The Indonesian Journal of Business Administration
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Proposed Business Strategy of Jago Kandang in West Java for New Product Development and Increasing Market Performance
No full textJago Kandang is a business that is engaged in animal husbandry for sheep and goat commodities, and livestock processed products. So far, the movement of business in the livestock sector is identical to conventional business systems. Therefore, Jago Kandang has the aim to incorporate elements of modernization in the livestock business system. The research that has been carried out aims to find out the right business strategy for Jago Kandang to develop new products and how Jago Kandang applies the proposed strategy to increase market performance.Keywords: Animal Husbandry, Sheep and Goat, SWOT-TOWS Analysis, New Product Development, Marketing Mix 7
CONNECTING MICRO, SMALL, AND MEDIUM ENTERPRISES BORROWERS WITH LENDERS IN USING OF PEER-TO-PEER LENDING PLATFORM
No full textMicro, Small, and Medium Enterprises (MSMEs) are the backbone of the economy in Indonesia. The Gross Domestic Product (GDP) contribution of MSMEs is not as high as their employment contribution. Therefore, it is important to increase MSMEs productivity. Lack of capital still be the major constraint of MSMEs to develop their business. P2P lending is expected to be the alternative financial solution to overcome their constraint. P2P lending platform needs to connect between the MSMEs as the borrower and the lender. This study will identify the factor that influences the intention of borrower and lender in using P2P lending, using 42 samples of MSMEs as the potential borrower and 75 samples of the potential lender. Partial Least Square (PLS) is used as a statistic method and it is found the one significant factor of borrower and two significant factors of lender in using P2P lending platform. The loan process has a positive influence for borrower to use P2P lending platform. Perceived benefit and alternative payment schemes have positively influenced the lender to use the P2P lending platform. Alternative payment schemes related to free of interest-scheme and using profit-sharing that also contribute to help MSMEs prosper on halal industry. P2P lending helps increasing the financial inclusion, wider target market needs to be accompanied with continuously improvement of credit scoring system to increase the accuracy as well as develop data security for customer protection. The product offered can be adjusted with the borrower and lender characteristic to fulfill their needs.Keywords: MSMEs, Peer-to-Peer Lending Platform, Borrower, Lende
PROPOSE MARKETING STRATEGY THROUGH PRODUCT DIFFERENTIATION AND SOCIAL MEDIA MARKETING APPROACH FOR FASHION READY TO WEAR (CASE STUDY: KYAK WEAR)
No full textIndonesia’s fashion and lifestyle are currently getting more exposed to local consumers since the products works in term of quality that are not inferior and have potential to compete in international market. In addition, this state is effected the consumers who want to show their own personal style distinctively, which makes the fashion products needs to be more specific to target consumers. From statistica.com’s data expected 19% of total market revenue in clothing sector will be generated through online sales in 2022Kyak Wear is a ‘ready to wear’ fashion brand which initially started with specialization in women's clothing. The products is intended to have comfort appearance combined with unique and bold style. Although now, fashion products it’s a big and potential market, Kyak Wear has not been able to achieve its desired sales. To evaluate the problem Kyak Wear using 7p marketing analysis to examine more about its product differentiation and its digital marketing because those two things has not been able fully optimized by Kyak Wear. The Methodology used in this research is mixed-methods research methodologies, with data collection done through surveys and questionnaires which distributed to the samples of customer. The data is then used to be analyzed and compared with the actual data from Kyak Wear. If there is a gap between the data, the gap will be reviewed to confirms the main causes of the problem and how to provide the solutions. Then, the result of the research are; 1. the key of product differentiation is in the signature of material, 2. Update all 7p marketing mix factors, 3.Optimize a social media markeitng specifically instagram and website with realiable service.Keywords : ready to wear fashion business, marketing strategy, product differentiation, social media, 7p marketing mi
ANALYSIS OF RISK ASSESSMENT TO IMPROVE OPERATIONAL BUSINESS PT MEIJI RUBBER INDONESIA
