The Indonesian Journal of Business Administration
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EFFECTIVE MARKETING CHANNEL FOR ORGANIC STORE (CASE: BELIBU FRESH MART)
No full textBelibu Fresh Mart is an organic grocery store located in Bandung. Open since September 2019 only 6 months before the first coronavirus was announced arrived in Indonesia. As a newcomer with a niche market gaining customer trust is one of Belibu’s targets by providing 2 offline stores that can bring their product closer to customers. However, people's movement and activity are restricted and need to be adjusted during pandemic situations to reduce the spread of the virus. It affects Belibu’s customer habit in buying groceries and Belibu’s income. The most frequently used channels are changing and Belibu’s income unstable. Finding out Belibu’s current marketing channels and which channel is the most effective for Belibu are the objectives of this research. To analyze this research both primary and secondary data are gathered. The primary that is from online questioner that shared to people who have done grocery purchase transactions. While the secondary data are gathered from Belibu’s internal data. For analysis methodology, gap marketing analysis and weighted factor score approach are performed. To compare between customer's need and Belibu’s resources and choose the marketing channel. Currently, Belibu Fresh Mart has 8 marketing channels which are offline store, e-commerce, Grabmart, Whatsapp, Instagram, Twitter, Facebook, and Gomart, two of them are the closest to customer's preferences in grocery channels.Keywords: Grocery, Marketing Channel, Organic Store, pandemi
Design Checklist Audit Document for Press Tools Dies Project Using 10 Knowledge Area (Case Study Politeknik Manufaktur Bandung)
No full textBandung Polytechnic of Manufacturing is an institution in the government environment in the form of BLU. The realization of the targeted from the Ministry of Finance to POLMAN hasn’t been realized 100%. The low realization of cooperation compared to SPP indicates a special cause of low cooperation performance. Observations on the DIES NTC project began with an exploration of the business issue by interviews with POLMAN productions, Cause Effect Diagram, and measuring the timeliness of the project condition of the project using the Critical Path Method. After that, the audit checklist form design refers to 10 knowledge areas and ISO 9001-2015. The Checklist form then filled by three experts from POLMAN production. Based on the audit checklist form on the NTC project, 12 gaps were obtained. From the analysis found the root of the problem regarding the supervision of the project is not good. Improvement is required by forming a special team to conduct an Internal Audit at the scale of each project. Supervision and control on a smaller scale can ensure the project runs well so that the findings on the project can be revised immediately. Keywords: NTC Dies Project, Form Checklist, 10 Knowledge Area, ISO 9001-2015, Internal Audi
ANALYSIS OF TOURIST’S PREFERENCES AND IMPORTANT FACTORS TO INCREASE THE NUMBER OF TOURIST VISITATION IN CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK
No full textCiletuh-Palabuhanratu Geological Park assessed by UNESCO as a geopark that has great potential because of its diversity, a combination of beautiful scenery, mountains, waterfalls, fields, rivers that end at sea, set in April 2018. Based on statistic provided by Central Statistics Agency (BPS), Ciletuh – Palabuhanratu Geopark has the potential to become one of world-class tourism destination. This brings forth the question of what factors that determine the tourists’ preferences and what strategic development programs should be carried out by the government to increase tourists and the tourism economy. The method used in this analysis is factor analysis and descriptive statistical with 200 respondents. Further data processing uses factor analysis with varimax rotation. The results showed that 7 important factors were formed, namely: Tourist Safety Guarantee (safety and security), Accessibility of infrastructure and facilities, Service quality, and Information Centre, Accommodation, clarity of tour packages, and Promotion. Keywords: Accesbility, Attraction, Assurance, Quality of service, Tourist preference
Proposed Marketing Strategy for Lubricant Product to Gain Sales Revenue Growth (Case Study: PT YIMM - Area West Java)
No full textMotorcycle sales growth in Indonesia increased in the early 2000s to 2010s. The increase in motorcycle sales occurred due to the trend of automatic motorbikes pioneered by Yamaha Mio. Yamaha, as the leading motorcycle manufacturer in Indonesia, has experienced an increase in sales of automatic motorbikes from the initial product launch in 2003 to 2010, where sales of Yamaha motorcycles have decreased continuously.The increased sales of motorcycles had a multiplier effect on the spare parts and lubricants business. Yamalube as a lubricant for Yamaha products experienced an increase in sales from 2003 to 2018 in line with the increasing population of Yamaha motorcycles in Indonesia. However, there was a decline in sales in 2019 and continued in 2020. To analyze the decline in sales, the author used the Segmentation, Targeting, Positioning (STP) and Marketing Mix (Product, Price, Place, and Promotion) to analyze the internal factors that influenced the decline in sales. Meanwhile, to analyze the external factors the author uses the PESTEL framework, competitor analysis to examine external factors that affect the decline in sales from Yamalube. In addition to analyzing internal and external factors, the author also conducted research quantitatively with questionnaires for consumers and qualitatively with interviews to get an overview of consumers' perceptions and part shop towards Yamalube. The results obtained from the analysis of internal and external factors are used by the author to provide suggestions for a new marketing strategy so that Yamalube's business can continue to grow amid decline in consumer demand. The proposal made uses the framework of the TOWS (Threat Opportunity Weakness Strength) Matrix and Ansoff Matrix, wherefrom this proposal, it is hoped that Yamalube's business can continue to grow and be sustainable in the domestic lubricant industry.Keywords: Lubricant, Marketing strategy, Business Strategy, TOWS Matrix, Ansoff Matri
