The Indonesian Journal of Business Administration
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E-Commerce Development of Kios Nabawi of Majelis Rasulullah
Full text linkThe objectives of this study is developing e-commerce but the first is improved the organization of Kios NabawiMajelis Rasulullah is the largest majlis dhikr and shalawat in Jakarta which has congregation scattered in various cities in Indonesia and even abroad. In getting funding for the dakwah, Majelis Rasulullah established Kios Nabawi to sell the products and souvenir of Majelis Rasulullah. When founded in 2006, Kios Nabawi only sold one type of model of Jacket of Majelis Rasulullah. The turnover of Kios Nabawi has been growing and sells more various products. Kios Nabawi selling activities move from one place to another place following the events of Majelis Rasulullah in around Jakarta without having a permanent store. The event of Majelis Rasulullah is not hold every days, it means that Kios Nabawi does not get revenue every day. In the other side, potential market is big including more than seven millions congregation of Majelis Rasulullah are spreading in various cities in Indonesia that could not be reached by Kios Nabawi. To make customer easier to get information and order, Kios Nabawi develops e-commerce. Previously there are many issues of Kios Nabawi such as lack of organization, financial and inventory records, so the organization of Kios Nabawi should be improve before e-commerce runs. Organizational assessment is the first step in improving the management of the organization, then analyst of the elements of organization, creates organizational structure, recruitment and training for staffs of each division to make sure they are ready to carry out the daily operation. E-commerce is created by forming a project team and designed in accordance with the steps that used to be taken by companies that already successful in e-commerce. Once the e-commerce project is completed it is necessary to provide training and handover to the operational team of Kios Nabawi Keywords: e-commerce, organization, Majelis Rasulullah, Kios Nabaw
Brand Revitalization for Pediatric Analgesic Product of PT TPI
No full textCurrently, TMP brand is perceived on maturity to declining stage. Market share tends to shrinking, while the brand apparently starts losing its differentiation and relevance in the market. This journal is aimed to formulate a comprehensive analysis and to provide recommended action to conduct brand revitalization for TMP brand. The framework to conduct brand revitalization is started with brand life cycle analysis to define the stage of TMP in life cycle. Different stage demands for different strategic approach. Afterward, brand revitalization scorecard is deployed to ensure that TMP meets criteria as the right candidate for successful revitalization. Finally, the implementation of brand revitalization strategy is conducted using coherent concept of “Plan to Win†modl. Keywords: Brand, Brand Life Cycle, Brand Revitalization Scorecard, Brand Revitalizatio
The Proposal of Co-Branding Strategy PT. XYZ and SAS in Automotive Sector in SPAIN Market to Increase PT. XYZ Reputation in International Market
Full text linkThe development of the lubricant market in the Asia-Pacific, Africa, Middle East, and South America is an opportunity for PT.XYZ in the future. PT. XYZ wants to improve their brand image through co-branding with the SAS company as one of the local oil company in Spain. The study also analyzes the co-branding strategy through Joint Venture of PT. XYZ with SAS to improve the company's brand image in the international market. The conceptual framework of this research started from the goal of PT. XYZ to increase the brand image in the international market. The author analyzes the Joint Venture form between PT. XYZ with SAS and the alternatives that could be run by both companies thus this research recommends the most effective co-branding form for the PT. XYZ and SAS. The result of analysis of Joint Venture states that it is the most effective collaboration to increase the brand image of the PT. XYZ in the international market. However, the economic crisis in Spain made the Joint Venture form is more risky. Therefore, the author conducted an analysis of alternative forms of co-branding that can be run among Ingredient Branding, Product Creation, Promotion Joint, Joint Marketing, Branding and Joint by using Advantages and Disadvantages method. The result of the analysis states that the Ingredient Branding is the most effective alternative for current situation. In implementing the Ingredient Branding strategy, the research recommends the most appropriate alternative of Ingredient Branding strategy, canvas business model and implementation activity that can be run by PT. XYZ. Keywords: Co-branding, Joint Venture, Ingredient Branding
Pasundan Delivery Services (PT. Wahana Bumi Raya) Business Strategy Formulation and Implementation to Create Sustain Future Competition
