The Indonesian Journal of Business Administration
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Business strategy formulation for micro enterprise ( case study in mine the jewellery )
No full textAbstract. Mine the Jewelry is a micro enterprise in Indonesia that has problems in increase its business scale and other problems. To solve company problems, this research use qualitative method with observation, interview, and literature study as data collecting tools and use STP analysis, Marketing Mix, and McKinsey’s 7 S, Competitor Analysis and PESTEL Analysis to know company internal and external situation. Result from analyze all factors shows company must focus on company development and in process of business strategy formulation, TOWS matrix is choose to generate company implementation plan.In implementing strategy, company will divide it into three different plans and focus on increase business activity through online, create distribution network through partnership, and integrate company promotion activity. The end result for those strategies implementation is increase in sales and company business scale.  Keywords: micro enterprise, qualitative method, business strategy formulatio
Small Business Systemization and Growth Strategy for Erik Kaktus Green Souvenir (CV Karya Bumi Lestari)
No full textAbtract.In 2013 there were 56.5 million SMEs in Indonesia and accounts for 90% of economic growth in Indonesia. One of the micro small and medium businesses located in Lembang, Bandung is Erik Kaktus (EK) Green Souvenir, which has been established since 2008. EK Green Souvenir is specializing in producing souvenirs and merchandising that made from live plants such as cacti and succulent. The business issues faced by the company are the company is still small scale has not developed into midle scale morover large scale, in addition the company also faces stiff competition from followers. Dealing with the business issues, the company should survive and beat the competition through implementing effective business strategy. With qualitatif research method including literature review, observation, discussion and interview then the internal and external situation analysis was made. Internal analysis of the company using Company Resources Analysis which gives results that company has lack in human resources, operations and database management system and Five C Analysis which gives results that company marketing activities still not optimized. External company analysis use Five Force Analysis shows that the eco-creative market product is still promising and great opportunity to develop. From both situation analysis Business Model Canvas analysis has made, which gives results that company need to enhance the existing Business Model. The results of the analysis then to be made SWOT analysis and root cause problem. The research generates business solution that is to make systematization of business in the marketing, operations, finances and human resources sector. While other solution is to create a strategy for business growth in the market penetration, market development, product development and diversification sector. Implementation of business solutions starting from the construction of Lembang workshop that will become the core activity thus supporting the systematization business processes and business growth by implementing good managerial and sustainable production systems. Keywords: micro small and medium enterprises, cactus and succulent souvenirs, business systematization, growth strategy.In 2013 there were 56.5 million SMEs in Indonesia and accounts for 90% of economic growth in Indonesia. One of the micro small and medium businesses located in Lembang, Bandung is Erik Kaktus (EK) Green Souvenir, which has been established since 2008. EK Green Souvenir is specializing in producing souvenirs and merchandising that made from live plants such as cacti and succulent. The business issues faced by the company are the company is still small scale has not developed into midle scale morover large scale, in addition the company also faces stiff competition from followers. Dealing with the business issues, the company should survive and beat the competition through implementing effective business strategy. With qualitatif research method including literature review, observation, discussion and interview then the internal and external situation analysis was made. Internal analysis of the company using Company Resources Analysis which gives results that company has lack in human resources, operations and database management system and Five C Analysis which gives results that company marketing activities still not optimized. External company analysis use Five Force Analysis shows that the eco-creative market product is still promising and great opportunity to develop. From both situation analysis Business Model Canvas analysis has made, which gives results that company need to enhance the existing Business Model. The results of the analysis then to be made SWOT analysis and root cause problem. The research generates business solution that is to make systematization of business in the marketing, operations, finances and human resources sector. While other solution is to create a strategy for business growth in the market penetration, market development, product development and diversification sector. Implementation of business solutions starting from the construction of Lembang workshop that will become the core activity thus supporting the systematization business processes and business growth by implementing good managerial and sustainable production systems. Keywords: micro small and medium enterprises, cactus and succulent souvenirs, business systematization, growth strategy
Centralization of Consumer Financeing at BNI Shariah JABODETABEK Branches Through Business Strategy Analysis of Griya iB Hasanah
