The Indonesian Journal of Business Administration
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Proposed Content Marketing Strategy for Addictea
No full textAddictea has been established since 2011. The main product of Addictea is milk tea with 'ready to drink' concept.. In the early days of Addictea, e-commerce and online transactions had occurred but not as massive as today. Addictea's main sales model is cooperate with places that have high visitor traffic. Addictea, which initially relied on offline channels, began to enter the ‘online world’ as an additional channel to reach consumers. Addictea is facing problems with this. Especially in creating content that is able to build engagement from the audience. Engagement means that there are attraction and interactional communication between the brand and its audience. This study used a qualitative. The primary data gathered is from interviewing Addictea owner and consumer. For analysis technique, descriptive and exploratory analysis is performed. The author develops a content marketing strategy to resolve business issues using ‘content marketing formulation’ initiated by Setiawan and Savitry (2016).Keyword: Engagement, Consumer, Content Marketing Strateg
Strategy of Managing A Globalizing Business - Weichai Engine
No full textAbstract - After over 120 years development, diesel engine industry improves and changes people‘s daily life continuously. Although grows up to an diversified group company recently, China Weichai is insisting on the engine manufacturing as the core product and business, which faces fierce competition in domestic market and strives to globalize development. Globalization can increase market size, enhance a product’s growth potential and optimize the location of value-chain activities. Weichai has drawbacks of late start, technology gap, strategic plan, cross culture and shortage of talents on the globalizing way. What's the direction and how to realize the international movement is an urgent question need to be solved. There are a large range of theories that embed international business world. OLI model includes three dimensions of ownership, location and internationalization advantages. It is the most complete theory until now to explain the internationalization directions. It concretes several steps of internationalization process that each company must comply in order to invest abroad properly. EPG Model is another international business framework, including ethnocentric, polycentric and geocentric three approaches. After the analysis of economy situation, risk and regulation, as well as the engine market performance and capacity, Weichai has more confidence of involving exporting, licensing and FDI activities. Ethnocentric approach will be a suitable globalization strategy to Weichai. Start with reorganization, market research, quality consistence improvement, service and spare parts networks, global branding and overseas talents recruitment, Weichai engine globalization strategy can be implemented in future.Key words: Business strategy, Internationalization, OLI model, EPG mode
Proposed Marketing Strategy for Sharks Junior
No full textAbstract. Fashion is one of the basic important necessities in our daily life. Nowadays children fashion form an important segment in the fashion retail industry and keep growing over the years. Sharks Junior was established in the middle of 2014 to answer the demand in the market for quality, affordable, street wear for kids, especially boys, aged 6-15 years old. Parents plays an important role in making decision for kids fashion because kids do not have the information and the purchasing power to purchase their own clothes. To attract these parents and boost sales, companies incorporate attractive promotions into their marketing strategies by using "High-Low" strategy. They will in the beginning, raise the original price of the products and offer high promotions in the same time, such as 50% discounts, discount up to 70% and Buy One Get One. Based on the condition above, author try to formulate the most suitable and effective marketing tools to build customer loyalty to Sharks Junior and increase sales without using "High-Low" strategy. Author conducted some surveys to collect objective data from consumers. The questionnaires were spread to parents in the department store and via online in attempt to get consumers perspectives about the brand, market, and products. Keywords: Sharks Junior, fashion, kids, sales, strategy, marketin
Proposed attack strategy for nugget product of pt bernas mulia sakti to increase comapny's revenue
No full textAbstract. Introduction: PT Bernas Mulia Sakti (PT BMS) is one of the strategic player in broiler industry. For the last five years, sales of PT BMS has been increasing moderately by averagely 7.6%. Nevertheless, the profit tends to be fluctuating at 5.9% within the same periods. In order to prevent further fluctuation in the upcoming periods, board of directors comes up with the agreement to innovate with new product, called product diversification. The firm desires to improve profit in the near future, and it can be achieved by product diversification as relying on existing product means relying on purchasing power of the current market share. Grabbing new market share would be an option, but it would lead to less-efficient cost. Methods: The research done has survey-based analysis, Porter’s Generic Strategy, The Five Major Element Strategy, Strategy Moves Attack Strategy and Proposed Business Model Canvas. Results: The first fact is that most of chicken nugget consumers are millennial generation by 83%. Therefore, PT BMS would compete in the market using non-price approach which is positioning as healthy chicken nugget. Conclusion: In executing differentiation business strategy, PT BMS technically implements bypass attack strategy considering that it is relevant in introducing new product to a market with strong competition, as well as attempting to cover new service that competitors do not actually cover. With the bypass attack strategy, PT. BMS identifies which aspects of the competitor that can be indirectly attacked, which are (1) competitor’s product still uses preservatives therefore it would be strong positioning for Nuggetin as healthy chicken nugger; (2) competitors sell frozen product which reduce the quality of the taste, while Nuggetin offers home delivery service for fresh product; and (3) proactive after-sales service including consultation services for customers in terms of living healthily. That way PT BMS is expected to improve its sales performance in the future. Keywords: Attack Strategy, Broiler Industry, Diversification Product, New Market, New Produc
