UM Research (University of Mindanao)
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Level Of Tourist Trust Towards Selected Shopping Destinations
No full textThe main objective of this study was to determine the level of tourist trust towards selected shopping destinations in Davao City when analyzed according to the dimensions of shopping destination trust (SDT) and demographic profile. The dimensions used were benevolence, integrity, competence, ability, predictability, information content, reputation, transaction security, product, liking, and risk avoidance. The study made use of a google form questionnaire, distributed to a total of 300 shopping tourist, in which the responses were treated using statistical instruments as follows: frequency count, percentage, mean, analysis of variance (ANOVA), and T-test. Main findings showed that there was a high level of tourist trust observed toward the overall dimensions SDT and that that level of trust differed among different sex groups, while there were no differences in terms of respondents’ age and educational attainment. The overall high level of trust towards shopping destination is a result of a destination’s excellent capability and good reputation, which simply means that the level of tourists’ trust may be a measurement as to what destination marketing organization (DMO’s) can improve towards a shopping destination. This study also confirms that men and women differ when it comes to one’s purchase viewpoints. The current researchers believe that the types and the prices of shopping items have a significant role in determining tourist trust. The said categories were not included in the recent study. These categories may be able to determine more accurate results of the overall level of tourist trust
Consumers’ Pro-Environmental Behavioral Intentions towards Eco-Friendly Coffee Shops in Davao City
No full textThis study aims to assess the level of Consumers’ Pro-Environmental Behavioral Intentions towards eco-friendly coffee shops in Davao City. Researchers tend to seek the result of the level of the consumers’ pro-environmental intentions towards the eco-friendly coffee shops in Davao City in terms of demographic profile such as sex, age, educational attainment, marital status, and occupation; which was gauged through the indicators Environmental issue, Responsibility, Personal norm, Social environmental, Behavioral intentions; and Green image. By selecting 400 customers as respondents compelling them to answer a questionnaire, data were treated using Frequency Count & percentage, Independent T-test, Mean, Analysis of Variance (ANOVA). The result shows that Consumers’ Pro-Environmental Behavioral Intentions towards eco-friendly coffee shops in Davao City were high, with an overall mean of 4.50 (SD=0.501). Second, findings show no significant difference in the consumers’, behavioral intentions towards eco-friendly coffee shops when analyzed by age, sex, marital status, and educational attainment. However, there is a significant difference when analyzed by occupation. The result indicates the level of consumers’ pro-environmental behavioral intentions towards eco-friendly coffee shops in Davao City, based on the assessments of the consumers’ indicating environmentally aware to the coffee shop they visit. The Consumers’ Pro-Environmental Behavioral Intentions towards Eco-Friendly Coffee Shops in Davao City showed a great difference when analyzed by occupation, indicating environmental intentions level. This is opposite to when analyzed by age, sex, marital status, and educational attainment of customer evaluation because it is almost the same environmental intentions level
Gastro Tourism Motivation among Local Tourists In Davao Region
No full textLearning the motivation of visiting tourists would enhance the knowledge of the tourism industry businesses and provide preparations and services that would make their stay worthwhile and memorable. Hence, the study was conducted to determine gastro tourism motivations among local tourists in the Davao Region. Five hundred tourists were surveyed online using Google form, particularly those from Davao Region and outside Davao Region. The data gathered were treated using statistical tools with the likes Frequency Count, Percentage, Mean, Analysis of Variance (ANOVA), and t-Test. The findings of the study were as follows: Gastro tourism motivations among local tourists in Davao Region were very high in level, implying food as one of the attractions of tourism in every destination; and significant difference in the gastro tourism motivations among local tourists in Davao Region is evident when analyzed by sex. No significant difference was evident in terms of place of origin, occupation, the main purpose of visit, and age. The implication of the study concerns the specific information the hospitality industry business sector could learn about the visiting tourists so that they could enhance their services, particularly food preparations that would not only offer a unique and delicious taste but would represent the culture of the place as well to give the visitors authentic experience and a memorable one
Influence of Social Media On Millennials’ Buying Decision In Selected Restaurants In Davao City
No full textThe extent of how social media influences the buying decision of the millennial in terms of choosing restaurants was the focal point of the study. This study was conducted to measure the influence of social media on millennials’ buying decision in selected restaurants in Davao City. The study is a quantitative descriptive correlation, wherein questionnaires were administered to the respondents to gather the needed data. The statistical tools used in the treatment of the data include Frequency count, percentage, mean, and Pearson r. the result of the study manifested that the level of influences of social media in selected restaurants in Davao City is very high; the level of millennials’ buying decision in selected restaurants in Davao City is very high; and, there is relationship between social media influence and Millennials’ buying decision in selected restaurants in Davao City. The implication of the study concerns about the strategy restaurant must employed to be able to reach out various generations of customers, not only the millennials but other generations as well such as babyboomers and Generation Z
Factors Affecting the Image of Davao City as Tourist Destination in Mindanao
No full textThe relationship between people and their city is eventuated by perception. City image takes place in people\u27s minds with the image elements and factors of that city, and it differs according to people, which will be the focal point of the study. This quantitative study aims to determine why tourists prefer to go here in Davao City. Specifically, the reason the tourist why they choose Davao is a tourist spot in Mindanao. The statistical tools used were the (ANOVA) analysis of variance, t-test, percentage, frequency count, and mean. The study surveyed four hundred (400) individuals in the city airport and tourist spots in the city. Respondents were randomly divided into four conditions (age, sex, marital status, and kind of tourist (local/international tourist). The data result shows no significant difference in the level of perception developing the image of Davao City when analyzed according to their demographic profile. Tourists have a high level of perception of creating the image of Davao City as a tourist destination in Mindanao. This is due to the curiosity and interest in gaining educational insights on the lives of the people living in Davao City and learning about different cultures and traditions in Mindanao