No full textAbstract - The market share of mortgage financing (KPR) in Indonesia is still very wide open with an estimated population in 2012 was 293.174, in which 85 % of the total population are Moslems. Based on data from Bank Indonesia ( BI ), in the fourth quarter of 2012, 80 % of Indonesian people had been using mortgage as a source of financing for home purchases. Meanwhile, 11.33 % using gradually cash method (cash in advanced), and 8.67% with hard cash method . To seize the market to 80%, management of BNI Syariah has been implementing the policy in liberalization of sales area and changes in the structure of business unit in its branches of Jabodetabek area. It is aimed to accelerate the growth of Griya iB Hasanah. With the support of the online system (EFO) in processing each application of Griya iB Hasanah, BNI Syariah has the confidence to be able compete in the mortgage industry. In general, the measures taken by BNI Syariah were able to accelerate the growth of the branches in the Jabodetabek area. However, that acceleration was not spead evenly in all branches in the Jabodetabek area. In addition, the time of the application submission process was still uneven and not yet fulfill the SLA of BNI Syariah ie, 3 (three) working days. Up to Q3 of 2013, the growth of Griya iB Hasanah were dominated by the Branch of BNI Syariah Fatmawati (FMS) and North Jakarta Branch (JKS). In order to find the cause of the problem, it was performed by the comparison of performances between the branches in Jabodetabek area who had a good performance and the low performance through the internal and external environment analysis. The model of Value Chain analysis and Porter's Five Forces was used to determine the root of the problems. Those were encountered as lack of ability, lack of competency, the amount of human resources involved in sales activities, and uneven process of the Griya iB Hasanah product therefore, the sales activity of Griya iB Hasanah was not running effectively and efficiently. The root of the problems encountered are described by using Fishbone Diagram.This final tesis has the improvement proposal in product sales activities of Griya iB Hasanah by improving the sales and process unit, using the business strategy approaches. Accordingly, the problems are expected, to be resolved.The centralization of consumer financing in the Jabodetabek area is intended to be a solution for the uneven growth expansion of Griya iB Hasanah and irregulerly time of filing the application process of Griya iB Hasanah at BNI Syariah branches in Jabodetabek area. Thus, each unit is expected to have activity more focused, effective, and efficient both in terms of utilization of human resources and the processing.  Keywords: Strategi bisnis, KPR
Proposed Strategt Formulation and Implementation for Steak Ranjang
No full textAbstract.Steak Ranjang is one of the small enterprises in steak industry, which established on 2011, that offer the multi-level spicy sauces. Currently Steak Ranjang strategy only focuses on inexpensive price, fast service and portion. The business went well until last year, the sales dropped during Ramadhan and holiday season. Because Steak Ranjang relies on college student as their main target customer, seasonal factor could impact their sales. Besides, Steak Ranjang does not have a specific strategy for long term business in order to compete in steak industry.To determine the formulation strategy and implementation of Steak Ranjang, the analysis conducted in internal environment and external environment. Through the analysis, the current strengths and weaknesses of Steak Ranjang could be identify, and also the opportunity and threat that might appear in the future. The tools that used to analyze the internal environment are resources, capabilities, core competency and porter’s value chain. Meanwhile in the external environment, the tools that used to analyze are general analysis, industry analysis, competitor analysis and consumer survey. The result of internal and external environment analysis is SWOT analysis of Steak Ranjang. Focusing on cost leadership strategy, then IFAS and EFAS calculated to develop IE Matrix to determine the grand strategy of Steak Ranjang and TOWS Matrix developed to find the alternative strategies for the functional. The strategy implementation plan created for three years action plan. Using Balance Scorecard perspectives, there will be four perspectives to define the action plan. First, on financial perspective, Steak Ranjang focus on improving financial condition by increase the cash flow through SME loan. Second, the internal business process, focus on creating operational excellent through improving service effectiveness, innovation product, and product quality. Third, learning and growth perspective will focus on increasing Steak Ranjang capability by empowering employee. And last, customer perspective, focus on maintain customer loyalty and increase customer value through low season promotion and maximizing social media marketing.Keyword: SWOT Analysis, TOWS Matrix, IE Matrix, EVA, Balance Scorecard
Business Strategy Development for Salse Living
No full textAbstract. Every human being have to think creatively and able to innovate in his life in order not to fall behind by others. Creativity greatly affects someone's level of life, both socially and economically. Creativity can be implemented in every aspect of human life, including in economy aspects. Creative economy is one of the sectors that support the economy and the level of development of a country. Indonesian creative productivity index is Ranked 12th in Asia by Asian Development Bank in August 2014. Salse Living is a local start-up brand of home decoration product established on August 2014. Salse Living applied the original illustration in the form of medium that can have economic value. In the beginning, Salse Living only made illustrated cushion only, but in the process, the products are evolving into wider range of home decoration products. Unique illustration has become the character and identity in each of the products to become a product