No full textPT Meiji Rubber Indonesia is a company engaged in the rubber manufacturing industry. This company is directly related to the automotive manufacturing industry market. The company has experienced a decline in performance as seen from the company's revenue which dropped by 19% for mold products and 8.3% for hose products from the target set for the 2018 projection. It is necessary to analyze management in the company by evaluating risks faced by the company. To evaluate this risk it is necessary to conduct an analysis of risk management and risk assessment to face the problem in operational process of the company.Weighting was carried out using the Analytic Hierarchy Process (AHP) method to calculate the weight of the pairwise comparison based on data obtained from respondents. With this method, risk weighting will produce a different level of risk from each risk factor. It can be determined the priority risk to be carried out with appropriate mitigation that can improve company performance. Based analysis results, there are 10 risk categories and 31 risk factors. Quality risk has a high level of importance according to respondents, namely 0.960. from the results of AHP weighting there are 9 risk factors with intolerable level.Keywords: Risk Assessment, Risk Evaluation, Analytic Hierarchy Process
EDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL)
No full textThe development of the world of education at this time is very important considering the distinction between parents and elementary school children, making Ashfiya Elementary School need to make management strategies and marketing, to adapt to the modern world SD Ashfiya always develops value, service quality & sustainable. SD Ashfiya is located on Jalan Riung Arum, Riung Bandung, Bandung City, managed by the Sekar Putri Melati Foundation. Observing several dynamic changes in several parents of Ashfiya Elementary School students for eight years (established in 2010) and threats both internally & externally, this has led the Foundation to analyze the forecast of stakeholders 'demand & threat for the next three years' reach (2022). In writing this thesis described in a qualitative descriptive manner. Some of the hypotheses obtained were reviewed & tested to be used as references in plotting Ashfiya Elementary's marketing plan.Keywords : Parents, Student, Schoo
BUSINESS MODEL BUILDING OF MOKO DISCOVER BY USING BUSINESS MODEL CANVAS AND ANALYTICAL HIERARCHY PROCESS
No full textMoko Discover is a music agency startup and record label in Bandung since 2017. Taking influences off R&B, Pop, Electronic, Alternative and various other genres. Moko Discover philosophy name was taken from one of the tallest peak in Bandung where people can see oversee the whole city in 360 degrees. That viewpoint is similar with our company goal, which is aiming to find best talent and sharing good within the region. This research was conducted to find business model that suitable for Moko Discover. This study applies several concepts such as, STP analysis, 4P marketing mix,PEST analysis, porter analysis, root-cause analysis, in-depth interview, analysis hierarchy process. After further analysis, it can be seen that business issues faced by companies are not documented business plan, key activities, cost structure, key resources problem. To overcome the problems as described, several quantitative and qualitative are made. The method used in the study is the AHP (Analytical Hierarchy Process) method. AHP method helps in determining decision making that is compiled on logic, knowledge and experience. In its implementation it is arranged in a planned and systematic manner according to consideration. Business implementation that focuses on business model that suitable for Moko Discover such as business model canvas by priority, business model innovation.Keywords: Music Label, Moko Discover, Business Model Canvas, Analytical Hierarchy Proces
Pivot Strategy for Restaurant Business during Covid-19 Pandemic with Business Model Canvas Analysis; Case Study D'Colonel Heritage Bandung
No full textThe restaurant and cafe business is one of the biggest contributors to the culinary industry. However, when the Covid-19 outbreak entered Indonesia in March, many restaurant and cafe businesses went out of business and experienced a drastic decline in turnover. This is because people's behavior changes because of the responsibility to do physical distancing. This experience happened with D'Colonel Bandung restaurant. Therefore, it is necessary to carry out a pivot strategy that follows D'Colonel Bandung's business model's current conditions. This research was conducted using the SWOT Business Model Canvas analysis approach from D'Colonel Bandung. A strategic posture was obtained from these results, which became the basis for determining the Pivot made by D'Colonel Bandung. Based on the SWOT analysis results conducted by D'Colonel Bandung, he has a defensive strategic posture. Based on this, D'Colonel Bandung has to do four types of pivots in its business model, namely zoom-out pivot, customer need pivot, growth engine pivot, and channel pivot. By implementing a pivot strategy in business model can be alternative solution for D'Colonel Bandung to adapt to the current pandemic conditions.Keywords: Business Model Canvas, The Covid-19 Pandemic, Pivot Strategy, SPACE Matrix, SWOT Analysi
