The Indonesian Journal of Business Administration
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Priority Analysis of Business Unit in S.M.A.R.T Community Portal
No full textAbstract.PT.DAP plans to launch the S.M.A.R.T Community portal with 8 main features. Portal was launched to increase NetHost user loyalty while increasing average revenues per user. With these features, S.M.A.R.T Community portal will be operated with 6 paid services, each of them has potential advantages as well as different initial capital requirements. The problem, PT.DAP does not have sufficient capital resources to launch simultaneously across business units.Therefore, the research will analyze each business unit based on four sets of tools aimed at determining the best business units that should be prioritized for launch. They are capital budgeting, market analysis, product life cycle, and initial capital requirements. Prioritization is done based on sequences. If after analysis, the business is more profitable by one of analysis method, then it will be prioritized first. If there are results with two or more business units has same or approaching result, then it needs additional tools with subsequent analysis.Data are obtained from surveys that were conducted for research and third-party data. Result of this study is recommendation of business units priority of S.M.A.R.T Community portal. To help complete the next action for PT. DAP, research is also recommending the release schedule for each business unit based on time and circumstances.Keywords: business unit, capital budgeting, market analysis, product life cycle, business unit priorit
Sales Force Management Analysis: Sales Capability and ICT Development to Support PT. Holcim Indonesia Market Strategy
No full textAbstract – Holcim Indonesia then setting up milestone to grab as much as profit from growing Indonesian market and strengthened its footprint to prepare upcoming fiercer competition as predicted by analyst. One of biggest initiatives Holcim roll out to support sales force management strategy execution is Sales Force Dot Com (SFDC) which is Internet and Communication Technology (ICT) interface for the sales force to obtain real-time data and processing those data into real-time information that can be accessed by designated stakeholders using computer unit or mobile application. To optimize this expensive technology, the sales force required to be developed into an effective sales force, not only able to gather the data and conduct sales but also read the data and do the analysis on issues based on information and take action using problem solving methods and techniques. The writing particularly address how Holcim Indonesia could cope the gap between strategy and the operational capability in commercial directorate to gain maximum impact to the financial and market performance. This project research conducted by identified organization capabilities in operating capability, management infrastructure and field assessment. The author analyze the result and identified existed gap based on employees’ perspective. From the data, author concluded and identified actual problem and compare the result to initial hypothesis. At the end author will provide a recommendation to improve rate of success of commercial strategy execution. The company can use this writing as a reference and use the findings as comparison of improvement analysis conduct by the management. Keywords: sales force management, marketing and sales strategy, strategic execution, sales force dot co
Proposed Design of Competency Based Career Path Development for Machining Job Group in PT Dirgantara Indonesia
No full textAbstract. PT. Dirgantara Indonesia is a State Owned Enterprise (SOE) that was founded in 1976, has its headquarters in Bandung and provides products and services in its business lines. PT Dirgantara Indonesia has a vision to be a world-class aerospace company based on the mastery of high technology and cost competitiveness in the global market. In mid-2010, PT. Dirgantara Indonesia was trying to show the new expectations and potential growth to become a better company. PT Dirgantara Indonesia is planning new strategy related to human resources, it is trying to restructure and stabilize the regeneration of human resources. It needs to be done because lack of motivation and a lot of employees left the company led to stagnant labor productivity. This is being happened because the company has not developed structured career planning for its employees and implementation of human resources management practice also has not well integrated. The development of competency-based career paths is one of solution to resolve the issue. Career paths are designed based on competency model that defined from the values and objectives of the company's business and also based Job Family. The research methodology used in this study is a mixed method, using both qualitative, used for collecting data from in depth interviews and reading literatures, and quantitative that used as a measurement tools to define business solution by SPSS. Development of career paths in this research using hierarchical cluster analysis for the 45 job title on machining job group by Directorate of Production based on 6 core competencies, 10 functional competencies and 2 technical competencies and career path that will be developed in this research is single career path. Based on this research resulted job competency for 45 job title and grouped into three cluster on Job Family, and each job title consist of different job class. Based on three clusters will develop one cluster as whole after several stages of clustering analysis. Career path development can be implemented as part of a career management system for PT Dirgantara Indonesia’s future, so it expected to increase productivity of employee performance and succession of career planning also can be structuredKeywords: Competency, Career Pat
Analysis of The Development of Online Business in Indonesia and Recommendation for Online Startup Entrepreneurs