differentiator from another competitor with similar service. The purpose of this study is to find the best business strategy to be implemented in following days. While finding the strategy, Salse Living is facing various issues that detain the business growth. Salse Living's problem is coming from the slow number of sales faced by the company that cause stagnant and unstable income during the start up period. This issue will affect the decision will be made latter. The author studies the literature review related to Salse Living product and business development, and observes another company trough benchmark analysis. Also the author studies the external and internal business environment to formulate appropriate business solution for Salse Living.To face the current business issues, Salse Living has several business solutions to be implemented. By using benchmark analysis on big companies such as IKEA for its business development and Donna Wilson for its product innovation and design. By benchmarking IKEA, the author can learn about how IKEA could sell the product with reasonable price. In the other hand, the author learned about the design from Donna Wilson product. Then, the author analyzes the external and internal factors that affects Salse Living's business situation to study the strengths, weaknesses, opportunities and threats through the SWOT analysis. Salse Living Strengths are illustration point, high quality product, hand made, custom design service, and customer relationship can be implemented to develop the company. While, Salse Living weakness such as limited human resource, limited budget, poor distribution and promotion have to be faced as Salse Living advanced strategies.Salse Living business strategies to increase selling and company publication are through online and offline marketing. For online market, the action can be implemented through Salse Living's partner e-commerce store, Instagram, and building company`s website. For offline market, the action can be implemented through attending more pop-up markets and cooperate with more partner stores.Keywords: Creative Economy, Home Decoration Product, and Sellin
Proposed Strategy for Broadband Business Using Fiber-To- The-Home (FTTH) Technology for PT Telekomunikasi Indonesia
No full textAbstract— Telecommunication industry in Indonesia is continuously growing with highly competitive market and increasing bandwidth requirement caused by high bandwidth application content, carrying voice, data (Internet) and also IPTV. Fiber-To-The-Home (FTTH) is one of advanced technology in Broadband that use fiber optic until customer home and ready to serve high-speed bandwidth. PT.Telekomunikasi Indonesia (Telkom) implement FTTH by replacing DSL (Digital Subscriber Line) or Copper Cable gradually at some selected area in Indonesia. Telkom provide triple play service that bundled phone, Internet (Speedy) and IPTV (UseeTV) as a bundled service, which is called IndiHome. Business Issue for this study is low subscription rate of Fixed Broadband (FBB) Service at FTTH implemented area including low penetration service that lead to big idle capacity, compared with Global Benchmark data. Objective of this study is to improve Telkom FBB service using FTTH technology that lead to increasing of market penetration by knowing the cause of low subscription rate of Telkom FBB service using FTTH technology and know the important aspect from customer of the service to be improved. The root causes are lack of marketing activities concerning in FTTH technology differentiation, communication about competitive advantage of IndiHome, lack of churn prevention program, customer touch points are not maximize and fully optimize as an effective sales channel and also as a one stop information and lack of activities that give experience and educate the customer about high bandwidth provided by FTTH as a stimulation. Business solution for defined business issue emphasize on marketing activities improvement in order to create awareness of customer about the product/service regarding the technology, advantage and service differentiation.  Keywords: Internet, Broadband, FTTH, Triple-Play Service, IndiHom
PT. Krakatau Steel (Persero) Tbk. Value Improvement through Financial Statement Benchmarking
No full textAbstract-- From January 2011 to December 2012, KRAS price was continuously declining 46,22%. On the same period, JCI was increased by 15,81%. To look into KRAS performance, benchmarking method was used to look into financial reports and financial ratios. The figures being benchmarked are Current Ratio, ROE by DuPont Method, Altman Z-Score and Sustainable Growth Rate (SGR). The Benchmarking between KRAS, 8 other publicly IDX’s iron and steel companies and the best global player POSCO are done using average and aggregate methods. The problem faced by KRAS are ROE amounted -2.67% Current Ratio 1,12. KRAS‘s Altman Z-score 1.49 was on the DistressZone. KRAS’s SGR decline to -4.85 %. There are five objectives in formulating the alternative business solution. Firstly, is to increase Current Ratio higher than 1.20. Secondly, is to increase ROE above 0.0% Thirdly is to increase Altman Z-score to be higher than 1.81. Fourth is to increase SGR to be higher than 0% Lastly is to give a positive signal to investors and market players. Compiled from 6 alternatives, alternative 6 is selected because meet all the objectives of the business solution. Keywords: Current Ratio, ROE, Altman Z-Score, SGR, Aggregat
Shortage of Production Capacity to Meet Market Demand: A Simple Multi-Attribute Rating Technique (Smart) Analysis
