The Indonesian Journal of Business Administration
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ORCHESTRATING AIRPORT STAKEHOLDER ON ONE ID INITIATIVE: A SERVICE SCIENCE PERSPECTIVE
No full textOne ID initiative is a recommended practice from IATA that involved many stakeholders on the airport in order to provide seamless, secure passenger journeys through biometric recognition technology. AP2 as the airport operator has initiative to implement One ID on Soekarno-Hatta airport, Jakarta.Steps to achieve it are first situational analysis from Soekarno-Hatta Airport passenger process by using qualitative approach including benchmarking from Aruba Airport Happy Flow and Digi Yatra Program in Indian Airport, Focus Group Discussion on airport stakeholder and interview expert. Then analyzing the process model of value co-creation that including co-experience, co-definition, co-elevation and co-development. From the modelling, we could see the interactive relationship among airport stakeholders that involved on value co-creation process to realize One ID initiative. Value Orchestration Platform also modelled for orchestrating value co-creation process like involvement, curation and empowerment strategies.In this research, we use model value co-creation process and value orchestration platform as a hierarchical service by using service science perspective. We first examine and express the situation from Airport Passenger Processing in CGK Airport by using qualitative approach. Then, we analyze a process model of value co-creation consisting of four phases, i.e., co-experience, co-definition, co-elevation and co-development. The model describes interactive relationship among stakeholders in Airport by involving value co-creation process to supporting such collaboration. Finally, we apply three management strategies of value orchestration platform for orchestrating value co-creation process, i.e., involvement, curation and empowerment strategies. All the process will be organized on a Project Management Office.Keywords: Biometric, Collaboration, Project Management, Service Science
Proposed Marketing Strategy of Gang Nikmat
No full textIn the current era, culinary business isn’t only limited to fulfill the human primary needs but also part of a lifestyle so it needs a more supporting medium to actually compete in the current business. Bandung is one of the more famous tourist cities because of its high creativity. The culinary business potential in Bandung still continues to grow. This is backed up by the number of contributions done by the culinary business as the 3rd biggest contributor in its Gross Domestic Product (GDP) in Bandung (BPS Kota Bandung, 2019). Gang Nikmat, as one of the culinary businesses in Bandung, wants to continuously contribute to the culinary business development in Bandung while still highlighting the “modern alley” concept in Bandung. Gang Nikmat offers a fusion of Asian-Indonesian food products. The high rivalry in culinary business pushes Gang Nikmat to have the right strategy to maintain itself and continuously develop. This research is a way to know an effective marketing strategy to improve the relationship with the customers and improve the sales figures of Gang Nikmat using a quantitative method. To analyze the current condition of the company itself, literature review is implemented to the internal analysis and external analysis. Gang Nikmat implements the Porter Value Chain and Existing BMC for its internal analysis, whilst Customer Analysis, Competitor Analysis and Porter's Five Forces is used for external analysis. Gang Nikmat uses a quantitative method with a questionnaire to 100 respondent who visited Gang Nikmat. After the value is acquired, internally and externally, a quadrant position is produced inside of the SWOT to decide on which development is needed going forward. Based on research exploration, Gang Nikmat is being demanded to do an aggressive strategy like market development, market penetration and product development to improve relationships with customers and improve sales figures.Keyword: Culinary Business, BMC, Quantitative Method, Sales, Porter’s Five Force, Porter Value Chain, Quadran
Proposed Digital Marketing Strategy for Pempek Emak Seroja Restaurant
No full textPempek Emak Seroja is a restaurant that sells pempek as its trademark which was founded by Agni Hendrawati Tuah in 2018, located on Jalan Taman Ratu Kemuning Blok D11 no. 26C, Duri Kepa - West Jakarta, Indonesia. Their restaurant is open daily from 10am - 7pm. Over time, sales at the Pempek Emak Seroja restaurant were unstable every month. This research will provide marketing strategy solutions to solve the problems faced by Pempek Emak Seroja restaurant in an effort to determine the root cause of Pempek Emak Seroja in brand awareness problem and to find the marketing strategy to improve the brand awareness of Pempek Emak Seroja.This research project is carried out using a qualitative method with a combination of primary and secondary data. Primary data obtained came from interviews with restaurant managers, employees and