The Indonesian Journal of Business Administration
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The Business Strategy Development: A Case Study at PT Hijrah Gizi Hewani
No full textAbstract - PT Hijrah Gizi Hewani established since 1991, it is a meat distributor company that sell the product to some several kind of company in Jakarta for example like hotels, restaurants, catering, etc. In 2015, sales of PT Hijrah Gizi Hewani has decreased when compared to the average sales in the last three years. Meat prices rose sharply in 2015 and are likely to continue to rise until Eid in 2016. This is because the government reduce the number of quota imported meat that can be sold in Indonesia. In the middle of 2016, the government slowly opened and adding the import quotas, in September 2016 the government officially allowing the imported meat from India to be sold in Indonesia, that meat is distributed only through BULOG. This makes the importers and distributors be in one level in order to get the imported meat from India .To overcome this, the authors try to formulate the business strategies that will be submitted to PT Hijrah Gizi Hewani. Based on the results of the formulation of the author, a suitable strategy to be applied to the PT Hijrah Gizi Hewani is a cost leadership strategy, where the products that being offered at the distributor level is similar with the other, the differentiator factors are come from price, quality of service and availability of products, particularly in certain brands that become customer’s favorite. In addition, there are some internal restructuring of companies in order to improve the effectiveness and cost efficiency in the process of business activities, where competition is become more tight that caused by the entry of imported meat from India who makes the distributor must also be ready to compete with importers.  Keywords: Business Strategy, Strategy Formulation, Market Analysi
Anti bribery management system (abms) impelementation in govenrment institution - mitigating bribery risk by integrating iso 31000 into iso 37001
No full textAbstract.Nowadays people are becoming more aware of bribery risk that can disrupt organizational goal achievement. Bribe brings big impact for any organization, start from financial loss until reputational damage that will ruin organization reliability. Triggered by three element of triangle of fraud, a perpetrator could execute bribery activities even involving its family member. Considering its role and responsibility within oil and gas upstream industry that may exposed to bribery risk, SKK Migas has been implementing anti bribery management system based on ISO 37001 since 2017. This system rely heavily on optimum bribery risk assessment as reference to determine action to address bribery risk. By integrating ISO 31000 into ISO 37001, organization could use risk assessment based on ISO 31000 as a powerfull tools to produce optimum bribery risk assessment to mitigate the bribery risk. SKK Migas has implemented risk management based on ISO 31000 earlier in 2015. Using an established system by integrating ISO 31000 into 37001 could support the implementation of anti-bribery management system to mitigate the bribery risk. Considered the importance of mitigating bribery risk, this integration should be monitored to ensure that it will always bring optimum value for implementation of anti bribery managemen system. Keywords: Bribery Risk, Business Process, Integration, Mitigation, Risk Assessmen
Strategy formulation and implementation for PT Bina Lestari Nusantara
No full textAbstract - PT Bina Lestari Nusantara is a construction company that focused on telecommunication tower infrastructure established in 2008. PT BLN provide service for its client by provide coverage solutions and expand network capacity through build-to-suit developments. The company faced several obstacles such as inconsistent of revenue and experience slow growth. The company also have difficulties in terms of efficiency which resulted in low profitability. This condition shows that the existing company strategy is no longer to be able to overcome the company’s obstacle. PT BLN need a new proper strategy for solving their problems to give a positive effect in their financial performance. Formulating strategies start by analysing internal and external environments using PEST analysis, Porter’s five forces analysis, business model canvas, and financial analysis. This analysis will be summarized as SWOT analysis which continued to be interpreted on SWOT diagram for positioned the appropriate strategy. The result shows that company is in weak internal position. The company is suggested to applied defensive strategy. Defensive strategy will be solving the company’s problem who experience weak internal position. Defensive strategy continues to be interpreted in action plan and financial projection for the next three year. Three years is appropriate time of defensive strategy for taking off and going into the next strategy which is supporting aggressive. The company also need to applied focused differentiation, where company should seeks differentiation in a targeted market segment. The company need to revise all building blocks elements of business model canvas. Strategy formulation will help company to applied efficient work. Keywords: BTS tower company, financial analysis, SWOT Diagram, Generic Business Strateg
Sustainable and Competitive Tourism Concept and Policy Recomendation for Purworejo Torism and Culture Department Case Study (Giyombong-Cepedak-Gunung Condong) as Integrated Tourism Village)
No full textAbstract. Giyombong, Cepedak, and Gunung condong is three tourism destination in Purworejo. Purworejo tourism and culture department has a plan to integrate these three destinations to make it more sustainable. Before preparing large investment, the right and valid integration concept is needed to make the investment right on target. Tourism business is a very volatile, uncertain and influenced by many factors outside of its business context. Investments in that kind of tourism business, especially those are still small and do not have a large marketshare implicate a very high risk. With high risk investors will not be interested participating in the business. The output from this research are guidelines of business integration concept of Giyombong, Cepedak, and Gunung Condong and government policy.Keywords: Integration, Policy, Sustainable, Lean business process.
