UM Research (University of Mindanao)
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Local Community Perception Towards Faith Tourism
No full textThe research explored the local community perception towards faith tourism in Davao City. Qualitative method of research was used conducting an in-depth interview utilizing structured questions. The study was conducted within Davao City choosing 8 informants and from each sector of the society. the findings showed that informants regarded faith tourism as destination-oriented practice of faith and synonymous with religious tourism with the purpose of strengthening their faith through worship and expect God to bless such ordeal. Their perception on the importance of faith tourism concerns about the appearance of the faith tourism destination, wherein half of the informants considered it as secondary matter only while the other half considered it big deal because it affects the decisions of the pilgrims to visit the place. Some informants consider the history and character of the faith tourism destination as important while others consider the worship experience in the said faith tourism destination as the most important factor in faith tourism. Davao city is prepared already with the people’s support and government’s promotion. The implication of the study concerned about the support of the local government and the department of tourism concerning faith tourism such as its inclusion in promoting tourist spots in the Philippines as well as providing accessibility to the place as well as safety and security for the tourists
Millennial Travel Motivations And Return Intention To Beaches In Pindasan, Mabini, Compostella Valley
No full textThis study was conducted to determine the Millennial Travel Motivation and Return Intention to Beaches in Pindasan Mabini Compostella Valley. The researchers employed quantitative research method and a researcher made survey questionnaire was used as data collection instrument. The instrument used in the study was validated by some experts from the faculty of College of Hospitality of Education in University of Mindanao. The research respondents of this study were 400 millennial Tourists from Beaches in Pindasan, Mabini, Compostella Valley. Average Weighted Mean was used to determine the Millenial Travel Motivation and Return Intention to Beaches in Pindasan Mabini Compostella Valley, while ANOVA determined the hypothesis of the study. Furthermore, findings revealed that there is no significant relationship between Travel Motivation and Return Intention when analyzed according to the profile of the respondents in terms of age and gender since Millennial Tourist still has revisit intention whether their motivation to travel decrease or increase
Challenges On Accommodation in Selected Inland Resorts In Calinan
No full textThis paper aimed to determine the manifests the challenges encountered by various resort owners’ particularly in Calinan, Davao City and strategies that management apply to overcome those challenges in the most effective manner. This study involves a random sample of six (6) inland resort owners who are asked in the form of the interview. Exploratory, a qualitative research design is approached and analyzed by means of thematic analysis. The results indicate that challenges encountered most by the respondents include the difficulty of handling customer complaints, accommodation, facilities, and location. The result also emphasizes that in order to mitigate the occurrence of those challenges, strategies implemented include entertaining the guests so that they would feel welcomed, providing good services, tent accommodation, and visible signage. Importantly, an effective measure they consider is to put a smile on their faces while serving the guests and remind them of the rules and regulations when entering the resort
Hotel Brand Preference and Customer Loyalty In Davao City
No full textThe growth of competitive hotel firms in Davao City are chasing scarce new customers. Keeping loyal customers and facing the unrelieved decline of customers fulfilment which may affect loyalty to the brand. Primarily, the purpose of this study is to thrive a model that grasp an understanding and scrutinize the relevance of brand preference and customer loyalty. Using percentage, mean, and Pearson-r as statistical tool to measure the data. The findings revealed that the independent variables in the level of brand preference has significant positive effects relation with customer loyalty. Researchers utilized this study in six selected hotels brand in Davao City and the evaluation of the survey assessment in accordance to the hotel guests’ experiences. The findings of the study will patronage future researchers as the reference related to their case subject research
Accessibility Of Tourist Destination Among Millennial Tourist
No full textThis study was conducted to determine the accessibility of millennial to tourist destinations. The proponents conducted a quantitative research. The instrument that the proponents used to conduct the survey was an adapted questionnaire. The research respondents of the study were 400 millennial tourists that ranging to 14-37 yrs. old in Davao International Airport. The statistical tool that was used in the study will be analyzed using Version 0.9 JASP (2018) which is free statistical software. Pearson Correlation Coefficient and Regression Analysis was done in the study with a confidence level of α=0.05. The study revealed that the accessibility of millennial to tourist destination was on point to what the study should show. Results also showed that there were ways the tourist destination can enhance on how to attract millennial to their location using satisfaction level
Industry\u27s Expectation and Experience to Hospitality Practitioners In Davao City
No full textKnowing what factors of competencies that industry has expected to the employees, and what factors offer a quality of service by the hospitality practitioners are the essentials in distinguishing the expectation and experience of the industry. The purpose of this paper is to measure the level of industry’s expectation and experience to hospitality practitioners in Davao City. Descriptive research was utilized in this study using a questionnaire of data gathering. The respondents in this study are the industry professionals. Also, the statistical tools used were the Frequency Count, Percentage, Mean and Pearson R in analyzing the data. A total of fifty respondents were surveyed from selected hospitality establishments located in Davao City. Majority of the respondents are from hotel establishments and the years of their establishments are mostly 16 years and above. Result shows that the level of industry’s expectation to hospitality practitioners is very high. On the other hand, the result also shows that the level of industry’s experience to hospitality practitioners is very high. Furthermore, there is a significant relationship between industry’s expectation and industry’s experience to hospitality practitioners. Off all five indicators from Servqual Model, only empathy got a description of agree. The researchers suggest that the hotel managers may encourage the staffs to be more caring for the customers and provide programs, seminars, and trainings to improve their skills. Also, the future researchers may pursue another research on the industry’s expectation and experience particularly to the factors that can improve service quality. 
