, the introduction of the system and training on how to use the system to the HR is necessary. The company need a training method that is suitable for the company’s current condition.In conducting the research, the authors used secondary data due to the current C-19 Pandemic in Indonesia and the limited data that could be gathered. Keywords: Human Resources, Human Resource Preparation, Inventory Management System, System Usage Ability, Computerized System, System Training
DESIGNING HOLACRACY ORGANIZATION AT PT.PINTERAKTIF MEDIA
No full textManaging human resources is one of the important components of the company to provide value to employees, affecting the perception of the company to customers, and society.PT Pinteraktif Media (Pinteraktif) is one of the Startup in Indonesia that is in decline sales situation.The main problem currently being faced by pinteraktif is a culture that is not in accordance with the model of the organization they are using. This research was conducted with qualitative methods. Qualitative methods are carried out by interviews and workshops. Based on the results of the study, employees work in a biased or unclear manner regarding the culture of the way they work today which helps them to produce according to their organizational model that the company uses is not in accordance with their work culture. . Therefore, the author chooses a new organizational model that is a Holacracy model which according to the authors of this organization is in accordance with their working culture and also helps companies to improve the company and its sustainability in the future.Keywords: Human Resources, Work Culture, Organizational Models, Holacracy Organization, Sustainable Organization
The Nature of Second-hand Camera Store Business
No full textIn 2008 there were already researchers that studying the second-hand markets, they research customer motivation in general towards second-hand shopping in UK, taking flea market and garage sale as their research subjects. This study tries to be a continuation of previous research where this study more focusing on second-hand camera store subject. The difference between previous subject is that flea market and garage sale tend to be more personal and less competitive, while second-hand camera store are more business like. This study sheds light on how socio-cultural issue could derive different motives towards second-hand camera shopping, while the nature of the business itself in today era makes this business less attractive yet the market is there by answering the question: how to do a proper second-hand camera businesses?. This study conducted a single-case study in unit business from well known brand of second-hand camera store in Indonesia to analyze the nature of second-hand camera store business. The data pertaining to second-hand camera store business in Indonesia are collected through questionnaire and supported by theory and expertise interviews. The results of this study is the addition of an element of trust as an aspect of people’s motivation towards second-hand shopping camera, and provides new insight into theoretical issue on how to analyze competitor in current condition where e-commerce already become parts of daily life, smart phone and rental camera business are becomes camera substitute that are more affordable, and Covid-19 pandemic is forcing people to stay at home. Key Words: Second-hand Camera Store, Marketing Mix Strategy, Porter’s Generic Strategy, TOWS Matrix
PROPOSED MARKETING STRATEGY TO RAISE BRAND AWARENESS FOR NEW FASHION COMPANY (CASE STUDY: KAMMA)
No full textKamma is a new brand that established in 2019, that focusing on leather products such as bag, for male and female. The leather market in Indonesia is still large and high demand. As the brand has not yet had a good conceptualization, the promotion was only from word of mouth. It is why the brand has low brand awareness that impacted to low sell performance. This research is made to find the best solution for the brand for a long term strategy to raise brand awareness which hopefully will affect to raise on sell.The research is a qualitative descriptive and will use several concept which are, STP (Segmenting, Targeting and Positioning), 4P from Marketing Mix, SWOT, and TOWS matrix, in depth interview with other brands and competitor analysis. The problem that Kamma has are low on brand awareness, which from the root cause can be seen it was the impact from low of variety of the products, low on social media activity, and price that a similar with competitor but Kamma has lower quality of products.To solve the problem, Kamma need to focuses on the aspect from the 4P that are Production, Price, Place and Promotion. The solution for the brand is to make variety of the products, optimize Instagram as selling platform, participate on fashion bazaar, etc. The business strategy can be implemented by the help of scheduled strategy and also budgeting plan for the business.Keywords: Awareness, Fashion Bag, Marketing Mix, STP, TOWS
Site-Specific Traffic Management Improvement by Implementing Human Performance Analysis to Eliminate Potential Serious Injury and Fatality
No full textPT CVD placed the highest priority on the health and safety workforce and protection of the company's assets, communities, and the environment. Health and safety of the workforce is become a core value of PT CVD. Starting 2018, PT CVD introduced Human Performance concepts as one of many tools to eliminate Serious Injury and Fatality in operations. PT CVD believes that Human, Culture, Work systems, Equipment and Processes are bound and interacts as a system that is interrelated and influential to each other. Human Performance is a field of study related to process improvement methodologies which focus on improving performance at societal, organizational, process and individual performer levels to improve work productivity and efficiency which is based on developing systematic systems. Currently PT CVD manages more than 50 remediation sites and deals with more than 500 heavy equipment and heavy vehicle managed by business partners. PT CVD requires each active work site to design, develop, manage and also communicate a safe driving environment by implementing Site-Specific Traffic Management Plan to support the operation safely. However, we experienced some serious near miss events in the remediation activities. And based on field observation, the safety and compliance performance related to the Site-Specific Traffic Management Plan implementation are still below 100% conformance due to noncompliance Site-specific traffic plan, inadequate PPE, inadequate traffic management sign, inadequate pedestrian pathway inside working area and so on. It means the hazard associated within the working is still not well mitigated yet, especially for vehicle-human interface activities. Based on the business situation analysis, the project team decided to identify the root