Proposed business strategy for pt pertamina retail in motorcycle fuel market in jabodetabek area
No full textAbstract - The high number of vehicles and daily fuel consumption make a high competition in Indonesian fuel retail industry, this is because there are several companies that sell fuel products in Indonesia, and among them is Pertamina Retail. All companies try to dominate the market share with their own strategies and products. Affordable product prices and a strong brand make Pertamina Retail sales quite high compared to competing companies. However, a high level of sales and a strong brand image is not enough to make Pertamina Retail the first choice of customers. There are several other aspects that become a viewpoint for customers to buy fuel. Therefore, the purpose of this final project is to analyze and create a new competitive strategy so that Pertamina Retail can have a sustainable competitive advantage. The analysis in this final project uses mixed methods, qualitative and quantitative. The quantitative method is conducted by using questionnaires for fuel consumers to obtain the information about the current view of Indonesian fuel customers. Qualitative methods are used to obtain the information by interviewing the company management. Then, there are several analytical tools that will be used to understand the internal and external conditions of Pertamina Retail. PESTEL and Porter’s Five Forces are used to understand external conditions, while the CSF (Critical Success Factors) is used to understand internal conditions. Furthermore, the SWOT analysis tool is used as a summary of the internal and external analysis.The author uses TOWS matrix and Diamond Strategy Model to create a new business strategy that will be recommended to Pertamina Retail. The new business strategy will focus on developing service offerings, after-sales service systems, and improve gas station’s quality to increase customer satisfaction
Strategy of PT.MARKTEL to Increasing Market Share
No full textAbstract - Nowadays almost every countries including Indonesia have the problem with the poor traffic condition. The impact of bad conditions will lead to amount of problems, ecen increasing the number of accidents. To resolve this problem, improving the quality and quantitiy of the availability public transportation is become one of the solutions. Not only that, the application of the Intelligent Transportation System also become the solution that until know believed could improve the traffic condition, so many countries including Indoneisa currently many developed the system become the ITS. The need of ITS in Indonesia has prompted PT. MARKTEL as one of manufacture traffic light product company to developed their product in order to supported the intergration system accordance to the condition and psychology ot he traffic Indonesia condition. Before PT. MARKTEL existed, Indonesia is the one of the big consumen of traffic light product system from Australia, SCATS. Almos every city in Indonesia apply this system, so SCATS has a larger market shared than PT. MARKTEL. PT. MARKTEL has a vision to become the best company in this industry. However, there are some problems that become a barriers for this company to achieve their goal. Base on internal and externam also SWOT analysis was found several problems that become a barrier for PT. MARKTEL to achieves their goal. These problem indirectly affected the marketing mix element of PT. MARKTEL. To response these problems, based on analysis conducted PT. MARKTEL need to improving their marketing strategy and reorganize internal condition. Keywords : Marketing strategy, ITS (Intelligent Transportation System), Traffic light, Marketing Mi
Evaluating The Amount of "Hash Tag", "Like", "Comments", And "Followers", on Daily Food Blogger Posting on the Occurrence of "Repeated Orders", From Client on Promotion Media Instagram
No full textAbstract. Social media also now become the means or the digital activities of marketing, Digital marketing is a form of business to promote and market a product with the use of digital media, such as the Internet. Digital marketing will generate interaction between producers, market intermediaries, and consumers. Food bloggers using digital marketing in promoting and marketing a product. Food bloggers not only use blogs to promote and market a product but also a social media using Instagram. Through this medium of social interaction between producers, market intermediaries, and consumers can be more active because instagram app can be installed exclusively on a personal mobile phone that can be taken anywhere. Food bloggers use some strategies in promoting and marketing culinary products on social media instagram. Repeated orders from people who want their products marketed by food bloggers can occur through such interactions. Keywords: Culinary, Digital Marketing, Food Blogger, Instagram, Online Marketin
Proposed New Services And Marketing Strategy For Mavens Studio
