The Indonesian Journal of Business Administration
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IMPLEMENTATION OF INSTAGRAM DIGITAL MARKETING TOOLS TO IMPROVE SALES OF BUGAR HEALTHY FOOD PRODUCT
No full textBugar is healthy food product from Bandung. Products from Bugar are fruit salads with variety of fruit, various choices of toppings, and yoghurt as salad dressing. Bugar sales activities are through online media, i.e., Instagram. It is because Instagram has high engagement compared to other social media platforms. But, in terms of sales, Bugar encounters problem, i.e., sales per month did not reach the target. The aim of this study is to find the right marketing strategies to improve sales. The analyses carried out are marketing mix, STP analysis, social media marketing, market analysis, customer analysis, competitor analysis, and trial of Instagram digital marketing tools. The research shows that the implementation of Instagram tools and activities are not successful to improve sales, but it successful to improve awareness. As for sales, the more effective way is to find customers on social media organically combined with customer offline promotions. Solutions that can be offered are increasing customers’ testimonials (E-WOM), maintaining loyal customers, optimizing Instagram Ads, choosing the right selebgrams and food bloggers, and looking for customers organically. To implement it, an action plan that consist of schedule, proposed budget, and estimated results has been created.Keywords: Bugar, Digital Marketing, Fruit Salad, Healthy Food, Instagra
Proposed Marketing Strategy for Terracotta
No full textUrban life which is synonymous with traffic jams, congestion, and busyness causes boredom. This boredom can have an impact on decreasing one's productivity at work. This phenomenon creates a new trend for nature tourism because it assesses that air quality is better and away from congestion. One of the most popular cities for traveling is Sukabumi. The tourism industry is one of the main contributors to Indonesia's GDP. With this phenomenon, the competition is getting tougher. Terracotta as one of the industry players in Sukabumi has not shown good results. Regarding Terracotta trying to improve its facilities through analysis of current business conditions. The researcher conducted an internal analysis using the 4P marketing mix analysis to determine the current conditions, the lack ofpromotion made Terracotta difficult to reach the market. This underutilization meant Terracotta was not well known, so his reputation had not yet been established. In addition, Terracotta does not yet have facilities and activities that support and can be carried out by customers while staying at Terracotta. Then the researchers conducted an external analysis using competitor analysis and customer analysis, Terracotta has problems in competition. Terracotta's competitors took precedence and were better known. They also have promotional media such as websites and billboards to attract customers to visit their villas. Competitors also have facilities and activities that support overnight stays. To get more customers, Terracotta needs to expand its facilities by building various facilities and activities. The construction of the villa is adjusted to the customer analysis that has been carried out previously to suit customer needs. To reach a wider market, Terracotta needs to carry out promotional activities. Promotional activities are carried out both online and offline.Keywords: Tourism Industry; Villas; Marketing Strategies
Proposed Growth Strategy for PT Lintas Mitra Sejahtera
No full textThe event organizer industry has grown by about 15% to 20% and the industry value is over Rp500 trillion. To date, there are approximately 4,000 business actors and approximately 40,000 regular employees. PT Lintas Mitra Sejahtera has been in the event organizer industry for nearly 23 years. Of course, we need to make changes and adaptations to the developments that have occurred so far. The purpose of this study is to analyze the internal conditions to determine the best way to strategy from the problem arising from the external conditions resulting from the rapid development of the Indonesian event organizer industry. And to know the components that influence the strategy to maintain the company's wheels and maintain its presence in the industry.The analysis was performed using several working frameworks with complementary results to obtain answers and solutions to the business problems faced by PT Lintas Mitra Sejahtera. The frameworks used include Five Forces Porter, PEST, VRIO, IFAS & EFAS, Grand Strategy Matrix, TOWS Matrix. Researchers use corporate data and questionnaire to obtain the right analytical components to generate accurate analytical results for the condition in which PT Lintas Mitra Sejahtera faces. The results of this study show that PT Lintas Mitra Sejahtera needs to focus on the three service product programs that are most in demand by users. As a result, PT Lintas Mitra Sejahtera can make internal improvements to the company which aims to support the development of these three programs in the short term and the long term development of the company in the event organizer industry which continues to growing rapidly. Keywords: PT Lintas Mitra Sejahtera, Event Organizer, VRIO, IFAS, EFAS, Growth Strateg
The Impact of Job Satisfaction and Motivation on Work Performance of Lecturers at TEDC Polytechnic Bandung
