The Indonesian Journal of Business Administration
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VALUATION OF PT PEGADAIAN FOR PROPOSED IPO PRICE
No full textPT Pegadaian desire to be the most valuable financial company in Indonesia and as the public's first choice financial inclusion agent. PT Pegadaian planned to do an initial public offering (IPO) to achieve that. This study aimed to analyze and estimate the intrinsic value of Pegadaian and provide recommendations for investors. The valuation of the intrinsic value will use the absolute and relative valuation model. The absolute valuation model used is the free cash flow to equity (FCFE) model and the excess return model. The relative valuation used that are price to earnings ratio and price to book value ratio. The intrinsic value using the free cash flow of the equity model estimated is IDR 2.383,73/share. The intrinsic value using the excess return model estimated is IDR 2.571,41/share. The valuation using the price to earnings ratio has resulted is IDR 981,35/share. Then, the result of intrinsic value using the price to book value ratio is IDR 1.206,39/share. The valuation summary used the weighted average of intrinsic value from four model that is IDR 2.357,97/share.Keywords: initial public offering, intrinsic value, free cash flow to equity model, excess return model, price to earnings ratio, price to book value ratio
Relationship between Hard Skills and Soft Skills Towards Employee Performance at Crew Restauran KFC Medan
No full textIndustry 4.0 is about competitiveness and innovation. Organizations need to adapt their capabilities to handle new challenges. Besides change management, a sequential concept, design thinking is an iterative approach linking creative and analytical methods. The goal is to foster new ideas and concepts and increase organizations'; innovative power and competitiveness, and currently, the COVID-19 attack has shocked the world. The COVID-19 pandemic has surprised many organizations. This situation will affect work that changes organizational culture, such as work from home (WFH) instructions for employees, virtual organization control, and supervision by leaders previously only performed by large organizations. One of the companies that have a significant impact due to COVID-19 is PT. Fast Food Indonesia Tbk, which is the sole owner of the KFC franchise in Indonesia, was founded by Gelael in 1978 as the first party to acquire a KFC franchise for Indonesia. The company started operation in October 1979 at Jalan Melawai, Jakarta. This foreign Quick Service Restaurant's success was then followed by restaurants in major cities in Indonesia, which is Medan. While facing COVID-19, that happens in the world, other outlets of PT. Fast Food Indonesia, especially in Medan, has a goal to be achieved. The goal is to make KFC stable as before. This goal will be achieved through employee commitment and good performance. Lack of employee performance happened from any causes. Therefore, this research intended to find out the relationship between skills and employee performance during COVID-19 in term of facing Industri 4.0 Keywords: Hard Skills, Soft Skills, Employee Performance, COVID-19, Industry 4.0, Multilinear Regressio
The Influence of Engagement Drivers and Personal Values toward Teachers Engagement Behavior at Sekolah Alam Bandung
No full textEmployee engagement has become an essential topic in Human Resource management studies because it is related to employee loyalty and enthusiasm at work, which affect company performance. The primary purpose of this research is to find out how the influence of Employee Engagement Drivers and Personal Value (additional of Engagement Driver) towards Engagement Behavior, namely SAY (Speak positively about the organization to co-workers, potential employees, and customers), STAY (have an intense sense of belonging). and desire to be a part of the organization). Moreover, STRIVE (motivated and exert extra effort and engagement in work contributes to business success) at Sekolah Alam Bandung’s teachers. This research uses a descriptive quantitative method with multiple regression analysis techniques. The data that is processed beforehand is tested for validity, reliability, multicollinearity, autocorrelation, and heteroscedastic. The test results have met the requirements for further analysis. The sampling technique used a census (total sampling) by taking the entire sample with 34 teachers of Sekolah Alam Bandung (SAB).The results of the Coefficient Determination (R Square) test show that all operational variables of the Employee Engagement Driver consisting of Company Brand, Leadership, Performance, the Work, the Basic, Company Practice and Personal Value have a simultaneous effect on Say, Stay and Strive Behavior, with respective values of 91.8%, 92.2%, and 83.8%. Based on the t-test, which is to test how the Engagement Drivers influence Engagement Behavior partially. The “t” test results show that most influencing Say Behavior is Company Brand (Reputation). Meanwhile, the Engagement Drivers that most influencing Stay Behavior is Company Practice (Diversity & Inclusion and Communication). In addition, the most Engagement Drivers that influencing Strive Behavior is Leadership (Coaching).Keywords: Sekolah Alam Bandung, Employee Engagement Drivers, Employee Engagement Behavior, Personal Value
Proposed Strategy of Internal Recruitment within The Coal Mining Industry (Case Study at PT Berau Coal)
No full textBerau Coal founded in 1983 as a company that produces coal in the East Kalimantan area. In the Covid-19 pandemic situation, the management of the company issued a policy not to recruit new employees from external company candidates, which means that the existing vacant positions can only be filled by recruitment from internal employees of the company. The difficulty of the HR Department in filling vacant positions is crucial where this will have an impact on the achievement of coal production. The purpose of this study is to provide recommendations regarding the recruitment strategy for the company in accordance with existing conditions in the company. The research methodology used is quantitative data, by distributing questionnaires to PT Berau Coal employees. Based on the results of the study, all independent variables showed a significant influence on the dependent variable. The results of the analysis also show that there are alternative solutions that companies can use to do internally branding for attracting their employees.Keywords: Employer Value Proposition, Employer Branding, Employer Attractiveness Intention toAppl
