The Indonesian Journal of Business Administration
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The Effect of Perceived Distance on Purchase Intention: A Case Study of E-Commerce in Indonesia
No full textDuring this Covid-19 pandemic, there is a surge in e-commerce and the increasing number of e-commerce deliveries in 10 years to 8 weeks. Gross merchandise value (GMV) in Indonesia reached US $ 40 billion in 2020, the third highest in the world. There are many choices of e-commerce platforms available, yet not all e-commerce platforms can compete equally. Lack of consumer trust is a major obstacle for e-commerce to thrive. The challenge of e-commerce in Indonesia is a large country with many islands, so the distance between buyers and sellers can be very far. Therefore, the researcher wants to see the extent to which the perception of distance affects buyer trust and will influence customers to buy the product through e-commerce. This study uses a quantitative method by distributing questionnaires to Indonesians who have purchased goods through e-commerce with total respondents 312. The results show that buyer’s trust in e-commerce greatly influences consumers to buy through e-commerce products, spatial distance is the distance that most influences trust and shipping costs greatly influences e-commerce customer purchase intentions. The final result of this research is a marketing strategy in the form of a 4p marketing mix. The products sold must be diverse and their availability is guaranteed. The price must compete with other e-commerce and there are variations in shipping prices. The promotions are discount voucher, massive discount on certain products for limited time, and discount shipping voucher. Purchase products online but it is advisable to build a warehouse on each island. Keywords: E-Commerce, Psychological Distance, Trust, Purchase Intention, Marketing Mi
FACTORS THAT ENCOURAGE AN ENTREPRENEUR TO BECOME A SOCIAL ENTREPRENEUR CASE STUDY IN SMALL-MEDIUM ENTERPRISES IN BANDUNG
No full textIndonesia is a country with a large population, in 2018 Indonesia has a population of 256 million. Until February 2018 the workforce numbered 133.94 million people, this number rose 2.39 million compared to February 2017. Of the 127.07 million people employed, 7.64 percent were in the underemployed category and 23.83 percent part-time workers. In the past year, half unemployed and part-time workers rose by 0.02 percent and 1.31 percent. There are differences in understanding about whether the business is included in the category of social entrepreneur or not. The variables in this study are human capital, social cognitive social capital, institutional environment, social environment and social impact. Data were collected from in-depth interviews in each of the four cases. The ultimate objective of social entrepreneurship is the “Social Problem Solving”, “Variety of initiatives and activities”, and “Role of change agents”. They refer to social value. The difference between social entrepreneurship with regular entrepreneurship is not that such regular entrepreneurship would be a-social, but rather that social entrepreneurs associate top priority to the creation of social value, while ‘‘economic value creation is seen as a necessary condition to ensure financial viability’’.Keywords: Cross-case analysis method, Entrepreneurship, Poverty, Small-medium enterprise, Social entrepreneurshi
PROJECT PERFORMANCE STRATEGY DURING COVID-19 OUTBREAK: A CASE STUDY OF PT WKG
No full textWKG is one of the seven subsidiaries of a state-owned construction company which has grown and developed consistently serving the government, other state-owned or country-owned corporations, loan and private markets in Indonesia. The spread of the coronavirus (COVID-19) has an impact on the construction industry sector. The emergency conditions caused by COVID-19 have implications for the impossibility of the construction work being able to run normally, effectively, with quality and on time. Based on the 2020 KPI result of Construction Division III at PT WKG, there were all decreases in all performance factors. This research was to identify internal and external factors during COVID-19 pandemic in year 2020. PT WKG as a state-owned corporation should align with government plan’s building construction projects and 2021 published KPI that despite the pandemic must go on running. Data were collected by distributing questionnaires and conducted interviews to all 8 Project Managers of Construction Division III also to the Operational Manager, Planning Manager and Finance Manager of the Construction Division III. The analysis method used Porter’s Five Forces Analysis, Root Cause – Fishbone Analysis, VRIO Analysis, SWOT Analysis and Project Performance Factors Analysis. Major result in the internal factors that impacted the Company were the non-material resources become the main power or core competencies which are integrate all company assets such as patents, brands and intellectual property. Financial resources such as: PT WKG cash flow, shares and other financial factors; and also PT WKG material resources such as raw materials, facilities, machines and equipment became temporary competitive advantage because those resources are considered valuable and organized. The technology owned by WKG is mainly the modular technology. While for the external factors were the results of the identification of macro external factors using PESTEL analysis shows technological, environmental, and social are important factors as well as economic factor which is the most important factor that need attention. Results of identification of micro external factors using Porter's Five Force show the factor of competition between companies becomes opportunities for PT WKG as one of the leading state-owned public construction company in Indonesia. Company needs to have alternative design optimization; use local competitive materials; reduce overtime work for the project personnel; have standardized procedures in every project site, green building requirements and strict health protocols in every project site; implement Building Information Modelling (BIM) software; and to have precast and modular usage to manage high customer satisfaction.Key words: VRIO, root cause analysis, SWOT analysis, PESTEL, Porter’s Five Forces, project performance
Investment Analysis of Junior High School Project in Bandung City (Case Study: Bandung Islamic School)