cause of the problem by using Human Performance Analysis thru Performance Mode and Error Traps identifications. Those tools helps project team to dig deeper into the main issues, and also analyze the problems in the comprehensive view by optimizing Human Performance components (People, Culture, Work System, Equipment and Processes) to define the proper corrective actions in order to improve safety performance and compliance and eliminate potential serious injury and fatality.According to the analysis, the root cause of the issues is 40% of PMCoW have inadequate competency and capability related to SSTMP procedure, lack of Contractor’s Project Management commitment, lack of operational management control, inadequate understanding of SSTMP procedure by field personnel and lack of sense of vulnerability. The improvement actions have been implemented and successfully improve site-specific traffic management safety performance and compliance from 79 to 100% and eliminate potential risk to serious injury and fatality in PT CVD remediation project.Keywords: safety and compliance, human performance, site-specific traffic management, serious injury and fatalit
Proposed A Design Knowledge-Based Performance Management Systems Framework In Pertamina University
No full textThis year, the Ministry of Education and Culture is innovating by creating a transformation program aimed at universities. The innovation in this program is the establishment of eight Main Performance Indicators (IKU) that universities need to follow and fulfill. The method that universities can use in order to adapt to this program is to implement a Performance Management System (PMS). Most of the tertiary institutions do not have PMS which can present the eight Main Performance Indicators. Therefore, the aim of this research is to design PMS that have been integrated with the eight IKU from Ministry of Education so that it can make it easier for universities to achieve and fulfill these indicators. In this study, the college used as the object is Pertamina University. In this study, the PMS used was the Knowledge-Based Performance Management System (KBPMS). KBPMS has three perspectives, organizational output, internal processes and resource capabilities. This perspective is also divided into several aspects of the criteria and for KPIs that have been prepared by the Ministry of Education and Culture will be integrated into non-financial aspects from the perspective of organizational output.Keywords: Pertamina University, Performance Management System, “Indikator Kinerja Utama”, KBPS
IMPROVEMENT OF RECRUITMENT PROCESS FOR TRAINEES IN LINGKAR KALAYA NUSWANTARA COOPERATIVE
No full textCooperatives have a general purpose, to improve their member’s welfare. Lingkar Kalaya Nuswantara is one of the cooperatives in Indonesia. The cooperation is established on 2018 but receive their formal recognition from the government in 2019 by acquiring their cooperative id. Lingkar Kalaya Nuswantara is based on Jakarta, Indonesia but they have a training center for their members in Lembang, West Java, Indonesua. They are backed by Indonesian Ministry of Manpower. They worked on services sector. With the improvement of Indonesia and Japan relationship and the declining number of productive workforces in Japan, it become an opportunity for Indonesian workforce to work abroad especially in Japan. For migrant worker Japan has their own policy called SSW (Specialized Skilled Worker). Lingkar Kalaya Nuswantara sees this as an opportunity and because their relationship with one of Japanese Cooperation, they want to be one of the organizations that will send worker to Japan. Their program called “dijepang”. They will give an orientation to their trainee and short course before they work abroad. To acquire the skilled worker of their own, Lingkar Kalaya Nuswantara need to recruit them. A proper recruitment process will help an organization to recruit the candidate that suit them. Also, with a proper recruitment process the organization can filter the candidate and eventually choose the best talent that apply to a position. A best talent will help the organization to gain competitive advantage. Lingkar Kalaya Nuswantara is a new cooperative, and they just launch the “dijepang program”, they already conduct a recruitment process trial, and they recruit ten trainees. But their recruitment process is unsustainable and unreliable if they want to recruit a large number of trainees, so their recruitment process still needs an improvement. This study aims to give the recommendation on the improvement of the recruitment process and also a competency dictionary as a basis of evaluating every candidate. This study uses a qualitative approach by doing an interview to several people that involved in the cooperative especially the program. After gathering the data and doing a theoretical study this study will provides the improvement of the recruitment process and also the core competency dictionary. The recommendation from this study will help the cooperative solve their problem regarding the recruitment process of “dijepang program”.Keywords: Recruitment, Competency, Recruitment Process, Core Competency, Competency Dictionar
Proposed New Business Model on Virtual Reality Tour Based on Customer Segmentation (Case Study of PT Telkom Indonesia)
No full textA virtual reality tour or VR tour is one of the current tourist industry trends. Virtual tours have become widely known since the pandemic, and virtual tours are an alternative to entertainment while at home. Nevertheless, the use of VR in Indonesia itself is still relatively minimal. Seeing the opportunities in the development of VR in Indonesia, PT Telkom has the initiative to develop VR tours with the theme of ten new Balis as a collaboration with the ministry of tourism to promote tourist destinations. However, due to the lack of use of VR in Indonesia, PT Telkom is still unable to determine the right target market for the development of this virtual tour business. The target market is the first step to determine the business model that Telkom wants to develop. In developing a virtual tour that is in accordance with the wishes of consumers, this research conducted a survey of customers. The survey was conducted using an open-ended survey to gain insight from customers on virtual tours. Based on the survey results, the root of the problem lies in the lack of experience they get when using virtual tours because the content such as images and videos received is unclear. From this problem, a solution is made in a business model to develop a virtual tour tailored to the customer's needs using lean business model. In implementing the implementation plan, the author recommends using pirate metrics starting from the awareness of potential customers to how potential customers can invite other potential customers to use this virtual tour.Keyword: Customer Segment, Lean Business Model, VR, Virtual Tou