The Indonesian Journal of Business Administration
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PROPOSED MARKETING STRATEGY FOR KAI ACCESS APPLICATION (CASE STUDY IN BANDUNG)
No full textPT. KAI released an official application called KAI Access, where there are several products and features that are only available in the application. However, the sale of train tickets in the KAI Access application is under other online travel agent applications. The researcher conducts internal analysis that consists of segmenting, targeting and positioning analysis, and marketing mix analysis. On external analysis consists of porter’s five forces analysis, competitor analysis, and customer analysis. The primary data of this research is customer analysis through questionnaire. The result is each variable of marketing mix has a significant influence on customer satisfaction except place and people. Each variable of marketing mix except price does not have a significant direct effect on customer loyalty, and customer satisfaction can significantly affect customer loyalty. Then SWOT (strength, weakness, opportunity and threats) analysis is carried out based on internal and external analysis, after doing SWOT analysis is continued by doing root cause analysis. The result of root cause analysis is There are three main factors which cause lack of selling, which is external, internal and promotion. And the last, the researcher make marketing strategy recommendation by using TOWS analysis based on SWOT analysis. Keywords:Application, Customer Loyalty, Customer Satisfaction, KAI Access, Marketing Mix, Price Promotio
EVALUATING PERFORMANCE TO IMPROVE CAPACITY EFFECTIVITY AND TIME OF SERVICE: STUDY CASE PT BERKAH MULTI CARGO
No full textThis paper aims to evaluate design layout depot container to improve the performance of existing capacity to be more efficient. The design of the layout depot container can now be said to have not followed a good design so that it needs to change the container depot design as a whole so that the existing capacity in each depot can be maximized.Data collection is a very important method in a study. Data collection in this study through field observations for 7 days at 09.00-16.00 where at this hour were the busiest and active hours in each depo. As for historical data, it will use production data from Depo CCC-CDC for 2015 to 2018. Where this data includes container flow data that goes to the Banjarmasin CCC-CDC depot.Based on the results of interviews that have been conducted, many say that the container service time is long because the position of the container is piled up by another container, so it is necessary to shift the container first. Shifting containers vary from 1 box to 3 boxes. With this container shifting, it can be concluded that container arrangement still needs to be improved and the costs that come out become bigger.The effect of fuel consumption greatly affects the cost because the price for subsidized Solar fuel is Rp 5.150.00 and Solar Industry is Rp 11,020.00. With a better arrangement on the container, depot can reduce shifting containers will affect the cost of Reach Stacker because the costs incurred by Reach Stacker is quite large. Truck costs will also decrease because the fuel consumption will also decrease because trucks will be served faster and require less time in the container depot. Reduce waiting times for service and control of parking vehicles in the container stacking area.Keywords: Capacity, Container, Depot Container, Layout, Shiftin
AN INVESTMENT ANALYSIS FOR BUSINESS DIVERSIFICATION STRATEGY IN PT. BPK
No full textThe trend of production and consumption of fuel-based energy is increasingly up worldwide. The condition can benefit industry players to run the projects from investments in the sectors. However, PT. BPK, family-run business, is facing fierce competition and uncertainty of income in the future because of the limitedness of small to medium scale projects in the oil and gas industry. Using the approach of Grand Matrix Strategy, this paper is going to find appropriate strategy PT. BPK can take in the future to secure and increase more income and make the company as a going concern. The analysis includes external analysis, inter alia: PEST, Porter Five Force, and competitor analysis, while internal analysis is using VRIO and value chain analysis. These analyses will narrow into SWOT and TOWS, and then being constructed into IFAS and EFAS to formulate the business strategy. The analysis has concluded into diversification strategy as the primary option. PT. BPK is now eyeing on a new project in coal transportation to diversify its business. Investment analysis is feasible as shown by positive project and equity NPV, project IRR is higher than WACC, equity IRR is higher than the cost of equity, and payback period on the investment is faster than the project period.Keywords : Feasibility Study, Financial Analysis, IRR, NPV, WAC
PROPOSE THE BEST SMART DEVICE FOR PT.PLN (PERSERO) UP2D WEST JAVA USING ANAYLITICAL HIERARCHY PROCESS DUE TO SUPPORTING PREVENTIVE OF MASSIVE OUTAGE AT 20 KV SUBSTATION IN WEST JAVA REGION
