The Indonesian Journal of Business Administration
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The Influence of Total Quality Management to Inventory Management Performance by Mediating Effect of Organizational Culture in PT Berau Coal
No full textThe Inventory management is one of the key operation factors in the supply chain management. Many variables influence the performance included the implementation of total quality management and organizational culture. This study aims to determine the moderating effect of organizational culture in the relationship between total quality management and inventory management performance in an organization. This type of research included under explanative research with hypothesis testing from primary data obtained from distributing questionnaires and direct interviews in the field by using Lisrel 8.7 with structural equation modeling and confirmatory factor analysis. The population of respondents in this study were employees of PT. Berau Coal associated with the inventory department with 120 respondents. Variable of total quality management is measured by sixteen indicators, organizational culture is measured by four dimensions with fourteen indicators and inventory management performance is measured by five indicators. This research showed that organizational culture has a mediating effect with positive impact to influence the relationship of total quality management and inventory management performance as shown by t-value 8.7 that is greater 1.96 and coefficient of correlation 0.74, while no significance for direct impact of total quality management and inventory management performance as shown by t-value 1.70 that is less than 1.96. The managerial implication of this research is as a guideline for decision makers in an organizational especially in the mining industry to implement total quality management system and ensure organizational culture will be implemented correctly in the company to maintain all performances included inventory management performance as a representative of organizational performance.Keywords: Inventory management performance, organizational culture, structural equation model, total quality management
Proposed Marketing Strategy to Increase Sales of "Nuka Republic"
No full textThe fashion apparel industry has significantly evolved, especially with the introduction of online shopping as the result of rapid development of technology. More and more channels are emerging causing customer change their habits and shopping behavior. Nuka Republic “hereinafter as Nuka” is a clothing brand specializes in Plus Size Women Apparel. The basic of Nuka design is timeless. Nuka currently only producing product for non-premium collections, and plan to produce collections with premium materials. The problem however is that Nuka sales did not increase as Nuka’s plan. This paper aims to find the most feasible marketing strategy for Nuka to increase its sales in this pandemic situation by using TOWS Matrix Analysis. Keyword: swot analysis, tows matrix, nuka republic, marketing strateg
PROPOSED BUSINESS STRATEGY FOR CV ARTHA GUNA SANJAYA (TUSK BAG) IN CIMAHI
No full textTusk Bag is a bag brand that has a product focusing on backpacks that have special containers for laptops (laptop backpacks). Tusk Bag was established in 2012 under the auspices of CV Artha Guna Sanjaya which is located on Jalan Raflesia No. 2 Blok C, Cihanjuang, Cibabat District, Cimahi City. Businesses in the field of fashion do have tremendous potential, including backpacks. At present, backpacks are a primary need for high school and college students. Tusk Bag has the advantage in its attractive design but has an affordable price. Therefore, Tusk Bag is able to develop until now. But problems arise in the sixth year. Tusk Bag began to experience a significant decline in sales from month to month. Not to mention the many competitors in the same industry. Therefore, the author conducted research and initiated a strategy for Tusk Bag so that it could increase its sales and compete with its competitors.The research began by analyzing the company's external and internal environment which affected the running of the Tusk Bag business. After that, from the analysis, create a segmentation for backpack products and determine the potential arena for Tusk Bag to enter. Then, using the AHP (Analytical Hierarchical Process) method determines the priority factor for Tusk Bag to develop. After that, formulating a strategy that is suitable for use by Tusk Bag in order to increase sales and compete with competitors.From the research that has been done, it was found that the design is still the main consideration of the buyer in choosing a backpack. However, from the results of the Importance-Performance Analysis (IPA) it was found that the brand is a factor that must be a top priority for Tusk Bag to be improved because from the survey results many have never heard of Tusk Bag before.Keywords: Backpack industry, sales declining problem, internal dan external environment analysis, diamond strategy consist of: arena, differentiator, vehicle, stage plan and economic logic
PROPOSED INTEGRATED MARKETING STRATEGY FOR AROMANIA PERFUMERY
No full textAromania perfumery is a retail chain that provides perfume refills and has many branches in major Indonesian cities. A refill perfume company based in 1988, Aromania pioneered the sale of refill perfumes. The Aroma perfume business thrives by taking advantage of the opportunity and demand of low-priced quality perfumes like famous brands. Because of this, it now has 52 self-managed branches and a hundred franchised branches. Statistics show that beauty and body care categories have increased and have large sales figures, but Aromania's sales have decreased in the last 3 years.Research was conducted using a mixed method of qualitative and quantitative approaches to analyze a Refill perfume business strategy of Aromania Perfumery. Besides collecting data from paper or research, the study includes conducting surveys with customer segments, collecting data from a store, and interviewing stakeholders to examine these business issues. The study aims to explore the issue of declining sales by conducting an external analysis of PESTEL and competitor analysis, combining this with the internal analysis of the business, and as a result, making the conclusion about the business problems that occur.Alternative strategies are developed in collaboration with TOWS to produce an inclusive proposal for marketing activities. The three strategies chosen include making a loyalty program, using a branch as an online market ambassador, and then developing an omnichannel strategy that integrates offline and online channels. Keywords: Integrated Marketing, Omnichannel, retail store
