The Indonesian Journal of Business Administration
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PROPOSED MARKETING STRATEGY FOR FASHION SOCKS COMPANY TO ENTER THE GLOBAL MARKET THROUGH INTERNET (A CASE STUDY : YOUR SOCKS)
No full textYour Socks is one of the wholesale socks companies located in Bandung since 2013. The concept of the brand is to fulfill all the needs and desires of customers about socks and pack them in a dozen with many variations in patterns and colors. Your socks already have a large market and a sales performance of Your Socks is very good in Indonesia and Your Socks want to expand market overseas. This research was conducted to find the best strategy how to enter the global market through the internet. This study applies several concepts such as, STP analysis, 4P marketing mix, root-cause analysis, House of quality and TOWS matrix analysis. After further analysis, it can be seen that business problems faced by companies are non-specific target markets in global markets, lack of knowledge about global markets, poor international promotion and low distribution channels. To overcome the problems as described, several strategies are made. Re-analyzing STP using data collection from market research and improving production and promotion performance in global markets can increase brand awareness, increase sales, and more easily enter global markets. Business implementation that focuses on redesigning new products according to consumer desires, packaging, increasing production activities, conducting several promotional activities, brand collaboration, charity collaboration, and developing new distribution channels and building the latest market place, such as joining retail stores in Europe. To answer research questions, descriptive quantitative methods are carried out.Keywords : Socks, Global Market, Marketing mix, Internet, ST
Proposed Political Marketing Strategy to Attract Millennial Voters: Case Study Indonesia Democratic Party of Struggle (PDIP)
No full textThe Indonesian Democratic Party of Struggle (PDIP) was established in 1999 by Megawati Soekarnoputri with a good performance for the last 20 years with its superiority in a lower class society with its tagline “Partainya Wong Cilik”. PDIP has succeeded won three general elections consisting of 1999, 2014, and 2019.The problem facing for PDIP in the coming years to attract educated millennial groups because in 2024 the Indonesian Central Board of Statistics (BPS) predicted the millennial generation will be contributed 60 percent of Indonesia’s total population. Meanwhile in recent years has been a massive shifting from conventional media to internet media as a media platform for the political campaigns and the current internet media user dominated by the millennial generation. Furthermore, new political figures will emerge in the Indonesian Political and the other parties will be more competitive. Therefore, this research tries to find appropriate political marketing strategies for PDIP to attract millennials.This research using mixed methods research to support the accuracy of the analyses. The author uses STP (Segmenting, Targeting, Positioning) analysis to comprehend PDIP’s internal conditions and issues. While to comprehend PDIP’s external conditions and issues, the author uses Porter’s Five Forces analysis. The results of all analyses are developed using TOWS Matrix analysis so that it becomes several alternative strategies. Based on all analyses, the root of the problem facing PDIP is the unattractive political marketing for millennials. Therefore, the author proposed three political marketing strategies consist of maintaining traditional and base voters, build internal political programs by millennials preference, and developing digital political strategies. Key Words: political marketing, millennials, political party, social media, general electio
The Adoption of Digital Banking Technology by Consumers of Bank Bjb Cianjur Branch
No full textThe Developments of technology have a major impact on changes in public transaction patterns, this has resulted in a number of banks in Indonesia participating in adapting to the times to meet the needs of banking customers. One that is developing rapidly is digital banking services. Developing digital banking products that can be adopted by every bank BJB Cianjur Branch customer is an issue that exists today. Bank BJB Cianjur Branch in this case needs to understand further about the factors that can influence customers in adopting digital banking services. To overcome the issue at bank BJB Branch Cianjur, this study aims to determine the factors that influence customer interest in using digital banking financial services and provide recommendations for marketing strategies for digital banking financial products to bank BJB Branch Cianjur that can be implemented according to customer needs. Respondents in this study were bank BJB Branch Cianjur customers. Factor analysis was carried out on 25 bank BJB customers who use the BJB digi digital banking service and 25 customers who have not adopted the BJB digi digital banking service. The method in this study is a qualitative method with interviews, sampling using non-probability sampling method with purposive sampling technique. Based on the results of the analysis, it was found that the factors that influence customers to use the BJB digi digital banking service are due to the ease of use and perceived usefulness, while the factors that affect customers have not adopted digital banking services include internet experience, trust and credibility. To meet customer needs, it is necessary to develop products, improve security systems and provide guarantees for customers who use BJB digi digital banking. Keywords: Digital Banking, Ease of Use, Perceived Usefulness, Trust and Credibilit
