UM Research (University of Mindanao)
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A structural equation model of corporate performance of bottling companies in Davao Region
Full text linkThe study determined the level of corporate performance of bottling companies in the organizational values, corporate social responsibility and leadership in Region XI, Mindanao, Philippines. Using descriptive-correlation and Structural Equation Modeling, the researcher selected 400 personnel in bottling companies in the region through stratified proportionate sampling. Findings revealed very high levels of organizational values, corporate social responsibility, leadership and corporate performance. A significant relationship was shown between all latent exogenous variables and corporate performance; all the latent exogenous variables significantly influenced the endogenous variable corporate performance. The most parsimonious model 4 conveyed a generalized new concept that bottling companies’ corporate performance was primarily grounded on the financial performance and process. Corporate performance, defined from the nature of corporate social responsibility was influenced by environmental and community and highly strengthened with leadership style assessment of bottling companies. Model 4, which was depicted the direct causal relationships of corporate social responsibility and leadership to the corporate performance of bottling companies, was founded to be the best fit and most parsimonious model
Residents Perceptions of Tourism Impact and Their Support for Tourism Development In Davao City
No full textThis study aimed to evaluate the residents’ perception on tourism impacts and their support for tourism development in Davao City. Residents\u27 involvement is essential for the success of tourism development at local locations. This study looks at aspects like engagement, community attachment, economic dependency, perceived positive impacts, perceived negative impacts, and attitude toward tourism development to determine how locals\u27 involvement in tourism development influences their support for it at the local level. It was discovered that locals\u27 participation in tourism development had a substantial impact on their attitudes about development. Locals\u27 involvement affects their attitudes toward tourism development directly and indirectly by improving their perception of it. Empirical research demonstrates that local involvement, especially for sites at the local scale, is crucial for tourism growth. The study design, research subjects, research tools, data collection methods, and statistical analysis of the data will all be covered in this chapter. An adopted survey questionnaire will be utilized to collect the data for this investigation where 300 respondents are being surveyed. Data on Davao City residents\u27 opinions of the impacts of tourism and their support for the sector\u27s expansion are collected using the quantitative technique. This method systematically interviews a large number of people and analyzes statistical data to find every pattern. This study makes an effort to add to the body of literature on local citizens\u27 perceptions of tourism impacts, assessments of those impacts, and support for tourism growth. The findings demonstrate that when residents agree that the advantages of tourism—regardless of whether they are economic, sociocultural, or environmental advantages—are likely to be greater than the drawbacks, they are more likely to accept the exchange and, as a result, support its growth in their community
Farmers’ preferences for an agricultural loan product: A conjoint analysis
Full text linkThis study investigated how farmers in Digos City, Davao del Sur, value key attributes of agricultural loan products so that lenders can craft farmer‑centered credit solutions. Using a full‑profile, fractional‑factorial conjoint experiment, 290 small‑holder farmers rated 29 orthogonally generated loan profiles that varied by terms and interest rate, mode of payment, collateral requirement and delinquency penalty. Part‑worth utilities were estimated with an additive model. Mode of payment emerged as the dominant driver of choice (≈33 %), with annual and semi‑annual schedules most preferred. Collateral stringency and loan tenor–interest combinations ranked next, whereas penalty timing exerted the least influence. Utility reconstruction identified the optimal package as a 10‑year loan at 2 % annual interest, secured only by a co‑maker, repayable annually, with penalties triggered after maturity. Packages requiring land titles plus vehicle papers, monthly instalments and early penalties produced the lowest utility. These findings underscore the importance of synchronizing repayment calendars with crop cash‑flow cycles and minimizing collateral barriers to expand formal credit uptake. Ultimately, tailored financing is pivotal for sustaining rural livelihoods and achieving local food‑security goals
Non-cognitive measures of emotional and social intelligences and grit and their influence on work behavior among inbound call center agents in IT-BPO companies in Davao Region
Full text linkThis study explored the influence of emotional intelligence, social intelligence, and grit on the work behavior of inbound call center agents employed in selected IT-BPO firms in Region XI. Guided by Goleman’s Emotional Competence Framework, the Tromsø Social Intelligence Scale, and Duckworth’s Grit Scale, the study utilized a quantitative-correlational design to examine the predictive relationship among these psychosocial constructs. Data were gathered from 400 respondents across six IT-BPO companies and analyzed using correlational and stepwise multiple regression procedures. Findings revealed that all three variables—emotional intelligence, social intelligence, and grit—were significantly associated with work behavior. However, only emotional intelligence and grit emerged as significant predictors of work behavior in the final regression model. These results underscore the critical role of emotional regulation and perseverance in shaping productive workplace behavior among call center professionals. The study contributes to the growing body of organizational behavior literature by highlighting the psychological competencies that underpin effective employee performance in high-stress service industries
Consumer psychographics as predictors of satisfaction in Davao City coffeeshops
Full text linkThis study examined the predictive influence of consumer psychographics—specifically brand image, personality, consumption values, and lifestyle—on customer satisfaction in Davao City coffee shops. Using a quantitative-descriptive and correlational design, data were collected from 201 respondents through a structured survey and analyzed using descriptive statistics, correlation analysis, and multiple linear regression. The findings revealed that consumption values and lifestyle emerged as significant predictors of satisfaction, collectively explaining 49.4% of its variance. Consumption values, reflecting perceived utility, convenience, and affordability, had the strongest effect, underscoring the role of functional and experiential value in shaping satisfaction. Lifestyle compatibility also significantly influenced satisfaction, suggesting that coffee shops aligned with consumers’ daily routines and social aspirations foster stronger emotional and behavioral engagement. Meanwhile, brand image and personality were found to correlate positively with satisfaction but did not exert significant independent effects once value-based factors were included. These findings reinforce the importance of aligning marketing and service strategies with consumers’ psychographic identities, emphasizing value congruence and lifestyle fit over purely symbolic brand positioning. The study provides empirical insights that can guide coffee shop operators in developing value-driven, experience-centered business strategies tailored to the evolving preferences of urban Filipino consumers