PROPOSED CUSTOMER LOYALTY STRATEGY BY INCREASING CUSTOMER ENGAGEMENT AND TRUST
No full textCreative industry is a buffer of Indonesia's economy and a contributor to the country's GDP. In 2018 the footwear creative industry in Indonesia succeeded in producing 1.41 billion pairs of shoes or contributed 4.6 percent of total world shoe production. MKS Shoes is one of local footwear brands located in Bandung which sells shoes for women, particularly from millennials generation as its main target market. Unfortunately, the millennials generation is known having disloyal attitude and hard to trust a brand. Currently, MKS Shoes has low repeat purchase level and also fluctuates sales, which indicates customers’ low loyalty to the brand. Accordingly, the objective of this study is first, to investigate the extent to which millennials engagement could influence customer loyalty toward MKS Shoes; second, to investigate the role of millennials trust on customer loyalty toward MKS Shoes; and third, to develop loyalty strategy for millennials customers as an effort to increase MKS Shoes sales performance. This study used mix method of qualitative and quantitative research to asses external and internal environments of MKS Shoes. Qualitative method was conducted through interview with MKS Shoes management and by collecting data from journal, website and e-book. Quantitative method was conducted through survey to 228 respondents that represent customers of MKS Shoes. External analysis using PESTLE analysis, Five Porter Forces, competitor analysis and customer analysis generates opportunities and threats for MKS Shoes; while internal analysis using RBV, VRIO, STP and Marketing mix analysis reveals the strengths and weaknesses of MKS Shoes. Then, SWOT analysis and Fishbone analysis identified the root causes of low customer loyalty, which was categorized into millennials trait and behavior, rivalry and substitution, price range similar to competitors, and similarities in promotion channels. Accordingly, this study conducted Porter Business Strategic and TOWS Matrix analysis to generate 11 business solutions that could eliminate the root causes of problem. As the result, this study has developed loyalty strategy to increase customer loyalty through millennials engagement and trust toward MKS Shoes. Keywords: customer loyalty, customer engagement, customer trust, local women shoe
Bank Competition and Profitability in South East Asia
No full textAbstract. Using bank-level data for periods 2010-2019, this study investigates the effect of competition and bank profitability in six South East Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam). The investigation is conducted by applying Panzar and Rosse (1987) methodology to characterize the competitive environment in South East Asian banking sector and followed by examination of profitability and market structure relations to determine variables that affect bank profitability. The result indicate Singapore to be highly concentrated and at times have monopoly environment, while the other five observed countries are less concentrated and have monopolistic competition. Investigation of bank profitability relationship shows market power and market concentration have no positive significant impact on bank profitability. The effect of bank-level variables have more significance on bank profitability, although impacting variables differ for different South East Asian banking markets. Keywords: ASEAN banking, bank competition, bank profitability, market structure, Panzar and Ross
SERVICE QUALITY ANALYSIS FOR CUSTOMER JOURNEY EXPERIENCE IMPROVEMENT AT TERMINAL 3 SOEKARNO-HATTA INTERNATIONAL AIRPORT
No full textTerminal 3 (T3) owned by PT Angkasa Pura II (AP II) at Soekarno-Hatta International Airport is a high-class airport for serve domestic and international passengers. AP II realize the importance of service quality by regularly monitoring the development of customer satisfaction to encourage continuous service improvement. In this research, the orientation of customers at T3 Soekarno-Hatta International Airport will be assessed based on experience of interaction with facilities and services that have been used. To achieve the objectives, the research will apply qualitative and quantitative by Service Quality (SERVQUAL) methods.Analysis of the T3 Soekarno-Hatta International Airport to determine external and internal conditions that have an impact on the existing business, evaluation uses SWOT analysis. Service quality to the level of customer satisfaction in term of tangible, reliability, responsiveness, assurance, and empathy at T3 Soekarno-Hatta International Airport have positive correlations. With notes, found three partial gaps data in the SERVQUAL dimensions indicators. The dimensions that has the greatest value to the creation of customer satisfaction at T3 Soekarno-Hatta International Airport is tangible dimension.Based on the findings of the research, suggestions are made to relevant parties at T3 Soekarno-Hatta International Airport through strategic improvement namely service improvement program, facility improvement program, and activity & entertainment improvement program.Keywords: Service Quality, T3 Soekarno-Hatta International Airport, Customer, Expectation, Performance
Key Factors Influencing Adoption of Technology Innovation among Cooperatives in Bandung: A Case of Nectico