No full textWest Java region is the region with the largest number of revenue suppliers for PLN because many customers in the region are from the industrial sector. Based on existing data from 2017 to 2020, the massive outage that occurred in the West Java region was still relatively high. According to its condition, Focus Group discussion was conducted to determine the main cause. Problem solving from the results is to implement smart device which functions to measure the variable causes of the problem in real time to prevent circuit breaker trips at the substation which causes widespread power outages on the customer side. In selecting smart devices, this research uses Analytic Hierarchy Process tools. There are 4 choices of smart devices in this research, namely innovation products, IntellSAW, TH110, and SPS. These smart devices are compared with several criteria which include features, value proposition, ease of use, product price, maintenance cost, installation cost, lifetime approximately, product guarantee and brand value. Furthermore, the process of selecting smart devices is carried out through a questionnaire given to 3 divisions, namely top management, operational division and non-operational division. The smart device chosen by respondents using the Analytic Hierarchy Process method is IntellSAW with the highest percentage of the overall score of 45.88%. Likewise, with the calculation of scores in each division, IntellSAW has the highest percentage score in the top management division at 45.11%, in the operational division with a score percentage of 54.82%, and in non-operational divisions with a score percentage of 36.15%. With the results of this election, IntellSAW will be applied to certain substations in the West Java region. Keyword: Analytical Hierarchy Process, smart devices, outages, focus group discussion, IntellSA
Proposed Marketing Strategy for Bandung Ciskek
No full textMSME in Indonesia have a very large and crucial contribution to the national economy. Bandung Ciskek is one of the culinary MSMEs from Bandung that sells Japanese Cheese Cake as its main product. As one of the MSME in Bandung, Bandung Ciskek has faced several business issues. The business issue they are currently facing is decline in sales. Therefore, this research is needed which aims to help Bandung Ciskek formulate a marketing strategy to increase their brand awareness. This research using quantitative methods. The first phase in this research is to identify the business issue that is currently faced by Bandung Ciskek. The second phase is to do a business analysis. Business analysis is done through two approaches, external analysis, and internal analysis. The internal analysis consists of STP Analysis and Marketing Mix Analysis. The external analysis consists of, PEST Analysis, Porter's Five Forces Analysis, Customer Analysis, and Competitor Analysis. These solutions focus on maximizing promotional strategies in order to increase brand awareness of Bandung Ciskek, including social media optimization, registering a business location on google my business, implement a new direct marketing strategy, and endorsement using a food blogger. Keywords: Marketing strategy, culinary industry, MSME, brand awarenes
IMPACT OF LEADERSHIP STYLE (TRANSFORMATIONAL AND TRANSACTIONAL) ON PT BUMA SITE LATI'S SAFETY PERFORMANCE
No full textPT BUMA LMO as a coal mining service company located in the operational area of PT Berau Coal has the largest production capacity and has a high potential for accidents. Increased production that is not balanced with a safety culture and safety commitment from management has an impact on safety performance in the company. A leadership culture in safety is very influential in creating a safety pattern in a company. Leadership in the organization at PT BUMA LMO is very much needed in safety management to create a conducive safety culture. The SR and FR data shows that there has been a significant increase of accidents that occurred at PT BUMA LMO during 2013-2019. This is an important consideration to improve the safety performance of PT BUMA LMO because the safety performance factor is a prerequisite for contractors who meet the requirements, and become a determining factor for production volume. In this study, research on leadership styles (transformational and transactional) in PT BUMA LMO is a factor to be examined.Keywords: Leadership, Transactional Leadership, Transformational Leadership, Safety Performanc
Proposed marketing strategy for opening new branches of Warung Makan Simpang Siliwangi to elevate competitive advantage in culinary business
No full textIndustri Makanan dan Minuman menjadi industry yang terus berkembang pesat setiap tahunnya. Jumlah restaurant setiap tahunnya bahkan semakin meningkat meskipun dalam masa pandemic COVID-19 menjadikan persaingan di Industri minuman dan makanan terus meningkatkan. Warung Makan Simpang Siliwangi merupakan usaha yang bergerak di bidang kuliner yang berlokasi di Baleendah dan Kopo Katapang. Permasalahan yang dialami oleh Warung Makan Simpang Siliwangi adalah perlunya meningkatkan dan memperluas pasar agar mampu bersaing dan berkembang juga menghadapi competitor yang ada, maka dari itu Warung Makan Simpang Siliwangi memerlukan strategi baru untuk membuka cabang yang mampu bersaing dengan competitor lain di industry makanan dan minuman. Maka dari itu tugas akhir ini bertujuan untuk membantu Warung Makan Simpang Siliwangi menghasilkan strategi-strategi yang dapat digunakan untuk membuka cabang baru yang bisa bersaing unggul Bersama competitor industry makanan dan minuman. Pada penelitian ini dilakukan analisis internal perusahaan dengan menggunakan Segmenting, Targeting, and Positioning (STP), dan 7P’s Marketing Mix. Analisis external menggunakan Five Force, Kompetitor analisis, dan Konsumen analisis. Setelah melakukan kedua analisis tersebut akan dilakukan analisis SWOT dan membuat usulan strategi Matriks TOWS yang akan menghasilkan strategi baru yang diterapkan dalam pembukaan cabang baru. Pada penelitian ini dilakukan pengambilan data dengan melakukan penyebaran kuisoner dan Focus Group Discussion (FGD). Hasil dari penelitian ini menggambarkan kondisi internal dan eksternal Warung Makan Simpang Siliwangi juga strategi yang paling cocok untuk membuka cabang baru yang kompetitif di industry makanan dan minuman.Kata Kunci : Industri maknan dan minuman, STP, 7P’s Marketing Mix, Five Force, Kompetitor Analisis, Konsumen Analisis, Analisis SWOT, Matriks TOW