Travails of Direct Sellers in Davao del Sur: A Phenomenological Inquiry
No full textThis study was conducted to investigate the experiences of direct sellers in MABAMA, Davao del Sur. Using a qualitative-phenomenological approach, IDI and FGD to 12 selected direct sellers, the experiences of direct sellers were explored. Thematic analysis revealed that the reasons for the participants in engaging in direct selling are peer influence, self-will and curiosity, and financial motivation. Direct sellers have experienced working hard to run their business that is sweat for coins. Though direct selling business gradually uplifted their financial status; still they encountered challenges in the market such as unreliable customers or resellers, and difficulties in selling product. Nonetheless, significant strategies helped them sustain their business, such as network extension, establishing business agreements, use of brochures and demonstrations, and providing freebies and discounts. The participants viewed direct selling necessitates interpersonal skills, patience, risk-taking, thriftiness, and knowledge about customers. Direct sellers need to develop personal characteristics and learn strategies in the direct selling business
Bartending NCII Competency Quality Assessment: It’s Effectiveness In Passing The National Assessment
No full textInvestigated the Bartending NC II competency quality assessment; its effectiveness in passing the national assessment taking 100 respondents culled from among the CHE-HRM students of the University of Mindanao is an open challenge to those aspiring to become internationally competent bartenders. The study gathered data that were treated statistically, using Frequency Count, Percentage, Mean and t-test. The results of the study showed that the level of bartending NC II competency quality assessment: Its effectiveness in passing the National assessment is very high; and, no significant difference on the level of bartending NC II competency quality assessment: It’s effectiveness in passing the national assessment was found when analyzed by age and gender. The implication of the findings to the existing literatures that; it provide concrete evidence to what type of assessment that a millennial student would prefer highlighting the Bartender program, to the school, the learning outcomes assessment is a crucial part of Bartending program’s success. Hence, it can affect its reputation, subsidy, enrolment and even its continued existence. Furthermore, the findings showed that the assessment created a positive impact to the learning of the respondents. To the students, the Bartending NCII Competency Quality Assessment had greatly helped the respondents in passing the national assessment. Hence, in the over-all result garnered 4.61 mean that is extremely effective as their responses. And so, no doubt that the assessments served its best
Workplace Social Support Among Tourism Professionals In Davao City
No full textThe main objective of the study was to determine the workplace social support among tourism professionals in Davao City. Questionnaires were distributed among 227 tourism professional respondents, wherein the data gathered were treated statistically utilizing Frequency Count, percentage, mean, t-test, and ANOVA. As tourism professionals, it is fitting that the level of their workplace social support is high; and the perspectives of the Tourism processionals concerning workplace social support are almost in the same level indicating no significant difference even if analyzed by age, sex, civil status, and length of service. The implication of the study is directed to the theoretical knowledge of the tourism professionals regarding workplace social support, which should be given emphasis during the on-the-job training of the graduating students, wherein, they will be taught at the same time theoretically in the classroom atmosphere concerning the mechanics of workplace social support
Social Responsibility Practices and Customer Satisfaction among Cooperatives in Davao del Sur
No full textThis study was conducted to determine which domain in the social responsibility practices significantly influences customer satisfaction among cooperatives from selected municipalities in Davao del Sur, Philippines. The study used quantitative, non-experimental research design using the correlation technique. The respondents of the study were the 120 customers among six cooperatives determined using the stratified random sampling procedure. Mean, Pearson r, and Regression were used as statistical tools. Results showed that both social responsibility practices and customer satisfaction are at high levels. Data also showed that there is a significant relationship between social responsibility practices and customer satisfaction. Furthermore, in their singular capacities, ethical, legal, and philanthropic responsibilities can significantly influence customer satisfaction, and among these three domains, the ethical responsibility was found to be the best predictor of customer satisfaction. Recommendations were offered to improve ethical responsibility among cooperatives