The Indonesian Journal of Business Administration
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PROPOSED NEW INNOVATION SERVICE STRATEGY FOR COFFEE SHOP USING EXPERIENTIAL SERVICE INNOVATION CASE STUDY (KOPI SABEB)
No full textThe increasing level of coffee consumption in Indonesia give positive impact and opportunity for localcoffee shop developer. Located in Ciparay, Bandung city Kopi Sabeb sees it as opportunity to join andcontribute in Ciparay coffee industry. Running more than one year Kopi sabeb met several obstacles incoffee industry that affected decreased the sales average and number of buyers. To solve the problemsresearcher proposed innovation strategy focused on service as an effort to handle the problems first.Researcher used several analytical tools such as value proposition analysis and SWOT analysis forInternal analysis to found inside point of view from Kopi Sabeb itself. While in external analysis usecompetitor analysis and customers analysis to analyze position and recognition about Kopi Sabeb brandon the market. Focus of this research is to proposed innovation strategy by using experiential innovationin service refer from Chris Voss and Leonieke (2007). The data were obtained by observation, surveys,and conducting interviews with the customers as informants and competitors to get further informationfor the analysis.According to the result of the analysis, Kopi Sabeb service was not become priority in its businessprocess, it affected to lack of engagement from customers to Kopi Sabeb. Researcher suggest to applyinnovation strategies that include physical environment, service employees, service deliveery process,fellow customers, and back office support become Kopi Sabebs’ priority. The expected result is to makeKopi Sabeb differences in service offered to customers between other competitors.Keywords: Value Proposition Analysis, SWOT Analysis, Competitors Analysis, Customers Analysis,Experiential Service Innovation, Coffee Shops
Relationship between Resilience at Work and Burnout in Medical Personnel During Covid-19 Pandemic (Case Study: at RSAU dr. M. Salamun Bandung)
No full textThe Covid-19 pandemic in Indonesia has occurred for approximately 2 years. The increase in cases of Covid-19 exposure in Bandung has made this city a red zone label for cases of Covid-19 transmission. A pandemic condition like this has the potential to cause stress to medical personnel who work in the hospital, including in RSAU dr. M. Salamun Bandung. This hospital is one of the referral hospitals for Covid-19 patients. A prolonged situation to experience emotional stress as a result of a pandemic condition can lead to Burnout in the medical personnel at RSAU dr. M. Salamun Bandung. Therefore, it is necessary to strengthen Resilience at Work for medical personnel to prevent Burnout.The method used in this research is descriptive method using a quantitative approach. The data in this questionnaire was taken through an online questionnaire compiled using Google Form and distributed via WhatsApp Messenger from the head of nursing and the Ethics Committee at the hospital using the random sampling method to 104 medical personnel. The Resilience at Work questionnaire was compiled by author based on the theory and for the Burnout questionnaire, author used the Copenhagen Burnout Inventory (CBI) developed by previous researchers in India to measure Burnout in medical personnel. The result of the regression analysis shows that there is a negative and significant relationship between Resilience at Work and Burnout.Based on the results of the regression analysis, where there is a negative and significant relationship between Resilience at Work and Burnout, Resilience at Work is needed by medical personnel at RSAU dr. M. Salamun Bandung to be able to prevent Burnout because he had to work during the Covid-19 pandemic. Some implementation plans are needed to strengthen Resilience at Work in medical personnel.Keywords: Resilience at Work, Burnout, Medical Personnel, Covid-1
New Business Strategy and Implementation During Covid 19 for PO Primajasa
No full textPO Primajasa has been operating since 1991 and was founded by Amir Mahpud. It serves passenger to travel in DKI Jakarta, West Java, and Banten area. The company is originated from Tasikmalaya, and has close relation with PO Mayasari Bakti. Now PO Primajasa is the market leader in those areas for mainstream market.Company growth for the past 5 years can be described as stagnant growth. Second generation, Tiar Karbala, has taken over half of the business since 2018. The main objective is to double the business in 2025. Amir Mahpud believe that transportation company is the most important aspect to run the economic wheels so the demand of transportation will be much higher in the future. Company needs a new breakthrough to get more passengers and provide new services in the near future.Covid 19 has a serious impact for transportation business. As government release a regulation called Pembatasan Sosial Berskala Besar (PSBB) which limited people to commute between city. This regulation force