No full textAbstract.Due to products of PT Bukit Bintan Berjaya are main material for infrastructure and building development, the economic growth will directly raise the demand. This will be very good prospect and challenge for the company to increase its market shares. Therefore, the Company has to maximize its production. At the current condition, the production capacity of the company already reached its maximum capacity which is consist of one unit of rotary and grizzly machine, one unit of crusher (also known as permanent crusher), and one unit of mobile crusher. The company use fishbone diagram to know how to increase the production capacity, and then use Simple Multi-attribute Rating Technique (SMART) analysis to get comprehensive understanding of the decision problem and gain the best alternative to increase production capacity.The study and analysis found that to increase production capacity should be done by add, modify or install additional machine. This happened because the existing crusher machine is too old. With more than 15 years old, the machine frequently need repair and it is difficult to get the spare parts. In addition, the existing mobile crusher cannot produce optimally due to imbalance production output between the first cone crusher with the next cone crusher.The study and analysis also concluded that if the company has more concern in the initial cost and annual cost, the option is alternative G which is not install or modify crushing machines and will keep the production capacity as it is and no need additional initial cost. When the company has more concern in increasing production capacity, the option is alternative A which is install new permanent crushing machines.If the company chooses to increase production capacity with alternative A, it will need to: prepare the time line, prepare schedule and person in charge; prepare the machines and tools; prepare the location; prepare man power; prepare supporting production equipment; and prepare funding and cash flow. The Implementation planned to be done in 6 months.Keywords: multi attribute decision analysis, smart analysis, decision making, fishbone diagram, production shortag
Hot Line Work Resources Fulfillment Strategy Selection using SMART Methods
No full textAbstract. Electricity supply has become the main part of an industry process, even more in oil and gas industry. Operating a safe and reliable electric power system requires continues maintenance of all equipment from generation side until distribution side. Maintenance activities of transmission and distribution line could be performed either offline or online condition. Maintenance activities of transmission and distribution line that is conducted without shutting down the line or on energized line, it is called Hot Line Work. This maintenance method is needed to prevent production loss. Hot Line Work activities require specific and competence resource. In this study, we propose alternatives of Hot Line Work resources fulfillment strategy.In this study, Kepner-Tragoe Problem Analysis is applied to analyze the problem and Simple Multi Attribute Rating Technique (SMART) applied in decision making process. This method is utilized since SMART method allow complex problem to be decomposed into sets of simpler judgment. This simplicity influences directly on the understanding of the decision maker about the process used in the solution of the problem since the decision making process involving many decision makers from various background. Each steps of SMART method are combined with other tools to ease and facilitate the process. The TOWS matrix is used in alternative generation. Brainstorming tool is used in attribute identification. Interval scale form is used in measuring the weight of attribute and attribute value to each alternative. From the TOWS matrix, 4 alternatives are generated: hire new employee, use secondee contract, use service contract or use man-hours contract. Alternative 1 – hire new employee – place the highest position for cost needed and total benefit value. Alternative 2 – use secondee contract – place the second position in term of cost needed and total benefit value. The needed cost of Alternative 2 is one third than Alternative 1, but total benefit value is close to Alternative 1. Alternative 3 – use service contract – place the third position of total benefit value. Alternative 3 and Alternative 4 – use man-hours contract – has the same needed cost and it is slightly lower than Alternative 2, but the total benefit value is much lower than Alternative 2. 2 This study result the selected solution is Alternative 2 since it is intermediate choice. It cost Rp 2 Billion more than Alternative 3, but offers much higher benefits. By using Alternative 2, Electrical Department still could maintain safety, service quality, and salary and career path control of Hot Line Work resources, but the needed cost is moderate. From the sensitivity analysis, it is also robust that Alternative 2 is moderate choice.Keywords: Decision Analysis, Hot Line Work, Simple Multi Attribute Rating Technique, Resources Strateg
Proposed Business Strategy for Sibos Barbershop
No full textAbstract - This research is conducted to identify the positioning and design a business strategy for Sibos Barbershop, a barbershop company that has its branch in Condet, Jakarta, in order to be a competitive player in the growing industry. To achieve that goal, Sibos Barbershop has to identify its own strength and weakness, scan the industry environment, amplify its uniqueness, and formulate strategies that rely on the opportunities and threats to have a sustainable competitive advantage. The method used in this research are quantitative and qualitative, which quantitative method is using questionnaire and used as a tool to collect primary data. Qualitative method is using direct visit and open questionnaire to fit out the primary data. The result of both methods are used as factors in TOWS Matrix, Porter’s Generic, and Diamond Strategy. The result of the research are for Sibos Barbershop to accentuate its feature and develop the uniqueness deeper, avoid price competition if any, expand branches in terms of quality and quantity, maximize marketing especially in digital world, and to create some new revenue streams. Keyword: Business Strategy, Porter’s Generic, TOWS Matrix, Diamond Strategy, Barbersho