MARKETING STRATEGY FOR SUBSIDIZED FERTILIZER (CASE STUDY OF PUPUK KUJANG)
No full textIn Indonesia, role of government in order to support food security national indispensable with the support of the provision of fertilizer fulfilling the principle 6 right that are: type, quantity, price, place, time and quality. Given the Government's, subsidized fertilizer is only allocated for agricultural business which includes Farmers of Food Crops, Livestock and Smallholders. West Java and Central Java is the largest area in agriculture, so if the projected with the level of fertilizer consumption in the area it should be able to give a positive impact on the sale of Pupuk Kujang’s. This research conducts external, internal and SWOT analysis to define root cause of problems that must be addressed by Pupuk Kujang regarding fertilize sunsidize. External analysis consists of PESTLE, Porter's 5 Forces, Competitors and Customer analysis. Internal analysis consists of STP and Marketing Mix. Tools to define the root cause is 5 why which used with the question why such things can be the cause and do up to 5 times to ask or to answer. Based on research, the formulation of business solutions is require the design a new spesific Marketing Strategies to improve sales penetration fertilizer subsidies.Keywords: Fertilizer, Subsidized, Marketing Strategy, STP, Marketing Mix
Implementation of Last Planner System To Improve Project Productivity (Case Study: PT. Inomata Konsultama)
No full textPT. Inomata Konsultama became the main contractor for one of Badan Informasi Geospasial (BIG) project called Hydrographic Survey Package 5, Maluku Site. During the first to the fourth months of work progress plan the company undergo a decreasing productivity with deviation of 6% to 25% in the fourth month of the current total workload, this deviation makes the company have to suffer a loss on operating costs aproximately IDR 886,245,668.30. Based using last planner system framework to analize the symptoms, the lack of communication, unclear daily targets from the team leader and poor communication design between workers levels are supporting factors for not achieving project targets. The main root cause of the unachieved project target is caused by ""no collaborative design between the low level workers and mid- high level of workers"" whereas the average condition Percent Plan Complete is only 46%. By focusing on the factor of ""no collaborative design between the low level workers and mid- high level of workers"", several alternative solutions were given such as business process redesign, daily huddle meeting, and project management software. By using the Analytical Hierarchy Process (AHP) method, the Daily Huddle Meeting is recommended. From the suggested solutions, the expected productivity target can be increased by the PPC value to 63.57% and reducing operating costs by Rp. 266,762,148.51. Keywords: Daily Huddle Meetings, Last Planner System, Project Management, PPC, Productivity
Proposed Business Solutions for Small Business Development (Case Study : Calisa Beauty Care)
No full textCalisa Beauty Care (Calisa) is local small beauty care business Berau, East Kalimantan, focused on face skin care and servicing only women. Calisa business started at home in 2018 service marketed by “word of mouth” on small community. In the beginning of 2019, Calisa open its first store, in the first 4 months customer visiting rise to 2.9 times, but after May 2019, the customer visiting decreased. On February, 2020, Calisa Beauty Care faced a legal problem that has negative effect to Calisa Beauty Care brand image. To solve the problem, researcher analyzed using Porters Five Forces, competitors analysis, customers analysis, SWOT analysis, and TOWS matrix.Keywords: Calisa Beauty Care, local business, Berau, visiting decreased, IPA Matri
PREDICTING AND EVALUATING CHANGE MANAGEMENT INITIATIVES OF HUMAN CAPITAL DIGITAL TRANSFORMATION IN PT ANGKASA PURA II (PERSERO)
No full textIndustrial revolution 4.0 will bring many changes to business processes and work patterns. PT Angkasa Pura II (AP II) which operates in the air transportation industry will be affected by the use of new digital technology. To maintain existence, increase business growth, and achieve competitive advantage is to carry out digital transformation as part of the change management efforts. In implementing a digital transformation, 3 initiative projects have been carried out in the area of Human Capital, that is Employee attendance, Travy, and mobile learning projects. The research objective is to predict and evaluate the level of success of change management from 3 (three) project change initiatives. Qualitative research is carried out by observing and collecting descriptive data related to the stages of implementation of 3 change initiative projects, while quantitative is done by collecting data from survey questionnaires. DICE model and Kotter’s 8-steps are the models used to evaluate and predict the level of successful implementation of the change efforts and which particular 8-steps should be improved in order to increase the probability of success, respectively. Keywords: change management, digital transformation, 8-step Kotter, DICE framework, implementing chang
