UM Research (University of Mindanao)
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Sociodemographic segmentation of satisfaction on tourist destinations in Digos City, Davao del Sur
Full text linkThis study explored the sociodemographic segmentation of satisfaction with tourist destinations in Digos City, Davao del Sur. Using a descriptive-comparative research design and random sampling technique, 390 tourists were surveyed to evaluate satisfaction across eight destination attributes: natural factors, cultural factors, recreation and shopping facilities, accessibility, infrastructure, reception, services, and cost/price. Results revealed an overall high level of satisfaction among tourists, indicating the appeal of Digos City\u27s tourism offerings. Significant differences were identified in specific attributes when analyzed according to marital status, annual income, and educational level, while no significant differences were observed based on sex, age, or employment status. These findings provide valuable insights into the varying preferences and satisfaction levels of different tourist segments, offering critical inputs for developing targeted and inclusive tourism strategies in Digos City
The Impact of Sustainability Cacao Farmers In Davao City
No full textSustainable cacao farming encompasses environmentally conscious practices that prioritize biodiversity, equitable labor conditions, and resource conservation, all aimed at ensuring the enduring viability of cacao production while positively influencing both ecosystems and local communities. The impact of the sustainable cacao industry on Davao City was systematically assessed across economic, environmental, and social dimensions. This research aimed to uncover the diverse ramifications of the sustainable cacao industry and explored variations in effects based on demographic profiles. A quantitative research design was used in the study. The study focused on 300 cacao farmers in Calinan, Davao City, providing primary data during November 2022. The statistical tools are mean, mode, t-test, and ANOVA. The proponents of the study concluded that sustainable practices among cocoa producers in Davao City yield positive impacts on social, environmental, and economic aspects, fostering growth, preservation, and progress. Gender equality unlocks the full potential of women as change agents, a vital component for inclusive cocoa sustainability. Attaining sustainable cocoa cultivation in Davao City transcends civil status, emphasizing factors of greater influence. Educational resources in these areas drive social advancement, economic growth, and environmental stewardship. The researchers suggest advocating sustainable methods for heightened cocoa productivity, resilience against economic shifts, and farmer prosperity. Foster inclusive, efficient training to boost agricultural output, eco-care, and living standards. Educational resources and unbiased policies in Davao\u27s cocoa communities aid overall sustainability
Optimizing airline service performance: Predictive modeling of passenger satisfaction via binary logistic regression
Full text linkThis study investigates the determinants of airline passenger satisfaction using a large-scale dataset (N = 25,976) sourced from Kaggle, applying binary logistic regression to assess the influence of sociodemographic characteristics and service-related variables. Descriptive statistics reveal a predominantly loyal, business-oriented clientele, with a slight female majority and a preference for business and economy cabin classes. Regression results show that 18 of 23 predictors significantly influenced satisfaction at the p < .05 level. Notably, passenger type of travel (OR = 16.298, p < .001), customer loyalty (OR = 7.738, p < .001), and online boarding (OR = 0.552, p < .001) emerged as the most influential determinants. Digital conveniences (e.g., online booking, Wi-Fi access) and operational aspects (e.g., check-in service, legroom, baggage handling) significantly shaped satisfaction more than traditional physical comfort. The logistic regression model achieved an accuracy of 87.1%, specificity of 83.4%, sensitivity of 90.0%, and AUC of 0.926, demonstrating high predictive validity. These findings suggest that airlines must prioritize seamless digital experiences and consistent service delivery to retain passenger satisfaction and loyalty in an increasingly competitive market
Agricultural Cooperatives’ Impact on its Members’ Socio-Economic Status: The Case of the Binhian ng Timog Kutabato Multi-Purpose Agricultural Cooperative