No full textAbstract - E-commerce is an exchange of goods or money by buying and selling goods via internet which includes the movement of goods from one place to another. Online shopping is a form of e-commerce. This business directly connects sellers with buyers (Business-to-Consumer, B2C) via the Internet. In Indonesia, the online shopping retail product is currently experiencing high growth. Unfortunately despite high growth, its share is still small compared with total retail sales. There are still a lot of rooms that could make online shopping is growing and supporting the Indonesian economy. These rooms can be filled by companies/entrepreneurs who are interested in opening a business through the internet. The experience of some business owners can be studied and used as an example for the startup entrepreneurs. Products that are interested more to the Indonesian market can be known by survey. Those can be reference for the startup entrepreneurs. Online shop is very attractive and offers plenty of opportunities to new and young entrepreneurs as well as SMEs. Even though the potential barriers are there however these potential barriers can be eliminated. It is evident from this thesis that Indonesian consumers who are very tech savvy are using internet to purchase items. E-commerce is helping company reach remote areas and link-up with other traditional industries. The potential size of market is huge and will grow as internet infrastructure and connectivity improves. Indonesia has potential to become one of the largest e-commerce nations with many benefit for industry and consumers. Keywords: e-commerce, online shopping, Business-to-Consume
Gramedia Bookstore Business Strategy: From "Brick and Mortar" To "Brick and Click"
No full textGramedia Bookstores as a "brick & mortar" business model must face the threat of e-commerce and the emergence of online bookstores within and outside the country. E-commerce has become both a threat and an opportunity for PT. Gramedia Asri Media (PT. GAM) as the operator of Gramedia Bookstores. PT. GAM needs to innovate and develop their online bookstore in order to achieve sustainable advantage in the retail bookstore business. www.gramediaonline.com has been established since 2010 and has become one of the most reliable online bookstores in cyberspace. The efforts of PT. GAM in developing their online bookstore has been supported by good infrastructure and a variety of innovations to increase growth, however until this paper has been written, it has yet to reach Break Even Point (BEP), which was projected to be achieved in 2015 (the fifth year of operations). The data collection used in this Final Project consists of primary data obtained in the form of interviews, a questionnaire and direct evaluation of the online website. Secondary data were obtained from the financial statements and sales data of PT. GAM from 2011 to 2013. The significant factors affecting the stagnant growth of www.gramediaonline.com was evaluated based on literature data review and later analyzed to understand why www.gramediaonline.com has not developed according to expectations of PT. GAM’s management. This final project aims to propose a strategy to expand Gramedia Online to mitigate future negative loss which will result in the outcome of an implementation plan.According to the analysis, the result findings show important factors affecting the stagnant growth of www.gramediaonline.com caused by low reading interest in the general public, difficulties in accessing the internet, distrust of online shopping procedures, the inability to touch/see the book, low awareness of the Gramedia Online websire, lack of preparation to sell products through the website, and the incompetitive pricing of products on www.gramediaonline.com.The proposed strategies to increase sales of Gramedia Online are by improving the quality of human resources, improve www.gramediaonline.com website, increase promotional programs on www.gramediaonline.com, ensure strong support for Gramedia Online from critical suppliers, improve the pricing scheme of products sold, target business-to-business sales (corporate sales), and to develop new concepts for the purchase of school books content and apply an online subscription system to ease the high prices of the textbooks. The long term goal proposed by the author will be to slowly transform into a marketplace.Keywords: e-commerce, online bookstore, key factors, Indonesi
Model of Employee Engagement: Case Study of PT Timah (Persero) Tbk
No full textAbstract – PT Timah Tbk need for high employee commitment and engage to support company vision, mission, and goals. We conduct a research about variables affecting employee engagement to be able to create solution and implementation for improvement. Questionnaires were distributed to Bangka, Belitung and Kundur districts using stratified sampling method at echelon 3 position level to non-echelon level. Analysis used to find out effects of each variable is SEM (Structural Equation Modelling). The results suggest that leadership, organization culture, recognition, work focused, and compensation are dominant variables having effects on the employee engagement. Highest loading factor value is organization culture variable. Organization culture of PT Timah Tbk has alteration appropriate to vision, mission, and external or internal environmental conditions. It is change have not completely concerived by employees. Solution to be made is to perform socialization from lowest level to senior managers and leaders give examples of organization cultural application to employment.  Keywords : Employee Engagement, Organization Culture, Structural Equation Modellin
Personal Branding Strategy Development of Indra Bekti
No full textAbstract. Showbiz (entertainment) industry in Indonesia has grown rapidly. The number of television and radio continue to increase majorly. Currently there are 13 television stations nationwide and more than 100 local television stations and 2078 radio broadcasters who spread all over Indonesia. The competitions of presenter or announcer become more intense than before.To survived in the competition, each of presenter or announcer should have personal branding strategy. Currently Indra Bekti as a host and presenter didn’t have personal branding strategy. As a result, Indra Bekti become less popular than before.This Final Project is trying to design personal branding strategy for Indra Bekti based on internal and external analysis. Internal factors analyzed by STP (Segmentation, Targeting, Positioning) strategy and also marketing mix. External factors analyzed by Keller’s brand equity. The result from internal and external factor analysis, there are two root cause problem for Indra Bekti. First is unclear segmentation, targeting and positioning, and the last one is Indra Bekt trapped in high level of competition.The research provide recommendation of personal branding strategy for Indra Bekti by improving setting up new segmentation, targeting and positioning supported by marketing mix, so that Indra Bekti will re-gaining inspiring, trendsetter and dare to.Key Words: personal branding, brand equity, marketing mi