No full textSince the beginning of independence, the human right of the Indonesian people to obtain an education has been a commitment of the Indonesian state's founders. Compulsory learning is organized on formal education pathways, non-formal education, and informal education. Mandatory knowledge on formal tracks is carried out at a minimum of 9 years. Based on data from the Ministry of Education and Culture (Kemendikbud), for primary education and secondary education, the number of Junior High Schools in The City of Bandung is more diminutive than elementary schools. The limited quota of public schools in Bandung also requires some students to continue to private schools. Based on these circumstances, planning to invest in the Junior High School construction in Bandung is needed. To support this analysis, the author collecting secondary data from the financial report Bandung Islamic School and interview the owner and director of BISc then offered two alternatives about feasibility study analysis between rented buildings or profit-sharing. To evaluate the feasibility, the authors also conduct risk management analysis. According to capital budgeting analysis, profit-sharing alternatives are better than rental alternatives. Keywords: Investment Analysis, Payback Period, Net Present Value, Profitability Index, Internal Rate Retur
IMPROVEMENT STRATEGY FOR CREATING VALUE IN INCLUSIVE BUSINESS PLATFORM (KUKM ECOBIZ) FOR ENHANCING USER ACTIVITY
No full textKUKM Ecobiz is a collaborative platform between DEKOPINWIL West Java and an expertise team from SBM ITB supported to provide a digital platform from DEKOPINWIL and business supporters specifically cooperatives, SMEs, livestock, farmers, the government, and associations to exchange information about improving shared economy. Marketing efforts have been carried out on several cooperatives through training for several cooperatives in West Java through DEKOPINWIL, but the activity on the platform is still low. The objective of this study is to improve the competence and capabilities of cooperative members, SMEs, as well as farmers and livestock, review UI and UX, recommend website development based on user preferences, and finally increase activities in the KUKM Ecobiz platform. The data collection methodology used in this study mostly uses qualitative data. The primary data came from the previous research questionnaire and the questionnaire. For secondary data obtained from the Ecobiz KUKM database, several websites, and several sources that can support this research. Several stages of analysis are carried out, the first being external analysis using PEST analysis and other similar platform analysis. For internal analysis using platform analysis, comparing with good UI and UX methods, and using platform user needs analysis. After that, to proceed to the solution, it is necessary to search for the root of the problem using CRT (Current Reality Tree). To gain user activity, KUKM Ecobiz needs to do several scenarios that are intended to trigger activities in Ecobiz KUKM such as requiring chosen cooperative members to interact in the forum and several other things. Then create content that suits the needs of KUKM Ecobiz users, and design the KUKM Ecobiz website again with the rules of designing existing software.Keywords: Inclusive Business, Digital Platform, KUKM Ecobiz, Network Effect, CRT, User Experience
New Product Line Creation and Line Stop Resolution Method Using Lean Principles
No full text"As Indonesia’s industrial sector continues to grow rapidly, Solutions from Power Services business ensure that your gas turbine can fulfil its full lifetime potential, anywhere in the world. Gas turbine component is one of the supporting units of the power plants, PT XYZ is company that focused on repairing B and E class (Frame 3/5/6/7/9) gas turbine. In the end of 2020 PT XYZ stated to become B&E gas turbine service center COE (Center of Excellence) because the increment of capability repair service. It has capability to repair all component of GE gas turbine B/E Class included: Power Nozzle, Liner, Transition Piece, Flow Sleeve, Shroud, Bearing, Bucket. Growing of PT XYZ is impacted to the production capacity, by using lean principle PT XYZ increasing the production capacity on creating new production line. The new production line should be fulfilling the customer demand on 2021. New production line was calculated become the solution of the low production capacity. Based on the takt time, cycle time calculation 11 operators identify as the total manpower need to support the production line. Maximum capacity for the line is 9,954 pcs/year. The maximum capacity meets with 2021 forecast demand as a target on capacity increment, the target of capacity is 7047 pcs/year.Keyword: Lean, Gas Turbine, manpower, cycle time, takt time, new production line, production capacity, new line creation.
PROPOSED MARKETING STRATEGY FOR WEDDING VENUE BUSINESS (CASE STUDY: RUMAH JOGLO PANDU)
No full textRumah Joglo Pandu is a family owned business that engaged in the wedding industry, specifically on wedding venue business. Rumah Joglo Pandu established on 2016 in Bogor, Indonesia. Even though Rumah Joglo pandu has running the business for approximately 2.5 years, the sales revenue are still low and unstable. This research aims to analyse the appropriate marketing strategy for wedding venue business, especially Rumah Joglo Pandu. This research methodology divided into two categories which are internal and external. For internal analysis, researcher use STP analysis and 7P Marketing Mix while for the external analysis, researcher use Porter Five Force analysis, competitor analysis, and consumer analysis. Those internal and external analyses are combined and summarized in SWOT analysis in order to find the root cause of the problem. To generates solutions to these problems, researcher used TOWS Matrix and developed 7P Marketing Mix. The results of analysis shows that Rumah Joglo Pandu faced problems from various aspects of 7P Marketing Mix which caused the unstable sales revenue. Therefore, researcher propose several marketing activities that could be used as a solution to increase the sales revenue of Rumah Joglo Pandu based on the analysis results. The action plan of the proposed marketing strategy will consists of scheduling activities, proposed budgeting, and estimated results.Keywords: Increasing Sales, 7P Marketing Mix, Marketing Strategy, Rumah Joglo Pandu, Wedding Venu
OPTIMUM CAPITAL STRUCTURE ANALYSIS (CASE STUDY: IPTN NORTH AMERICA, INC.)