No full textPasundan Delivery Services (PDS) is the delivery services provider using motorcycle provide solutions for visitors and Bandung citizens to effective and efficient their valuable time, run its costumer order through smartphone and social media, lucrative demand leads PDS to formulate its strategy to reach more costumers among existing competitors to win the competition in and as the leader the future. Formulation of strategic management involving small team discussion group as the management of PT. WBR, observations and employee sharing during evaluation. The methodology based on the strategic management framework. scanning the external environment and internal organization, this phase will identify possible opportunities and threats and its internal environment for strengths and weaknesses. The result of business strategy formulation, growth strategy for corporate level strategy and for business level strategy result on 2 choices of strategy selection, competitive and cooperative, consider its two major services, dine-in services currently faced barrier on reach higher number of costumers handling due to its limitation order process using smartphone device, migration into hotline costumer care is the best selection plan, cargo and document delivery services to deliver the goods and document across Indonesia, however to succeed the strategy chosen, both services need cooperation with external partnership. Implementation phase to succeed the strategy using Balanced Scorecard as performance measurement system to an interactive management system for strategy execution, consisting of implementation model, gap analysis between current situation and desire objective, it is also using Balanced Scorecard as performance measurement system as an interactive management system for strategy execution. The objectives on each perspectives create the KPI management and deploy the programs into each functional, at the end to reach positive EVA as financial objective.Keywords: Pasundan Delivery Services, Strategic Management, Balanced Scorecard, KPI, EV
Proposed Strategy Formulation and The Implementation for PT. XYZ
Full text linkIndonesian paint market is one of the fastest growing markets in the world (CAGR 2009-2011 at 8.3 %) and the market still has huge potency to grow due to the paint consumption per capita (PCP) still low at 2.8 kg/person (world PCP at 6-7 kg/person). On the other side, paint companies currently faced pressure on profit margin due to the more strict competition and increase of the key raw materials price (eg. TiO2 and binder). PT.XYZ, a paint company, has established in Indonesia since 1983. By 2010, its sales just accounted for 2.2 % market share, and just use 48.3 % of its total production capacity. From the external and internal environmental analysis concluded that the main problems (weaknesses) faced by XYZ are the lack of advertising programs that cause low brand awareness of its products, and lack of high skills marketing human resources. The root cause of the problems is the absence of strategic management processes at PT. XYZ. The purpose of this research is to propose the strategy formulation and the implementation plan for PT. XYZ to improve its performance through strategic management processes. The corporate strategy generated from SWOT matrix is “concentration (horizontal) growth strategyâ€. The alternative strategies to accomplish the growth strategy are generated through Ansoff matrix that include: market penetration, product development, market expansion to new geographical markets, and enter into industrial paint segment. The proposed business strategy is “differentiation†strategy via its distribution, products, and services. The functional strategy generated via TOWS matrix are categorized into marketing strategy, operation strategy, financial strategy, and human resources strategy. A Focused Group Discussion (FGD) was performed to evaluate, select, and make prioritizing of the selected strategies. The selected strategies and the priority are: market penetration strategy, product development strategy, and market expansion to other geographical markets. The implementation of the selected strategies are through developing integrated programs and actions plan at each functional departments. The marketing programs are focused to increase its product brand awareness and increase sales via advertising, sales promotion and more focus in project channels. The operation programs are increase actual production capacity and establish efficient operation. The human resources programs are to provide the HR needed to execute the selected strategies and establish good HR management practices at SCI for the long-run program. Then, the financial program is raising external funds and manage funds efficient and effectively. Key words: strategic management, corporate strategy, business strategy, functional strategy, program and action pla
Effort to Increase Performance of Sub Directorate of State Revenue of Mineral and Coal in Optimizing Non Tax State Revenue General Mining