company to shut the operation for almost 3 months. As a company owner, Amir Mahpud urges the company to comply the regulation to put safety and healthy as company priorityNow company start operating but with tight health protocol and can only accommodate maximum 50% from total passenger.To find the best solution for this issue, this paper will focus on how company and business has been going on since beginning. Internal analysis will be explained in this research with value chain analysis and business model canvas as framework. While external analysis will use value proposition canvas and porter 5 forces as the main framework. Later on, it will decide the business decision to find the best solution to overcome all the problems.This final project will focus on analysis to know more about the company and the business. Further it will defines the best solution growth during Covid-19 pandemic. Company has urgency to have more growth after pandemic has done because it had stopped operating for almost three months during pandemic. This paper will provide solution and implementation for Primajasa to improve the business in the future.Keywords: Business Strategy, Transportation Industry, Strategy during Covid-1
PROPOSED STRATEGY IN MANAGING DIRECT DIGITAL MARKETING CHANNEL FOR PT GARUDA INDONESIA (PERSERO) TBK
No full textThe development of the digitalization today has encouraged various industries to develop electronic distribution channels in delivering products from manufactures to consumers. This is also happened at airline industry where electronic commerce (e-commerce) are very rapidly growing, almost 90% of Internet users in Indonesia make transactions on e-commerce. Evidenced by the emergence of Online Travel Agent (OTA), airline websites, mobile applications and other digital distribution channels drive this electrical commercial activity to be the right choice for consumers. Data shows that most aircraft passengers choose to make transactions through electronic sales channels. Based on the evaluation of Garuda Indonesia's flight ticket sales performance, the highest growth occurred in OTA of 56%. While sales transactions on mobile sites and applications decreased by 23%.This study aims to explore the problem of declining sales on direct/owned channel including airline websites and mobile applications, amidst the growth of e-commerce, especially OTA. By conducting external analysis including PESTEL and competitor analysis and combining the results of internal analysis that includes resources-based analysis and competitive advantage through the evaluation of Garuda Indonesia flight ticket marketing channels, the conclusion of business problems that occur.Alternative strategy in sales channel management is combined with marketing mix theory 4P's (Poduct, Pricing, Place, Promotion) to produce a comprehensive strategy proposal in managing airline-owned sales channels namely websites, mobile applications, and contact centers. The four main strategies are the integrated direct digital channel members, improving promotion on travel product and service, simplification of service menu displays on sites with a focus on signature products, and improving information technology performance. Keywords: Airline business, OTA, e-commerce, marketing mi
Production Time Optimization By Six Sigma DMAIC Method At Goods Project Convection
No full textGoods Project is a company engaged in online-based convection in the city of Bandung, which was founded on February 1, 2016. In the last few years, the Goods Project has seen that the production process is still not optimal because it always experiences from a predetermined schedule when producing large quantities. This may occur because the production system is not optimal and there are small errors that are not noticed by management, causing these errors to always occur.Therefore, the author tries to do research related to the problems placed by the Goods Project using he Six Sigma concept with the DMAIC method (Define, Measure, Analyze, Improve, and Control). From the results of the root cause analysis it was found that the problem was in the Human, Method, Machine, and Measurement factors. In the method factor, it is found the order that the scheduling is irregular and also the information on the remaining invoice payments which results in the expenditure of raw materials. Factors It was found that employees do not have work contracts so that it causes no commitment with the company and understanding of the established SOPs, and also no KPI in employee performance appraisals. In the measurement factor, the company does not apply KPI to production capacity and time, which results in an ineffective production process. Furthermore, on the machine factor, the use of manual screen printing tools requires a longer time and also more labor, besides that there are still some sewing machines that do not operate due to lack of labor.Then the authors conducted a brainstorming related to the results of the analysis to optimize the production system. The upgrade phase (Upgrade) results in that the Goods Project can solve the problem by applying KPIs to several parts of the company especially on the administration, production & human resources systems and also implementing a more effective scheduling system. Then carry out control (Control) on the implementation of the strategy that has been done.Keywords: Six Sigma, DMAIC, Root Cause, Fishbone, KP