No full textThis study aims to evaluate the impact of membership to the Binhian ng Timog Kutabato Multi-Purpose Agricultural Cooperative to the socio-economic lives of its members. A descriptive-evaluative research design and data were gathered from N=80 cooperative members concerning their socio-economic profile, changes of family income and expenses of the households, changes of their conditions after the membership, participation in the cooperative\u27s activities, and problems encountered. Results revealed that most members are males, aged 50 and above, married, college graduates, and own land located in the lowland which was acquired via inheritance. Membership to the cooperative has significance to the members in the form of increased mean income and reduced mean expenses. Most of the respondents have a much better acquisition of the new knowledge and skills, much better social status in the community and responsiveness to innovative schemes of development, and better access to marketing farm products. All attended the required pre-membership education seminar and majority attended seminars and trainings on values formation and technologies in farming. Lastly, among all the problems, members agree that they encountered poor management of the Cooperative, followed by poor knowledge in basic bookkeeping among members, among other problems which they see as low or negligible
Technical Efficiency of Cacao (Theobroma cacao) Farms in Davao City, Philippines
No full textThis paper determined the technical efficiency (TE) and productivity of managed cacao farms in Davao City using the data envelopment analysis. Results of the analysis revealed that the efficiency level’s mean score under noncost model is 0.339 under CRS and 0.472 under VRS. For cost model, mean scores are 0.235 and 0.39 under CRS and VRS assumptions, respectively. Moreover, this paper identified and evaluated the influence of socioeconomic factors on TE using ordinary least square regression. The method identified that the age of farm managers, distance to market, access to credit, and household size were the variables that significantly influenced the inefficiencies under noncost model, while only age of the farm managers, distance to market, and access to credit were the factors that impacted inefficiencies under the noncost model. The means of the computed TE scores for both VRS and CRS, and under non-cost and cost models are all below 50% which highlights that cacao productivity in the city is low. Similarly, the distribution of farms\u27 TE scores showed that more than half of the sampled farms have scores that are less than 25%
Effect of Motivation and Work Environment On The Performance of Hotel Employees In Davao City
No full textThis study delves into the motivation levels, work environment, and performance of hotel employees in Davao City, aiming to shed light on their overall job satisfaction and potential areas for improvement. A descriptive research design was employed, utilizing both quantitative surveys to comprehensively explore the subject. The researchers considered 383 hotel employees that are residing in Davao City. The research findings reveal that the motivation levels among hotel employees in Davao City are consistently positive. Survey responses across a spectrum of statements consistently demonstrate high scores and agreement, indicating a strong motivation prevalent within the workforce. This suggests that hotel employees in Davao City exhibit enthusiasm and dedication in their respective roles. Moreover, the study identifies that the workplace environment for hotel employees in Davao City is notably positive. Employees operate within a setting equipped with suitable facilities, modern technology, efficient equipment, and other essential resources. This positive workplace environment contributes to the overall job satisfaction and contentment of the employees. Furthermore, the investigation establishes a significant positive relationship between both motivation and workplace environment, as well as motivation and performance. Strong correlation values underscore the influence of a supportive work environment and high motivation levels on the productivity and performance of hotel employees in Davao City. The study also uncovers a robust correlation between workplace environment and performance. This suggests that a conducive work environment not only amplifies motivation but also leads to enhanced employee performance. These intertwined relationships underscore the potential for multifaceted improvements in the hospitality industry. In light of the findings, the study underscores the importance of prioritizing measures that bolster employee engagement and enrich the workplace environment within the hospitality sector of Davao City. The recommendations include developing programs that emphasize intrinsic motivation, personal growth opportunities, recognition, and skill enhancement to further enhance employee dedication. Improving the office environment—focusing on elements such as physical comfort, effective teamwork, communication, and competent leadership—can tangibly enhance employee happiness and overall well-being. This study’s insights serve as a valuable guide for decision-makers within the hospitality industry in Davao City, offering actionable strategies to elevate employee motivation, workplace quality, and ultimately, the sector’s performance and reputation
Importance of Sustainable Wellness Destination Factors and Potential Tourists’ Behavioral Intentions Post Covid-19