consumers. The author also uses secondary data obtained from several sources such as websites, articles, etc. to support this research. This research begins with the interpretation of business problems, followed by analyzing marketing problems which are divided into two parts: Internal and External Analysis. Internal analysis was carried out using the STP analysis method, marketing mix, company resources. External analysis will be carried out using PESTEL and Porter's 5 forces, competitor and consumer analysis.Based on the results of the overall analysis, this study produces a SWOT matrix, and identifies the root of the problem. There are three reasons for Pempek Emak Seroja's problems, namely: not optimal use of the digital platform, lack of marketing content and no creative content. After knowing the cause of the problem, several alternative solutions were formulated in the TOWS matrix. Then the alternative solutions are matched with the root of the problem to produce a strategy. As a result, the authors identified that digital marketing is an important key to the problems faced by Pempek Emak Seroja. This study proposes five strategies to improve brand awareness of Pempek Emak Seroja restaurant. Keywords: Business strategy, Indonesian Food, Decreased sales, Digital marketing, Marketing mix
Designing Performance Appraisal At Abdul Djalil Sibaweh Foundation
No full textPrivate educational institutions have constraints related to their human resources where the performance of employees has decreased in performance this is due to loss of motivation because the workload is not following the job description given, incentives are not following the performance results. This research is to design a performance appraisal that includes two indicator. Qualitative indicator which includes aspects of soft competency and hard competency. The second is based on which is derived based on the balanced scorecard and then translated in the form of reduced KPIs and synthesized based on job descriptions. This performance appraisal method uses the graphic rating scale method and the 360-degree assessment method to get a fair and objective assessment as standard. The results of this performance appraisal will provide feedback between the foundation and employees and as a reference for consideration of increasing incentives, as a benchmark for employee performance indicators. Keywords: Performance appraisal, soft competency, hard competency, key performance indicato
IMPACT OF ARTIST ELEMENT ON LOYALTY AND PURCHASE INTENTION CONSUMER IN MUSIC INDUSTRY (CASE STUDY : BANDUNG-JAKARTA MUSICIAN)
No full textNowadays, there are many musicians who want to represent their work and obtain the revenue and profitability from their product, either come from live concert ticket sales, physical product sales, digital product sales, live concert streaming sales, branding sales from endorsement, partnership and other product, with variety of different music genres. The revenue and profitability come from loyalty and purchase intention of music enthusiast, either listener, musician, and manager as the consumer.This research is using quanitative and qualitative methods for processing the data. Quantitative method is used by instrumentation test such as validity and reliability, classic assumption test like normality, heteroscedasticity, multicollinearity, autocorrelation, hypothesis test such as t-test and path analysis. To determine the significant influence of independent variable to dependent variable, researcher divided into three model. Qualitative method is used by interviewing method, to obtain the confirmation from the result of data process.From the quantitative result, based on first model, researcher obtain that branding has significant influence to music enthusiast’s loyalty. On second model, researcher obtain that branding, live concert, and physical product have significant influence for music enthusiast’s purchase intention. On third model, music enthusiast’s loyalty has significant influence for music enthusiast’s purchase intention. According from the result of data process, researcher purposed several recommendations to the musician, manager of musician, and record label to develop their revenue and profitability.Keywords: Quantitative, qualitative, t-test, path analysis, musicia
Personalization of BNI Mobile Banking to Increase Customer Experience