No full textThis study entitled The Impact of Job Satisfaction and Motivation on Work Performance of Lecturer at TEDC Polytechnic Bandung. The purpose of the research conducted by the author is to get the results of a study on job satisfaction, get the results of a study on motivation, and get the results of a study on the performance of the lecturers of TEDC Polytechnic Bandung. This study used a descriptive method using the Slovin formula to get the sample. Data processing was performed by multiple regression analysis and hypothesis testing. Based on the research results, it can be concluded that there is a significant effect of job satisfaction on performance. There is a significant effect of motivation on performance. There is a significant effect simultaneously of job satisfaction and motivation on TEDC Bandung Polytechnic lecturers' performance.Keywords: Job Satisfaction, Motivation, Performanc
Proposed Business Strategy: Capturing Opportunities In Epoxy Business On Indonesia (A Case Study of PT.Sumber Mukti Jaya Makmur
No full textPT. Sumber Mukti Jaya Makmur is a construction company that has long been engaged in painting buildings, machinery and pipes, established since 1991 in the Purwakarta area. Over time the demand for painting increased not only on ordinary painting but more specifically on floor coatings or commonly called epoxy flooring. On this occasion the authors conducted a survey and literacy study on the epoxy flooring industry and the demand for epoxy flooring which continues to increase every year and the availability of local professional contractors in the Purwakarta area. The purpose of this research is to know the business conditions of epoxy both internally and externally, as well as capture business opportunities in the epoxy industry and determine the appropriate and ideal business strategy for Sumber Mukti. The method used in explaining external conditions is Industrial Organizational Model (I/O), determination of attractive industry based on Industry Analysis, internal condition analysis through resources, capabilities and core competencies and then summarized in SWOT analysis. The results showed that the epoxy business is less attractive, so as a company that is just entering the industry must find market gaps by segmenting and differentiating the business model as a proposed strategy in order to meet the need and wants of Sumber Mukti customers.Keywords : Epoxy business opportunities, Industrial Organizational Model, Industry Analysis, Attractiveness Industry, SWOT Analysi
Education Technology Industry in Indonesia: EDUKA SYSTEM (PT EDUKA TEKNOLOGI INDONESIA) and The Competition Landscape)
No full textEduka System is a company engaged in the Education Technology industry. Eduka System provides services like tryout online tests and learning exercises. Starting 2019, based on the decision of the Indonesian government, all prospective students must do a computer-based test as a university entrance exam (UTBK). With this decision, a tryout test service for UTBK emerged so that students get used to taking tests online. Some business people have also begun to see opportunities in this service so many companies have also started providing online tryout services.This research is aimed to help Eduka System to analyze the competitive landsacape of education technology industry in Indonesia. This research uses competitor analysis to compare Eduka System with its competitors. The method used is benchmarking. The results obtained are there are some factors that influence users' loyalty and retention to use Eduka PTN, there are the competitors who held tryouts when Eduka PTN do not, the competitors who have better products, features, and promotions, and the market leader who has other services aside their main services.Keywords: Eduka System, tryout test, competitor analysis, benchmarkin
IMPROVEMENT OF QUALITY AND COMPLETION TIME FOR REQUEST FOR PAYMENT AND DOCUMENTATION CHECKING PROCESS BY UTILIZING SIX SIGMA DMAIC METHODOLOGY
No full textRequest for Payment (RFP) and Documentation Checking Process is the most important process in completing land access to support the company's vision and mission in environmental aspects. As a result of this year's business strategy change in the environment department, there has been order for acceleration of land access settlement to the Land Access Assurance team (LAA team). In addition, the LAA team was also confronted with the discovery of findings related to documentation compliance. This project utilizes the Six Sigma DMAIC methodology to define the problem, measure the performance of the intended process at this time, identify and analysis the root causes, and find solutions to improve the target achievement. From statistical data, that each sub-process that occurs in the RFP and Documentation Checking process has sigma level and capability index is small. This proves thatthere are serious problems in this process related to the accuracy and precision of the target. In the root cause analysis, the authors utilize 5 whys analysis and failure mode and effect analysis (FMEA) where 5 whys method is useful for elaborating a problem into more detail, and FMEA is useful for providing quantitative assessment of the problems elaborated on the 5 whys method to find out risk evaluation that use severity numbers, occurrence number, and detectability numbers. In the improve phase, author obtains eight potential solutions where to determine the priority of potential solutions. Furthermore, PICK chart is used to analyze based on the benefits and ease of implementation. The chart prioritizes two potential solutions to be implemented i.e. electronic approval and update document checklist. Finally, during implementation pilot test process, two solutions were able to provide improvement of total cycle time, sigma level values, and capability indices, as well as no findings regarding documentation compliance.Keywords: RFP and Documentation Checking, Compliant Documentation, DMAIC, Sigma Level,Capability Index, 5 Whys, Failure Mode and Effect Analysis, Potential Solutio