A Business Model Canvas Analysis for Business Development: Case Study of Warung Makan(Food Stall) Barokah in Pelesiran, Bandung
No full textResearch in Micro Business named Warung Makan Barokah. Use a qualitative study with steps literature study, the interview, business model canvas analysis, porter's five forces, consumer value analysis (empathy map, value proposition canvas, persona), and SWOT analysis. Results found that Warung Makan Barokah needed to adapt eight aspects of the business model canvas. Those are value proposition, distribution channel, relationship, key activities, key partner, cost structure, and revenue model. Results also showed the medium degree of competition, high threat on new entrances, high bargaining power of customers, medium power of suppliers, high threat of substitutes. Costumer segment of Warung Makan Barokah is a college student, adult worker, local permanent resident, and random passengers. Strength in building and engagement in the community. Weakness in value preposition and adaptation to technology. Opportunity. And threat from other similar Warung Makan. However, Warung Makan Barokah's current condition is against the growth theory that business needs to have a big scale if measured by the age of establishment. The solution proposed is to have a value proposition innovation, partnership program, Human Resources Training, Technology Adaptation and Marketing activity.Keywords: Warung Makan (Food Stall), MSME, Business Development Strategy, Business Model Canva
EVALUATING PERFORMANCE TO IMPROVE CONTAINER THROUGHPUT AND BUSINESS STRATEGIC DECISION FOR NILAM MULTIPURPOSE TERMINAL PORT OF TANJUNG PERAK
No full textThe purpose of this study is to to find the root cause of not optimal (stagnant) performance that aims to increase throughput optimally and the right business strategy for the future of Nilam Multipurpose Terminals by using Fishbone Analysis, External & Internal Analysis, and SWOT analysis. Based on the exploration it can be concluded that the high Vessel Turnover Time that occurs in Nilam Multipurpose Terminal is a cause that should be evaluated and optimized so that it can increase throughput in the future. Based on Fishbone Analysis result, it can be seen that there are several factors that cause the high vessel turnover time. External Analysis (PEST Analysis) and Internal Analysis (Core Competencies) are input for SWOT Analysis. From the problem scoring, the problem that become the core for increasing container throughput of Nilam Multipurpose Terminal is high vessel turnover time. Several alternative solutions from the results of brainstorming are joint agreement, workshop & HR training, optimize talent pool management, pilot clusterization, upgrade facility and maintenance evaluation.From mapping of alternative solutions and quantitative comparison matrix, the result show that solution that can be done in the near future and have a significant impact to increase container throughput of Nilam Multipurpose Terminal is execute workshop and training (in-house and/or ex-house) to improve and evaluate the capabilities and skills of human resources serving in Nilam Multipurpose Terminal and Port Operation Command Center (POCC) team. An activity plan has been prepared for the implementation plan of the solution.Keywords: performance, throughput, fishbone analysis, external & internal analysis, SWOT analysis
CONSUMER PREFERENCES IN PURCHASING FASHION PRODUCTS ON E-COMMERCE PLATFORMS: GENERATION Z WOMEN PERSPECTIVE
No full textThe influence of globalization and technological developments in Indonesia has a rapid impact on consumer behavior in the business world. However, this trend is developing in line with the increase in e-commerce in Indonesia. E-commerce is considered an important channel that must be developed in the digital age to making strategies, understanding consumer behaviors and consumer preferences and use social media to promote e-commerce products. This study will be important to research in order to create new opportunities to maximize E-commerce platform and create strategies to adjust consumer preference. The study was aimed at 210 respondents and 5 respondents to in-depth interview who had women used e-commerce to buy fashion products of generation Z (17-24) years old. The results show that consumer preference creates behavioral intention for gen z women with Performance Expectancy, Effort Expectancy, Social Influence, Facilia.ting Condition, Price Value, and Habit variables. This is supported by respondents' opinions from in-depth interviews, including platforms that have many features such as good product descriptions, understand features, exclusive, attractive and easy to use. Keywords: Consumer preference, E-commerce platform, Women Gen Z, Behavioral Intention, UTAUT