Full text linkNon Tax State Revenue of Natural Resources of General Mining which managed by Sub Directorate of State Revenues of Mineral and Coal consist of Dues Remain and Royalty paid by Mining License Holder, consist of Contract of Work, Coal Mining Agreement and Mining Authority or Mining License. In managing Non Tax State Revenues divided two section with planning task, evaluation, verification and stipulation of result of Non Tax State Revenues task, with administration task as supporting. The bigger workload are evaluate and verify the Dues Remain and Royalty document. In line with demand increase of mining commodities the number of Business Permit of Mining especially Mining Authority (KP) and Mining License (IUP) had increased significantly, so workload of evaluating and verifying Dues Remain and Royalty also had increased. To know the needs of the number of employees first calculate the number of workload, or the number of Dues Remain and Royalty documents that will be sent by all Mining Authorities with quantitative method of regression analysis is supported by a survey to know employee productivity. Regression analysis showed that if the number of KP / IUP reaches 6951, the number of Dues Remain documents will reach 10535 and the sales transaction document (Royalties) 19539 units. Based on employee productivity in order to that the large number of documents of Dues Remain and Royalty of the Mining Authority or Mining License can be handled properly it is necessary addition 7 employees, for verification to the field required 14 employees and for the reconciliation in the framework production planning and the stipulation of Non Tax State Revenues required seven employees. Effectiveness of organization of Sub Directorate of State Revenues of Mineral and Coal, learned of whether the appear workload could be handled as well as whether every structure have done tasks in a focused and not mixed with other tasks. Based on that thing, in order to there is a separation of task well it is necessary addition become 4 organizational structure as level as section, that are the structure determination of the planning and realization of Non Tax State Revenues, the two structures recording, evaluation and verification of Non Tax State Revenues, as well as a structure administration. Keywords: job analysis, workload analysis, organizational structure, human resource planning, recruitmen
The Effect of Good Corporate Governance and Financial Performance on The Corporate Social Responsibility Disclosure of Telecommunication Company in Indonesia
Full text linkThe company’s annual report is a medium of communication between companies and communities who need financial information and company developments. Currently, not only financial information are taken into consideration for investors, but also information on corporate social responsibility. This study aims to give an idea of corporate social responsibility disclosure in the Indonesian telecommunication sector and to know that the good corporate governance and financial performance with corporate social disclosure in accordance hypotheses simultaneously , while institutional ownership and the audit committee significantly affect the disclosure of corporate social responsibility partially. The next stage is using backward regression analysis method and found that the audit committee is the most influential variable on the disclosure of corporate social responsibility. Keywords: good corporate governance, corporate social responsibility disclosure, firm size, profitability, leverag
Effective Implementation of Lean Manufacturing in PT Kalbe Farma Tbk
Full text linkProduction costs are influenced by the high average value of inventory. Inventory which meant here are the inventory of materials, semi-finished materials inventory and finished product inventory. To cope with the amount of inventory that is high enough, PT Kalbe Farma Tbk implement lean manufacturing in order to obtain the production process that uses the minimum inventory. The purpose of this study was to determine the effectiveness of the implementation of lean manufacturing in PT Kalbe Farma Tbk and its impact. The study uses secondary data methodology which are lead time, the amount of work in process (WIP) and achievement rate. For three times the period of the determination of lead time and the amount of WIP, obtained trend that the lower lead time and WIP, the lower the amount of achievement rate. One cause that is dominant is the absence of a tablet and after visible roots of the problem is caused by unplanned breakdown. Appropriate to principles of Toyota Production System and Operational Excellence, the basis of the application of lean manufacturing is a system of production, including production machinery, need to be stable. According to Liker, when enginee often stops, management needs to think to implement Total Productive Maintenance (TPM). TPM involves all employees of all levels to maintain engine performance. Keywords : Lean Manufacturing, Lead Time, WIP, Achievement Rate, Total Productive Maintenanc
Knowledge Management Maturity Level Assessment ((Case Study Of PT. XYZ)
Full text linkKnowledge Management nowadays is largely implemented in every organization and often mentioned in publications, but little shows about the relation with the organization performance itself. KM in XYZ has been started in 2008, at least since a global team under HR organization was established. Some KM initiatives were born by the team. But some sample conditions shows otherwise. This study helps to explain the use of KM assessment and the important factors to be improved in relation with the organization performance. This study utilizes APO’s approach in assessing the organization KM maturity level through qualitative survey. Analysis of this research shows the different maturity level for each type of gender, age, and position in the organization and taken further to see the relation with the organization performance from its financial reports. Keywords: APO, knowledge management, level, maturity