No full textThe financial institution in Indonesia is facing several challenges regarding the digital era. The financial institution must be able to compete with the business model and services that are carried out by fintech startups by implement more agile automation and operational efficiency, as well as develop new digital business models. BNI develops its digital business model by continuously improving the quality of services, supported by a reliable and integrated system and digital applications through a platform developed by personalizing products or services to better meet each customer’s need also to enhance customer experience, transactions, and sales. BNI realizes that personalization is one of supporting development factors that can attract new customers and maintain existing customers. This research aim is to identify the current customer preferences about personalization on platforms, to find out the best personalization that applicable and to determine the best marketing strategy for BNI Mobile Banking. These three research objectives have been met by using qualitative data analysis which includes focus group discussion, in-depth interview, secondary data analysis, internal analysis, and external analysis. The findings revealed there are five preferences for platform personalization and one preference for personalized marketing. All the preferences have been evaluated and turned into mock-up design which titled: list form, new section “based on your recent transaction”, summary report, customer level, special event, and personalized advertisement. These findings provide several suggestions for BNI for their future platform development and business development. Keywords: BNI Mobile Banking, Personalization, Digital Platform, Customer Preferences, Marketing Strategy
BUSINESS STRATEGY FORMULATING FOR SMALL MEDIUM ENTERPRISE GROWTH (CASE STUDY IN HELLIKOPI)
No full textHellikopi is a micro scale business located in Bandung, Gegerkalong Hilir area. Hellikopi is a small coffee shop that sells drinks such as coffee and other soft drinks. The challenges faced by Hellikopi was to achieve its growing goals in the coffee business often hampered due to the decline in the center of competitiveness caused by the market share of saturated premium coffee and the rapid growth of the premium coffee business, which has the potential to decrease the hellikopi market share. This research was conducted to create a business strategy for Hellikopi in order to increase its competitiveness with both old and new competitors.The current issue faced by the hellikopi is that there is no strategy or plan to be able to compete or develop in an industry that is very competitive, especially the internal problems of the Hellikopi organization which often lead to management errors, especially in terms of financial records which result in a significant imbalance of net income with net income by recording financial assets. This could threaten the operation of the hellikopi so that over time the hellikopi will bankrupt and close if the business issue not immediately resolved.The purpose of this research is to be able to formulate a strategy to the solution of the problems faced by the hellikopi. By using internal analysis and external analysis using interview data, survey data, sources from the internet researchers can formulate SWOT analysis so that researcher can find each SWOT element in the hellikopi so that researchers can find the root of the problem faced by the hellikopi. After finding the root of the problem faced by hellikopi, the researcher continuing the SWOT analysis to the next stage that was TOWS analysis so that researchers can formulate the right strategy for hellikopi use based on the SWOT component owned by the hellikopi so the output strategy formulated by this study is product and service quality control (ST2 ), new collaborative products or services (ST1), utilization of digital platforms (WO1 & SO1), utilization of online motorcycle taxi platforms (WO2), creating a collaborative push culture (SO2), creating effective organizations (WO3) Keywords: Small Medium Enterprises, Five Stage of Small Business Growth, Restructuring Organization, Coffeeshop, Creative Econom
GAMIFICATION ELEMENTS FOR WELLNESS PROGRAM
No full textWellness program becomes crucial for the company because it is closely related to work motivation, work productivity, and company cost. These days, the company is faced with challenges that come from the millennial generation in Indonesia which currently reaches 63.4 million people. Most of this generation group has unhealthy habits or lifestyles such as high consumption of unhealthy foods, high-level of smoking and alcohol, lack of exercise and prolonged stress. These habits are the cause of several critical diseases. Especially in the next few years, the millennial generation will dominate the population in Indonesia. That is why the companies have to adapt to the behavior of the millennials. The purpose of this study is to identify the elements of gamification that are suitable for the wellness program through the analysis of the relation between the gamification elements and its impact on the intention of the millennials in participating in the wellness program. Gamification is the use of elements and game design in non-game contexts. The data used in this study were collected through interviews with 5 people who have different occupational backgrounds, after that the results of the interviews are used as the reference to make the questionnaire. The questionnaire has the criteria which are; age between 23-38 and currently working or unemployed with at least 1 year of work experience. The results from the interviews shows, from 11 elements of gamification, only 6 elements that have a significant impact on the intention of the millennials in participating in the wellness program. These elements are achievements, badges, collections, points, social graphs and teams.Keywords: Behaviour, Gamification, Gamification Elements, Millennial, Wellness Progra