Development of Corporate Strategy for China Oceanwide in Indonesia
No full textAbstract - Indonesia is now one of the most appealing markets for coal-fired electricity generation. In order to support and sustain Indonesia's economic growth, President Jokowi plans to increase the production of electricity to 35 GW over the next five years. Placed in an increasingly integrated and energy-hungry region, Indonesia's largest economy is definitely one to watch for electricity investors. Therefore, it is an attractive opportunity for independent power producers (IPPs), either private or foreign investors. The huge power generation construction plan has attracted the attention of the world's power giants, including groups from Europe, Korea, Japan, China, one of which is China Oceanwide holding group (Oceanwide) who is a mature coal-fired electricity generation investor. This project is to identify how Oceanwide can develop in the host country Indonesia, how should Oceanwide compete with competitors from Local, Europe, Korea, Japan, even from China and overcome or minimize the investment risks as a new entry FDI company.It outlines the related strategic theory, the business issue exploration, the business solution, the benchmarks’ experience, such as GE, Siemens. It analyzes Oceanwide’s external environment and internal environment by the business strategies such as the selection and evaluation of SWOT analysis, Porter’s five forces model. This project proposed Market entry strategy, G2G Model, Differentiation strategy, risk transfer strategy, Merger and acquisition strategy and Pluralistic Strategy for the development of Oceanwide. Oceanwide right now is applying G2G model, it will work for Oceanwide’s development.Key words: Business strategy, FDI, IPP, G2G Model, Developmen
Market acceptance of moving vehicle advertising in indonesia
No full textAbstract. The advertising industry is growing rapidly nowadays, and many advertising companies are sticking to their advertising technology that has already been applied. However, the growing age of many companies engaged in industry innovation by offering to advertise with new and creative methods. VAS is present in 2017 in Indonesia as a start-up involved in advertising that provides a way of advertising by combining business models Facebook Ads with other running ads. The objective of this study was to find out how prepared the market would be to accept new VAS technologies, and whether the advertising methods offered by VAS would be more profitable for companies to advertise outside. The discussion of this problem will be analysed in several ways by examining internal and external, to know the internal of VAS using SW (Strength and Weakness), Business Model Canvas, and Technology Readiness Level. After knowing the internal-external then it will be analysed by using OT (Opportunities and Threat), PESTLE, Porter 5 Forces, Competitor Analysis, Standard and Market Acceptance, and this research will use AHP (Analytical Hierarchy Process). The results of this study show that the market has been able to accept new concepts to advertise with online and offline methods using outdoor media. The most important thing to be used as a reference to select advertising media is from the performance of the ad generated from the ad company. Keywords: Market Readiness, AHP, Advertising Industry, Business Mode, Advertising, Moving Vehicle Advertising Abstract. The advertising industry is growing rapidly nowadays, and many advertising companies are sticking to their advertising technology that has already been applied. However, the growing age of many companies engaged in industry innovation by offering to advertise with new and creative methods. VAS is present in 2017 in Indonesia as a start-up involved in advertising that provides a way of advertising by combining business models Facebook Ads with other running ads. The objective of this study was to find out how prepared the market would be to accept new VAS technologies, and whether the advertising methods offered by VAS would be more profitable for companies to advertise outside. The discussion of this problem will be analysed in several ways by examining internal and external, to know the internal of VAS using SW (Strength and Weakness), Business Model Canvas, and Technology Readiness Level. After knowing the internal-external then it will be analysed by using OT (Opportunities and Threat), PESTLE, Porter 5 Forces, Competitor Analysis, Standard and Market Acceptance, and this research will use AHP (Analytical Hierarchy Process). The results of this study show that the market has been able to accept new concepts to advertise with online and offline methods using outdoor media. The most important thing to be used as a reference to select advertising media is from the performance of the ad generated from the ad company. Keywords: Market Readiness, AHP, Advertising Industry, Business Mode, Advertising, Moving Vehicle Advertisin
The implementation of spatial information system to improve wells data integrity in pt Pertamina ep
No full textAbstract. PT Pertamina EP, a state-owned enterprise engaged in exploration and production of oil and gas in the upstream sector should optimize wells assets to achieve company’s target. Current wells data management in the company resulting multiple data versions. This situation potentially impact on the operation. In 2013, the Director stated that as much as 20% of oil drilling undertaken since 2008 have failed, resulting a net loss of USD 300 million. Therefore, it is necessary to implement integrated wells management system. This research uses dispatcher report from 2014-2015 regarding wells data. The research methodology consists of several steps, started from problem finding, root cause analyses, system solution, and system design definition. The data are analyzed using Pareto as the basis for root cause. Furthermore six primary dimension of data quality from DAMABoK, CRT mapping and qualitative interview are used for solving the problem. The proposed system named MAPS assessed based on six data quality dimensions. The result shows that the system meet four out of six data quality dimensions. It requires improvement of the capabilities in the future to integrate the system into company's business processes to to synchronize the data for further decision making process.Keywords: data quality, integrated management system, MAPS, root cause , well
