The Indonesian Journal of Business Administration
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DESIGNING ORGANIZATION STRUCTURE AND HUMAN CAPITAL MANAGEMENT STRATEGY (CASE STUDY: CV MAIKA MANDIRI SEJAHTERA)
No full textOrganization structure and human capital management in the company are very important because it can manage human resources for more productivity and work efficiency. The existence of human capital management for the employee is essential because it can manage employee's needs and know what their responsibility for their work. The research method used a qualitative method. Qualitative methods are used to obtain primary data from observation and in-depth interviews with all employees in CV Maika Mandiri Sejahtera. After Conducting the internal and external analysis, SWOT evaluates a company's internal strengths and weaknesses, also opportunities and threats in an external environment. Based on SWOT analysis, there are four strategies to fix its organization structure and human capital management strategy in CV Maika Mandiri Sejahtera. The action plan consists of re-designing the organization structure, formulating job descriptions, formulating performance appraisal, and formulating compensation & benefit. Conclusion and implementation of re-design organization structure and human capital management strategy by conducting the action plan. The action plan consists of an action plan calendar. It is detailed to explain what CV Maika Mandiri Sejahtera has to do to fix its organization structure and human capital management system in the company.Keywords:employee, human capital management strategy, organization strategy, re-design organization, SWO
IMPROVEMENT OF INNOVATION PROCESS IN PUBLIC SECTOR ORGANIZATION : A STUDY IN BPJS KESEHATAN KC CIMAHI
No full textAs a public-sector firm, BPJS Kesehatan understands the value of innovation in providing improved services and ensuring the organization's long-term viability. Management wants all employees at BPJS Kesehatan to improve their innovation performance as a result of the evaluation of innovation survey. At BPJS Kesehatan KC Cimahi, the question of innovation also arises. The absence of recorded innovation is an issue that has to be addressed. The goal of this study is to use the innovation process concept to increase innovation performance at BPJS Kesehatan KC Cimahi by evaluating the influence of organizational support and knowledge management. This study used a mixed method approach, with a questionnaire distributed to 49 employees and interview with 10 employees of BPJS Kesehatan KC Cimahi. With SmartPLS, it was founded that knowledge management has a direct impact on the innovation process. Knowledge management is directly influenced by organizational support. Organizational support has an indirect impact on the innovation process through knowledge management. Based on the findings, company can generate the suitable strategy to improve innovation process.Keywords: Innovation Process, Knowledge Management, Organizational Support, Public Service Organization, BPJS Kesehatan
Marketing Strategy and Product Development for Umroh Travel Services (Case Study: Umroh Bareng Yuk)
No full textUmroh Bareng Yuk (UBY) from PT. Sultanah Napisah Mandiri is a travel services provider which focuses on Islamic religious tour (Umrah and Hajj). UBY applied focused cost leadership for its services. Among the expensive umrah services from its competitor, UBY offers affordable umrah services to the customers without reducing the service level. However, this strategy is not generating good sales. UBY needs to evaluate its marketing strategy and product development in order to increase its value and revenue.The research is needed to analyze the effectiveness of UBY marketing strategy and gain new insights to compete in this industry. The data basis is collected by primary data collection and customer interview. SWOT, Resource-based model, Marketing Mix, STP, and Porter Five Forces analysis are used to analyze UBY’s strength and what it can offer to the market. The result of the research: UBY needs to emphasize on the promotional content in social media, improve the marketing and sales admins interaction and responses to customer, and improve physical evidence to increase customers trust. UBY will implement the improvement plan within 6 (six) months and will evaluate the result to determine further actions.Keywords: umrah service provider, travel business, marketing strategy
ASSESSING YOGYAKARTA CREATIVE CITY ACCORDING TO CHARLES LANDRY’S CREATIVE CITY INDEX
No full textIndonesia has joined AEC (ASEAN Economic Community) that makes Indonesia has to compete internationally. Creative economic is believed to be one driving sector that can capture the opportunity of AEC. Therefore creativity and knowledge become an invaluable asset in competition and economic development. Indonesia try to increase competitiveness both in terms of products and human resources to be nation’s competitive advantage. The problems and challenges facing the national economy are also directly faced by the city of Yogyakarta. In the midst of effort to realize quality and sustainable economic development, Yogyakarta city is required to optimize the potential of human resource creativity. This research aims to know the readiness of Yogyakarta to sustainably the creative ecosytem in the city. The method that the researcher use is mixed method. This method combines qualitative and quantitative. The qualitative method used observation and interview to fifty respondents related to the topic and the quantitative method used survey research. This research founds that Yogyakarta has fulfilled seven indexes out of ten Charles Landry’s creative city index that are more than moderate level. The most subsector creative industry that influenced Yogyakarta are arts, performing arts, and music. These three top subsectors has already had its ecosystem. Yogyakarta can boost other indexes that is still in moderate level and build more facilitation to the top three subsectors.Keywords: Charles Landry, Creative City, Creative Economy, Creative Industry, Yogyakarta