Strategy Formulation and Implementation for PT Manufaktur to Survive and Begin Competing in The National Automotive Market
No full textAbstract. The development of national automotive industry especially in four-wheeled vehicle in the era of business adult. The stability of economic growth, increasing in urbanization, goverment policy that encouraged the production of low-emssion cars are some of the factors that underlying it. Unfortunately, not a local automotive company that dominate this industry, but the automotive company from Sakura’s country. However, through the passing emission test by Esemka Rajawali and Bima that are produced by national vocational schools students, give a new hope and colour in the competition of national automotive industry. PT. Manufaktur as the official local automotive company that producing Esemka cars is expected to compete with Japan automotive companies that has already long dominated the national automotive industry. As the newcomer in the national automotive industry, PT. Manufaktur facing the heavy competition. Some of the challenges such as: lack of public’s confidence for local products, the quality of technology, human resources and the capital owned still far compared to competitors. Fishbone diagram conclude that the main problem of company is losing in competition. Therefore, to deal with this situation, company needs to apply the right strategies in order to survive and compete in this industry. The study focus on designing the strategy formulation and its implementation that will be used by company. The method used in this study is Strategic Management. Starting from analyzing the external (opportunities and threats) through general analysis, five porter forces and competitior analysis and internal (weaknesses and strengths) environment through resource and capabilities analysis, and later called as situation analysis. Then, conducted the strategic factor analysis summary (SFAS) and make the alternative strategies using TOWS analysis. The next step is reviewing on mission and objective which are based on SFAS and TOWS analysis. The resulted of alternative strategies then formulated on a corporate level, business level and functional level. After that, the final stage is executing or implementation stage, which is a step to apply and implement the strategies accordance with the pattern of time that has been determined, how are the details of its activity and which divisions are responsible for that strategy.The result is, PT. Manufaktur need to make efficiency or retrenchment strategy for its every business units and captive to government. Cost leadership strategy and strategy alliance become a guideline for business level. In functional level, some strategies that should be done such as: the construction of a new bigger plant, issued a new variants (Low Cost Green Car, Low Multi Purposes Vehicle and Gas-Fuelled cars type), loan strategy for the funding of new plant, promoting company’s brand, optimize the broad networking and others.Keywords: Automotive industry, Esemka cars, Fishbone, Strategic Managemen
The Relationship of Core Value and Human Capital Drivers to Improve Organization Results (Case Study at PT Shafira Laras Persada)
No full textSHAF.Corp wants to evaluate and had deeper understanding about core values and human capital drivers’ relationship with results on engagement and  innovation based on employees’ perspectives. The purpose of this research is to identify relationship between Core Values (CV) and Human Capital Drivers (HCD) to Organization Results on engagement and innovation based on employees’ perspectives, identify the most predictor element through indicators of variables and the last is initiate improvement initiatives for managerial implication. 127 employees had been chosen as respondent through cluster random sampling and were asked via questionnaire through 85 questions with Likert scale of 6 to get employees’ perspectives. Questionnaire data processed with path analysis using smartPLS software. Data gathered also through deep interview with related department and literature research to get past and current activities. Based on path analysis revealed positive correlation between CV to HCD (82.5%) and HCD to Results (84.3%). Assertive-AST (62.0%)is the the most predictor that contribute highest coefficient to CV and Knowledge Accessibility (KAC) - 65.0% predict highest coefficient to HCD followed by Leadership Managerial Practices (LMP) - 60.8%. Improvement initiatives to improve Organization Results on Engagement and Innovarion through CV and HCD proposed more focus on CV, KAC, and LMP. Keywords: Islamic Fashion, Core Values, Human Capital Drivers, Engagement, Innovation
Diagnosing Organizational Effectiveness in PT MIT Using 7S MCKINSEY and CUSTOMER PERSPECTIVE
No full textAbstract - For 20 years of its existence, PT MIT’s growth rate is slow. From the past five periods, the company’s net income in 2012 have the biggest decline which about 79% from the previous year. There are some issues that makes the company facing a slow growth rate. Two main aspects are financial area and managerial area. The main problem faced by PT MIT is the target of the company during the previous years until 2012 is not achieved, not only the punctuality of the project’s completion but also the revenue, this lead to financial crisis and poor customer satisfaction. These can be a threat to the achievement of organization performance. Based on analyzing internal condition conducted using 7S McKinsey framework, this analyzing revealed from 7 elements of organization which are Strategy, Structure, Systems, Staff, Skill, and Shared Values, there are shortcomings in Structure, System, Shared Values, and Style. This research obtain primary data through survey method by using questionnaire and secondary data by taking interview and literature documents. This study analyzed the outcome of the organizational element using customer satisfaction survey, from nine factors measurement which are Service, Accuracy, Inspectors’ Skills, Hospitality, Ease of Communication, Quality of Reports, Inspectors’ Cooperation, Adequate Equipment, and Price, there is Accuracy factor regarding the timeliness completion of projects that got less satisfaction and being a concern for the company to develop. This research provides strategy for PT MIT in order to improve corporate performance by implementing the recommendation that supported by ADKAR change management. Keywords: organization effectiveness, organizational performance, 7S McKinsey framework, ADKAR change managemen