PROJECT CONTROL IMPROVEMENTS IN DEEP GROUNDWATER DRILLING WORK AT PT SAMBONG CATUR KARSA
No full textIndonesia has different geological conditions from one region to another. Specifically for certain geological conditions, the community is not easy to get groundwater and needs to be done by using drilling technology that requires; water availability survey, drilling equipment, and water treatment facilities that guarantee the continuity of clean water availability. Starting from the community's need for clean water, PT Sambong Catur Karsa since 2003 until now has focused on business in the field of deep groundwater drilling. In the implementation of a project, it is very rare to find a project that runs exactly according to plan.Profit is one of the goals of an established company. With a well-managed profit, the company can grow and develop in the masses to come. To achieve profit in every water drilling project, PT Sambong Catur Karsa has established a project management plan that includes planning for scope, schedule and cost at the time the project will begin. However, this planning has not been well controlled at the time of project execution. At the time of execution, the company is sometimes faced with changes in scope, changes in the time of work implementation and operational costs that exceed the budget plan.This change needs to be controlled properly so that the planned corporate profits can be achieved. One method in project management that can integrate scope, schedule and the cost is Earned Value Management. This method was chosen because it can help assess project performance as it progresses and predict future performance conditions and cost requirements. Earned Value Management will be tried to be applied in measuring the performance of the PT Sambong Catur Karsa project in future projects and is expected to be a solution for the company in controlling the implementation of the project and maintaining the planned profit. In the Earned Value Management method, the results obtained in this water drilling project are in the form of a CV that shows a positive value or is above zero. That means the project is still making a profit this week. While SV shows a negative value or is below zero which means there is a delay. The CPI value shows a curve above number 1 meaning that the project cost performance is good or the costs incurred are smaller than the work obtained. While the SPI value shows a curve below the number 1 means there is a delay in the week.In this case, the Implementation of the Earned Value Method is displayed for company leaders and the company's core employees by showing the steps that must be taken. Plans to implement the Earned Value Method at PT Sambong Catur Karsa will be carried out for the next project in October for the 2019/2020 project year.Keyword: Cost, Earned Value Management, Profit, Project Management Plan, Schedule, Scope
PROPOSED PROGRAM STRATEGY OF CREATIVE SCHOOL FOR LECTURER DEVELOPMENT IN HE TRIDHARMA (CASE STUDY: CYAN.ID)
No full textIndonesia has a lot of workforce that significantly increase from time to time, which creates fresh potential power for Indonesia economic. Good workforce means that it should be developed with good education as well. But this development also has some constraints, which is the lecturer ability to cope with the rapid development are low. Even lecturer has main task to do Higher Education (HE) Tridharma, which is research, lecturing, and empowerment, these tasks are not completely done perfectly. The main issue is on how our development in education tend to forget the definitive of creativity. Creativity are often misconcepted and focus on concrete matter rather than abstract matter. This condition creates unbalanced mindset which created gap in problem solving and derived innovation for social empowerment. This is why Cyan.id are created to solve these mindset problems. This research will use several methods to determine the program strategy that applied for Cyan.id. The methods are Politics, Economics, Social, & Technology (PEST) analysis, Marketing mix (4P), Porter’s Five Forces, Key Success Factor, and Value Chain. The other methods to create valid data is to perform Minnesota Test of Creative Thinking (MTCT) and questionnaire to determine whether the creative school program is effective. These methods need to be done in order to create exact needs and strategy for Cyan.id and its customers.Keywords:Creative, Strategy, School, Tridharma, Educatio
STOCK VALUATION ANALYSIS OF PT. ADI SARANA ARMADA TBK
No full textSince the 2012 IPO, PT. Adi Sarana Armada (ASSA) has grown relatively stable along with the increase in the field of business owned. With risk, a high level of competition and an increase in the price of the dollar which is quite a hit for issuers in the transportation sector, ASSA managed to show a pretty good performance. At the beginning of the first quarter of 2019, ASSA's shares have risen dramatically with a rough range of 300% from the price of Rp. 364 per share to Rp. 860 on March 1, 2019. For investors this is a quite interesting phenomenon to be explored in depth about the causes of rising stock prices this drastic. The sudden increases might have pushed back the price into previous level. Based on the discount cash flow analysis of the ASSA, the target price for ASSA is below -15% range at Rp 1163 per share or 44.49 potential upside compared to the recent 31 May 2019 market price of Rp 805 per share. The target price is also supported by relative valuation result by Rp 1097 per share, and the EV/EBITDA results with Rp 1,130 per share.Keywords: EV/EBITDA , financial performance, free cash flow to equity , stock price, valuatio
The Impact of Cash Conversion Cycle (CCC) Towards Profitability of All Firms Listed on Indonesia Stock Exchange (IDX) in The Period of 2009-2019