No full textIPTN North America, Inc. (INA, Inc.) is a subsidiary (Subsidiary company) which is 100% owned by PT. Dirgantara Indonesia (Persero). INA Inc. is engaged in trading and logistics business for aviation products in the last 3 years the company has expanded its business portfolio. The scope of the company's business includes domestic and international regions. Based on Markets and Markets in April 2018, aviation markets especially aerostructure products are projected to grow from USD52.17 billion in 2016 to USD75.97 billion in 2022 with a CAGR of 6.47%. The projected growth in demand for Avionic products opens an opportunity for INA, Inc. to carry out operational activities so that the company's target can be achieved.The creation of the company's operations to achieve its objectives is of course strongly influenced by a strong capital structure. 2017 Composition of capital structure INA, Inc. consists of 33.32% Bank Loan-Debt, 37.99% Debt excluding bank loans, and 28.69% capital ownership. Based on the analysis the optimum capital structure level for INA, Inc. is 10%, at the debt ratio level the value of INA, Inc. Weight Average Cost of Capital is at the lowest level, resulting in the value of INA Inc. at the highest value.Keywords:Optimum Capital Structure, Weighted Average Cost of Capital, Bank Loa
IMPROVEMENT MARKETING COMMUNICATION STRATEGY FOR FASHION INDUSTRY (CASE STUDY : Up2date Plus)
No full textIndonesia is in the top five of member countries of the Organization of Islamic Cooperation (OIC) which is the world's largest Muslim fashion exporter. Global Islamic Economy predicts the growth of the world Muslim fashion market in 2020 will reach 327 billion US dollars. Up2date Plus is a brand founded by one of the pioneers of Muslim clothing in Indonesia, namely Irna Mutiara who collaborated with her daughter, Reyna Hanifa. This brand is inspired by the relationship between mothers and daughter who usually have the same taste and have a size that is not much different then become a casual style. Up2date Plus producing various clothing, tunic, pants, skirts and hijab. Up2date Plus sales from September 2018 - June 2019 has declining trend. Based on interview with the owner, Up2date Plus marketing communication channel is done through Youtube, Website and Instagram as an online platform but it does not effective to attarct customer. Up2date Plus wants to meet current customer needs in accordance with the marketing communication needed. The purpose of this research is to identify the effect of promotion mix used by Up2date Plus on consumers purchase intention and to find suitable promotion strategy for Up2date Plus. This research using external analysis to understand the environment that affect the business by using PEST Analysis, Porter 5 Forces, Consumer analysis and Competitor Analysis. Also, describe the internal analysis to define the business strength and weakness by using STP Analysis and Marketing mix. And then formulating SWOT, that will be lead the research to know the root cause. The survey divided into five parts such as demography, buyer decision process, consumer knowledge of Up2date Plus, promotion mix, and purchase intention. Quantitave survey conduct by distributes online with 202 respondents and using Descriptive and Regression analysis to get the result.Based on the survey result then TOWS analysis, shows that there are three variables promotion that can affect to consumer purchase intention such as Website advertising, Sales promotion, and Personal selling. Therefore, the proposed business solution that can be implemented to Up2date Plus are improve Sales Person knowledge in offline sales approach, Provide attractive promotion strategy use digital marketing and social media, and Maximizing sales promotion.Keyword: Marketing Communication Strategy, Muslim Fashion Industry, Promotion mi
PROPOSED MARKETING STRATEGY (CASE ON MEJABUNDAR STUDIO)
No full textWith the rapid development of information technology today. Make it easier for a business to get information about a product or service that they want to use for their business needs to grow. This will lead to a problem where a service company cannot reach their customer in this era. This will cause fluctuations sales of services provided each month for the company. This is what happened to Mejabundar studio, a motion graphic studio from Bandung that cannot maximize their marketing strategy to reach consumers for stabilizing the number of projects each month. With the ease of use of social media and the development of media content, it has become one of the opportunities for MejaBundar to optimize their online channels. To generate new marketing strategy that fitted, the author uses the results of TOWS analysis from internal and external factors. The strategy generated are Promotional Strategy, Social Media Strategy, Customer Experience Strategy, Collaboration, Market Development Strategy, lastly, Product and services. This study generated an output in the form of a new marketing strategy to solve problems from MejaBundar Studio.Keywords: marketing strategy, TOWS analysis, service company, fluctuations sales, motion graphic studi