KNOWLEDGE MANAGEMENT MATURITY AT DANA PENSIUN TELKOM
No full textDana Pensiun Telkom (Dapen Telkom) is a company managing and providing pension funds to employees of PT. Telekomunikasi Indonesia. Today, Dapen Telkom is experiencing problems due to the failure of knowledge management in the company. This causes the performance of the company to experience fluctuations in the last five years, due to the occurrence of information gaps within the organization. The value of knowledge management proves it in the Kriteria Penilaian Kinerja Unggul (KPKU), which is still relatively low and has not shown signs to the company's vision. Besides, the company is currently at risk of losing knowledge assets, because 31% of top management employees will retire. The need for measuring the maturity level of knowledge management that has occurred in the company so that the writer can provide advice to develop knowledge management. The qualitative approach uses in-depth interviews about knowledge management within the company with six respondents. The quantitative approach uses seven categories from the APO Framework. From the results of the analysis that has been done, knowledge management is at level three, namely: expansion. Where companies have carried out knowledge management functions, but only occur in several departments. Knowledge management has not been massive in all departments within the business. After the author makes a root cause of the problem that arises, then suggests that the company takes the initiative towards the knowledge management program. Namely through; leadership, KM team, knowledge cafe, project/training lesson learned, and digital learning.Keywords: Pension Fund,Kowledge Management, Knowledge Loss, Knowledge Conversion, Maturity Assesment, APO Framewor
STORYTELLING AS CONTENT MARKETING STRATEGY FOR NNYL STUDIO
No full textBusiness industry have had enough with faster, stronger, cheaper etc. Many of SME are tired of having competition about valueless things that seems like an endless battle. Stories on the other hand, delivered intangible value and human spirit; it has powerful impact into customer engagement and sustainability of company.Nnyl studio is creative studio that work on customize sewn stuff. Handmade stuffed toy company’s signature products. The value is committed to make people realize their need to express their emotion and originality through personalized goods. In the first year, Nnyl studio did nothing about marketing plan; so the growth is too slow. Using storytelling method is necessary to meet the right market and also create new market.In the first year, Nnyl studio's sales activities has been relied on word-of-Mouth. Existing customers mapping were analyzed from many perspective to find the red thread of customer’s tendency. Then deep interview also held to get insights from ideal customers. This research using several method and tools that stand for value of Nnyl Studio itself as service-design based company.This study used qualitative approach after examined quantitative data. The result of the study indicates that Storytelling is fit for Nnyl Studio target audiences. The implementation plan of this research are graph of storytelling strategic plan and the stages of storytelling for Nnyl Studio.Keywords : Brand value, Content marketing, Customer engagement, Storytelling
PROPOSED SOCIAL MEDIA MARKETING STRATEGY TO IMPROVE CUSTOMER ENGAGEMENT (CASE STUDY: CEPOTATOES)
No full textCepotatoes is one of the start-ups in the food and beverage industry in Bandung which was formed in 2017. Cepotatoes opened outlets from 2017 to 2019. However, in early 2020 they switched to a cloud kitchen that only serves online orders due to the impact of the COVID-19 pandemic. Then, they focused on using social media as a marketing communication tool to promote products. However, Cepotatoes has not been maximally using social media as a marketing communication tool to promote products. It can be seen from the low customer engagement on Cepotatoes instagram which is seen from the number of likes, comments, and shares. In addition, Cepotatoes is also inconsistent in uploading content on social media. This research was conducted with the objectives first, to identify factors that influence customer engagement on social media; and second, to develop a social media marketing strategy to increase customer engagement on Cepotatoes instagram. This study uses qualitative and quantitative mixed research methods to find problems. First, this study conducted internal analysis using STP, Marketing mix, and VRIO analysis approach. Second, this study conducted external analysis using PESTEL, Porter's Five Forces, and competitor analysis approach. The results of internal and external analysis are summarized in SWOT analysis. Third, this study conducted an analysis of consumer behavior on social media to find out if three factors, namely entertaining content, informative content, and remunerative content had a significant influence on customer engagement on Cepotatoes social media. Based on the results of the study, entertaining content, informative content, and remunerative content significantly influenced customer engagement on Cepotatoes social media. Then, this study developed a social media marketing strategy that is relevant to Cepotatoes based on the results of SWOT analysis integrated with factors that have a significant influence on customer engagement. This study recommends Cepotatoes to increase the use of entertaining content, informative content, and remuneration content to increase customer engagement on social media. Keywords: Social media marketing, customer engagement, food and beverage industry, content for social medi