Tourists Satisfaction and Return Intention to Beaches in Island Garden City of Samal
No full textThe travel industry is globally the fastest-growing sector with direct and indirect repercussions for cultural, social, and political indicators. Beaches specifically are a key driver of IGACOS’ economy and its competition in the Philippines’ economy. This study aims to determine the level of tourists’ satisfaction and return intention to beaches in the Island Garden City of Samal. Here we established qualitative research anchored on Guyonnard and Vacher\u27s (2016) Beach Filling Theory, and Ajzen\u27s (1991) theory of expected actions. To determine, we used a descriptive correlation research design. Research results show that tourists’ satisfaction and return intention are significantly associated. The results revealed that the level of tourists’ satisfaction indicates the attractions, qualities, and accommodations they perceive; and tourist satisfaction had a positive influence on return intention. Our results also made recommendations for tourism authorities and residents and travel companies to enhance tourist satisfaction and return intention during their visits
Perceptions On Supervisors’ Servant Leadership Behaviors Among Employees in Hotels
No full textThis study\u27s primary objective was to determine the perception of supervisors\u27 servant leadership behaviors among employees in selected hotels in Davao City. The perception of supervisors\u27 servant leadership behaviors was determined based on behaving ethically, conceptual skills, empowering, creating values for the community, helping subordinates grow and succeed, emotional healing, and putting associates first. A descriptive survey method was being used in conducting the study. An online survey is being used through google forms to disseminate survey questionnaires in selected hotels in Davao City. There were a total of 400 respondents who participated in the study. The respondents were composed of 200 male and 200 female. Of these, the majority are from 26-35 years old, and most of them are single. ANOVA was used to determine the significant difference in employees\u27 perception towards their supervisors\u27 servant leadership behavior when analyzed according to demographic profile: age, marital status, length of service, and work department of the employees. No significant difference was found in the perception of supervisors\u27 servant leadership behaviors regarding the length of service, marital status, and work department. There is a robust evident relationship between supervisors\u27 servant leadership behavior towards the respondents\u27 age
Restaurant Image and Service Quality in Selected Table Service Restaurant
No full textThe study was designed to determine restaurant image and the service quality in selected table service restaurants in Davao City. The study utilized descriptive correlation research design wherein questionnaires were distributed among 400 customers of table service restaurants in Davao City. Data were treated using Mean and Pearson r yielding a result as follows: The respondents very highly observed the image of table service restaurants having their own distinct identity while declaring at the same time that they are very satisfied with the service quality provided by the table service restaurants in Davao City. It is also concluded that the high level of restaurant image is significantly related to service quality rendered by the respective table service restaurants in Davao City. The implication of the study concerns about the importance of the total package of the table service restaurants not only its image, façade, interior design and food quality but the location where customers can enjoy the view of the surroundings giving them unforgettable experience
Wellness Motivation of Healthy Restaurant Customer
No full textThis study aims to determine the wellness motivation of healthy restaurant customers in Davao City in terms of healthy offerings/ healthy products, core restaurant attributes, perceived value, health concern, and emotional well-being. This study also tested if there are significant differences in the level of wellness motivation of healthy restaurant customers in Davao City when analyzed according to demographic profile. The researcher used the descriptive method and prepared a survey questionnaire as an instrument to gather pertinent data from respondents. Results revealed that the level of wellness motivation of healthy restaurant customers in Davao City was very high for a health concern, emotional health, and healthy offering/ healthy products. Moreover, an age variable leads to a significant difference in the wellness motivation of healthy restaurant customers. Based on these results, researchers recommend that the healthy restaurant in Davao City continue to offer healthy foods to customers because it\u27s not hard for the restaurant to catch or impress customers to go to a healthy restaurant. After all, it\u27s already in the desire of customers. They must improve their core restaurant attributes and perceived value to gain more profit. The healthy customers also should continue to dine in a healthy restaurant and eat or ordered healthy and to maintain their healthy lifestyles
Performance Evaluation of Tourism Management Practicum Students for the First Semester, SY 2019-2020
No full textThe main purpose of the study is to determine the performance of tourism students on the job training for the school year 2019-2020. The study made use of the performance evaluations of 66 tourism students in their respective host training establishments (HTEs). A descriptive research that utilized secondary data and subjected to mean and ANOVA statistical analysis. The results of the study show that tourism practicum students have a very high performance according to the HTEs namely: communication, attendance and punctuality, productivity and resilience, initiative/proactivity, judgment/decision making, dependability/reliability, attitude, professionalism, and university core values. Further, there are differences in the performance evaluations of HTEs in terms of communication, attendance and punctuality, productivity and resilience, initiative / proactivity; judgment / decision making, dependability / reliability, attitude, professionalism, and university core values. As per training establishment this pushed to improve its structure, management, and strategies of the way they train students to improve their overall performance in order to meet the fast pace moving industry and connect the school establishment teachings with the industry\u27s demands