PROPOSED KEY PERFORMANCE INDICATOR DEVELOPMENT FOR ENGLISH PRESTASI LEARNING CENTER USING A HYBRID APPROACH
No full textMeasuring performance has become obligatory for every company in order to improve their current performance. Doing some tasks without knowing the current performance will result in less effective outcome that is probably not close to what company desired. Therefore, the development of Key Performance Indicators (KPI) will be needed as the performance standard to assess whether the jobs are performed well or not. English Prestasi Learning Center (EPLC), one of developing English courses in Bandung, is highly aware of that and has also initiated to move towards KPI development to improve its performance and even to outperform its competitors. That EPLC has not incorporated KPI in its performance management is an issue to be addressed for an immediate solution. Hence, this paper is intended to help solve the issue currently faced by the company by proposing a set of Key Performance Indicators that is developed through a comprehensive method and analysis.In order to make sure that the proposed KPIs are relevant enough to indicate the company’s success, they are set out from the vision and mission of the company’s that have been translated into a strategy portrayed in a strategy map using the perspective of Balanced Scorecard. The Balanced Scorecard will help the determination of KPI to comprise all substantial perspectives for company’s success such as financial, customer, internal business process, and learning and growth perspective. Most of the data required to develop the KPI is obtained through a qualitative method by conducting some interviews and observation. As for the finalized KPI, a quantitative method is utilized to determine the priority of each indicators by calculating the weight with Analytical Hierarchy Process. The result of this research show that EPLC, an organization which runs in an education sector, specifies its priority around learning and growth perspective (36.8%) in order to generate an excellent human capital, and so an ethical point of view is also utilized as a supporting indicator which forms a hybrid approach-a combination of balanced scorecard perspective and ethical climate. The finalized design of the KPI results in 21 indicators from 4 perspectives and will be included into the performance appraisal system. To be more practical, those KPIs are cascaded to divisional level so that each division can focus on improving the indicators with which they are assigned.Keywords: Key Performance Indicator, Balanced Scorecard, Strategy Map, Performance Management System, Ethical Climat
URBAN CONSUMER ATTITUDE AND BEHAVIOR TOWARD TRADITIONAL HERBAL DRINKS (JAMU) CASE STUDY: MARKET PENETRATION STRATEGY FOR “RAMONA” PRODUCT
No full textThere are so many companies unable to compete with other beverage products in our society today, especially in urban society. In the other hand, awareness of the dangerous impacts of chemicals in food is growing between people. The trend against purchasing organic food and drinks is increasing between people. As a basis for determining marketing strategies to increase sales it can be identified what encourages consumers to buy herbal drinks. Based on the planned behavior theory there are 3 main factors that affect behavioral intention: attitude towards behavior, subjective norms and perceived behavioral control. Attitude towards behavior includes health problems, environmental problems, product quality and marital status. This research have purpose to identify consumers' behavioral intention towards herbal drinks (jamu). This research showed that perceived behavioral control was the most influencing factor in behavioral intention, after that attitude and the last is subjective norms. These results are used as a reference for making a marketing mix strategy for PT Rahsa Nusantara for its new product, Ramona.Keywords: urban consumer attitude and behavior, herbal drinks, marketing mix, market penetration strategy, planned behavior theor
The Impact of Person-Organization Fit Dimensions on Work Performance Case Study: PT. Biofarma (Persero) Indonesia