PROPOSED MARKETING STRATEGY FOR PHOTOGRAPHY BUSINESS
No full textSince the beginning of the 2000s until now, the development of technology certainly can’t be separated from human daily life. The variety of cameras also increase from DSLR cameras to smartphone cameras can be used by anyone to capture the best moments with those who closest to them. Eunoia Verde Picture House is one of the photography service companies that participate in this market competition, especially for Bandung region and its surrounding areas. In carrying out business activities for companies that have only been running for 2 years, they always experiencing some problems, especially in aspects of stagnant income and uncertain sales. This study aims to determine the right strategy to deal with the problem. To overcome this problem, Eunoia Verde has several strategies that are suitable to be implemented. Among them are remodeling the marketing mix to be more concrete because it has been adjusted to surveys and benchmarks. Eunoia Verde is also looking for suitable strategies using Brand Touchpoint Wheel primarily to create consumer loyalty. From before the consumer makes a purchase until after the purchase, the process must be exercised so that the consumer experience while interacting with Eunoia Verde has the increase level of satisfaction.Keywords: photography, marketing strategy, marketing strategy, brand touchpoint
FINANCING STRATEGY FOR ENHANCE BUSINESS VALUE OF CIKANCANA MINI HYDRO POWER PLANT PROJECT
No full textPT Cahaya Kancana Nusantara has plan to develop the mini hydro power plant with 4.7 MW capacity to distribute electricity in Cikancana village, Cianjur. The development of mini hydro power plant has purposed to bring electricity equality in Cianjur by using renewable energy sources. The objectives of the research is to know the financial feasibility of the project, the most sensitive factors to mini hydro power plant, and the most suitable financing strategies to enhance the business value of the company. The analysis started by analyzed internal and external factors of the business and used the data to generated cashflow from the project. NPV, IRR, and PBP are used to become indicator in financial feasibility of the project and choose the most suitable financing strategies by compare these indicators. The research show that Cikancana mini hydro power plant project are financially feasible to build in 2019. The most sensitive factors is capacity factor, long-term debt interest rate, and electricity tariff. To finance this project, the company can used international bank loans to make the project become more profitable and give higher return to equity shareholder and become more attractive to investors.Keywords: Financing Schemes, Mini Hydro Power Plant, Renewable Energy, Project Financial Feasibility, Project Financin
PROPOSED MATERIAL REQUIREMENTS PLANNING TO PREVENT PRODUCTION SCHEDULE TARDINESS AT PT. XYZ
No full textPT. XYZ is a private based company which operates in research and development area formilitary defence in Indonesia. Not only researching and developing their products, PT. XYZ alsomanufactures their products too. For the time being, PT. XYZ in manufacturing the products have aproblem, the problem is the schedule for finishing the product is always late and not accurate on thetimeline. The purpose of this research is to prevent production schedule tardiness and improve rawmaterials requirement planning at PT. XYZ. To find the root problem, current reality tree (CRT) is used.There are several root problem collected from the CRT, but the selected root problem for this researchare poor inventory management for raw materials and poor material requirements planning. The methodused in this research is Material Requirements Planning (MRP). To create an MRP, there are severalsteps to become the input of MRP, they are aggregated forecast demand, aggregate planning, masterproduction schedule (MPS), bill of materials (BoM), and inventory records file. All those stepsmentioned before are proposed in this research too, to help PT. XYZ preventing production scheduletardiness. The result of the proposed MRP are gross requirements of materials required for certain unitof vehicle production, planned order receipt, planned order release, when and how much materialsshould be needed to produce vehicles in the planning horizon. With this MRP, PT. XYZ could plan abetter raw materials requirement, then schedule tardiness could be prevented or minimized, thus helpsPT. XYZ to avoid penalty from schedule tardiness, and bring more revenue. Keywords: Schedule tardiness, CRT, aggregated forecast demand, aggregate planning, MPS, BoM,MR
PROPOSED MARKETING STRATEGY FOR MUSLIM FASHION BRAND SOMA