RECOVERY EXECUTION PLAN WASTE SOIL AT PT. ABC INDONESIA OPERATION AREA
No full textPT. ABC Indonesia (PT.ABC) has oil field under one of Indonesia PSC (Production Sharing Contract) where PT. ABC is as a contract operator of Government of Indonesia. Remediation activities have been going on for several years, with hundreds of sites having waste soil successfully clean up to obtaining a clean declaration letter from Government of Indonesia. A field verification review was carried out by identifying several sites that were very difficult to complete considering the very complex process from the beginning to the remediation activities. Government of Indonesia asked PT. ABC to seeks things that can be done before the end of concession period and develop a good execution plan that can be done by PT. ABC as well for the next operator. By carrying out very good discussions and brainstorming to the main leads in line with the objectives of PT. ABC and Government of Indonesia, and taking into account the critical factors in making the execution plan, can determine the best alternative from the criteria to align with all stakeholder. Continuing to submit the remediation plan along with continuing delineation and land access efforts, and carrying out surface removal is the best solution for this execution plan.Keywords: Analytical Hierarchy Process (AHP), Critical Factors, Execution Plan, Standard Remediation Proces
Analysing Consumer Behavior for Healthy Food and Beverages to Create Marketing Strategy for Early-Stage Company
No full textThe rise of awareness of links between food and health has been one of the most advanced social development in the past years. Health awareness related to food continues to rise as the availability of health information, technology, growing population, and increased risk for lifestyle disease also rise on the surface. The challenges faced by Temandni was shallow knowledge about the behaviour of the potential market. As the first step, research is conducted to analyze customer behaviour, and the research finding is aimed to evaluate and renew the marketing strategy.The research is a mix method study through the interview with 15 proposed interviewees and surveys from 215 respondents to gain insights for customer behaviour study. The qualitative study is used as an explorative study and continuous by confirmatory research used K-means cluster and ANOVA test for customer segmentation.According to the findings, it is founded that there are three different segments; cluster 1, cluster 2, and cluster 3. Each cluster has its characteristic. Cluster 1 is recommended to be chosen along with the recommendation on STP and mix marketing on Temandni. Keywords: Customer Behaviour, Healthy food, marketing strateg
PROPOSED BUSINESS STRATEGY FOR TEXTILE COMPANY USING DIAMOND STRATEGY CASE STUDY: CV KARA SYANDANA
No full textFabrics are now valued as necessity because the need for clothing is one of the main needs of humans, making the fabric manufacturing business now has potential to become a growing business. CV Kara Syandana is a company engaged in fabric manufacturing and become legal entity since 2017. The products offered by CV Kara Syandana are cotton fabrics with various levels of thickness and various colors. Nowadays, many businesses that offer products in the same category as CV Kara Syandana, making the market of fabrics to be fiercely competitive, and problem arise for companies that reducing the number of sales. Aknowledged that condition is not good for the company, CV Kara Syandana must be able to find a way to win competition in the market.The results of the research shown that the company has the strength of great quality of the product and the speed of delivery, moreover opportunity comes from polyester fabric that has potential market. Therefore by using the facts found, a business strategy that was designed using diamond strategy as the framework.By formulating using a diamond strategy, the arena that chosen are consumers who focus on quality over price, then differentiate to prioritize quality factors with a focus on fabric softness and durability. After that the vehicle chosen is to use an alliance and internal development, with the staging stage it will implement a strategy of flanking into poliester market. And then implementation will be carried out using a business canvas model providing recommendations such as the production of new types of fabric, opening a shop as a showcase for the consumer, and maintaining the quality of fabric and the speed of fabric delivery.Keywords : Business Strategy, Competition, Cotton, Diamond Strategy, Fabric Manufacturin