The Impact of Monetary Policy on Financial Performance of Indonesia Commercial Banks: Evidence from Major Challenges during the COVID-19
No full textThis study investigates the impact of Bank Indonesia through its monetary policy response on financial performance of Commercial Banks Group of Business Activities 3 and 4 amid the rising of recent global uncertainty and economic shocks due to COVID-19 outbreak. The sample of this study is in the form of balanced panel data that comprises 33 commercial banks in Indonesia over the period of 2016:1 to 2020:3. To control the effect of the monetary policy responses during the COVID-19 pandemic, this study applied a dummy variable. This study performed a two-step system Generalized Method of Moment (GMM) to achieve the aims of the study. The results show that the lagged dependent variables, monetary policy interest rate, net interest margin, and reserve requirement statistically have a positive impact on bank profitability. The COVID-19 pandemic statistically has an inverse relationship with banks’ performance, it indicates that the occurrence of this virus has disrupted the business of the banks by eroding its financial performance. This study suggested that Bank Indonesia should continue implementing the expansionary monetary policy to maintain the effectiveness of monetary policy transmission in the bank lending channel.Keywords: Monetary Policy, Return on Assets, Return on Equity, COVID-19, Two-step System GMM
PROGRAM CN295 PROJECT MANAGEMENT ANALYSIS AND IMPROVEMENT STRATEGY FOR PRODUCTION OF A CUSTOMIZED MEDIUM AIRCRAFT (Case Study at Indonesian Aerospace)
No full textWhere in carrying out its duties as PM for the CN295 Program, there are many obstacles if not managed properly it can lead to delayed delivery targets of aircraft to the customers. It is therefore necessary to determine a parameter that can be measured so that the work of the PM can be done categorically so that it can be measured the success rate of the project being executed. This can cause losses for PTDI who have to pay penalties due to late delivery to the customer. Because develop the aircraft is a sequential process, then being late in one function will cause other functions to wait, this is what makes the project late. By using the Current Reality Tree (CRT) method, the rootcause of the problems that occur in PTDI can be identified accurately.By using the Project Management reference from PMI in the form of PMBOK guide 5th edition, the solution to the rootcause that arise will be tried to be resolved. The business processes in PTDI actually exist in part that are similar to the principles of Project Management from PMBOK, so this paper will improve existing business processes and add processes that do not yet exist of the problems that have an impact on PTDI, it has a profound effect on the company's cashflow, operations, and also the welfare of PTDI's work. For this reason, the results of this case study will be proposed to the PTDI management so that it can be adopted into the business process that has been approved by PTDI as a series of improvements to the business process. In addition to having an impact on the existing business system, this case study also suggests that PTDI increase knowledge to the Project Manager to have training in accordance with the principles of Project Management. in collaboration with HRD, the proposed training will be scheduled as a means of increasing PTDI's resources.Keyword: Project Management, CN295, PMBOK, Current Reality Tree, Customizing Medium Aircraf
PROPOSED BRAND ACTIVATION STRATEGY FOR A NEW WOMEN’S FASHION BUSINESS CASE STUDY: AUBRE AND LIESSE
No full textSince 2010 many local fashion brands have been established in Indonesia. The great demand and opportunity of fashion products and businesses create a high-level competition. In 2016 there were 1,230,988 fashion companies (BEKRAF, 2017) and the main competition is not with the foreign brands but with fellow local brands. As a new fashion brand, Aubre and Liesse has to formulate a brand activation strategy to enter the market, make the potential target market become aware with the brand and interested with the product and gain a market share. To formulate the brand activation strategy, Aubre and Liesse has to conduct an internal and external analysis. The internal analysis consists of analysis of segmentation, targeting and positioning (STP) and business model canvas. The external analysis consists of consumer behavior, porter's five forces model and competitor analysis. Based on the result analysis, the steps of a brand activation strategy are researching about the need, desire, value and behavior of the target market; determine the core message; determine the communication voice; determine the distribution channel; decide social media advertising; retargeting; and make a cooperation with the key opinion leader. The brand activation process will need to be carried out for 3 months.Keywords: Branding,Brand Activation Strategy, FashionBrand, Fashion Industry, Women’s Fashion