IS FRANCHISE A PROSPECTIVE BUSINESS? THE CASE OF LAUNDRY BUSINESS IN PALANGKA RAYA
No full textThe importance of small and medium-sized enterprises in the Indonesian economy is shown by their role as the largest market player and their contribution to employment, gross domestic product (GDP), exports, and fixed capital or investment. Franchise is one of the world's most common business models, including Indonesia. According to the Indonesia Franchise and License Association (WALI), the franchise market sector increased by more than 3% in 2018, with an accumulated revenue of 150 trillion rupiahs. To evaluate the viability of the franchise agreement, a financial feasibility report is performed to ascertain the profitability of the project and the danger that could emerge during the business process. The financial feasibility analysis is carried out on the capital budgeting methodology by calculating the Net Present Value (NPV), the Internal Rate of Return (IRR), the Payback Period, and Profitability Index for investment decision-making. This study has shown that the project can be financed with a total investment of IDR 101.6 million. The project potentially resulting NPV at IDR 157.1 million rupiahs and IRR at 39.35 percent. Investments can be returned in fewer than two years after service with a profitability index of 2.55. Keywords: Franchise, Laundry, Capital Budgeting Technique, Investment, MSME
Production Planning Strategy to Increase the Profit at PT Pupuk Kalimantan Timur
No full textAbstract. PT Pupuk Kaltim is a PT Pupuk Indonesia (Persero) subsidiary, which produces ammonia,urea, and NPK. Excess production that was originally for the subsidized market should be diverted to the non-subsidized segment both domestic and export market which has many uncertainties such as demand fluctuations and product prices. From the supply-demand side, it was shown the oversupply condition for the ammonia and urea commodities in the next few years. This paper aims to find the right strategy formulation in dealing with these conditions to help the company continue to increase profits. The proposed business solution is the flexible production planning approach that will follow market demand and product prices to decide which products should produce more to generate maximum profit. An application system or simulator will be developed to create system automation. Two scenarios were generated, normal and abnormal condition. Normal condition refers to the initial production planning target from the shareholders without considering any disruption. Abnormal condition consists of internal plant problem and global fertilizer price fluctuations including high ammonia price, low ammonia price, high urea price, and low urea price. Alternative actions for each scenario under abnormal condition are rescheduling the annual plant maintenance, lowering the production load, and shutting down the plant by considering several existing constraints. Using a combination of a flexible production planning approach and its simulator, the company’s target is expected to be achieved. The profit is expected to increase about twelve billion per year.Keywords: Production planning, annual profit, fertilizer price, production planning simulato
Proposed Marketing Communication Strategy to Increase Purchase Intention (Case Study: Fabelio Online Furniture)
No full textFabelio is an online furniture founded in 2015, sells a variety of modern minimalist furniture products. Fabelio create a marketing strategy to increase purchase intention so that sales will also increase. To attract consumer purchase intention Fabelio made a marketing communication strategy in the form of sales promotion, such as discount up to. This makes an impact on consumers' perception, who assume that Fabelio is a furniture brand that is often discounted. This both qualitative and quantitative research methodology is used in this research to gain data information and identify alternatives for business solution. Qualitative used to seek insights in determining operational variables in the questionnaire. And quantitative to quantifying the collection and analysis of data. Based on the findings, Fabelio can further intensify existing promos, especially on item bundling promos, buy one get free, and free shipping. Fabelio can reduce the use of the word discount and replace it with an interesting word, instead of the word discount. For branding findings, Fabelio can strengthen existing associations, such as affordable prices and minimalist design. Also, Fabelio can add new associations such as local online furniture as a branding strategy without changing the current brand positioning to increase Fabelio's positive image. Keywords: Marketing communication strategy, sales promotion, brand image, online furnitur