No full textIn this era, free market competition has raised many challenges that must be faced by economic actors including cooperatives which its development is still small compared to other business entity which have big scale business. Therefore, to face this challenge and survive in the free-market competition era, innovation in cooperative is needed to increase their efficiency and performance. For Nectico, as startup that provides innovative technology which is platform for cooperative to connect them to digital ecosystem, Nectico need to identify and understand key factors that shape the behavioral intention of their customers is needed to formulate strategy that will drive the adoption of technology innovation.Because of that, the objective of this paper is to acquire underlying knowledge of how IT is adopted in cooperative and what factors influence organizational decisions on IT innovation adoption. Besides, this study also has another objective, which is to explore business based on those factors that Nectico could implement to drive more adoption of its innovative technology and propose an implementation plan that is relevant to the business solutions for Nectico.This study is using qualitative data collection through in-depth-interview with key customers and the result of in-depth interview then being verified through a simplified quantitative data collection from cooperatives in Bandung. The result from quantitative data collection is then analyzed from managerial implications point of view which will be used to develop potential business solution and develop implementation plan. This study also suggests the recommendation for further studies.As the result, this study proposed an extended UTAUT for B2B context to illustrate primary adoption of technology innovation. This study also concluded 4 key factors influencing primary adoption of technology innovation among cooperatives in Bandung together with 5 business solutions.Keywords: Innovation; Technology; Adoption; Cooperatives; Organizatio
Proposed Marketing Strategy for Imaji Kopi to Improve Revenue Growth
No full textThe number of coffee shop outlet in Indonesia has grown rapidly, from 1,083 outlets in 2016 then increased to more than 2,937 outlets in 2019. This significant growth is driven by the high consumption of the young generations and urban workforce. Indonesia’s booming coffee-drinking lifestyle continuous to expand to remote areas. Imaji Kopi is a coffee shop in Bontang founded by Febri A. Saputra in October 2016 that serve various high-quality coffee menu. Currently, Imaji Kopi facing a business issue that their revenue is relatively stagnant or even tend to decrease. The research objective of this study is to determine the effective marketing strategy to improve revenue growth and arrange an implementation plan for the proposed strategy. Based on the external analysis, the coffee industry in Bontang is growing but more challenging due to intense competition from existing players and the new entrants. According to the internal organization analysis, Imaji Kopi has several competitive advantages that can be used to develop alternative marketing strategy. The result of the external environment analysis (using general and industry environment) and the internal organization (using VRIO framework and Value Chain) analysis are valuable input for SWOT analysis. TOWS analysis, STP approach, marketing mix 7P, and product-market strategy will be used to develop the alternative marketing strategy to increase revenue growth of Imaji Kopi. The implementation plan will be developed to help Imaji Kopi to keep on the right track during implementing the proposed marketing strategy. Keyword: coffee shop, marketing strategy, revenue growth, TOWS, product-marke
Relationship of Industry 4.0 Readiness on Individual Innovativeness of Telkom Corporate University Employee in Bandung
No full textMassive advancement of technology is affecting the industry in Indonesia so that many businesses force to shifting into digital technology. This shifting is known as industry 4.0. The state of the Covid-19 pandemic also has a role in accelerating the shift in business processes. This shifting process requires Indonesian human capital to have the proper knowledge, skills, attitude, and culture. Even better, if it is supported by capable big data analytical capabilities. Furthermore, Indonesian human capital must also have high innovative behavior, especially at the individual level. It will affect the company's innovation level and ultimately at the national level as a country. Indonesia is a country with potential and has a lot of resources but is still lacking in terms of digital talent and innovation at the individual level to take advantage of its advantages. Telkom CorpU is a function within Telkom Indonesia which focuses on training and human capital development. Therefore, this research was conducted on Telkom CorpU employees in Bandung as the vanguard of human capital in Telkom Indonesia. This research is a quantitative research. Data was collected by filling out a questionnaire that was distributed to all Telkom CorpU employees at random (random sampling) and obtained 77 employees who filled in as a sample. The questionnaire was compiled based on the industry readiness theory 4.0 and Individual Innovativeness which consisted of 58 question items which were then processed using SPSS 21 with the multi-linear regression method. In this study, researchers created two regression models, namely the main variable regression of knowledge, hard skills, soft skills, attitudes, big data analytics, individual values and beliefs towards individual innovation. In the second model, the researcher added demographic factors to see the effect and increase the power of the regression model. The results of the regression consistently show that there is a significant relationship between aspects of knowledge (p <0.05), hard skills (p <0.05), soft skills (p <0.1) and big data analytics (p <0.1) on the variable readiness 4.0 for innovation. individual Telkom CorpU employees. So that the regression model is a robust model.. Individual Innovativeness is a need for employees in dealing with rapidly changing business conditions. The readiness variable for industry 4.0 has a real influence on the level of innovativeness that employees have so that it must be a concern and continue to be improved by the company if you want to have digital talent that is capable of facing industry 4.0. Keywords: Human Capital Readiness, Big Data Analytic, Culture, Readiness industry 4.0, Individual innovativenes