No full textThis study intends to determine the importance of sustainable wellness destination factors (supporting and resources, core wellness and attractors, destination policy and planning, and destination governance) and potential behavioral intentions in terms of perceived risk of tourists in visiting Davao City post covid-19 pandemic. A pilot study compromising 50 respondents was carried out before the final survey to ensure appropriateness. It follows a quantitative design which focuses on collecting and analyzing data. It was done through survey questioning that was conducted through online and the use of google forms disseminated to 384 respondents residing within and outside the community of Davao Region. Results indicated sustainable wellness tourism factors were perceived as extreme importance, the significant influence of perceived risk of tourists is high. Thus, tourists are moderately willing to experience wellness tourism in Davao City. This study recommends frequent cleaning and disinfections in any wellness destinations to guarantee safety. Moreover, offer a unique experience for the tourist while keeping the authenticity and distinctiveness of the place to have a more meaningful experience
Financial literacy of Pantawid Pamilyang Pilipino Program (4Ps) mother-beneficiaries in Digos City
No full textThis study assesses the financial literacy of Pantawid Pamilyang Pilipino Program (4Ps) mother-beneficiaries in San Miguel, Digos City, Philippines, and examines the relationship between financial literacy and demographic factors such as age, civil status, educational attainment, and employment status. Using a quantitative non-experimental descriptive-correlational design, the study gathered data from 148 respondents through a structured questionnaire. Results indicate that the respondents exhibit high levels of financial knowledge, skills, awareness, and behavior, with age significantly influencing financial practices and perceptions. In contrast, civil status and educational attainment did not show significant impacts on financial literacy levels. Employment status, however, revealed substantial differences in financial behavior, underscoring the need for targeted financial education interventions. The findings highlight the importance of developing tailored financial literacy programs that address the specific needs of different demographic groups, particularly focusing on enhancing financial management skills and resilience among unemployed and self-employed mothers. This study contributes to the understanding of financial literacy among vulnerable populations and provides a foundation for future research and policy development
Bank Preferences Among Depositors in Digos City, Philippines: A Conjoint Analysis
No full textThis study examines the preferences of bank depositors in Digos City, specifically aiming to determine the primary banking qualities that impact their decision-making. The study examines preferences for different qualities, such as bank location, savings instruments, queuing systems, banking days, and value-added services, by employing a combination of conjoint analysis and a survey technique. The results demonstrate a significant inclination for banks situated within shopping malls, underscoring the significance of easy access and convenience in the banking sector. Furthermore, there is a notable preference for versatile savings alternatives, such as the integration of ATM and passbook services. The study also reveals preference for longer banking hours, highlighting the changing demands of depositors in accordance with their lifestyles. Although innovative banking services such as e-banking are usually well-received, there is a nuanced response to specific technological advancements. The study provides additional evidence of how value-added services contribute to increasing depositor satisfaction and loyalty. These observations offer strategic implications for banks in Digos City, indicating the necessity of harmonizing conventional banking methods with contemporary, customer-focused innovations to efficiently serve the varied requirements of their customer base
Corporate ethical climate and effectiveness of internal audit activities of firms
Full text linkThis research evaluated the relationship between the corporate ethical climate and the effectiveness of internal audit activities within cooperatives and corporations in Digos City, Philippines. Specifically, the study aimed to identify the dimensions of corporate ethical climate that most significantly impact internal audit effectiveness. A standardized questionnaire was distributed to 150 board members from various cooperatives and corporations. The research showed an overarching high level of corporate ethical climate across various indicators, with the exception of self-interest, which was rated slightly lower. In parallel, the effectiveness of internal audit activities was also ranked as very high. Analysis via Pearson product-moment correlation indicated a significant association between ethical climate and audit effectiveness. Stepwise regression analysis further pinpointed personal interest and organizational interest as key predictors of audit activity effectiveness, suggesting that higher ethical standards within these domains correlate with more effective audits