No full textOver time the pattern of human lifestyle raises the risk of increasing new diseases that are endemic in society. As a preventive way, vaccines are needs to protect human from the disease. One of the companies in Indonesia that produce vaccines and antisera is PT. Biofarma (Persero). The increasing competition in the pharmaceutical industry, especially vaccines, and the decline in revenue has made Biofarma change its corporate culture and corporate value. These cultural and values changes have an impact on the performance decrease of employees and the increasing amount of employees counselling. The impact felt by the employees show that managing human resources is essential to the company to achieve the company’s vision and mission.This study aims to determine whether there is an influence of person-organization fit dimensions on employee performance. The person-organization fit variable refers to the theory of Kristof Brown (1996), which suggests that measurement of person-organization fit can be using two dimensions, namely supplementary fit and complementary fit. The supplementary fit dimension measures the suitability of individual values with company values through the five values applied by Biofarma. The complementary fit dimension measures the fulfilment of employee needs as measured through the hierarchy theory of employee needs from Stum (2001). This study uses a quantitative approach by giving questionnaires to respondents and obtained 460 respondents from various positions and directorates. Data from the questionnaire were processed statistically using SPSS 20. This study uses multiple linear tests and correlations to get the effect between variables. Besides, sub-variables of each variable test using a simple linear test. Based on the results of statistical analysis, found that the two dimensions of person-organization fit influence the performance of employees at PT. Biofarma (Persero). Based on these results, this study provides several recommendations that aim to improve employee performance and will also have an impact on the development and sustainability of the company. Recommendations from this research can be taken into consideration by companies in managing human resources and improving company performance to be able to compete in intense competition in the vaccine industry. Keywords: Person Organization Fit, Work Performance, Company Value, Personal Value, Employee Needs Hierarch
IMPROVEMENT ON FISHING JOB PERFORMANCE ON TUBING PUMP STUCK IN HEAVY OIL OPERATION THROUGH LEAN SIX SIGMA METHODOLOGY (A Case Study in Duri Field - PT. CDI)
No full textPT. Calgary Duri Indonesia (PT CDI – a disguised name) is a major Oil Company in Indonesia, PT CDI manages many fields which are located in around Duri City Riau Province. Every year Completion and Drilling (C&D) conducted 2000 workover jobs and 600 of them were conducted in Duri filed. 15% of that are related with tubing pump stuck. Most of production wells in Duri field are produced using sucker road pump. Road pumps become stuck due to buried by unconsolidated sand. There are several approaches to recover this stuck tubing pump, such as pulling out with high over pull, using surface jar, and conducting fishing job technic. During 2018 PT CDI spent US 28.6K/well to be US 28.6K/well became US 154K and potential to safe US$1 M. Keywords: Lean Six Sigma, Fishing Job, Cycle time, Well cost, SO
Proposed New Marketing Strategy for E.Look, Based on Consumer Behavior
No full textE.Look or Embellish Look is one of the brands in Indonesia that sells outfits for young adult women since 2015, which is at first focus on online selling. After running its business for 4 years, E.Look sales have decreased in 2019, facing tighter competition in the market. On the other hand, while E.Look is facing a decrease on sales, the number of internet users, and also the number of products sold online in Indonesia is increasing rapidly. Fashion products also become one of the most popular products purchased online in 2019, which increased by 54% from the previous year. This has been the focus issue for E.Look because E.LOOK has actually experienced a decrease rather than an increase.This research aims to create a better marketing strategy for E.Look by analyzing the behavior of customers and potential customers, so E.Look will be able to know the customers and potential customers perspectives, such as what they like and what they want for fashion products, their buying behavior towards online shopping, and what are the best marketing strategy to approach them. Furthermore, the analysis result will be used to analyze the strengths, weaknesses, threats, and opportunities of E.Look then defining the SWOT quadrant based on calculating the SWOT analysis in order to create a strategy. Additionally, to achieve E.Look’s maximum progress, the author needs to create a new and integrated marketing mix for E.Look, this strategy consists of 7P (Product, Price, Place, Promotion, Process, People, Physical Evidence). From the SWOT analysis, the author found that E.Look is already in a strong and likely position, so it is possible for E.Look to expand, increase growth, and achieve maximum progress. And the best strategy adopted in this situation is to support an aggressive growth policy.Furthermore, to run the new strategy successfully, the company needs to have a new timeline and integrated job desk for every division so that every plan can be executed properly. From this marketing strategy, it is expected that E.Look could compete in the market, attract more customers, and grow rapidly every year.Keywords: Fashion, consumer behavior analysis, SWOT, SWOT Quadrant, marketing mix, online shoppin