No full textSOMA is a Muslim fashion brand that was established in November 2018. Until now, SOMA's revenue stream is relatively stable, but SOMA wants to increase the scale of its revenue and also the target market. For this reason, SOMA needs to sell online as a way to increase brand awareness and revenue. This study aims to analyze the marketing strategies that are appropriate for the Muslim fashion business, especially SOMA. The research method used in this study is classified into two, namely internally and externally. For internal factors used Segmenting Targeting Positioning (STP) analysis, and also Marketing Mix analysis. For External factors, the analysis used is competitors and customers analysis. Then the analysis of internal and external factors is combined and summarized in a SWOT analysis to find the root cause. To provide the right solutions for these problems, researchers used the developed Marketing Mix and also the RACE framework.The results of the analysis show that SOMA faced problems from the Marketing aspect. Therefore, researchers formulated several marketing strategies that could be used as a solution to increase revenue from SOMA. Namely, by conducting direct promotions to some of the closest pesantren, adding shops or holding pop-up shops in big cities such as Palembang, then creating websites for online sales. Furthermore, creating exciting content and then advertising on Instagram social media to build brand awareness of SOMA brand, especially in the South Sumatra region.Keywords: SOMA, Marketing Strategy, Muslim Fashio
PROPOSED BUSINESS STRATEGY IN PALM OIL PLANTATION: CASE STUDY OF PT. XYZ
No full textPT. XYZ is a private palm oil plantation company that produces fresh fruit bunches (FFB) that are sold to palm oil mills. The firm has suffered from declining margin rate that can potentially threaten its sustainable profitability. In order to find prospective solutions, this study conducts analysis based on on internal and external environment scanning method. The external environment analysis consists of PESTLE Analysis, Porter’s Five Forces, and Competitor Analysis. Internal environmental analysis consists of Resources-based View Analysis that composed of examining resources, capabilities, core competencies, value chain analysis, and competitive advantage. The result of both internal and external analysis will be concluded in root cause diagram. Based on the diagram, SWOT Analysis and Internal External Matrix will be used to formulate external and internal strategies. The internal strategies will be derived into business level – based on Porter’s Generic Strategy - and functional level. The research is based on primary data of PT. XYZ and secondary data from publications, press release, and academic journals. The external analysis finds that highly competitive vegetable oil market, weakening demand for palm oil, escalating trade barriers on import, along with surging domestic palm oil production lead to the declining crude palm oil (CPO) in Indonesia. Additionally, in recent years, several new strict regulations imposed by Indonesian government on domestic palm oil industry can potentially restrain future development and expansion. The internal analysis finds that PT. XYZ has competencies in having sufficient number of skilled and experienced field workers, and strong collaboration between Research & Development and field workers. These competencies are appraised as competitive parity and temporary competitive advantage effect respectively. In addition to competencies, operations in PT. XYZ are still considered inefficient. Some of the weaknesses in PT. XYZ that contribute to the inefficiency are labor-intensive culture, cost disadvantage due to scattered estate, manual labor system in harvesting and plant maintenance operations, potentially declining production, and unintegrated and manual management information system. In brief, the root cause of business issue in PT. XYZ in external factor are declining fresh fruit bunch (FFB) price and reduced FFB procurement by palm oil mills. In internal factors, the root cause are increasing labor cost, declining and fluctuating plant production or yield, and increasing general, sales and administration costs. In conclusion, this study proposes business strategy to PT. XYZ to adopt cost leadership, which comprises of highly cost-efficient production process while offering differentiated fresh fruit bunches products to palm oil mills as buyers. This proposed strategy can potentially result in sustainable margin and profitability with sustainable competitive advantage in the long term for PT. XYZKeywords: Business strategy, Cost leadership, Marketing, Palm oil, Plantatio
Propose Corporate Performance Management System In PT CDE
No full textPT CDE, is one of the original aerospace companies in Asia with core competencies in aircraft design and development, aircraft structure manufacturing, aircraft production, and aircraft services for civil and military light and medium aircraft. However, in recent years CDE has had a fluctuating performance, company face several challenges to develop performance management system to maintain corporate performance to achieve targets and further to achieve the vision and corporate mission.The performance management system proposed using the Balanced Scorecard (BSC) framework by Kaplan and Norton (1992), Performance Prism (PP) Neely (2002) and Wibisono's Integrated Performance Management System (IPMS) (2003) from the three frameworks will be proposed. the most suitable framework to be proposed will be used by CDE. It is hoped that implementing this performance management system can help solve the problems faced by CDE. Each perspective has measurable indicators to measure its achievement. Knowing the achievement of each indicator is expected to become a monitoring system which is the starting point for further analysis and can be used as input for decision making for management. Keywords: performance management system; Balanced Scorecard (BSC); Performance Prism (PP); Integrated Performance Management System (IPMS