Proposed Marketing Strategy for E-paper Pikiran Rakyat to Increase Subscribers and Sustain in Digital Era
No full textPT. Pikiran Rakyat is a mass media company that provides news through various channels, namely radio, newspapers and internet. To adjust the current behaviour of people who are close to gadgets, PT Pikiran Rakyat makes e-paper product or electronic newspapers that can be accessed through the MyPikiranRakyat application. However, the business achievement of e-paper has not met the company's expectation. Currently, e-paper has only few and the company does not yet know the business strategy for developing e-paper. This research method uses a qualitative and quantitative approach by analysing the internal and external business conditions of Pikiran Rakyat. The data collection technique was carried out by internal and external interviews of Pikiran Rakyat and distributing surveys to the readers of Pikiran Rakyat. Researcher then conducted a study on what business model is the most appropriate to be applied to sell Pikiran Rakyat e-paper. In various countries, there are three business models applied to paid digital news products, namely paywall, fundraising and brand extension. Each business model provides more benefits to readers. From the results of the research study, the brand extension business model is the most appropriate to be applied to sell Pikiran Rakyat e-paper because of various supporting factors such as customer trust in Pikiran Rakyat brand, the good reputation of Pikiran Rakyat and the human resources available to run brand extension business model. Meanwhile, more benefits that will be given to readers in brand extension business model are writing, photography and video making training, educational seminars and West Java data. These extra benefits can be implemented in a short time to generate income for Pikiran Rakyat.Keyword: mass media, electronic newspaper, paid digital news product, paywall, fund-raising, brand extensio
Strategy of PT. XYZ Facing Expiry of Contract in 2025 and Change of Company Vision
No full textPT. XYZ is a subsidiary of PT. MNO and a sister company of PT. ABC. PT. XYZ has a contract of coal hauling, heavy equipment rental and road maintenance with PT. ABC. PT. ABC has a contract of coal mining with government until 2025. PT. XYZ also will be ended the contract by PT. ABC. Besides, old vision of PT. XYZ, “To Be A Leading Mining Company in Indonesia,” was changed to new vision, “To Be A National Supply Chain Management Company” as a recovery from bad performance of two business units that were ended by PT. ABC. PT. XYZ must set strategies to face end of PT. ABC’s contract with government in 2025 and change of company vision.To face end of PT. ABC’s contract with government in 2025, PT. XYZ must know estimated coal hauling target in 2021-2025. There are two allocation scenarios of the target because there are two contractors at same area (PT. XYZ and PT. DEF). First, 60% of the target for PT. XYZ and 40% for PT. DEF (PT. XYZ does not require investment to achieve the target). Second, 100% of the target for PT. XYZ (PT. XYZ requires investment to achieve the target). On the other hand, bad coal price condition reduces the target by 20%. Probability of good coal price condition is 60% and bad coal price condition is 40%. By using decision tree and NPV method, scenario of 100% of the target gives PT. XYZ higher NPV than scenario of 60% of the target but the decision will be matched with strategy to face change of company vision.To face change of company vision, by quantifying and combining analysis result of external and internal condition, PT. XYZ should use generic corporate strategy of diversification. It is matched with the new vision because general concept of the new vision is PT. XYZ must analyze any potential business (mining and non-mining) then PT. XYZ must use vendors/subcontractors to do the job. To position business in the market, PT. XYZ should use generic business strategy of cost leadership and non-equity alliance. To organize activities as support for business strategy more details, PT XYZ should use functional strategy that focuses on technology function, logistic and operation function, business development function and human resources function.By matching those two strategies, PT. XYZ should choose scenario of 60% of coal hauling target rather than 100% of the target. PT. XYZ should diversify current business become mining services by using applicable technology and supporting equipment rental services. PT. XYZ should do further market analysis for potential business diversification like supplier of stone, supplier of concrete product, civil contractor in mining activities, expedition vendor and fabrication activity. Keywords: decision tree, net present value, strategy management, corporate strategy, business strategy, function strategy