Certified Public Accountants with Multiple Opportunities in Business Landscape: A Multiple Case Study
No full textThe study entitled explores the experiences, challenges, competencies, and strategies of certified public accountants (CPAs) who transitioned to non-CPA professions. Through a multiple case study approach, several key themes emerged across the five cases. Firstly, CPAs experienced a transition to entrepreneurship, finding enjoyment and fulfillment in new career paths, defining roles and tasks, and realizing perks for shifting to non-accounting roles. Secondly, the impact on relationships and financial considerations varied, including changes in relationship dynamics, income potential, and financial stability. Thirdly, themes related to utilization of digital platforms and business growth highlighted the importance of technology in business strategies. Fourthly, professional and personal identity themes emphasized the hands-on involvement in management tasks and the importance of networking and wisdom from interactions. Finally, the study revealed insights into career development and adaptation, personal growth, stability, and personal fulfillment. CPAs gained insights into exploring skills beyond their profession, pursuing passion, seeking opportunities, evaluating economic practicality, and maintaining work-life balance. Overall, the findings shed light on the multifaceted experiences and strategies of CPAs navigating non-CPA professions, offering valuable insights for CPAs considering similar career transitions
Clients\u27 preference for a car loan program in Digos City: A conjoint analysis
Full text linkThis study aims to determine the relative importance of attributes of car loan program as preferred by clients in the Southern Philippines – individually or aggregate. To do this, the study utilized the metric conjoint analysis (CJA) wherein 20 orthogonally-generated plancards representing combination of attribute levels for hypothetical car loan plans were rated in an online survey involving 200 respondents, with the goal of determining the best combination of attributes (i.e., downpayment, loan term and interest rate, mode of payment, and collateral). Results of the conjoint analysis revealed highest importance of mode of payment for car loan plans, insinuating that clients prefer payment flexibility the most, while collateral gained the least relative importance value. Specifically, the strong inclination for auto-debit arrangements as a mode of payment indicates a wider consumer desire for convenience and automation in financial operations. Implications of the findings, including the best and least- preferred combinations for a car loan program, are discussed in the paper
Customer’s Decision To Use Food Delivery
No full textThe popularity of food service delivery was enhanced during the peak of the COVID-19 pandemic; after the pandemic, customers get the hang of it, wherein they were able to eat their favorite food at home. This study pursued the customer’s decision to use food delivery services, an adapted questionnaire revised to suit the context of the study was administered to the 306 respondents who are online food application users who are Residents of Davao City. The data underwent a treatment process statistically using Mean, t-Tet, and Analysis of Variance, wherein the result was analyzed and interpreted. The result of the study shows the following: the level of customers’ decision to make use of food delivery services is very high in level; the significant difference in the customers’ decision to use services that provide the delivery of the food is evident in terms of age and marital status and no significant difference in terms of sex and educational attainment. The implication to the food service delivery companies concerns about the appropriate preparation of food to be delivered from their workplace as well as appropriate training for the food service delivery personnel, particularly in the area of food handling that would leave an impression of classy and clean food packaging; also, having a well-groomed and clean appearance would sure encourage customers to order always
Generation Z Tourists’ Attitude, Experience, And Visit Intention To Local Coffee Shops In Davao City
No full textThis study uses the Theory of Planned Behavior to predict human behavior, focusing on Generation Z tourists in Davao City. The research uses quantitative methods, including means, standard deviations, and Pearson\u27s r, to examine the relationships between attitudes, experiences, and visitation intentions of these tourists. The study found that positive attitudes towards local coffee shops lead to positive experiences and higher intentions to revisit them. The findings indicate a strong positive correlation between tourists\u27 attitudes and experiences, a 0.614 correlation between attitudes and visit intention, and a 0.693 correlation between experiences and visit intention. Positive first impressions in local coffee shops create unforgettable experiences, which in turn strengthen strong intentions to return. The strong correlation between attitude and visit intention emphasizes the importance of initial impressions. In conclusion, the study suggests that local coffee shops can play a significant role in attracting and retaining tourists by providing a positive attitude, experience, and visit intention. This research highlights the importance of positive first impressions in attracting and retaining tourists in the coffee industry
Mediating role of environmental participation on the relationship between green human resource management practices and employee green behavior
No full textGreen Human Resource Management (GHRM) practices are recognized for their pivotal role in promoting sustainability by fostering environmentally responsible behaviors. This study examined the mediating effect of environmental participation (EP) on the relationship between GHRM practices and employee green behavior (EGB) among higher education institutions in Digos City, Philippines. A non-experimental quantitative approach was employed, using structured questionnaires to collect data from 300 employees of different HEIs. The analysis revealed high levels of GHRM practices, EGB, and EP. The results indicated a significant positive relationship between GHRM practices and EGB, demonstrating that robust GHRM practices within organizations positively influence employees\u27 environmentally responsible behaviors. Additionally, environmental participation was found to partially mediate the relationship of the two variables. These findings validated the Social Exchange Theory which posits that employees are more likely to engage in pro-environmental behaviors when they perceive that the organization is investing in environmentally friendly HR practices. The high levels of EGB observed in this study indicated that employees reciprocate the organization’s commitment to sustainability by adopting green behaviors, validating the reciprocal nature of the relationship between employees and the organization. The study recommended that HEIs develop comprehensive GHRM strategies to increase employee environmental participation, which can serve as global models for enhancing sustainability and fostering an environmentally conscious culture