No full textAbstract. Indonesia is a country that known as active internet user. In Early 2015, 72,7 million Indonesia (or 28% of total population) are active in using internet. Todays, people not only using internet for accessing news portal or searching an information, but also they using internet to do a lot of things like online shopping, playing games or accessing a social network. 62 million of which social media account are accessing via mobile Since 2008, a huge number of start up company, especially digital start up are rising. It’s possible for Indonesia being the next Silicon Valley in South East Asia. The development of technology, growth of start up company, and growth of internet user in Indonesia make video being important on digital marketing strategy todays. This situation make Mavens Studio, a company founded in Bandung in 2013 are encouraged to develop its business in the creative industry. Unfortunately, since company appearance, Mavens Studio have a low profit with no marketing effort. To find the roots of these problems the author used PEST, Segmenting, Targeting and Positioning (STP); Marketing Mix and SWOT analysis. From the analysis conducted, it can be concluded that the root of the problem that makes his sales and profit are low, the unclear positioning of the company. To solve the root of the problem, a solution that will be used is by changing the Segmenting, Targeting and Positionong and propose new marketing mix (Product, Price, Place, Promotion, People). Changes occur segmenting in terms of, Type of the client, distribution channel, size of channel, location and consumer behavior. Mavens Studio also change its targeting and positioning. Changes in the STP is the basis of changes in the marketing mix. Some programs of the marketing mix that will be done include creating new services that is Startup, City and Political Branding Services with new price package, rent new office in Jakarta, creating online portfolio, improving social media marketing concept, making a strategic partnership and collaboration project also made system restructuring with a new permanent employee and intern. An implementation plan is made in the form of a table plan. Implementation plan covering time and budget. This implementation began in July 2016 through December 2017. Keywords: Branding Consultant, Sales, STP, Marketing Mi
Business Strategy Formulation and Implementation Plan Of Choco'te Cafe
No full textAbstract - Culinary business are now growing rapidly especially in Bandung. This caused the rise of many resto and cafe in Bandung. One of them is Choco’te Cafe which presents chocolate beverages & cakes as a main products. The issue of Choco’te Cafe is they don’t have long-term planning. Beside that, their actual sales still below the target. Low barrier to entry industry makes the competition become thight, because many start-up company also involved in the competition. They have the problem in lack of marketing ability to promote their products. Particular problem also occur at internal operation and human resource. PEST(Political Economic Social Technological), Porter’s Five Forces Analysis and Competitor Analysis are used to analyze the external business environment. While Internal business environment is analyzed using VRINE Analysis and existing business model canvas. The output from external and intenal analysis will be used in SWOT Analyzer Framework to find the Company Positioning and Strategy. By this analyzer, Growth Strategy with Horizontal Growth concentration is the best alternative for Choco’te Cafe. Functional Strategy of Choco’te Cafe will be developed by TOWS Matrix, which is addressed into several functional areas. All of them will help the owner to visualize the strategies. This paper also propose new business model canvas to improve their business strategy more details. Strategy Formulation is developed for 5 years long range plan. Then the implementation plan are described in the detail, which is include program, budget and timeline. Keyword : Culinary Business, Cafe Concept, Start-up Company, Strategy Formulatio
Business Strategy Formulation for "Remaja Peduli Lingkungan" in order to Increase Its Donor and Beneficiary Growth and Develop Its Sustainable Competitive Advantage
No full textAbstract – Remaja Peduli Lingkungan is a nonprofit organization that provides services for people who want to donate their money to people in need. The organizations today are facing several problems in carrying out their work. The competitive environment is now an inevitable threat to the organization. For that reason, Remaja Peduli Lingkungan needs to find the right strategy to boost its donors growth in order to enlarge their activities to the community sustainably. Based on SWOT, the RPL strategy using diamond framework and new business model is designed. The study begins with analyzing the external environment using Porter 5 analysis, PESTEL analysis, and competitor analysis and internal analysis using a business model canvas analysis and value chain analysis. Based on internal and external analysis, obtained points of SWOT which indicate that the competitiveness of Remaja Peduli Lingkungan is currently still in temporary competitive advantage. In the analysis of business level strategy shows that the organization needs to remain in differentiation focus strategy. In the arena of analysis, differentiator, and partner, shows that organizations need to be more specific classify these items on both sides of the market. Implementation of the proposed strategy arranged on new business models canvas that can satisfy donors and beneficiaries.The changes in the proposed business model canvas adding items on each element of the business model canvas. The proposed implementation plan is designed for a period of three years considerating the environment rapid changing.Keywords: diamond strategy, business model canvas, sustainable competitive advantag