Increasing Employee Performance of Gideon Mula Gabe Ltd. Company by Increasing The Employee Experience of The Company
No full textEvery company has got affected by pandemic COVID-19. But, the low performance of the company is not only because of the domino effect of the economy. Based on Deloitte Human Capital Research there is change within the habits and preference of the employees that caused by COVID-19 they more likely prefer well-beingness than any other benefits. The fact is many companies still not taking this seriously and provide low investment for the well-beingness of their employees. As a company that affected and have similar symptom within the result of Deloitte Human Capital Research, the researcher which also the CEO of Gideon Mula Gabe Ltd. company want to explore the relationship between employee experience as the tools to get well-beingness and employee performance which at the end of the day affected company performance especially within the company that running in Palm Oil Plantation Industry. Also, to find the business solution that can increasing and have stability due to uncertainty in the future and created well beingness within the company. This research taking 100 employees as the participation respondent, and using a questionnaire with the Likert Scale as the parameter to answer. The results show there is a positive relation between Employee Experience and Employee Performance. Solution found are Digital Experience, Employee Housing, and Digital Farming.Keywords: COVID-19, Employee Performance, Employee Experience
PRODUCTION PROCESS IMPROVEMENT ON THE PLASTIC BASE PRODUCT IN CV. JAYA MAKMUR SETIA
No full textManufacture industry is becoming one of the competitive industries in Indonesia, especially in this globalization era. The current condition in the firm, production process that happen in the firm is not balance, where this condition becoming a business issue in this firm that makes lost sales and over production in this firm. The root of the problem that elaborated by current reality tree are low-competences employee, delayed payment from customer, no-aggregate planning strategy for workforce allocation, no inventory control management, and the firm doesn’t have other molding for production machine (to change the style of production facility from dedicated machine into flexible machine). Based on the research, there are three scenario of aggregate planning strategy that can be implement in the firm. New inventory management control can be creating by using a MRP system, because of this product is classified to a dependent demand. By focusing to maintain the business process by creating a proper aggregate planning strategy and new inventor control management, hopefully the firm can fulfill the customer demand and minimize the lost sales and overproduction, so the production process in the firm can be balance again also the revenue of the firm can be maximized again. By implementing new aggregate planning strategy, the firm can obtain income in average around 96,16% (with the assumption, expense only for the employee salary) comparing with an existing strategy (firm only obtained the income around 69,43% (with the assumption, expense only for the employee salary)).Keywords:unbalance production, lost sales, overproduction, aggregate planning strategy, inventory management contro
Social Media Marketing Strategy For A Leisure Hotel Using DIgital Customer Experience Journey Approach: A Study On Innside By Melia Yogyakarta
No full textInnside by Melia Yogyakarta is a 4-star business and leisure hotel owned by PT. Saraswanti Indoland Development. Melia Hotels International operates this brand. In 2018-2019, Innside by Melia Yogyakarta experienced a relatively rapid increase in revenue. However, the General Manager of Innside by Melia Yogyakarta and the Directors of PT Saraswanti Indoland Development are still not satisfied with the hotel's current performance because their revenue is still inferior to competing hotels in the Special Region of Yogyakarta. To improve hotel performance, the target market will be focused on leisure travelers. The target market's choice is due to the more significant number of leisure travelers heading to Yogyakarta than business travelers. However, the social media platform owned by Innside by Melia Yogyakarta, which will attract leisure travelers, also does not have a good performance.In terms of social media problems belonging to Innside by Melia Yogyakarta, the author conducts various analyses and continues with formulating marketing strategies until the right solution is found and its implementation. The analysis used is an external analysis using the PESTEL, Competitor Analysis, and an internal analysis using the VRIO, Segmentation, Targeting, and Positioning (STP). The analysis's objective is to identify the situation that occurs outside and inside the Innside by Melia Yogyakarta. The next step is a survey to find out more about leisure travelers' preferences visiting the Special Region of Yogyakarta. The survey was made based on the customer experience's digital journey while staying at Innside by Melia Yogyakarta and hotels in the Special Region of Yogyakarta. There are six stages of the customer experience journey: the awareness/inspiration stage; research/consideration stage; decision-making stage; preparation stage; in-hotel experience stage; and loyalty advocacy stage. The survey results were processed quantitatively and analyzed descriptively.Based on the survey results, the root of the problem lies in customers' low awareness/inspiration towards Innside by Melia Yogyakarta's social media. The majority of customers can be aware of Innside by Melia Yogyakarta with a vertical marketing system. The solution to this problem is sought by using the Repositioning and New Wave Marketing strategy to create a horizontal marketing system on Innside by Melia Yogyakarta's social media. Each alternative solution is systematically compiled on the customer journey map. Then, recommendations for social media content were made to implement the strategy. Keywords: Hotel, Digital Marketing, Customer Experience Journey, Repositioning, New Wave Marketin