Financial Strategy for Shanghai Electric Group Company Limited
No full textAbstract. In recent years, the environment of power manufacturing industry has become severe. As the price of steel raw materials in the international market rises year by year and China's electricity demand tends to be saturated, power equipment manufacturing companies face enormous challenges. While exploring new markets, efforts to improve financial management and reduce costs have become the goals that power industry companies need to achieve. How to implement a good finance strategy is an urgent need for power equipment manufacturing companies. This research aims to analyze and measure the financial health conditions of Shanghai Electric Group Company limited for period 2013-2017, as an example for case analysis. The research concerns about five classification of ratios measurement that includes liquidity, solvability, activity, profitability and growth capacity ratios, which makes analysis with directly competitors, namely Dongfang Electric Company, and China XD Electric Company. In addition, this research also uses DuPont analysis, Porter's five-force analysis and SWOT analysis methods to deeply analyze the financial status and market competitiveness of Shanghai Electric Group Company Limited. Based on the analysis, this final project concludes that in order to maintain a leading position in power equipment manufacturing industry, Shanghai Electric needs to improve the effective utilization of funds, strengthen the management of accounts receivable, enhance its comprehensive budget management, increase financial risk awareness, establish diversified investment management and make reasonable market adjustment.Key Words: Shanghai Electric, Corporate Strategy, DuPon
Credit risk gap analysis for business loan expansion of pt. Bank sulutgo
No full textAbstract. In order to become competitive, strong and give more economic contribution to regional growth, The Financial Service Authority of Indonesia (OJK) in 2015 launched Regional Development Bank (BPD) Transformation Program. OJK together with Association of Regional Development Bank (ASBANDA) have set up framework that conveys a holistic and balanced between business aspect, risk, and supporting foundation. BPD Transformation Program has vision, “To become highly competitive bank, strong, and significantly give contribution to equitable and sustainable regional economic growth”. In order to achieve such goals, there are few basis problems to be managed structurally, they are: (1) low contribution to local economy due to low rates of productive credit (business loan) with market share only 26% all BPDs (74% are other banks), (2) insufficient of good governance, human resources, risk management, and infrastructure that triggered the increasing of Non-Performing Loan (NPL) of productive credit segment. PT. Bank SulutGo (BSG), as one of the regional development banks has the obligation and responsibility to follow the program. One of the main issues that arises is portfolio management. BSG’s portfolio mainly are consumptive credit (90%) with small number of productive credit (10%), therefore the bank is exposed to credit risk. Through qualitative approach done by interview and questionnaire, this study aims to find the root cause why is it the business loan rate is low. In addition, the author conducts GAP analysis focus on credit risk to find answers and purpose solution for BSG to expand the segment. The result of the study suggests that the bank has to focus to prepare three aspects, they are: (1) Raising Core Capital, (2) Modernize integrated IT&IS infrastructure and (3) Develop HR (human resources development. Additionally, from seven categories of GAP analysis, BSG has to put more attention on operational activities, adequate credit risk control, credit risk and credit risk mitigation as priority 1 (most important) to be coped. Secondly, the bank has sufficient measurement and monitoring process and credit rating, therefore it should be priority 2 (important). Finally, due to well established risk awareness within BSG, culture building of the bank should be put last priority 3 (less important).Keywords: credit risk, GAP analysis, business loan, regional development bank, economic contribution
Measuring financial performances stated-owned bankig industry in Indonesia using risk based bank rating
No full textAbstract. The measurement of financial performance is becoming increasingly important due to the Economic crisis of 1997/1998 hit Asia country and slower economic growth in Indonesia since 2012. The regulation of Financial Service Authority (OJK) provides the mandatory of Measuring Health Level Assessment System of Banking Industries in Indonesia by Circular Letter SE No.14/SEOJK.03/2017. This study has a purpose to measure financial performances of state-owned banks and one private bank Indonesia in 5 years covered (2012– 2016), Risk Based Bank Rating (RBBR) is the method framework that used to measure the financial performance such as Risk Profile Factor, Good Corporate Governance, Earning and Capital. The result of the study shows that over the last five years, the financial performance achieved 5 banks seem increasing of non-performing loan and impact on declining ROA performances even though the measurement was validated as healthy predicate respectively based on OJK standard rating. Research findings is getting strong by multivariate regression result shows that there is significant indication that NPL that affected to ROA performances. As recommendation, this research suggests that all the task that need as the credit analyst must be handed to professional employee according to 5c of credit concept to improve the effectiveness credit analyst approving credit loan. By improving quality credit analyst, DuPont analysis is conducted to show how the effectiveness given towards ROA Performance.Key words: Financial performance, Risk Based Bank Rating, Risk Profile Factor, Earning, Good Corporate Governance, Capital State-owned-Company banks