No full textIndonesia is one of the largest economies in the world, with a total population of around 269 million people, Indonesia economy accounts for the 10th largest in the world in terms of purchasing power parity. However, In the period of 2009 through 2019, the firms listed in Indonesia Stock Exchange (IDX) have experienced a fluctuating value in their profitability with the tendency to decline. Several researchers have found that profitability is influenced by working capital management. Working capital itself is a measure of a firm’s liquidity that available for businesses to operate which the components are including inventory, account receivables, and account payables. Tools to measure working capital is cash conversion cycle (CCC) which is considering the key aspect of current asset management. The objective of this research is to find evidence that cash conversion cycle (CCC) including its components Average Age Inventory (AAI), Average Collection Period (ACP), and Average Payment Period (APP) could impact the profitability of the firms listed on Indonesia Stock Exchange (IDX) in the period of 2009 through 2019. The data that is used in this research is covering 341 companies that are listed in the period of 2009 through 2019. The data analysis is conducted using fixed effect panel data regression. The findings of this research show that cash conversion cycle (CCC) and its components such as average age of inventory (AAI), average collection period (ACP), and average payment period (ACP) have an inversely significant impact towards profitability. Based on the findings it shows that the profitability of firms listed in Indonesia Stock Exchange is affected by cash conversion cycle.Keywords: Working Capital, Cash Conversion Cycle (CCC), Profitabilit
DETERMINING THE OPTIMAL CAPITAL STRUCTURE OF PT BALI TOWERINDO SENTRA
No full textThe increasing number of smartphone user, wider penetration of internet using a mobile device and mobile data consumption lead to rapid growth in the telecommunication industry. It is a promising market prospect for tower telecommunication business in order to fulfill the telecommunication service provider’s company to support its service and infrastructure. The growth of telecommunication service user gives a significant impact on the company’s business to maintain its competitive advantage. Unfortunately, the net profit from PT Bali Towerindo Sentra is lower than companies in the same industry. In order to increase the profit, PT Bali Towerindo has to expand the business and it is important to matches the asset being financed. Therefore, determine the optimal debt- equity ratio is crucial to maximizing the company’s value. To answer the business issue, there are two analysis that been used, external and internal analysis. External analysis consists of PESTEL and Porter Five Forces analysis and internal analysis consist of the DuPont system and other financial ratios. Based on business issue analysis, it is found that the debt is low related to the average industry; however, the interest coverage ratio is higher than the average industry.The simulation for finding the optimal debt ratio using the year 2018 and 2019 with the cost of capital approach. To maximize the firm value, the cost of capital should be in the lowest that lead to optimal debt ratio. According to the optimal capital structure’s calculation, it can be concluded that the capital structure in 2018 is 50.73% and the optimal is 40%. The estimated capital structure in 2019 is 52.11% and the optimal is 40%. In order to achieve the optimal debt ratio, it needs to perceive the lowest cost of capital so that the firm value will be maximized. By decreasing the debt ratio in 2018 the firm value can increase by Rp132,923 million and in 2019 firm value can increase by Rp167,604 million.Keywords: Cost of Capital, Firm Value, Interest Coverage Ratio, Optimal capital structur
Analyzing Factors Influencing Concertgoers on Revisit Intention at Online Music Concert Using PERVAL Framework
No full textThe music industry is one of the industries that contributes the most to the country’s GDP, contributed 8% in 2017 and contributed to the creative economy GDP of IDR 4.89 trillion. Concerts or festivals are one of the crucial mediums for the development of the music industry. Due to the COVID-19 pandemic, causing a decline in the music industry. There were 113 concerts, tours, and music festivals that were delayed as of April 2020, currently around 50,000 creative workers in the music festival event industry are in danger of losing their jobs, and 1,218 organizers throughout Indonesia, the minimum potential loss obtained is IDR 2.69 trillion and a maximum of IDR 6.94 trillion. This causes event promoters and musicians must adapt to the current conditions that prohibit crowds of people, by holding online music concert. Based on the problem, this research aims to analyze factors influencing concertgoers willing to move from live music concert to online music concert and revisit intention at online music concert.There are several related theories in this research, including PERVAL framework. It showed that perceived value is a strong indicator and positively influences future purchase intentions or behaviour. This research used a quantitative method by using questionnaire to collect the data via Google Forms. The data was distributed to 200 respondents who have attended online music concert. There are several other variables in this research, which are satisfaction, loyalty, and motivation.The data is processed using SmartPLS 3 software to conduct a Path Analysis. The findings show that emotional value, social value, quality value, and price value significantly influence satisfaction. Satisfaction and loyalty significantly influence revisit intention at online music concert. But motivation variable does not have a significant value on revisit intentions at online music concert. Keywords: PERVAL Framework, Satisfaction, Loyalty, Motivation, Revisit Intention, Online Music Concer